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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah Pangabdhi Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business YUME : Journal of Management Jurnal Industri Kreatif dan Kewirausahaan Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management and Bussines (JOMB) Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Jurnal Manajemen dan Organisasi Review (MANOR) Jurnal Ilmiah Wahana Pendidikan Oikos - Nomos : Jurnal Kajian Ekonomi dan Bisnis International Journal of Education, Social Studies, And Management (IJESSM) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Madani: Multidisciplinary Scientific Journal Majapahit Journal of Islamic Finance dan Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan Majapahit Journal of Islamic Finance dan Management As-Syirkah: Islamic Economic & Financial Journal
Yulinda L. Ismail
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Economic Reviews Journal

 1 
Pengaruh Produk Bundling dan Diskon terhadap Keputusan Pembelian pada Pengguna Produk Skincare The Originote di Kota Gorontalo Mandiri, Jihan Asmita; Ismail, Yulinda L.; Ramlan Amir Isa
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.242

Abstract

This research aims to find out how much influence product bundling and discounts have on purchasing decisions for users of The Originote skincare products in the city of Gorontalo. This type of research uses quantitative methods, by distributing questionnaires to 100 respondents, the analysis used in this research uses multiple linear regression analysis. The results of the research show that, partially, the Product Bundling variable has a positive and significant effect on purchasing decisions with a significance level of 0.000 < 0.05 and a value of tcount > ttable, namely 3.654 > 1.660; Partially, the Discount Variable has a positive and significant effect on purchasing decisions with a significance level of 0.000 < 0.05 and a value of tcount > ttable, namely 4.189 > 1.660; and simultaneously the Product Bundling and Discount variables have a positive and significant effect on Purchasing Decisions with a significance level of 0.000 < 0.05 and a value of fcount > ftable, namely 25.054 > 3.090. The coefficient of determination R square is 0.341, which means that the percentage contribution of the influence of product bundling and discounts on purchasing decisions for users of The Originote skincare products is 34.1%, while the remaining 65.9% is explained or described by other variables not included in this research model. 
Pengaruh Sosial Media Marketing Facebook terhadap Minat Beli Konsumen Yab Showroom Gorontalo Siti Nur Afni Saman; Muchtar Ahmad; Yulinda L. Ismail
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.281

Abstract

This research aims to find out how much influence Facebook Social Media Marketing has in increasing Consumer Buying Interest at YAB Showroom Gorontalo. This type of research uses quantitative methods, by distributing questionnaires to 63 respondents using the Slovin formula calculation. The analysis used in this research uses simple linear regression analysis. The results of this research show that the Facebook Social Media Marketing variable has a significant positive effect on Purchase Interest with a significance level of 0.001 < 0.05 and a value of tcount > ttable, namely 3,330 > 3,231. The magnitude of the influence of the coefficient of determination R square is 15.4% while the remaining 84.6% is explained or described by other independent variables which are not included in this research model.
Co-Authors Abdussamad, Zulfia K. Abdussamad, Zulfiah K Agus Hakri Bokingo Akangkung, Fiolita Alansyah H. Mantu Andi Juanna Asnawi, Melan Angriani Asriani Asriani, Asriani Budimansyah, Taufik Akbar Citra Aditya Kusuma Citrawati Fadjar Citron S Payu Cono, Nadillah Eka Putri Djoko Lesmana Radji Elviansri Katili Endi Rahman Erlin. S Uge Fanessa Palantu Faradila Wulandari Potabuga Febriadi Kei Firman Firman Fritania Bonde Gude, Siti Rahmawati Hais Dama Halid, Putri Musyarrafah Hapsawati Taan Haris Danial Hariyanti, Fina Hasan, Syalsa Herlina Rasjid Idris Yanto Niode Indhitya R Padiku Indri Wirahmi Bay Irawati Irawati Isa, Ramlan Amir Katili, Ilham Kei, Febriadi Kiayi, Dewi Fajri Januar Lisda L. Asi M Mansur, Amalia Deviyani Mahmud, Indah Maretya Mahmud, Riansyah Maladjai, Muhamad Gafur Mandiri, Jihan Asmita Melisawati Kau Mia Arista B. Wantu Mohamad Agus Salim Monoarfa Muchtar Ahmad Muhammad Rezky F. Payu Muli, Celine Masnita Nur Ihsan Nue Nur Rahma Junus Nurjihan Zhabrina Dude Nurkamiden, Sukmawati Pautina, Yazid Bustomin Ratna Dewi Resma Ibrahim Rezky, Muh. Rifal Dukalang Rismawati Hamid Rizan Machmud Robiyati Podungge Samuel, Masita Sani, Andini Putri Sartin H Pontoh Siti Chairunnisa Siti Nur Afni Saman Solly Aryza Sri Indrawaty Nune Sri Widyarti Ali Srie Isnawaty Pakaya Suleman, Risnawaty Suleman, Siti Samsia Sulistiowati Sulistiowati Syam S. Kumaji Talib, Imelda Nur Septiana Tineke Wolok Umin Kango Valentina Monoarfa Villy Epifania Suruata Wantu, Mia Arista B. Yanti Aneta Yazid Bustomin Pautina Yazid Bustomin Pautina Yazid Bustomin Pautina Yuli Isnawati Yunus, Ajeng Nendiah Cahyani Zulfia K. Abdussamad