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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah Pangabdhi Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business YUME : Journal of Management Jurnal Industri Kreatif dan Kewirausahaan Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management and Bussines (JOMB) Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Jurnal Manajemen dan Organisasi Review (MANOR) Jurnal Ilmiah Wahana Pendidikan Oikos - Nomos : Jurnal Kajian Ekonomi dan Bisnis JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Majapahit Journal of Islamic Finance dan Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan Majapahit Journal of Islamic Finance dan Management As-Syirkah: Islamic Economic & Financial Journal
Yulinda L. Ismail
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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The Influence of Social Media Marketing and Cash on Delivery on Purchase Decisions at Don's Bakery Gorontalo Suleman, Siti Samsia; Taan, Hapsawati; Ismail, Yulinda L
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.430

Abstract

This study aims to determine the effect of Social Media Marketing and Cash on Delivery on purchasing decisions at Don's Bakery Gorontalo. This study uses a quantitative approach with a purposive sampling technique with a total of 96 respondents. Data collection was carried out through questionnaires and analyzed using multiple linear regression analysis with the help of SPSS. The results of the study indicate that, partially, Social Media Marketing has a positive and significant effect on purchasing decisions. Likewise, Cash on Delivery also has a positive and significant effect on purchasing decisions. Simultaneously, both variables together influence the increase in consumer purchasing decisions. Based on the results of the study, marketing strategies through social media and the convenience of the payment system through Cash on Delivery have proven effective in encouraging consumers to make purchases at Don's Bakery. This finding emphasizes the importance of utilizing social media and practical payment methods in shaping consumer purchasing decisions.
INTEGRALO: Digital English Learning with Local Values to Foster Inclusive Economy in Padengo Village: Pengabdian Haris Danial; Indri Wirahmi Bay; Muhammad Rezky Friesta Payu; Yulinda L. Ismail; Sri Widyarti Ali
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.2972

Abstract

Padengo Village in West Limboto District, Gorontalo Regency, is rich in natural resources and cultural heritage, but faces challenges in human resource development. Most residents work in the agriculture and livestock sectors with low levels of education, with many having only completed primary education or no schooling at all. To address this issue, the INTEGRALO (Internalization of Local Values) program was introduced, combining digital-based English learning with local wisdom to improve language skills and strengthen cultural identity. This program encourages active community participation by utilizing technology to make learning more engaging and contextual. As a result, residents are able to process corn into chips with simple packaging, compile a Local Wisdom Pocket Book as a cultural archive, and manage a village website, which is now run by youth and officials after training. In the area of ​​social education, teenagers learned about the dangers of early marriage, while children learned about bullying. Student involvement also strengthened academic relationships with the community. Overall, the Thematic KKN II Program has had a tangible impact on Padengo Village, from improving the local economy, cultural preservation, digital literacy, and educating the younger generation.
Pengaruh Persepsi Kemudahan Penggunaan dan Persepsi Kegunaan terhadap Minat Nasabah BRI Menggunakan Mobile Banking Brimo di Bonepantai Rahman, Endi; Ismail, Yulinda L; Kiayi, Dewi Fajri Januar
J-MAS (Jurnal Manajemen dan Sains) Vol 10, No 2 (2025): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v10i2.2305

Abstract

This study aims to: (1) determine and analyze whether there is an effect of Perceived Ease of Use on BRI Customers' Interest in Using BRImo Mobile Banking, (2) determine and analyze whether there is an influence of Perceived Usefulness on BRI customers' interest in using BRImo Mobile Banking, and (3) determine and analyze whether there is an influence of Perceived Ease of Use and Perceived Usefulness on BRI customers' interest in using BRImo Mobile Banking. This study used a quantitative approach with data collection techniques through questionnaires. The sampling technique used purposive sampling with 100 respondents, which was determined using the Yamane formula. Data analysis was performed using multiple linear regression. The results of the study show that: (1) partially, the perception of ease of use has a positive and significant effect on customer interest in using BRImo, (2) partially, the perception of usefulness also has a positive and significant effect on customer interest in using BRImo, and (3) simultaneously, the perception of ease of use and the perception of usefulness have a positive and significant effect on customer interest in using BRImo. The contribution of these two variables to customer interest in using BRImo is 57.9%, while the remaining 42.1% is influenced by other factors outside the scope of this study.
TOURISM DESTINATION PROMOTION THROUGH SOCIAL MEDIA : A CONTENT STUDY OF DMO GORONTALO Kusuma, Citra Aditya; Ismail, Yulinda L; Hariyanti, Fina
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.4799

