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All Journal Journal of Management Review Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) YUME : Journal of Management Jurnal Hexagro Jurnal E-Bis: Ekonomi Bisnis Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Jurnal Manajemen Bisnis dan Organisasi International Journal of Entrepreneurship, Business, and Creative Economy Applied Quantitative Analysis (AQA) Jurnal Umum Pengabdian Masyarakat (JUPEMAS) Moneter : Jurnal Ekonomi dan Keuangan Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN) Multidisciplinary Indonesian Center Journal
Lati Sari Dewi
Sekolah Tinggi Ilmu Ekonomi Latifah Mubarokiyah
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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THE INFLUENCE OF HUMAN RESOURCES (HR) COMPETENCIES ON VILLAGE FUND MANAGEMENT (CASE STUDY AT THE PUTERAN VILLAGE OFFICE, PAGERAGEUNG TASIKMALAYA) Dewi, Lati Sari; Setiawan, Wahdan Budi
Jurnal Manajemen Bisnis Dan Organisasi Vol 2 No 2 (2023): Jurnal Manajemen Bisnis Dan Organisasi (JMBO)
Publisher : Yayasan Pendidikan Cahaya Budaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jmbo.v2i2.186

Abstract

This study aims to: 1) Competence of HR in Puteran Village, 2) Management of Puteran Village Funds, 3) Knowing the influence of HR competence on the management of Puteran Village funds.There are two variables in this study, namely the competence of human resources (X) as the independent variable and the management of village funds (Y) as the dependent variable. The method used in this research is descriptive quantitative method. The data used are primary data (observations, interviews, and questionnaires) and secondary data (library studies and documentation studies). The data analysis technique used is simple regression.Based on the results of this study, it shows that: 1) HR competence is in the very good category, namely 479) village fund management is in the very good category, namely 314) the influence of HR competence on village and village management is 0.875 which means very strong, while the coefficient of determination is 76, 6%, the remaining 23.4% is influenced by other factors.
PENGEMBANGAN DAN PELATIHAN SUMBER DAYA MANUSIA DI ERA DIGITAL MARKETING MENUJU 5.0 DENGAN MEMANFAATKAN PLATFORM MEDIA SOSIAL PADA UMKM DI DESA SUKASUKUR KECAMATAN CISAYONG Dewi, Lati Sari; Setiawan, Wahdan Budi
Jurnal Umum Pengabdian Masyarakat Vol 2 No 4 (2023): Jurnal Umum Pengabdian Masyarakat
Publisher : Yayasan Pendidikan Cahaya Budaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jupemas.v2i4.190

Abstract

Pada era pemasaran digital, peran media sosial sebagai platform pemasaran yang efektif menjadi semakin penting, terutama bagi sektor usaha mikro, kecil dan menengah (UMKM). Untuk mencapai kesuksesan dalam berbisnis di media sosial, pengembangan sumber daya manusia (SDM) yang sesuai dengan kebutuhan era digital menjadi sangat penting. Penelitian ini mengkaji pentingnya pengembangan SDM dalam konteks pemasaran digital, khususnya untuk kemajuan sektor UMKM di media sosial. Fokus dari penelitian ini adalah untuk menguji pengetahuan dan keterampilan yang dibutuhkan oleh UMKM UMKM dalam menggunakan media sosial sebagai alat pemasaran yang efektif. Dengan menerapkan strategi pengembangan sumber daya manusia yang tepat, UMKM dapat memperoleh manfaat yang signifikan seperti peningkatan kreativitas, adaptasi terhadap perubahan tren, dan kemampuan untuk bersaing di era pemasaran digital. Dalam konteks pengembangan sumber daya manusia di era pemasaran digital, untuk memajukan sektor UMKM, pelatihan khusus dan akses terhadap informasi dan sumber daya terbaru merupakan strategi yang penting untuk diterapkan.
Analyzing The Impact of Online Marketing on Students' Purchase Decisions on Shopee E-Commerce in Tasikmalaya, Indonesia Dewi, Lati Sari; Barkah, Risman
Applied Quantitative Analysis Vol. 4 No. 2 (2024): July - December 2024
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/quant.2440

