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All Journal Journal of Management Review Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) YUME : Journal of Management Jurnal Hexagro Jurnal E-Bis: Ekonomi Bisnis Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Jurnal Manajemen Bisnis dan Organisasi International Journal of Entrepreneurship, Business, and Creative Economy Applied Quantitative Analysis (AQA) Jurnal Umum Pengabdian Masyarakat (JUPEMAS) Moneter : Jurnal Ekonomi dan Keuangan Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN) Multidisciplinary Indonesian Center Journal
Lati Sari Dewi
Sekolah Tinggi Ilmu Ekonomi Latifah Mubarokiyah
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Analisis Penerapan Pencegahan Pencucian Uang dengan Metode Customer dan Enhanced Due Diligence di PT. Pegadaian Cabang Pancoran Mas Rafka Muhammad Rizki; Lati Sari Dewi
Moneter : Jurnal Ekonomi dan Keuangan Vol. 3 No. 3 (2025): Juli : Moneter : Jurnal Ekonomi dan Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/moneter.v3i3.1533

Abstract

Pegadaian as a non-bank financial institution has a strategic role in collecting funds and distributing financing through various financial services. This makes it a potential means for perpetrators of money laundering to disguise the proceeds of their crimes. Therefore, the government together with PT. Pegadaian implements a money laundering prevention policy, including the implementation of Customer Due Diligence (CDD) and Enhanced Due Diligence (EDD). This study aims to analyze the implementation of CDD and EDD carried out at PT. Pegadaian Pancoran Mas Branch. The research method applied is through a qualitative descriptive approach, using data collection techniques through documentation, interviews, and observations originating from three sources, including compliance officers and related parties who handle the Anti-Money Laundering and Prevention of Terrorism Financing (APU PPT) program.
ANALYSIS OF DIGITAL MARKETING STRATEGY IN IMPROVING IMPULSIVE BUYING BEHAVIOR OF MARKETPLACE CONSUMERS IN INDONESIA Makarim, Siti Amirah; Dewi, Lati Sari
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 2 (2025): Vol. 2 No. 2 Edisi April 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i2.811

Abstract

This study aims to analyze the impact of digital marketing strategies specifically brand image and flash sale promotions on impulsive buying behavior among consumers in Indonesian marketplaces, with a particular focus on the Shopee platform. The research employs a descriptive quantitative approach, using purposive sampling techniques. Out of a population of 433 university students, 115 respondents were selected as the sample. Data analysis was conducted using SPSS version 26 and Microsoft Excel 2021. The results indicate that both brand image and flash sale promotions significantly influence consumer impulsive buying behavior, both partially and simultaneously. These findings highlight the importance of optimizing digital marketing strategies to enhance impulsive purchasing behavior in the e-commerce sector.
Pendidikan Kewirausahaan Berbasis Pengalaman Praktis: Sebuah Pendekatan Kolaborasi Universitas Dan Sekolah Dasar Dewi, Lati Sari; Barkah, Risman
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 2 (2025): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i2.347

Abstract

Implementation of Community Service at SDN Panumbangan 1, Panumbangan District, Ciamis Regency aimed to develop entrepreneurship education based on practical experience through collaboration between the university and the elementary school. This activity was designed to introduce entrepreneurship concepts to students from an early age by integrating basic entrepreneurial theories with hands-on practice. The community service program was carried out through interactive teaching methods, group discussions, and direct practice in designing simple business ideas. The results showed an increased understanding among students of fundamental entrepreneurship concepts, enhanced creativity in generating business ideas, and improved teamwork skills. Evaluations indicated that the program successfully fostered entrepreneurial interest among students and improved their critical thinking and problem-solving abilities. The sustainability of this program requires further integration into the elementary school curriculum and continuous training for educators to support more effective entrepreneurship implementation.
Pemberdayaan Masyarakat Desa Melalui Ekonomi Kreatif: Strategi Pengembangan Ekonomi Pedesaan Di Desa Sukagalih, Kecamatan Sukaratu Makarim, Siti Amirah; Dewi, Lati Sari
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 2 (2025): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i2.434

