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All Journal Journal of Management Review Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) YUME : Journal of Management Jurnal Hexagro Jurnal E-Bis: Ekonomi Bisnis Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Jurnal Manajemen Bisnis dan Organisasi International Journal of Entrepreneurship, Business, and Creative Economy Applied Quantitative Analysis (AQA) Jurnal Umum Pengabdian Masyarakat (JUPEMAS) Moneter : Jurnal Ekonomi dan Keuangan Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN) Multidisciplinary Indonesian Center Journal
Lati Sari Dewi
Sekolah Tinggi Ilmu Ekonomi Latifah Mubarokiyah
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Human Resource Management In The Digital Era: Community Empowerment Program For Msmes In Tasikmalaya Wibowo, Agoes Hari Edy; Sugianto, Iwan; Dewi, Lati Sari; Makarim, Siti Amirah; Fitriani; Sopian, Agus; Barkah, Risman
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.664

Abstract

The digital era has transformed the way organizations manage their human resources, demanding adaptive skills, digital competencies, and agile systems. Micro, Small, and Medium Enterprises (MSMEs), especially in rural and semi-urban areas, often struggle to adapt to these rapid changes due to limited knowledge, technology access, and workforce readiness. This community service program aimed to enhance the human resource management (HRM) capacity of MSME actors in Tasikmalaya through digital literacy training, workforce planning, and the introduction of simple HR digital tools. Using the IPOO framework (Input–Process–Output–Outcome), the program was attended by 30 MSME owners and managers and facilitated by faculty members from STIE Latifah Mubarokiyah. Results showed increased understanding of HRM principles, improved ability to manage digital workforces, and enthusiasm to adopt digital tools for employee data and task tracking. This initiative underscores the importance of equipping MSMEs with modern HR skills to remain competitive and sustainable in the digital age.
Empowering Traditional Culinary Msmes Through Business Plan Development Assistance In Panumbangan District, Tasikmalaya Fatah, R. Hozin Abdul; Makarim, Siti Amirah; Dewi, Lati Sari; Fitriani; Wadini; Hilal, Syaeful
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.665

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector contribute significantly to the local economy in Tasikmalaya. However, many culinary entrepreneurs, especially those producing traditional food products in Panumbangan District, face challenges in preparing structured and sustainable business plans. This community engagement program aims to provide technical assistance and training for culinary MSME actors in developing comprehensive business plans tailored to their specific business contexts. Using a participatory approach and the IPOO (Input–Process–Output–Outcome) framework, this program involved needs assessment, training workshops, practical mentoring, and business plan development. The results showed increased awareness, knowledge, and skills among participants in creating and implementing business plans. The outcomes also indicate a positive shift in participants' readiness to apply strategic planning for business growth. This program proves that systematic and context-based assistance can empower local MSMEs and strengthen their sustainability in the regional creative economy.
Program Pelatihan Analisis Data Kuantitatif Dalam Bidang Manajemen Keuangan Untuk Meningkatkan Mutu Penulisan Karya Ilmiah Di STIE Latifah Mubarokiyah Fitriani; Setiana, Adi Robith; Dewi, Lati Sari; Ramdan, Rhaka Saepul; Latifah, Risma Nurul
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 4 (2025): JUPENGEN - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i4.1021

Abstract

Quantitative data analysis skills are essential for financial management students in producing high-quality, data-driven scientific writing. However, many students still face difficulties in understanding statistical methods and applying them appropriately in research. This training program aims to enhance students’ conceptual understanding and practical skills in quantitative data analysis to improve the quality of scientific writing at STIE Latifah Mubarokiyah. The program was implemented through interactive lectures, hands-on practice using statistical software, and discussion sessions, supported by pre-test and post-test evaluations. The results indicate a significant improvement in participants’ understanding of quantitative data analysis concepts, their ability to process and interpret financial data, and the overall quality of scientific writing, particularly in the research methodology and discussion sections. The training program proved effective in strengthening students’ research competencies and contributed positively to fostering a data-driven research culture at STIE Latifah Mubarokiyah. Therefore, similar programs are recommended to be conducted continuously and further developed with advanced analytical materials.
Digital Skills For Future Career: Penguatan Pemasaran Digital Profesional Bagi Mahasiswa Dewi, Lati Sari; Fitriani; Setiana, Adi Robith; Barkah, Risman; Maulida, Erna
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 4 (2025): JUPENGEN - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i4.1025