Abstract

The study was driven by the growing trend of online shopping among students and the need to understand how digital marketing strategies impact their purchasing decisions on e-commerce platforms like Shopee. This research aims to evaluate the influence of online marketing on the purchasing decisions of students at STIE Latifah Mubarokiyah Suryalaya, in Tasikmalaya, Indonesia, specifically using the Shopee platform. Online marketing facilitates the transaction of goods and services via the Internet, providing the convenience of shopping without time and space constraints and allowing consumers to select products based on their preferences. The study employs a descriptive quantitative approach, involving 77 respondents selected through purposive random sampling. Data collection includes both primary and secondary sources, which are analyzed using simple regression, correlation analysis, determination analysis, and hypothesis testing. The findings reveal that online marketing strategies significantly influence students' purchasing behaviour on e-commerce platforms, with a correlation coefficient of 0.694 and a determination coefficient of 48.1%. This indicates that nearly half of the variability in student purchase decisions can be attributed to online marketing strategies. Moreover, the study offers new insights into how specific online marketing tactics, such as targeted advertisements and social media promotions, uniquely influence student preferences and purchasing patterns. These findings highlight the importance of personalized marketing approaches in shaping consumer behaviour. The study also suggests that further research should explore additional factors influencing consumer behaviour in e-commerce to achieve a more comprehensive understanding.
PELATIHAN MANAJEMEN KEUANGAN SEBAGAI UPAYA MENINGKATKAN DAYA SAING UMKM DESA CIKADU KECAMATAN CISAYONG KABUPATEN TASIKMALAYA Falah, Asep Saeful; Lati Sari Dewi
JURNAL PENGABDIAN MANDIRI Vol. 2 No. 11: Nopember 2023
Publisher : Bajang Institute

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Abstract

Kegiatan pengabdian kepada masyarakat bertujuan untuk mengadakan Pelatihan Manajemen Keuangan UMKM sebagai upaya meningkatkan daya saing bagi pelaku usaha kecil dan menengah di lingkungan Lembaga Pemberdayaan Masyarakat Desa Cikadu Kecamatan Cisayong Kabupaten Tasikmalaya. Metode yang digunakan dalam pelatihan menggunakan metode pedampingan, diskusi, workshop dan bimbingan teknis (bimtek) pembuatan laporan keuangan sederhana. Hasil yang diperoleh selama pelatihan, secara keseluruhan kegiatan pelatihan meliputi: materi, fasilitator, tempat pelatihan, dan konsumsi mendapat respon sangat baik dari seluruh peserta dan sangat membantu dan bermanfaat bagi peserta pelatihan dalam menyusun manajemen keuangan yang baik serta dapat membantu meningkatkan ekonomi usaha kecil dan menengah di lingkungan LPM Desa Ciakadu.
SEMINAR DIGITAL MARKETING DAN IMPLEMENTASI MEDIA SOSIAL UNTUK PENINGKATAN PENJUALAN BAGI PELAKU UMKM DI DESA SUKANAGARA KECAMATAN JATINEGARA KABUPATEN CIAMIS Dewi, Lati Sari; Asep Saeful Falah
JURNAL PENGABDIAN MANDIRI Vol. 2 No. 11: Nopember 2023
Publisher : Bajang Institute