Abstract

The promotion of tourism destinations via social media has significantly increased in the contemporary tourism industry. This paradigm shift is driven by advancements in information technology and the growing utilization of social media platforms. However, in Gorontalo region, particularly in Tomini Bay area, social media has not been fully leveraged by the Destination Marketing Organization (DMO) to market the region’s potential tourist attractions. Therefore, this study aims to evaluate the promotional content of tourism destinations in Tomini Bay area by the DMO on social media platforms, specifically Facebook and Instagram, as well as to understand tourists’ perceptions and responses to these promotional strategies. The research employs a mixed-method approach through content analysis and online surveys. The findings provide in-depth insights into the promotional strategies employed by DMO’s Gorontalo, tourists’ responses to these strategies, and recommendations for enhancing effective tourism promotion strategies. The study reveals that social media has not been utilized consistently and optimally by DMO Gorontalo which impacting the achievement of its tourism promotion objectives. To improve the effectiveness of tourism promotion strategies, several aspects need to be addressed, including: (1) consistency and frequency of promotional content uploads; (2) diversification of promotional content; and (3) optimization of user-generated content.
Analisis Strategi Pemasaran dalam Meningkatkan Jumlah Kepesertaan Bukan Penerima Upah di BPJS Ketenagakerjaan Cabang Gorontalo Wantu, Mia Arista B.; Wolok, Tineke; Ismail, Yulinda
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 2 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/dc9fx373

Abstract

Mia Arista B. Wantu, 2024. "Marketing Strategy Analysis in Increasing the Number of Non-Wage Earner Participants in BPJS Employment Gorontalo Branch" Undergraduate Management study program, Faculty of Economics and Business, Gorontalo State University, Supervisor I Mrs. Dr. Tineke Wolok, S.T, M.M and Supervisor II Mrs. Yulinda L. Ismail M.si According to Employment Law No. 24 of 2011 concerning Social Security Administering Bodies which states that: all workers in Indonesia are required to register themselves as BPJS Employment participants for six months. BPJS Employment (Social Security Administering Body) is a public program that provides protection to workers to overcome certain socio-economic risks and its implementation uses sharia mechanisms. This research uses a descriptive qualitative research method with the focus of the research being (1) What are the marketing strategies carried out by the Gorontalo branch of BPJS Employment to increase the number of non-wage earners? and (2) What are the efforts of BPJS Employment Gorontalo Branch to ensure that BPU membership remains active in BPJS Employment Gorontalo? The results of this research are (1) The marketing strategy to increase the number of Non-Wage Earner participants used by BPJS Employment Gorontalo branch uses the Marketing Mix: product, price, people, and process (2) Efforts made by BPJS Employment to ensure membership remains active are marketing communication strategies and customer satisfaction strategies.
Analisis Usaha Mikro Kecil Menengah di Desa Ilotunggula Kabupaten Gorontalo Utara Kei, Febriadi; Wolok, Tineke; Ismail, Yulinda L.
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 4 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/m9r0ev24

Abstract

This research aims to find out what are the internal factors of micro, small and medium enterprises in Ilolangitla Village, North Gorontalo Regency and what are the external factors of Micro, Small and Medium Enterprises in Itolangitla Village, North Gorontalo Regency. The research method used is qualitative descriptive and data collection using observation, interviews and documentation. This research uses SWOT analysis theory. The Data Analysis Technique uses Miles and Huberman, namely, Data Reduction, Data Presentation and Conclusion Drawing. Based on the research results, it shows that the external factors of the business, namely the Opportunities position (14.75), are greater when compared with the Threats position (7.5) and the internal factors in the Strength position have a score value (11.75) which is greater when compared. with Weaknesses position (5,5).  
Pengaruh Produk Bundling dan Diskon terhadap Keputusan Pembelian pada Pengguna Produk Skincare The Originote di Kota Gorontalo Mandiri, Jihan Asmita; Ismail, Yulinda L.; Ramlan Amir Isa
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.242

Abstract

This research aims to find out how much influence product bundling and discounts have on purchasing decisions for users of The Originote skincare products in the city of Gorontalo. This type of research uses quantitative methods, by distributing questionnaires to 100 respondents, the analysis used in this research uses multiple linear regression analysis. The results of the research show that, partially, the Product Bundling variable has a positive and significant effect on purchasing decisions with a significance level of 0.000 < 0.05 and a value of tcount > ttable, namely 3.654 > 1.660; Partially, the Discount Variable has a positive and significant effect on purchasing decisions with a significance level of 0.000 < 0.05 and a value of tcount > ttable, namely 4.189 > 1.660; and simultaneously the Product Bundling and Discount variables have a positive and significant effect on Purchasing Decisions with a significance level of 0.000 < 0.05 and a value of fcount > ftable, namely 25.054 > 3.090. The coefficient of determination R square is 0.341, which means that the percentage contribution of the influence of product bundling and discounts on purchasing decisions for users of The Originote skincare products is 34.1%, while the remaining 65.9% is explained or described by other variables not included in this research model. 
Pengaruh Sosial Media Marketing Facebook terhadap Minat Beli Konsumen Yab Showroom Gorontalo Siti Nur Afni Saman; Muchtar Ahmad; Yulinda L. Ismail
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.281