Abstract

This community service activity aims to enhance the capacity of the people of Sukagalih Village in developing local economic potential through a creative economy approach. The program involved seminars and training sessions focused on the utilization of local resources, development of creative products, and digital marketing strategies adapted to the village’s characteristics. The results of the activity showed an increase in community understanding of creative business opportunities based on local culture and surrounding natural resources. This initiative also encouraged the formation of community-based business groups as an initial step toward economic self-reliance in the village.
Pengembangan Potensi Wisata Car Free Day Untuk Pemberdayaan Ekonomi Masyarakat Di Desa Kertaraharja, Kabupaten Ciamis Ricky Hermayanto; Lati Sari Dewi; Siti Amirah Makarim; Iwan Sugianto; Iwan Saputra; Mohammad Nazirwan
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 1 (2026): JUPENGEN - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i1.1153

Abstract

This community service program aims to empower the community in Kertaraharja Village, Ciamis Regency, through the development of its Car Free Day (CFD) tourism potential. Kertaraharja Village boasts beautiful natural landscapes, including vast rice fields and views of Mount Sawal, which are utilized as a Car Free Day location every Sunday. This CFD event not only serves as a culinary and sports tourism destination but also provides a platform for numerous Micro, Small, and Medium Enterprises (MSMEs) to sell their products. However, optimizing this potential still faces challenges related to marketing, product diversification, and community participation. The methods used in this activity include identifying tourism potential, conducting a SWOT analysis to formulate development strategies, and implementing digital marketing and MSME empowerment programs. The activity was carried out with a participatory approach through training and mentoring for local communities and MSME actors. The results indicate that Kertaraharja Village has significant potential for developing sustainable tourism through CFD, but requires continuous management and innovative marketing strategies. The community empowerment strategies implemented include strengthening MSME institutions, diversifying culinary and local products, and utilizing digital platforms for promotion. This approach has been proven to increase local economic activity, product diversification, and strengthen community institutions, thereby contributing to improving the economic welfare of the community in a sustainable manner.
Peningkatan Daya Saing Sdm Lokal Melalui Pendampingan Kompetensi Kerja Berbasis Kebutuhan Nyata Masyarakat Taufik Hermansyah; Lati Sari Dewi; Siti Amirah Makarim
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 1 (2026): JUPENGEN - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i1.1174

Abstract

This community service program aims to enhance the competitiveness of local human resources in Buanamekar Village, Ciamis Regency, through work competency assistance based on real community needs. The village faces challenges such as low digital literacy and limited access to formal certification, which hinder economic growth. The methods used include participatory situation analysis, competency-based training (CBT), and intensive mentoring. The results show a significant improvement in participants’ technical and soft skills, with an average post-test score increase of 45%. Furthermore, the program successfully established a local competency forum to ensure sustainability. This initiative proves that tailored competency assistance can effectively bridge the gap between local skills and market demands, thereby fostering sustainable rural development.
Pencegahan Dan Penanganan Kekerasan Seksual Melalui Edukasi Komunikasi Asertif Dan Literasi Digital Pada Remaja Di Kabupaten Tasikmalaya Lati Sari Dewi; Siti Amirah Makarim
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1438

Abstract

Sexual violence has become a serious social issue affecting adolescents both in offline and digital environments. Limited understanding regarding forms of sexual violence, self-protection, and reporting mechanisms often causes victims to remain silent and vulnerable. This community service activity aimed to improve adolescents’ understanding and awareness regarding the prevention and handling of sexual violence through educational approaches, assertive communication training, and digital literacy strengthening. The activity was conducted through counseling, interactive discussions, simulations, and mentoring involving adolescents in Kabupaten Tasikmalaya. The results showed increased participant understanding regarding forms of sexual violence, the courage to communicate assertively, awareness of digital safety, and understanding of reporting and assistance procedures. Overall, this activity contributed positively to strengthening adolescents’ self-protection capacity and creating a safer social environment.
Peningkatan Kompetensi Manajerial Sumber Daya Manusia Melalui Pelatihan Berbasis Kompetensi Pada Umkm Di Kota Tasikmalaya Taufik Hermansyah; Iwan Saputra; Siti Amirah Makarim; Lati Sari Dewi
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1460

