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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JSMA (Jurnal Sains Manajemen dan Akuntansi) REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Jurnal Riset Entrepreneurship Journal of Artificial Intelligence and Digital Business Journal of Innovative and Creativity International Journal of Economics, Business and Innovation Research Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Simki Economic
Darianto Darianto
Ahmad Dahlan Lamongan Institute Of Technology And Business
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Pengaruh influencer Marketing dan Shopping lifestyle terhadap impulsive buying: peran Fear of Missing Out (FoMO) sebagai Variabel Mediasi (Studi pada Generasi Z Pengguna Tiktok Shop di Lamongan) Anisatun Fitria; Muhammad Sulton; Ika Purwanti; Darianto
JSMA Vol 17 No 2 (2025): JSMA (Jurnal Sains Manajemen dan Akuntansi)
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi STAN IM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37151/jsma.v17i2.278

Abstract

Perkembangan media sosial yang berfungsi sebagai sarana social commerce turut mengubah perilaku konsumsi Generasi Z, terutama pada platform TikTok Shop. Perilaku impulsive buying yang muncul akibat promosi dari influencer serta gaya hidup berbelanja menjadi fenomena yang menarik untuk diteliti karena berpotensi memengaruhi pola konsumsi generasi muda. Kajian ini dimaksudkan untuk menguji dampak influencer marketing dan shopping lifestyle pada impulsive buying dengan fear of missing out (FoMO) sebagai variabel mediasi pada Generasi Z pengguna TikTok Shop di Kabupaten Lamongan. Kajian ini mempergunakan pendekatan kuantitatif melalui metode survei. Pengumpulan data dijalankan dengan penyebaran kuesioner, kemudian dianalisa mempergunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS). Hasil analisis membuktikan jika influencer marketing dan shopping lifestyle tidak mempunyai dampak langsung pada impulsive buying. Namun demikian, kedua variabel tersebut memberi dampak positif dan signifikan pada FoMO. Selanjutnya, FoMO terbukti memberi dampak signifikan pada impulsive buying serta berperan sebagai mediator penuh dalam hubungan antara variabel independen dan impulsive buying. Kajian ini mengindikasikan bahwa faktor psikologis berupa ketakutan akan tertinggal informasi memegang peranan penting dalam mendorong perilaku pembelian impulsif pada Generasi Z.
Analisis Dampak Perubahan Tren Media Sosial terhadap Aktivitas Penjualan Online di Tiktok Fita Aninda Sari; Darianto Darianto; Siti Musarofah; Mas’adah Mas’adah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.9576

Abstract

The rapid development of social media has significantly transformed digital marketing strategies, particularly for online businesses. TikTok has emerged as a powerful marketing platform due to its short-form video content and algorithm-driven system that promotes trending content through the For You Page (FYP). This study aims to analyze the impact of changes in TikTok social media trends on the sales activities of online businesses from the perspective of business actors. A qualitative descriptive approach was employed, with data collected through semi-structured in-depth interviews involving ten TikTok account owners who actively run online businesses or participate in the TikTok affiliate program. The findings indicate that the utilization of TikTok trends such as viral sounds, product reviews, tutorials, before–after content, and live streaming plays a crucial role in increasing product visibility, user engagement, purchase intention, and sales volume. Changes in trends encourage online business actors to continuously adapt their marketing strategies to remain relevant and competitive. In addition to positively influencing sales performance, TikTok trends also stimulate content creativity and help build consumer trust through high levels of interaction. However, business actors also face challenges, including rapidly changing trends, intense competition, and limitations in time and content consistency. Overall, this study concludes that changes in TikTok social media trends have a significant impact on online business sales activities and should be strategically and sustainably managed.
Co-Authors Amanatul Khoiriyah Amri Nur Azizah Anisatun Fitria Annita Mahmudah Ardiansyah Ahsanul H Arsa Aprilia Rahma Ayu Lestari Azminatus Sadiyah Desi Wulandari Didik Puji Wahono Elliv Hidayatul Lailiyah Fita Aninda Sari Heti Nur Ani Ira Candra Mawarti Kavita Ayu Safitri Maria Ulfa Masadah Mesra Surya Ariefin Mesra Surya Arifien Miftakhur Rohmah Mohammad Bastian Dwiki Rahmat Mokhtar Sayyid Muhammad David Muhammad Sulton Mu’ah Ninin Nike Pebriyati Purwanti, Ika Siti Musarofah