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Human Resource Management In The Digital Era: Community Empowerment Program For Msmes In Tasikmalaya Wibowo, Agoes Hari Edy; Sugianto, Iwan; Dewi, Lati Sari; Makarim, Siti Amirah; Fitriani; Sopian, Agus; Barkah, Risman
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.664

Abstract

The digital era has transformed the way organizations manage their human resources, demanding adaptive skills, digital competencies, and agile systems. Micro, Small, and Medium Enterprises (MSMEs), especially in rural and semi-urban areas, often struggle to adapt to these rapid changes due to limited knowledge, technology access, and workforce readiness. This community service program aimed to enhance the human resource management (HRM) capacity of MSME actors in Tasikmalaya through digital literacy training, workforce planning, and the introduction of simple HR digital tools. Using the IPOO framework (Input–Process–Output–Outcome), the program was attended by 30 MSME owners and managers and facilitated by faculty members from STIE Latifah Mubarokiyah. Results showed increased understanding of HRM principles, improved ability to manage digital workforces, and enthusiasm to adopt digital tools for employee data and task tracking. This initiative underscores the importance of equipping MSMEs with modern HR skills to remain competitive and sustainable in the digital age.
Empowering Traditional Culinary Msmes Through Business Plan Development Assistance In Panumbangan District, Tasikmalaya Fatah, R. Hozin Abdul; Makarim, Siti Amirah; Dewi, Lati Sari; Fitriani; Wadini; Hilal, Syaeful
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.665

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector contribute significantly to the local economy in Tasikmalaya. However, many culinary entrepreneurs, especially those producing traditional food products in Panumbangan District, face challenges in preparing structured and sustainable business plans. This community engagement program aims to provide technical assistance and training for culinary MSME actors in developing comprehensive business plans tailored to their specific business contexts. Using a participatory approach and the IPOO (Input–Process–Output–Outcome) framework, this program involved needs assessment, training workshops, practical mentoring, and business plan development. The results showed increased awareness, knowledge, and skills among participants in creating and implementing business plans. The outcomes also indicate a positive shift in participants' readiness to apply strategic planning for business growth. This program proves that systematic and context-based assistance can empower local MSMEs and strengthen their sustainability in the regional creative economy.