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All Journal Journal of Management Review Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) YUME : Journal of Management Jurnal Hexagro Jurnal E-Bis: Ekonomi Bisnis Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Jurnal Manajemen Bisnis dan Organisasi International Journal of Entrepreneurship, Business, and Creative Economy Applied Quantitative Analysis (AQA) Jurnal Umum Pengabdian Masyarakat (JUPEMAS) Moneter : Jurnal Ekonomi dan Keuangan Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN) Multidisciplinary Indonesian Center Journal
Lati Sari Dewi
Sekolah Tinggi Ilmu Ekonomi Latifah Mubarokiyah
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Optimization of Economic Empowerment through Salted Egg Making Training in Gunungsari Village Lati Sari Dewi
Jurnal Pengabdian Masyarakat Mandira Cendikia Vol. 3 No. 12 (2024)
Publisher : YAYASAN PENDIDIKAN MANDIRA CENDIKIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70570/jpkmmc.v3i12.1513

Abstract

Pelaksanaan pengabdian di Desa Gunungsari, Kecamatan Sukaratu, Kabupaten Tasikmalaya, bertujuan untuk meningkatkan kapasitas ekonomi masyarakat melalui pelatihan pembuatan telur asin. Kegiatan ini dirancang untuk memberdayakan masyarakat lokal dalam menciptakan produk bernilai tambah yang dapat mendukung penghasilan keluarga. Program pengabdian dilakukan dengan metode penyuluhan dan praktik langsung, melibatkan peserta secara aktif dalam setiap tahap pelatihan, mulai dari pemilihan bahan hingga pemasaran produk. Hasil kegiatan menunjukkan peningkatan pengetahuan dan keterampilan peserta dalam teknik pembuatan telur asin, pengemasan, serta strategi pemasaran sederhana menggunakan media digital. Evaluasi menunjukkan bahwa program berhasil meningkatkan motivasi kewirausahaan masyarakat. Namun, keberlanjutan program membutuhkan dukungan alat produksi tambahan dan pelatihan lanjutan, termasuk pengembangan keterampilan branding dan copywriting untuk meningkatkan daya saing produk di pasar.
the impact of promotional activities on decisions related to mobile purchases dewi, lati sari
Journal of Management Review Vol 9, No 5 (2025): Journal of Management Review
Publisher : Magister Manajement Studies Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jmr.v9i5.13345

Abstract

The research objectives at Gema Store Cellular Graphic Ciawi were to investigate: 1) The impact of promotions conducted by Gema Cellular Graphic Ciawi; 2) Purchase decisions at Gema Cellular Graphic Ciawi; 3) The effect of promotions on purchasing decisions at Gema Cellular Graphic Ciawi. The research employed a descriptive method, utilizing both primary and secondary data. Simple regression was the chosen analysis tool. The findings indicate that: 1) Promotions at Gema Graphic Cellular Ciawi Stores have a positive impact; 2) Purchase decisions at Gema Graphic Cellular Ciawi Store are favorable; 3) The influence of promotions on purchase decisions at Gema Graphic Cellular Ciawi Stores is quite strong; 4) The hypothesis test results show a significance level of 5%, confirming that promotion significantly affects purchasing decisions at Gema Graphics Cellular. The coefficient value for Promotion Determination on Purchasing Decisions is 28.8%, with the remaining 71.2% influenced by unexplored factors. Keywords: Promotion, Purchase Decision.
Analisis Penerapan Pencegahan Pencucian Uang dengan Metode Customer dan Enhanced Due Diligence di PT. Pegadaian Cabang Pancoran Mas Rafka Muhammad Rizki; Lati Sari Dewi
Moneter : Jurnal Ekonomi dan Keuangan Vol. 3 No. 3 (2025): Juli : Moneter : Jurnal Ekonomi dan Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/moneter.v3i3.1533

