Claim Missing Document
Check
Articles

Pemberdayaan UMKM Tradisional Budin Keripik melalui Digital Branding di Desa Tempel Jaya Hayrasyirah Ryazinharwa; Sherly Putri Revika; Fadli Febriansyah Zen; Khalishah Khirman Fadhilah; Nabilah Ramadhani; Yusniah Yusniah
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 1 (2025): Maret: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i1.3248

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a crucial pillar of the Indonesian economy, yet they often face significant constraints in marketing and branding, especially in rural areas with limited access. Reliance on traditional word-of-mouth promotion leads to a narrow market reach and low product competitiveness. This community service activity aims to empower the "Budin Keripik" MSME in Tempel Jaya Village, a home-based business operating since 2020, through the implementation of a comprehensive digital branding strategy. The implementation method adopted three main stages: planning, which included field observations and in-depth interviews with the owner to identify key problems such as the lack of visual identity and digital promotion; implementation, which focused on practical interventions like creating banners, designing a logo and packaging labels, setting up social media accounts (Instagram), and registering the business location on Google Maps to increase visibility; and mentoring, which involved technical training on digital promotion, content management, and the use of relevant hashtags to reach a wider audience. The intervention results show a significant positive impact, not only in material aspects like improved product visual appeal and broader marketing reach but also in non-material aspects such as an increase in the business owner's self-confidence in promotion. This initial success proves that digital branding is an effective and applicable strategy for enhancing the competitiveness of traditional MSMEs. However, the sustainability of this program faces challenges like limited capital for production scaling and a need for continuous development of digital literacy, thus requiring further support for long-term local economic strengthening.
Pemanfaatan Bahan Rujukan Sebagai Referensi Mahasiswa Semester Akhir Di Perpustakaan Universitas Labuhan Batu ( ULB ) Juni Ervina Sari; Yusra Dewi Siregar; Yusniah Yusniah
JURNAL PENDIDIKAN DAN ILMU SOSIAL (JUPENDIS) Vol. 2 No. 2 (2024): APRIL : JURNAL PENDIDIKAN DAN ILMU SOSIAL
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jupendis.v2i2.1645

Abstract

The aim of this research is to find out the reference materials that students use in completing their final assignments. To find out the use of reference materials in the Labuhan Batu University library. To find out the obstacles for final semester students in servicing reference materials at the Labuhan Batu University library. In this research, the author used a type of field research (Field Research), with a qualitative descriptive method, and used data collection techniques through interviews, documentation and observation. The informants in this research were users at the Labuhanbatu University library who were selected by researchers according to the research subject criteria. The results of this research show the use of reference materials in the Labuhan Batu University library to find them quickly and precisely, more broadly to explore various information needed by final semester students. Many use the library to look for information or references they need as reference materials or references in the form of books. texts and special references for scientific works such as theses, journals, articles as final semester student references in the Labuhan Batu University library.
Peran Perpustakaan dalam Menumbuhkan Literasi Informasi Bagi Anak Tunanetra di Sekolah Luar Biasa Mandailing Natal Siti Masitoh; Sori Monang; Yusniah Yusniah
JURNAL PENDIDIKAN DAN ILMU SOSIAL (JUPENDIS) Vol. 2 No. 4 (2024): Oktober : JURNAL PENDIDIKAN DAN ILMU SOSIAL
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jupendis.v2i4.2443

