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All Journal Journal of Management Review Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) YUME : Journal of Management Jurnal Hexagro Jurnal E-Bis: Ekonomi Bisnis Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Jurnal Manajemen Bisnis dan Organisasi International Journal of Entrepreneurship, Business, and Creative Economy Applied Quantitative Analysis (AQA) Jurnal Umum Pengabdian Masyarakat (JUPEMAS) Moneter : Jurnal Ekonomi dan Keuangan Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN) Multidisciplinary Indonesian Center Journal
Lati Sari Dewi
Sekolah Tinggi Ilmu Ekonomi Latifah Mubarokiyah
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pendampingan Penyusunan Strategi Digital Marketing Untuk Meningkatkan Daya Saing Umkm Kuliner Di Kabupaten Tasikmalaya Ricky Hermayanto; Lati Sari Dewi; Siti Amirah Makarim
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1564

Abstract

The development of digital technology has transformed the marketing practices of micro, small, and medium enterprises (MSMEs). However, many MSMEs still lack the ability to optimally utilize digital media to increase sales. This community service activity aims to improve the knowledge and skills of culinary MSMEs in implementing digital marketing strategies. The methods used included observation, training, mentoring, and evaluation. Twenty-five culinary MSMEs in Tasikmalaya Regency participated in the activity. The materials provided included an introduction to digital marketing, the use of social media, promotional content creation, copywriting, and the use of WhatsApp Business. The results of the activity showed an increase in participants' understanding of digital marketing, their ability to create more engaging promotional content, and their increased use of social media as a marketing tool. This mentoring program had a positive impact on increasing the marketing capacity of MSMEs, enabling them to expand their market reach and enhance their competitiveness. This finding aligns with various community service programs that demonstrate that digital marketing training and mentoring can improve MSMEs' digital literacy and marketing capabilities.
Formulation of Hydroponic Green Vegetable Marketing Strategies in Indonesia as An Effort to Enhance Competitiveness Lati Sari Dewi
International Journal of Entrepreneurship, Business, and Creative Economy Vol. 4 No. 2 (2024): July
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v4i2.2155

Abstract

This comprehensive analysis focuses on crafting effective marketing strategies for hydroponic vegetables and fostering future development within the industry. Employing a SWOT analysis and adopting a holistic marketing approach, the goal is to create strategies that not only capitalize on strengths but also address weaknesses, seize opportunities, and mitigate threats. These strategies aim to empower industry producers by aligning with integrated economic benefits, ensuring their sustained success. The outcomes of this strategic analysis will serve as invaluable references for promoting hydroponic vegetables. The industry can showcase its sustainability and quality by leveraging strengths such as efficient resource utilization and controlled environments. Addressing weaknesses like public perception challenges and potential high start-up costs will be crucial in developing a well-rounded approach. Seizing opportunities in the growing demand for fresh, locally sourced produce and the increasing interest in sustainable agriculture, the strategies will position hydroponic vegetables as a forward-looking choice. Simultaneously, mitigating threats like market competition and regulatory hurdles will be integral to long-term viability. In essence, the resulting strategies aim to create a resilient marketing framework that promotes hydroponic vegetables and contributes to the overall economic prosperity of industry producers.
Analyzing The Impact of Online Marketing on Students' Purchase Decisions on Shopee E-Commerce in Tasikmalaya, Indonesia Lati Sari Dewi; Risman Barkah
Applied Quantitative Analysis Vol. 4 No. 2 (2024): July - December 2024
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/quant.2440

Abstract

The study was driven by the growing trend of online shopping among students and the need to understand how digital marketing strategies impact their purchasing decisions on e-commerce platforms like Shopee. This research aims to evaluate the influence of online marketing on the purchasing decisions of students at STIE Latifah Mubarokiyah Suryalaya, in Tasikmalaya, Indonesia, specifically using the Shopee platform. Online marketing facilitates the transaction of goods and services via the Internet, providing the convenience of shopping without time and space constraints and allowing consumers to select products based on their preferences. The study employs a descriptive quantitative approach, involving 77 respondents selected through purposive random sampling. Data collection includes both primary and secondary sources, which are analyzed using simple regression, correlation analysis, determination analysis, and hypothesis testing. The findings reveal that online marketing strategies significantly influence students' purchasing behaviour on e-commerce platforms, with a correlation coefficient of 0.694 and a determination coefficient of 48.1%. This indicates that nearly half of the variability in student purchase decisions can be attributed to online marketing strategies. Moreover, the study offers new insights into how specific online marketing tactics, such as targeted advertisements and social media promotions, uniquely influence student preferences and purchasing patterns. These findings highlight the importance of personalized marketing approaches in shaping consumer behaviour. The study also suggests that further research should explore additional factors influencing consumer behaviour in e-commerce to achieve a more comprehensive understanding.
THE STRATEGIC ROLE OF SERVICE QUALITY IN SHAPING GENERATION Z’S PURCHASE DECISIONS lati sari dewi; Siti Amirah Makarim
JURNAL EKONOMI PERJUANGAN Vol. 8 No. 1 (2026): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v8i1.2609