Abstract

Pegadaian as a non-bank financial institution has a strategic role in collecting funds and distributing financing through various financial services. This makes it a potential means for perpetrators of money laundering to disguise the proceeds of their crimes. Therefore, the government together with PT. Pegadaian implements a money laundering prevention policy, including the implementation of Customer Due Diligence (CDD) and Enhanced Due Diligence (EDD). This study aims to analyze the implementation of CDD and EDD carried out at PT. Pegadaian Pancoran Mas Branch. The research method applied is through a qualitative descriptive approach, using data collection techniques through documentation, interviews, and observations originating from three sources, including compliance officers and related parties who handle the Anti-Money Laundering and Prevention of Terrorism Financing (APU PPT) program.
ANALYSIS OF DIGITAL MARKETING STRATEGY IN IMPROVING IMPULSIVE BUYING BEHAVIOR OF MARKETPLACE CONSUMERS IN INDONESIA Makarim, Siti Amirah; Dewi, Lati Sari
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 2 (2025): Vol. 2 No. 2 Edisi April 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i2.811

Abstract

This study aims to analyze the impact of digital marketing strategies specifically brand image and flash sale promotions on impulsive buying behavior among consumers in Indonesian marketplaces, with a particular focus on the Shopee platform. The research employs a descriptive quantitative approach, using purposive sampling techniques. Out of a population of 433 university students, 115 respondents were selected as the sample. Data analysis was conducted using SPSS version 26 and Microsoft Excel 2021. The results indicate that both brand image and flash sale promotions significantly influence consumer impulsive buying behavior, both partially and simultaneously. These findings highlight the importance of optimizing digital marketing strategies to enhance impulsive purchasing behavior in the e-commerce sector.
Pendidikan Kewirausahaan Berbasis Pengalaman Praktis: Sebuah Pendekatan Kolaborasi Universitas Dan Sekolah Dasar Dewi, Lati Sari; Barkah, Risman
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 2 (2025): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i2.347

Abstract

Implementation of Community Service at SDN Panumbangan 1, Panumbangan District, Ciamis Regency aimed to develop entrepreneurship education based on practical experience through collaboration between the university and the elementary school. This activity was designed to introduce entrepreneurship concepts to students from an early age by integrating basic entrepreneurial theories with hands-on practice. The community service program was carried out through interactive teaching methods, group discussions, and direct practice in designing simple business ideas. The results showed an increased understanding among students of fundamental entrepreneurship concepts, enhanced creativity in generating business ideas, and improved teamwork skills. Evaluations indicated that the program successfully fostered entrepreneurial interest among students and improved their critical thinking and problem-solving abilities. The sustainability of this program requires further integration into the elementary school curriculum and continuous training for educators to support more effective entrepreneurship implementation.
Pemberdayaan Masyarakat Desa Melalui Ekonomi Kreatif: Strategi Pengembangan Ekonomi Pedesaan Di Desa Sukagalih, Kecamatan Sukaratu Makarim, Siti Amirah; Dewi, Lati Sari
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 2 (2025): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i2.434

Abstract

This community service activity aims to enhance the capacity of the people of Sukagalih Village in developing local economic potential through a creative economy approach. The program involved seminars and training sessions focused on the utilization of local resources, development of creative products, and digital marketing strategies adapted to the village’s characteristics. The results of the activity showed an increase in community understanding of creative business opportunities based on local culture and surrounding natural resources. This initiative also encouraged the formation of community-based business groups as an initial step toward economic self-reliance in the village.
Mental Health Awareness For Women With Dual Roles: A Case Study Of Female Teachers In Secondary Educational Institutions In Suryalaya Gunawan, Hendra; Hermansyah, Taufik; Dewi, Lati Sari; Makarim, Siti Amirah; Haryati, Sani; Susanti, Iis; Aminah, Entin
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.660

Abstract

Women who take on dual roles as professionals and homemakers are vulnerable to psychological pressure, role conflict, and mental health disorders. Female teachers in pesantren-based secondary education institutions face unique challenges due to the intersection of moral, cultural, and professional expectations. This community service initiative aimed to provide education on both the positive and negative aspects of dual roles, along with practical strategies for time management and mental health maintenance. The implementation used a participatory approach and visual media. The activity was conducted on Thursday, May 15, 2025, at secondary education institutions in Suryalaya, Tasikmalaya, and was attended by 30 female teachers. The program included interactive lectures, educational video screenings, group discussions, and collective reflection. The results of the pre–post test showed a 68% increase in participants' understanding. Evaluation indicated that 92% of participants found the activity highly beneficial, and a post-event support group was formed. This intervention effectively increased the awareness of female teachers about the importance of balancing roles and maintaining mental health.
Community Empowerment Through Effective Leadership For Achieving Organizational Vision In Educational Institutions In Suryalaya Saputra, Iwan; Fatah, R. Hozin Abdul; Dewi, Lati Sari; Makarim, Siti Amirah; Haryati, Sani; Iswara, Zalu Nabil Yassin; Ruslan; Halwani, Sufi
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.661