Abstract

The purpose of this study was to determine the role of the library in fostering information literacy skills for blind children at the Mandailing Natal Special School (SLB). This study used descriptive qualitative method. The information in this study is the coconut of the Mandailing Natal SLB library. Techniques for collecting data in this study used observation, interviews, and documentation. The results of this study indicate that the role of the library in fostering information literacy must have a special room that is clean and comfortable, arranges the best possible sitting settings. Conduct programs on a schedule, work closely with teachers in using existing resources in the school library. The library at the school is very important, the books available at this time are sufficient, and can help meet the needs of students. Factors that become obstacles to the management of the Mandailing Natal Special School Library (SLB) in fostering information literacy for blind students are the lack of student motivation, human resources, and infrastructure.
Co-Authors Adelia Nur Annisa Adha Rahimi Ahmad Fauzi Ahmad Tuah Wijaya Aina Sabriyanti Aina Sabriyanti, Aldi Priatmana Alfi Dalillah Aulia. S Alyaumi Hasanah Siregar Anggraini Simatupang Anggriani Anggriani Anggriani Anggriani Anjelin Rahmi Junaidi Harahap Annisya Annisya Asmita Khoiriyah Manurung Astiana Sakinah Dalimunthe Audina Putri Chintya Almira Dea Amanda Dian Ramadani Dina Mei Saridina Dinda R. A. Hasibuan Dinda Rizky Anggurini Dinda Salsabilla Mahendra Eila Setia Ningsih Eka Andria Yani Eka Nursah Pitri Elgy Wijayanti Elgy Wijayanti Elisa Ananda Br Hutapepa Elsa Annisa Batu Bara Eva Soraya Fadli Febriansyah Zen Fauzia Siregar Febi Fadila Febri Dwi Sasmita Febrian Elly Sakinah Sari Fikri Aprialdi Fitrah Solatia Adinda Halimah Tusadiah Hannum Angginami Hasan Sazali Hayrasyirah Ryazinharwa Ika Wardani Ikbal Fauzi Imam Azhari Hasibuan Imam Hardani Ritonga Ineke Mayliningrum Inggrid Masita Dewi Ingka Mutiara Rambe Insan Kamil Intan Humaira Iyen Supit Juni Ervina Sari Juni Ervina Sari Harahap Juni Yanti Khalishah Khirman Fadhilah Khoirul Jamil Khoirunnisaa Khoirunnisaa5 mam Hardani Ritonga Mehlan Ainul Firdaus Mifta Huljannah Sihombing Miftahyl Fikri Mirawati Idi Pangestu Muhammad Farhan Maulana Muhammad Riski Mutia Atika Nabila Chairunnisa Ks Nabilah Ramadhani Nazmiah Yusdi Arwana  ndah Lestari Neila Susanti Nisya Siregar Nisya Siregar, Novi Arianti Novita Sari Nur Alisa Nur Hayati Gultom Nur Santri Nur Sawiyah Nasution Nuraina Nuraina Nurhasanah Harahap Nurhayati Gultom Nurmala Lubis Nurul Adilla Nurul Ummi, Pranindita Dwi Fadhila Putri Asa Parent Putri Indah Rumpaka Putri Lestari Rafika Zahara Ginting Rahima Husna Rahma Sariva Rahma Sariva Asdi Rahma Sariva Asri Rahmat Al-Rasyid Rahmatullaily Sitorus Rahot Martua Rambe Ratih Ramadhan Reni Ayu Pratiwi Reni Ayu Pratiwi Restiana, Restiana, Retno Sayekti Rifqa Amalia Zuhri Risky Mulyadi Rizki Febri Yanti Rizki Mahyani Br Hasibuan Ryzky Amalia Lubis Sarida Sinulingga Sarida Sinulingga Sherly Putri Revika Siti Fauziah Siti Masitoh Siti Masitoh Siti Nur Humairoh, Siti Pardiani Tanjung Siti Rahmah Siti Tarissa Ananda Harahap Sori Monang Sri Ramadhani Sri Ulina Suci Wahyu Tami Br Rambe Surya Ningsih Wijaya Sitompu Syafira Elvina Tamara Nur  Hasana Teguh Budimanta Tarigan Thoyyib Baihaqy Tiara Rachellya Trie Ananda Umar Ariansyah Siregar Ummu Hoiriah Lubis Vivi Mauliza Vivi Mauliza Yusra Dewi Siregar Zaki Fahri Zul Fikar Husein