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Abstract

UMKM telah menunjukkan kemampuannya dalam memajukan perekonomian negara. Keberadaannya tidak bisa dihilangkan atau dihindari dengan apa yang dilakukan masyarakat dalam distribusi pendapatan saat ini. Permasalahan yang sering dihadapi oleh UKM adalah kurangnya pengalaman dalam mengelola usahanya sendiri. Banyak UKM yang tidak memikirkan bagaimana cara mengembangkan usahanya, namun hanya fokus pada produksi. Dampaknya menjadi penghambat kemajuan usaha dan upaya yang dilakukan. Pertumbuhan internet mendorong kemajuan di berbagai bidang, termasuk transaksi bisnis dengan menggunakan pemasaran digital dan media sosial yang dapat dimanfaatkan oleh UMKM untuk meningkatkan penjualan dan mengembangkan bisnisnya. Kegiatan PKM ini dilaksanakan untuk UMKM di Desa Sukanagara Kecamatan Jatinegara Kabupaten Ciamis. Total ada 8 UMKM yang bergerak di sektor makanan dan minuman, kerajinan, grosir. Untuk membantu UMKM tersebut, telah diadakan pelatihan penerapan digital marketing dan media sosial dalam pemasaran. Hasil dari PKM ini adalah UMKM dapat menerapkan pemasaran digital dan media sosial dalam kegiatan jual belinya
Formulation of Hydroponic Green Vegetable Marketing Strategies in Indonesia as An Effort to Enhance Competitiveness Dewi, Lati Sari
International Journal of Entrepreneurship, Business and Creative Economy Vol. 4 No. 2 (2024): July
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v4i2.2155

Abstract

This comprehensive analysis focuses on crafting effective marketing strategies for hydroponic vegetables and fostering future development within the industry. Employing a SWOT analysis and adopting a holistic marketing approach, the goal is to create strategies that not only capitalize on strengths but also address weaknesses, seize opportunities, and mitigate threats. These strategies aim to empower industry producers by aligning with integrated economic benefits, ensuring their sustained success. The outcomes of this strategic analysis will serve as invaluable references for promoting hydroponic vegetables. The industry can showcase its sustainability and quality by leveraging strengths such as efficient resource utilization and controlled environments. Addressing weaknesses like public perception challenges and potential high start-up costs will be crucial in developing a well-rounded approach. Seizing opportunities in the growing demand for fresh, locally sourced produce and the increasing interest in sustainable agriculture, the strategies will position hydroponic vegetables as a forward-looking choice. Simultaneously, mitigating threats like market competition and regulatory hurdles will be integral to long-term viability. In essence, the resulting strategies aim to create a resilient marketing framework that promotes hydroponic vegetables and contributes to the overall economic prosperity of industry producers.
Pengaruh Faktor Kemudahan Penggunaan Terhadap Persepsi Konsumen Gopay Pada Pegawai SKK Migas Divisi Pengadaan Kota Jakarta Dewi, Lati Sari; Falah, Asep Saeful
Journal of Management Review Vol 7, No 3 (2023)
Publisher : Magister Manajement Studies Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jmr.v7i3.9368

Abstract

Abstract – Terdapat faktor yang membuat GoPay menjadi pemimpin pasar pada bidang e-wallet di negara Indonesia, faktor tersebut adalah Kemudahan Penggunaan, faktor ini menjadi variabel bebas dalam penelitian yang akan dikaitkan dengan variabel terikat Persepsi Konsumen. Metode penelitian yang digunakan adalah metode kuantitatif. Berdasarkan tipe analisis pada penelitian ini yaitu analisis deskriptif dan analisis linear sederhana. Sampel pada penelitian ini sebanyak 30 responden yang merupakan pegawai SKK Migas divisi pengadaan Kota Jakarta yang merupakan pengguna dari aplikasi GoPay . Pengumpulan data menggunakan kuisioner online Google Form. Pengolahan data yang didapat lalu diolah dengan software statistik IBM SPSS Versi 26. Hasil dari penelitian ini berupa tanggapan responden terhadap faktor kemudahan penggunaan yang mempengaruhi persepsi konsumen GoPay dapat dikategorikan sangat baik, serta tanggapan responden terhadap persepsi konsumen GoPay termasuk pada kategori sangat baik. Hasil uji pengaruh variabel bebas yaitu Kemudahan Penggunaan terbukti berpengaruh signifikan terhadap variabel dependen yaitu persepsi konsumen GoPay
PENGARUH ELECTRONIC WORD OF MOUTH DAN KEPERCAYAAN KONSUMEN TERHADAP NIAT BELI PRODUK DI SHOPEE INDONESIA (Study Kasus Mahasiswa di Sekolah Tinggi Ilmu Ekonomi Latifah Mubarokiyah Tasikmalaya) Lati Sari Dewi; Asep Saeful Falah; Zakiah Nurjamilah
Journal of Innovation Research and Knowledge Vol. 3 No. 6: Nopember 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh variabel electronic word of mouth dan kepercayaan konsumen terhadap niat beli produk di shopee Indonesia. Metode penelitian menggunakan pendekatan deskriptif dengan metode penelitian kuantitatif. Teknik pengambilan sampel dengan purposive sampling dari populasi mahasiswa yang dimbil dari 445 mahasiswa, sampel yang diambil sebanyak 82 sampel yang nantinya menjadi responden. Dalam menganalisis data dibantu dengan aplikasi SPSS V.26 dan Ms Excel 2007. Hasil penelitian ini menunjukkan bahwa variabel electronic word of mouth dan kepercayaan konsumen berpengaruh secara parsial maupun secara simultan terhadap niat beli produk di shopee indonesia.
From Clicks to Conversations: The Evolution of Chatbot Marketing Hendro Sugiarto; Desi Try Anggarini; Lati Sari Dewi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10333

