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All Journal Jurnal Radioisotop dan Radiofarmaka International Journal of Nusantara Islam eUREKA : Jurnal Penelitian Mahasiswa Teknik Sipil dan Teknik Kimia Komunikasi : Jurnal Komunikasi Jurnal Dinamika Sosial Budaya SEIKO : Journal of Management & Business Jurnal Telematika Jurnal Common Jurnal Ilmu Politik dan Komunikasi Jurnal Komunikasi dan Organisasi (J-KO) Jurnal Ilmu Komunikasi Dan Media Gandiwa Jurnal Komunikasi Jurnal Penelitian Ilmu Pendidikan Indonesia Jurnal Bisnis dan Komunikasi Digital Jurnal Pendidikan Non formal Cendikia Pendidikan International Journal of Nusantara Islam Brand Communication IJTIMA': Jurnal Pengabdian Masyarakat Multidisciplinary Indonesian Center Journal Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK)
Nina Yuliana
Program Studi Ilmu Komunikasi FISIP UNTIRTA Jl. Raya Jakarta KM. 4 Pakupatan Serang - Banten HP : 081219913501 , email : yuliananina@rocketmail.com
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Journal : Brand Communication

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Konstruksi Patriarki Dalam Pembagian Peran Gender dan Beban Ganda Perempuan Dalam Komunikasi Sosial Khodijah, Dafina Nur; Yuliana, Nina
Brand Communication Vol. 5 No. 1 (2026): Gender dan Media Massa
Publisher : Prisani Cendekia Institute

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Abstract

Gender inequality remains a persistent issue in social life, particularly reflected in the unequal division of gender roles between men and women. Within patriarchal cultures, women are commonly associated with domestic responsibilities, while men are positioned as dominant actors in the public sphere. This unequal division of roles creates imbalanced power relations and contributes to the emergence of women’s double burden. This study aims to analyze the construction of patriarchy in the division of gender roles and its implications for women’s double burden within the context of social communication. The research employs a qualitative approach through a literature study, drawing on a social philosophy perspective to understand patriarchy as a structure of power relations, while communication studies are used to explain how patriarchal values are constructed and reproduced through everyday social communication practices. The findings indicate that patriarchy operates not only as a social system but also as a meaning-making process reproduced through language, social interactions, and media representations. These communication practices play a significant role in normalizing unequal gender roles and sustaining women’s double burden. Therefore, communication studies are essential for fostering critical reflection on social communication practices that continue to reproduce gender inequality.
Co-Authors Amalah, Nur Anandani, Hatra Putri Aprilia, Haydi Arthamevira, Nadya Bella Asrianty, Asrianty Azwirman Beiskom, Devin Sachio Burhanuddin Burhanuddin Candra Cahyadi, Adi Christian Manurung, Kevin Dewi, Sari Ratna Dian Indriani Durrotulhikmah, Najla Dwi Alfianti, Amanda Esa, Qiran Ridha Fitran Al-Razy , Muhammad Fitri, Vasulia Nur Haedar Haedar, Haedar Hidayat, Sholeh Ikbar Maulana, Muhammad Iksan Setiawan, Muhammad Ima Maisaroh Insani, Mutiara Fitri Ipah Ema Jumiati Irham Habibi, Muhammad Ismail, Raaf Ikhtsar isti Nursih Jaiz, Muhammad Ken Ratri Retno Wardani Khodijah, Dafina Nur Lie, Vincent Septian LULUK ASMAWATI Marlina, Rima Melati, Nyimas Najwa Aliya, Danish Naniek Afrilla Framanik Nina Nursida Nirwana, Nayala Auranisha Nur Agia, Lintang Octafiani, Alyafya Reinhardt Simanjuntak, Steven Rina Fitriana, Rina Santosa, Yasmine Diani Simamora, Yabet Josua Sinar Perbawani Abrina Anggraini Subtinanda, Adhitya Suherbilah, Salsa Siti Sujai, Sujai Sujanah, Nanah Sunarhadijoso Soenarjo Syahadah, Amrina Ghina Syifa Syauqiyah, Fayka Tanvaltin, Vincent Taufik Iskandar Tussadiah, Nadira Rahma Yasmine, Az Zahra Putri Yolanda Pratami, Yolanda Yuliyanah, Siti Yusanto, Yoki Zahra Anggraini, Natasya