Abstract

Organizational vision serves as a strategic compass that directs all elements of an institution toward long-term goals. However, without effective leadership, the process of internalizing and operationalizing this vision often fails to reach its full potential. This community service initiative aimed to strengthen the capacity of educational personnel in pesantren-based institutions in Suryalaya by developing their understanding and application of effective leadership principles. The intervention employed participatory approaches through interactive workshops, group discussions, and strategic planning simulations. Thirty education staff members from various institutions took part in the program, representing roles from school leadership to teaching and administration. The results showed a significant increase in the participants’ ability to articulate their organizational vision, identify key performance indicators, and develop actionable leadership strategies. Post-activity evaluation indicated that 90% of participants considered the program useful and applicable to their institutional context. This program highlights the importance of aligning leadership capacity with the organizational vision to foster institutional resilience and progress.
Building Customer Relationship Management And Financial Reporting Assistance For Retail Enterprises Sugianto, Iwan; Nazirwan, Mohamad; Dewi, Lati Sari; Makarim, Siti Amirah; Haryati, Sani; Putra, Galih Mauladin; Hakiki, Syahdan
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.662

Abstract

Retail businesses within pesantren environments face unique challenges, particularly in maintaining consistent customer engagement and managing financial records. This community service initiative, conducted by lecturers from STIE Latifah Mubarokiyah (STIELM), aimed to enhance the managerial capacity of retail business units under the Suryalaya Islamic Boarding School by developing Customer Relationship Management (CRM) strategies and providing technical assistance in financial report preparation. The activity employed a participatory and hands-on learning approach. Thirty participants from pesantren-affiliated retail businesses joined the sessions, which covered CRM principles, customer loyalty programs, and basic bookkeeping. Practical outputs included the formulation of customer service guidelines and structured income-expenditure records. Evaluation results indicated that 87% of participants gained new insights and expressed confidence in applying CRM techniques and financial recording practices. This initiative has laid the groundwork for more structured retail business management in pesantren-based enterprises.
Entrepreneurship And Marketing Management Outreach For Family Economic Empowerment In Godebag Village Hermayanto, Ricky; Makarim, Siti Amirah; Dewi, Lati Sari; Fitriani; Nugraha, Yuda; Taufik, Ahmad Royan; Erlangga, Gagas
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.663

Abstract

This community service initiative addresses the entrepreneurial challenges faced by rural families in Godebag Village, Tasikmalaya Regency. Limited business knowledge, poor marketing strategies, and the informal nature of micro-enterprises have hindered economic growth and sustainability. A team from STIE Latifah Mubarokiyah (STIELM) implemented a program using the IPOO (Input–Process–Output–Outcome) framework to enhance local entrepreneurial and marketing capacities. The program involved 35 participants, comprising housewives, youth, and micro-business owners, and focused on business planning, marketing strategies, and participatory learning. As a result, 20 business plans and marketing tools were produced, while 91% of participants expressed high satisfaction. This outreach contributes to building resilient family economies through practical, community-based business education.
Co-Authors Aminah, Entin Asep Saeful Falah Barkah, Risman Desi Try Anggarini Erlangga, Gagas Falah, Asep Saful Fatah, R. Hozin Abdul Fitriani Hakiki, Syahdan Halwani, Sufi HENDRA GUNAWAN B11211055 Hendro Sugiarto Hermansyah, Taufik Hermayanto, Ricky Hilal, Syaeful Iis Susanti, Iis Iswara, Zalu Nabil Yassin Iwan Sugianto Makarim, Siti Amirah Nazirwan, Mohamad Nugraha, Yuda Putra, Galih Mauladin Rafka Muhammad Rizki Ruslan Sani Haryati Saputra, Iwan Sopian, Agus Taufik Hermansyah Taufik, Ahmad Royan Wadini Wahdan Budi Setiawan Wibowo, Agoes Hari Edy Zakiah Nurjamilah