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Analisis Penggunaan Bahasa Indonesia dalam Media Sosial Implementasi di Marketing STIE Ganesha Abdul Kohar; Adi Wicaksono; Farhat Abas; Muhammad, Muhammad; Faroida Awalia
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i2.5144

Abstract

The Indonesian language plays a strategic role as a national identity and an effective communication tool capable of reaching various segments of society. In the digital era, social media serves as a primary platform for disseminating information and promoting institutions, including higher education institutions. As a competitive institution, STIE Ganesha requires an effective Indonesian-language-based marketing strategy to attract prospective students, maintain a positive institutional image, and enhance its competitiveness amidst intense digital competition. This research is crucial as the mastery and application of the Indonesian language within a digital context significantly influence communication success, especially in reaching a diverse audience. Language misuse can lead to misunderstandings, reduce credibility, and weaken the impact of marketing messages. This study aims to analyze the patterns of Indonesian language use in STIE Ganesha's social media content, identify the strengths and weaknesses in delivering marketing messages, and propose language use strategies that are both grammatically correct and suitable for social media audiences. The expected outcomes include: (1) scientific publication in a SINTA 4-accredited journal, namely the Indonesian Journal of Multidisciplinary Research (IJOMR), Volume 5 Number 1, March 2025; (2) a practical guide for STIE Ganesha's marketing team in optimizing digital communication; and (3) enhancement of institutional image through more professional and engaging social media content.
Rancang Bangun Mesin Pengaduk Adonan Kapasitas 50 kg untuk Efisiensi Produksi Keripik pada UMKM Kripik Wulan 008 di Desa Panimbang Jaya Lukman David; Muhamad Ja’far Sodik; Gagah Dwiki Putra Aryono; Andika Purnama; Abdul Kohar; Rizqi Ardiansyah
Jurnal Pengabdian Masyarakat Waradin Vol. 5 No. 3 (2025): September : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v5i3.789

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia’s economy, particularly in the food sector, which focuses on snack products such as chips. However, many MSMEs still face production challenges, especially in the dough mixing process that is commonly carried out manually. This condition results in low efficiency, limited production capacity, and inconsistent dough quality. This study was conducted at Kripik Wulan 008 MSME in Panimbang Jaya Village with the aim of designing and implementing a 50-kg capacity horizontal dough mixer as an appropriate technology solution. The mixer was designed using a 2 HP single-phase electric motor with a 1:30 gearbox ratio and a food-grade stainless steel mixing chamber. Testing results showed that the machine could mix 50 kg of dough in 15–20 minutes, which is significantly faster than the manual method requiring more than 40 minutes. After implementation, daily production capacity increased from 50–75 kg to 75–100 kg, with dough quality becoming more homogeneous and hygienic. In addition, operational training provided workers with improved skills in operating and maintaining the machine. Therefore, the application of this horizontal dough mixer has proven effective in enhancing productivity, efficiency, and the competitiveness of food-sector MSMEs in an increasingly competitive market.
Pendampingan UMKM Keripik Wulan 008 di Desa Panimbang Jaya: Inovasi Produk, Branding, Digitalisasi Pemasaran, Pencatatan Keuangan, dan Pengajuan Bantuan Mesin Produksi Wiwi Sulandari; Gagah Dwiki Putra Aryono; Andika Purnama; Abdul Kohar; Rizqi Ardiansyah
Jurnal Pengabdian Masyarakat Waradin Vol. 5 No. 3 (2025): September : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v5i3.790

Abstract

This community service program aims to empower UMKM Keripik Wulan 008 in Panimbang Jaya Village through a series of activities focusing on business capacity enhancement. The program was initiated to address challenges faced by the business, such as limited product innovation, lack of branding, insufficient digital marketing strategies, and suboptimal financial management. To overcome these issues, the program adopted a participatory approach consisting of several stages: field observation to identify core problems, training sessions to improve knowledge, workshops for practical application, and direct mentoring to ensure implementation. Key activities included product innovation by introducing new flavor variants and designing more attractive packaging, strengthening brand identity through the creation of professional logos and labels, and expanding marketing reach via social media and marketplace platforms. Additionally, Excel-based financial recording training was provided to simplify cash flow monitoring and basic financial reporting. The team also assisted in preparing a proposal for production equipment support to increase production capacity. Evaluation results demonstrated significant improvements in product quality, stronger brand identity, and more modern and effective marketing strategies. Overall, this program has proven to be effective in enhancing the competitiveness of UMKM Keripik Wulan 008 and is expected to serve as a sustainable empowerment model for small businesses, thereby contributing to local economic development.
Comparative Study of Air Pollutant Levels in Smoke-Free Areas and Active Smoking Areas Indasah; Gede Ivan; Abdul Kohar
Journal Of Nursing Practice Vol. 7 No. 1 (2023): October
Publisher : Universitas STRADA Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30994/jnp.v7i1.430

Abstract

Background: The increasing prevalence of smoking in public spaces has raised significant concerns regarding air quality and public health. As urbanisation continues to expand and populations grow, the visibility of smoking in public areas, including parks, streets, and outdoor dining venues, has become more pronounced. This trend not only poses immediate discomfort for non-smokers but also raises broader implications for community health and environmental quality. Purpose: This study aimed to compare air pollutant levels in smoke-free areas versus active smoking areas, focusing on particulate matter (PM2.5 and PM10), carbon monoxide (CO), and volatile organic compounds (VOCs). Method: Employing a quantitative research design, air quality samples were collected from various locations over a six-month period. Results: The findings revealed that active smoking areas exhibited significantly higher levels of pollutants compared to smoke-free zones, with PM2.5 concentrations exceeding safe limits by over 150% in some instances. Conclusion: This study underscores the urgent need for stricter enforcement of smoking regulations to safeguard public health and enhance environmental quality.