Abstract

This study aims to examine the effect of service quality on Generation Z’s purchase decisions at Hidmat Mart Suryalaya, Tasikmalaya. The research employed a quantitative descriptive approach. The population consisted of all consumers of Hidmat Mart Suryalaya Tasikmalaya, with a sample of 96 respondents selected using the accidental sampling technique. Data were collected through questionnaire distribution and analyzed using simple linear regression.The statistical analysis results indicate that the service quality variable obtained a t-value of 3.890, which is greater than the t-table value of 1.661 at a 5% significance level (α = 0.05) with 94 degrees of freedom. Additionally, the significance value of 0.001, which is lower than 0.05, confirms that the alternative hypothesis is accepted and the null hypothesis is rejected. These findings demonstrate that service quality has a significant effect on Generation Z’s purchase decisions, contributing 13.9% to the variation in purchase decisions, while the remaining percentage is influenced by other factors outside this studyq
Mental Health Awareness For Women With Dual Roles: A Case Study Of Female Teachers In Secondary Educational Institutions In Suryalaya Hendra Gunawan; Taufik Hermansyah; Lati Sari Dewi; Siti Amirah Makarim; Sani Haryati; Iis Susanti; Entin Aminah
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.660

Abstract

Women who take on dual roles as professionals and homemakers are vulnerable to psychological pressure, role conflict, and mental health disorders. Female teachers in pesantren-based secondary education institutions face unique challenges due to the intersection of moral, cultural, and professional expectations. This community service initiative aimed to provide education on both the positive and negative aspects of dual roles, along with practical strategies for time management and mental health maintenance. The implementation used a participatory approach and visual media. The activity was conducted on Thursday, May 15, 2025, at secondary education institutions in Suryalaya, Tasikmalaya, and was attended by 30 female teachers. The program included interactive lectures, educational video screenings, group discussions, and collective reflection. The results of the pre–post test showed a 68% increase in participants' understanding. Evaluation indicated that 92% of participants found the activity highly beneficial, and a post-event support group was formed. This intervention effectively increased the awareness of female teachers about the importance of balancing roles and maintaining mental health.
Community Empowerment Through Effective Leadership For Achieving Organizational Vision In Educational Institutions In Suryalaya Iwan Saputra; R. Hozin Abdul Fatah; Lati Sari Dewi; Siti Amirah Makarim; Sani Haryati; Zalu Nabil Yassin Iswara; Ruslan; Sufi Halwani
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.661

Abstract

Organizational vision serves as a strategic compass that directs all elements of an institution toward long-term goals. However, without effective leadership, the process of internalizing and operationalizing this vision often fails to reach its full potential. This community service initiative aimed to strengthen the capacity of educational personnel in pesantren-based institutions in Suryalaya by developing their understanding and application of effective leadership principles. The intervention employed participatory approaches through interactive workshops, group discussions, and strategic planning simulations. Thirty education staff members from various institutions took part in the program, representing roles from school leadership to teaching and administration. The results showed a significant increase in the participants’ ability to articulate their organizational vision, identify key performance indicators, and develop actionable leadership strategies. Post-activity evaluation indicated that 90% of participants considered the program useful and applicable to their institutional context. This program highlights the importance of aligning leadership capacity with the organizational vision to foster institutional resilience and progress.
Building Customer Relationship Management And Financial Reporting Assistance For Retail Enterprises Iwan Sugianto; Mohamad Nazirwan; Lati Sari Dewi; Siti Amirah Makarim; Sani Haryati; Galih Mauladin Putra; Syahdan Hakiki
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.662