Abstract

This community service activity aims to enhance the managerial competencies of human resources (HR) among micro, small, and medium enterprises (SMEs) in Tasikmalaya City through a competency-based training program. The identified problems include low capability in HR planning, recruitment, performance evaluation, and employee development. The methods used include participatory training, direct mentoring, case studies, and management simulations. The activity was conducted over three days on March 15–17, 202, in Cipedes District, Tasikmalaya City, involving 45 participants from various SME sectors. Results showed a significant improvement in participants' understanding of HR management concepts, with the average pretest score increasing from 52.4 to 78.6 on the posttest (a 49.6% improvement). A total of 91% of participants expressed satisfaction with the training and committed to applying the acquired knowledge in their business units. This activity is expected to contribute to the sustainable enhancement of SME competitiveness in Tasikmalaya City.
Pelatihan Literasi Dan Pengelolaan Keuangan Bagi Masyarakat Desa Sukahening Iwan Sugianto; Iwan Saputra; Lati Sari Dewi; Siti Amirah Makarim
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1462

Abstract

This community service activity aims to improve the understanding and skills of the people of Sukahening Village in managing family and business finances in a simple, effective, and sustainable manner. The main problems faced by the community are low financial literacy, the lack of habit in recording income and expenses, and limited understanding of financial planning. The implementation methods included counseling, practical training on simple financial recording, interactive discussions, and mentoring. The participants consisted of village residents, MSME actors, and PKK women’s group members, totaling 35 participants. The results of the activity showed an improvement in participants’ understanding of household and business financial management, as indicated by their ability to create simple budgets, record cash flow, and prepare monthly financial plans. This program is expected to enhance the economic independence of the community and support family welfare in Sukahening Village.
Peningkatan Daya Saing Umkm Di Kota Tasikmalaya Melalui Integrasi Msdm Dan Strategi Pemasaran Digital Iwan Saputra; Siti Amirah Makarim; Lati Sari Dewi
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1547

Abstract

This community service activity aims to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Tasikmalaya City through the integration of Human Resource Management (HRM) and digital marketing strategies. MSMEs in Tasikmalaya City face various challenges, including low competitiveness, unstable income, traditional marketing issues, weak product branding, and limited financing. Through a participatory approach, this service analyzes the current state of MSME HRM and marketing, formulates an integrated model, and provides training and mentoring for implementing digital marketing strategies. The activities will be carried out from January to May 2026 in Tasikmalaya City. The expected outcomes include an increase in MSME actors' understanding and capacity in managing human resources and implementing digital marketing, which will ultimately contribute to enhancing MSME competitiveness and economic stability.
Co-Authors Adi Anugrah L.H Adi Robith Setiana Agoes Hari Edy Wibowo Agus Sopian Ahmad Royan Taufik Asep Saeful Falah Barkah, Risman Desi Try Anggarini Entin Aminah Erna Maulida Falah, Asep Saful Fitriani Gagas Erlangga Galih Mauladin Putra Hendra Gunawan Hendro Sugiarto Iis Susanti Iwan Saputra Iwan Saputra Iwan Sugianto Makarim, Siti Amirah Mohamad Nazirwan Mohammad Nazirwan R. Hozin Abdul Fatah Rafka Muhammad Rizki Rhaka Saepul Ramdan Ricky Hermayanto Ricky Hermayanto Risma Nurul Latifah Risman Barkah Ruslan Sani Haryati Siti Amirah Makarim Sufi Halwani Syaeful Hilal Syahdan Hakiki Taufik Hermansyah Taufik Hermansyah Wadini Wahdan Budi Setiawan Yuda Nugraha Zakiah Nurjamilah Zalu Nabil Yassin Iswara