Abstract

This Community Service Program (PKM) aims to enhance the knowledge, understanding, and skills of students majoring in marketing in the field of digital marketing as a crucial competency in the digital economy era. Although students are accustomed to using digital media and social media, its utilization as a professional marketing tool remains suboptimal. The PKM activities were carried out through structured training covering fundamental concepts of digital marketing, the use of social media for marketing purposes, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and content-based marketing strategies. The training was implemented through material presentations and interactive discussions to encourage active student participation. The results indicate that students experienced an improvement in their understanding and skills in applying digital marketing strategies in a more directed and professional manner, particularly in social media management and search engine optimization. This program provides direct benefits to students and supports institutional efforts to prepare adaptive graduates who are ready to meet the demands of the digital-based industry.
SERVICE QUALITY AS A DETERMINING FACTOR IN CONSUMER PURCHASE DECISIONS AT OPTICAL STORES Hermayanto, Ricky; Lati Sari Dewi; Siti Amirah Makarim; Iwan Sugianto; Iwan Saputra; Mohamad Nazirwan
Journal of Innovation Research and Knowledge Vol. 5 No. 9 (2026): Februari 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui kualitas pelayanan, keputusan pembelian konsumen, serta pengaruh kualitas pelayanan terhadap keputusan pembelian pada Toko Huda Optik. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan jumlah responden sebanyak 96 orang. Teknik pengambilan sampel yang digunakan adalah probability sampling dengan metode simple random sampling. Data penelitian terdiri dari data primer yang diperoleh melalui kuesioner dan data sekunder yang bersumber dari literatur serta dokumen pendukung. Metode analisis data yang digunakan adalah analisis regresi linier sederhana. Hasil penelitian menunjukkan bahwa kualitas pelayanan berada pada kategori baik dengan perolehan skor sebesar 4.021, sedangkan keputusan pembelian konsumen berada pada kategori sangat baik dengan skor sebesar 3.238. Hasil pengujian hipotesis menunjukkan bahwa kualitas pelayanan berpengaruh signifikan terhadap keputusan pembelian konsumen, yang dibuktikan dengan nilai t hitung sebesar 7,586 dan tingkat signifikansi 0,001 lebih kecil dari 0,05. Besarnya pengaruh kualitas pelayanan terhadap keputusan pembelian adalah sebesar 38%.
AN ANALYSIS OF HOW THE WORK ENVIRONMENT AND LEADERSHIP STYLE AFFECT THE PERFORMANCE OF VILLAGE EMPLOYEES Hermansyah, Taufik; Lati Sari Dewi; Siti Amirah Makarim
Journal of Innovation Research and Knowledge Vol. 5 No. 9 (2026): Februari 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengkaji: (1) kondisi lingkungan kerja, (2) gaya kepemimpinan, (3) kinerja pegawai, (4) pengaruh lingkungan kerja terhadap kinerja pegawai, (5) pengaruh gaya kepemimpinan terhadap kinerja pegawai, serta (6) pengaruh lingkungan kerja dan gaya kepemimpinan secara simultan terhadap kinerja pegawai. Penelitian ini menggunakan metode deskriptif dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah pegawai desa, dengan jumlah sampel sebanyak 21 responden yang dipilih menggunakan teknik snowball sampling. Data yang digunakan terdiri atas data primer dan data sekunder. Analisis data dilakukan dengan menggunakan analisis regresi berganda, analisis koefisien determinasi, dan pengujian hipotesis
Pengembangan Potensi Wisata Car Free Day Untuk Pemberdayaan Ekonomi Masyarakat Di Desa Kertaraharja, Kabupaten Ciamis Ricky Hermayanto; Lati Sari Dewi; Siti Amirah Makarim; Iwan Sugianto; Iwan Saputra; Mohammad Nazirwan
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 1 (2026): JUPENGEN - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i1.1153

Abstract

This community service program aims to empower the community in Kertaraharja Village, Ciamis Regency, through the development of its Car Free Day (CFD) tourism potential. Kertaraharja Village boasts beautiful natural landscapes, including vast rice fields and views of Mount Sawal, which are utilized as a Car Free Day location every Sunday. This CFD event not only serves as a culinary and sports tourism destination but also provides a platform for numerous Micro, Small, and Medium Enterprises (MSMEs) to sell their products. However, optimizing this potential still faces challenges related to marketing, product diversification, and community participation. The methods used in this activity include identifying tourism potential, conducting a SWOT analysis to formulate development strategies, and implementing digital marketing and MSME empowerment programs. The activity was carried out with a participatory approach through training and mentoring for local communities and MSME actors. The results indicate that Kertaraharja Village has significant potential for developing sustainable tourism through CFD, but requires continuous management and innovative marketing strategies. The community empowerment strategies implemented include strengthening MSME institutions, diversifying culinary and local products, and utilizing digital platforms for promotion. This approach has been proven to increase local economic activity, product diversification, and strengthen community institutions, thereby contributing to improving the economic welfare of the community in a sustainable manner.
Peningkatan Daya Saing Sdm Lokal Melalui Pendampingan Kompetensi Kerja Berbasis Kebutuhan Nyata Masyarakat Taufik Hermansyah; Lati Sari Dewi; Siti Amirah Makarim
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 1 (2026): JUPENGEN - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i1.1174

Abstract

This community service program aims to enhance the competitiveness of local human resources in Buanamekar Village, Ciamis Regency, through work competency assistance based on real community needs. The village faces challenges such as low digital literacy and limited access to formal certification, which hinder economic growth. The methods used include participatory situation analysis, competency-based training (CBT), and intensive mentoring. The results show a significant improvement in participants’ technical and soft skills, with an average post-test score increase of 45%. Furthermore, the program successfully established a local competency forum to ensure sustainability. This initiative proves that tailored competency assistance can effectively bridge the gap between local skills and market demands, thereby fostering sustainable rural development.
Co-Authors Adi Robith Setiana Aminah, Entin Asep Saeful Falah Barkah, Risman Desi Try Anggarini Erlangga, Gagas Falah, Asep Saful Fatah, R. Hozin Abdul Fitriani Hakiki, Syahdan Halwani, Sufi HENDRA GUNAWAN B11211055 Hendro Sugiarto Hermansyah, Taufik Hermayanto, Ricky Hilal, Syaeful Iis Susanti, Iis Iswara, Zalu Nabil Yassin Iwan Saputra Iwan Sugianto Latifah, Risma Nurul Makarim, Siti Amirah Maulida, Erna Mohamad Nazirwan Mohammad Nazirwan Nazirwan, Mohamad Nugraha, Yuda Putra, Galih Mauladin Rafka Muhammad Rizki Ramdan, Rhaka Saepul Ricky Hermayanto Ruslan Sani Haryati Saputra, Iwan Saputra, Iwan Siti Amirah Makarim Sopian, Agus Taufik Hermansyah Taufik, Ahmad Royan Wadini Wahdan Budi Setiawan Wibowo, Agoes Hari Edy Zakiah Nurjamilah