Abstract

This research aims to find out how much influence Facebook Social Media Marketing has in increasing Consumer Buying Interest at YAB Showroom Gorontalo. This type of research uses quantitative methods, by distributing questionnaires to 63 respondents using the Slovin formula calculation. The analysis used in this research uses simple linear regression analysis. The results of this research show that the Facebook Social Media Marketing variable has a significant positive effect on Purchase Interest with a significance level of 0.001 < 0.05 and a value of tcount > ttable, namely 3,330 > 3,231. The magnitude of the influence of the coefficient of determination R square is 15.4% while the remaining 84.6% is explained or described by other independent variables which are not included in this research model.
Pengaruh Hedonic Shopping Value Dan Shopping Lifestyle Terhadap Impulse Buying Pada Konsumen Butik Zahra Collection M Mansur, Amalia Deviyani; Ismail, Yulinda L; Abdussamad, Zulfia K
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 2 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10472564

Abstract

This study aims to determine 1) the influence of hedonic shopping value, 2) shopping lifestyle, and 3) hedonic shopping value and shopping lifestyle on impulse buying. This research is located in the Zahra Collection boutique on Jl. Moh. Hatta Luwuk City, Central Selawesi. The sample consists of 100 respondents (consumers) who had bought at Zahra collection boutique at least once using the Slovin formula. The analysis technique uses multiple linear regression assisted by the SPSS 20 program. The results of the study disclose that: 1) Hedonic shopping value has positive and significant effect on impulse buying, which is proved by the tcount 8.047>1.98472 with a significance of 0.000<0.05. 2) Shopping lifestyle has positive and significant effect on impulse buying, which is proved by the tcount 6.612>1.98472 with a significance of 0.000<0.05. 3) Hedonic shopping value and shopping lifestyle have positive and significant effect on impulse buying, seen from the fcount 192.335>3.09 with a significance of 0.000<0.05. The R square value is 79.9% and the remaining 20.1% are the unexamined variables.
Pengaruh Digital Marketing Terhadap Kepuasan Nasabah Bank Mandiri KC Gorontalo Halid, Putri Musyarrafah; Taan, Hapsawati; Ismail, Yulinda
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 11 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12798044

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing terhadap kepuasan nasabah Bank Mandiri KC Gorontalo. Teknik pengumpulan data dalam penelitian ini menggunakan kuisioner dengan populasi yaitu nasabah di Bank Mandiri KC Gorontalo sebanyak 17.189 orang. Teknik pengambilan sampel menggunakan rumus Slovin sehingga diperoleh sampel sebanyak 100 orang. Teknik analisis data yang digunakan dalam menguji penelitian ini yaitu uji validitas, uji reliabilitas, uji regresi sederhana, dan pengujian hipotesis. Hasil penelitian ini menunjukkan bahwa digital marketing berpengaruh signifikan terhadap kepuasan nasabah Bank Mandiri KC Gorontalo. Besar pengaruh digital marketing terhadap kepuasan nasabah mencapai 58,3% dan sisanya dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
Co-Authors Abdussamad, Zulfia K. Agus Hakri Bokingo Akangkung, Fiolita Alansyah H. Mantu Andi Juanna Asnawi, Melan Angriani Citra Aditya Kusuma Citrawati Fadjar Citron S Payu Djoko Lesmana Radji Elviansri Katili Endi Rahman Erlin. S Uge Fanessa Palantu Faradila Wulandari Potabuga Febriadi Kei Fritania Bonde Gude, Siti Rahmawati Hais Dama Halid, Putri Musyarrafah Hapsawati Taan Haris Danial Hariyanti, Fina Hasan, Syalsa Herlina Rasjid Idris Yanto Niode Indhitya R Padiku Indri Wirahmi Bay Isa, Ramlan Amir Kei, Febriadi Kiayi, Dewi Fajri Januar Lisda L. Asi M Mansur, Amalia Deviyani Mahmud, Riansyah Maladjai, Muhamad Gafur Mandiri, Jihan Asmita Melisawati Kau Mia Arista B. Wantu Muchtar Ahmad Muhammad Rezky F. Payu Muli, Celine Masnita Nur Ihsan Nue Nur Rahma Junus Nurjihan Zhabrina Dude Nurkamiden, Sukmawati Pautina, Yazid Bustomin Resma Ibrahim Rifal Dukalang Rismawati Hamid Rizan Machmud Samuel, Masita Sartin H Pontoh Siti Chairunnisa Siti Nur Afni Saman Solly Aryza Sri Indrawaty Nune Sri Widyarti Ali Srie Isnawaty Pakaya Suleman, Siti Samsia Sulistiowati Sulistiowati Syam S. Kumaji Talib, Imelda Nur Septiana Tineke Wolok Umin Kango Valentina Monoarfa Villy Epifania Suruata Wantu, Mia Arista B. Yanti Aneta Yazid Bustomin Pautina Yazid Bustomin Pautina Yazid Bustomin Pautina Yuli Isnawati Zulfia K. Abdussamad