Abstract

This research investigates the dynamics of chatbot marketing within PT Sinar Sosro, focusing on the interplay between user experience, marketing strategy evolution, and the effectiveness of chatbot conversations. Through a quantitative approach utilizing Smart PLS analysis, data was gathered from a sample of 100 consumers. The findings reveal significant direct effects of both user experience and marketing strategy evolution on chatbot conversations, emphasizing their pivotal roles in driving meaningful engagements. Moreover, indirect effects analysis highlights the mediating role of user experience in the relationship between marketing strategy evolution / Number of Clicks and chatbot conversations. These insights underscore the importance of optimizing user-centric approaches and aligning marketing strategies with user preferences to foster positive experiences, enhance chatbot effectiveness, and achieve marketing objectives effectively within PT Sinar Sosro's digital ecosystem.
Leveraging AI-Driven Personalization: The Future of Customer Experience in Digital Marketing Falah, Asep Saful; Dewi, Lati Sari
YUME : Journal of Management Vol 8, No 1.1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.7997

Abstract

Artificial Intelligence (AI) has reshaped digital marketing by enhancing personalized customer experiences through tools like chatbots, recommendation engines, and predictive analytics. This study uses a qualitative research methodology, employing a case study approach to explore AI-driven personalization's impact on customer engagement, satisfaction, and loyalty. Data were collected through semi-structured interviews with marketing experts, supplemented by observations and content analysis of digital platforms integrating AI personalization. Thematic analysis was applied to identify patterns and themes in AI’s role and the associated challenges around data privacy, ethical considerations, and potential biases within AI algorithms. Addressing these challenges requires transparency and balancing personalization with data security to maintain customer trust. Furthermore, this research highlights emerging trends, including the integration of AI with technologies like IoT and AR, that promise to revolutionize customer experiences. Future studies should focus on reducing algorithmic biases and expanding AI’s application to create ethical, sustainable personalization practices in digital marketing. Keywords: Artificial Intelligence, Digital Marketing, Personalization, Data Privacy  
Co-Authors Aminah, Entin Asep Saeful Falah Barkah, Risman Desi Try Anggarini Erlangga, Gagas Falah, Asep Saful Fatah, R. Hozin Abdul Fitriani Hakiki, Syahdan Halwani, Sufi HENDRA GUNAWAN B11211055 Hendro Sugiarto Hermansyah, Taufik Hermayanto, Ricky Hilal, Syaeful Iis Susanti, Iis Iswara, Zalu Nabil Yassin Iwan Sugianto Makarim, Siti Amirah Nazirwan, Mohamad Nugraha, Yuda Putra, Galih Mauladin Rafka Muhammad Rizki Ruslan Sani Haryati Saputra, Iwan Sopian, Agus Taufik Hermansyah Taufik, Ahmad Royan Wadini Wahdan Budi Setiawan Wibowo, Agoes Hari Edy Zakiah Nurjamilah