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All Journal Jurnal STIE Semarang (Edisi Elektronik) BISECER (Business Economic Entrepreneurship) JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ilmiah ASET JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Sosial dan Sains Journal of Artificial Intelligence and Digital Business Jurnal Ekonomi Manajemen Akuntansi Jurnal Indonesia Mengabdi (JIM) J-CEKI Jurnal Ilmiah Manajemen Dan Kewirausahaan
Fajar Suryatama
Universitas Darul Ulum Islamic Centre Sudirman
Religion Aerospace Engineering Humanities Astronomy Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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Journal : Jurnal Ilmiah ASET

 1 
Strategi Promosi Masal untuk Meningkatkan Penjualan dan Market Share Suryatama, Fajar
Jurnal Ilmiah Aset Vol 20 No 1 (2018): Jurnal ASET Volume 20 No 1
Publisher : STIE Widya Manggala

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Abstract

This research tries to apply promotional strategy with mass promotion methods (mass promotion) that communicate with potential consumers at the same time. Factors that encouraged this method because the shops/Dealers still recently opened and is located in a location far from the city centre so that less known local community. The main purpose of the application of this strategy is to make the dealership and its products more quickly recognized so that the sales and market share can be improved.
Strategi Promosi Masal untuk Meningkatkan Penjualan dan Market Share Fajar Suryatama
Jurnal Ilmiah Aset Vol 20 No 1 (2018): Jurnal ASET Volume 20 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research tries to apply promotional strategy with mass promotion methods (mass promotion) that communicate with potential consumers at the same time. Factors that encouraged this method because the shops/Dealers still recently opened and is located in a location far from the city centre so that less known local community. The main purpose of the application of this strategy is to make the dealership and its products more quickly recognized so that the sales and market share can be improved.
Co-Authors Adelia Wulandari Adriani, Dwi Ayu Andi Saputra Ardhyatama, Airlangga Ardina, Nurma Ari Saputra, Ari Arif Rahman Hakim Asnawi, Slamet Astuti, Metyka Puji Ayu, Pitaloka Dharma Chasanah, Isna Imroatun Dharma Ayu, Pitaloka Dwi Ayu Adriani Edy Dwi Kurniati Eka Handriani Hilal Arhan Mumtaz Hisnatur Rohmah Khalda, Farah Salsabilla Mardhiana, Mila Nisak, Indahni Auliyauni Nopiana, Medi Nunuk Supraptini Nurmiyati Nurmiyati Nurmiyati Pitaloka Dharma Ayu Pitaloka Dharma Ayu Pitaloka Dharma Ayu Pitaloka Dharma Ayu Putra, Yulias Cahya Rakhman, M. Arif Rismawanda, Vamelina Sabilillah, Restu Ajeng Septianto, Alif Fachrurrozi Siti Khoirus Sa’adah SRI RAHAYU Sri Subanti Sri Wiranti Setiyanti Suhaji Suhaji Supraptini, Nunuk Widyartati, Penta Yulia Trisna, Yulia Yunita Khusnul Khotimah