Abstract

Retail businesses within pesantren environments face unique challenges, particularly in maintaining consistent customer engagement and managing financial records. This community service initiative, conducted by lecturers from STIE Latifah Mubarokiyah (STIELM), aimed to enhance the managerial capacity of retail business units under the Suryalaya Islamic Boarding School by developing Customer Relationship Management (CRM) strategies and providing technical assistance in financial report preparation. The activity employed a participatory and hands-on learning approach. Thirty participants from pesantren-affiliated retail businesses joined the sessions, which covered CRM principles, customer loyalty programs, and basic bookkeeping. Practical outputs included the formulation of customer service guidelines and structured income-expenditure records. Evaluation results indicated that 87% of participants gained new insights and expressed confidence in applying CRM techniques and financial recording practices. This initiative has laid the groundwork for more structured retail business management in pesantren-based enterprises.
Entrepreneurship And Marketing Management Outreach For Family Economic Empowerment In Godebag Village Ricky Hermayanto; Siti Amirah Makarim; Lati Sari Dewi; Fitriani; Yuda Nugraha; Ahmad Royan Taufik; Gagas Erlangga
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.663

Abstract

This community service initiative addresses the entrepreneurial challenges faced by rural families in Godebag Village, Tasikmalaya Regency. Limited business knowledge, poor marketing strategies, and the informal nature of micro-enterprises have hindered economic growth and sustainability. A team from STIE Latifah Mubarokiyah (STIELM) implemented a program using the IPOO (Input–Process–Output–Outcome) framework to enhance local entrepreneurial and marketing capacities. The program involved 35 participants, comprising housewives, youth, and micro-business owners, and focused on business planning, marketing strategies, and participatory learning. As a result, 20 business plans and marketing tools were produced, while 91% of participants expressed high satisfaction. This outreach contributes to building resilient family economies through practical, community-based business education.
Human Resource Management In The Digital Era: Community Empowerment Program For Msmes In Tasikmalaya Agoes Hari Edy Wibowo; Iwan Sugianto; Lati Sari Dewi; Siti Amirah Makarim; Fitriani; Agus Sopian; Risman Barkah
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.664

Abstract

The digital era has transformed the way organizations manage their human resources, demanding adaptive skills, digital competencies, and agile systems. Micro, Small, and Medium Enterprises (MSMEs), especially in rural and semi-urban areas, often struggle to adapt to these rapid changes due to limited knowledge, technology access, and workforce readiness. This community service program aimed to enhance the human resource management (HRM) capacity of MSME actors in Tasikmalaya through digital literacy training, workforce planning, and the introduction of simple HR digital tools. Using the IPOO framework (Input–Process–Output–Outcome), the program was attended by 30 MSME owners and managers and facilitated by faculty members from STIE Latifah Mubarokiyah. Results showed increased understanding of HRM principles, improved ability to manage digital workforces, and enthusiasm to adopt digital tools for employee data and task tracking. This initiative underscores the importance of equipping MSMEs with modern HR skills to remain competitive and sustainable in the digital age.
Empowering Traditional Culinary Msmes Through Business Plan Development Assistance In Panumbangan District, Tasikmalaya R. Hozin Abdul Fatah; Siti Amirah Makarim; Lati Sari Dewi; Fitriani; Wadini; Syaeful Hilal
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.665

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector contribute significantly to the local economy in Tasikmalaya. However, many culinary entrepreneurs, especially those producing traditional food products in Panumbangan District, face challenges in preparing structured and sustainable business plans. This community engagement program aims to provide technical assistance and training for culinary MSME actors in developing comprehensive business plans tailored to their specific business contexts. Using a participatory approach and the IPOO (Input–Process–Output–Outcome) framework, this program involved needs assessment, training workshops, practical mentoring, and business plan development. The results showed increased awareness, knowledge, and skills among participants in creating and implementing business plans. The outcomes also indicate a positive shift in participants' readiness to apply strategic planning for business growth. This program proves that systematic and context-based assistance can empower local MSMEs and strengthen their sustainability in the regional creative economy.
Co-Authors Adi Anugrah L.H Adi Robith Setiana Agoes Hari Edy Wibowo Agus Sopian Ahmad Royan Taufik Asep Saeful Falah Barkah, Risman Desi Try Anggarini Entin Aminah Erna Maulida Falah, Asep Saful Fitriani Gagas Erlangga Galih Mauladin Putra Hendra Gunawan Hendro Sugiarto Iis Susanti Iwan Saputra Iwan Saputra Iwan Sugianto Makarim, Siti Amirah Mohamad Nazirwan Mohammad Nazirwan R. Hozin Abdul Fatah Rafka Muhammad Rizki Rhaka Saepul Ramdan Ricky Hermayanto Ricky Hermayanto Risma Nurul Latifah Risman Barkah Ruslan Sani Haryati Siti Amirah Makarim Sufi Halwani Syaeful Hilal Syahdan Hakiki Taufik Hermansyah Taufik Hermansyah Wadini Wahdan Budi Setiawan Yuda Nugraha Zakiah Nurjamilah Zalu Nabil Yassin Iswara