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All Journal JAM : Jurnal Aplikasi Manajemen JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) International Journal of Economics, Business and Accounting Research (IJEBAR) Review of Management and Entrepreneurship Aksen : Journal of Design and Creative Industry IJFBP International Journal of Family Business Practices KREASI
Maureen Nuradhi
Universitas Ciputra
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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REDESAIN HOTEL KOTTA GO DENGAN PENERAPAN INTERIOR BRANDING OLEH KONSULTAN ARSITEKTUR INTERIOR FLO STUDIO Irena, Florencia; Nuradhi, Maureen
KREASI Vol. 8 No. 2 (2023)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/kreasi.v8i2.4493

Abstract

Industri komersial di Indonesia terus bertumbuh setiap tahunnya mulai dari sektor mikro, sedang, hingga industri besar. Bidang industri komersil tersebut salah satunya adalah bisnis properti yaitu hotel. Salah satu upaya untuk mampu bersaing dengan kompetitor lain adalah dengan memaksimalkan desain arsitektur dan interior pada bangunan. Desain interior pada bangunan komersial berfungsi untuk meningkatkan fungsionalitas dan style serta tampilan interior yang berkorelasi langsung dengan keuntungan finansial dan tentunya akan menjadi daya tarik serta ciri khas tersendiri. Konsep tata ruang menjadi salah satu faktor yang mempengaruhi customer journey. Desain yang diterapkan harus mampu menyampaikan pesan dari brand itu sendiri sehingga memberi signature pada bangunan tersebut. Peneraparan interior branding harus menciptakan pengalaman yang konsisten dan positif bagi tamu, sehingga mereka merasa nyaman dan ingin kembali lagi ke hotel ini untuk kunjungan berikutnya. Dengan perencanaan dan pelaksanaan yang baik, redesain interior dengan penerapan branding dapat meningkatkan daya tarik hotel dan membantu membangun identitas merek yang kuat. Flo Studio sebagai konsultan arsitektur interior yang berfokus pada penerapan interior branding mampu memenuhi kebutuhan usaha komersial dalam menciptakan desain yang mampu menyampaikan pesan dari brand perusahaan. Flo Studio membantu menerjemahkan brand perusahaan ke dalam elemen arsitektur dan interior sehingga bangunan tersebut berbeda (memiliki keunikan) dan mampu bersaing dengan kompetitor lain. Dalam proyek perancangan tugas akhir ini, Flo Studio berkesempatan dalam melakukan redesain Hotel Kotta Go dengan penerapan interior branding ke dalam bangunannya.
Perancangan Ruang Pamer dan Produk Furnitur dengan Pendekatan Desain Multifungsi oleh Hanani Studio Witjahjo, Franzeska Stephani; Nuradhi, Maureen
KREASI Vol. 9 No. 2 (2024): Kreasi
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/kreasi.v9i2.5027

Abstract

The population of Indonesia from year to year is predicted to continue to increase, and the social conditions that are influencing and currently taking place are that most people will look for comfort and beauty in choosing the furniture they will use. The lifestyle of most people in the city is also changing due to increasingly significant cultural and social shifts. For example, many people are switching to apartments or houses with limited land due to expensive land prices. Hanani Studio is a business that manufactures furniture and provides related services. As a furniture business that applies the principles of compact space furniture with a multifunctional design, it is hoped that it can be a solution for people with limited residential land so that it can answer their needs. A key component of this design is the use of geometric shapes and the emphasis on the material. Shapes are taken from basic geometric shapes by reducing or separating the basic shapes and using good-quality materials at affordable prices. Utilizing woven rattan, a feature of the Indonesian native way of life, as the primary focal point in shops for home decor and furniture. The furniture that is currently in the Hanani Studio showroom is a product of ready-to-use furniture and custom furniture. This design emphasizes that a multifunctional design approach in designing showrooms and furniture products not only provides practical solutions to space limitations but also offers added value in terms of aesthetics and innovation, improving the overall quality of life of users.
Proyek Perancangan Co-Working Space dengan Pendekatan Design Behavior oleh Konsultan Arsitektur Interior VR Architect Interior Reginald, Verdo; Nuradhi, Maureen
KREASI Vol. 9 No. 2 (2024): Kreasi
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The office is a place where the majority of people work and where a company runs. The development of the world industry has encouraged changes in old office systems to co-working spaces and co-offices. This new office system allows people to work more freely in small-scale companies or start-ups. Indonesian people are also starting to use the office system as a co-working space as one way to start their business. co-working space It has become an alternative for the community as a company office; apart from only needing a small office, it also has the public amenities required by an office, including a workable rental system. Design a co-working space This can be a VR architect's interior design project where the office is closely related to design behavior. Design behavior that fits the method of the user carrying out certain activities or activities can increase the comfort and efficiency of those activities. The co-working space project is situated on the first floor of the Praxis building in Surabaya. Due to its central location, it offers easy and roomy access. With this design project, it is hoped that the office design and co-working space will receive more attention and use as an added value to an office, especially in the design of the co-working space. Using the design behavior approach when planning co-working spaces is intended to improve user happiness, boost productivity, and foster a more positive work atmosphere.
PERANCANGAN GRAGE BUSINESS HOTEL YOGYAKARTA DENGAN PENDALAMAN SENSE OF PLACE OLEH BYRIA DESIGN Adiputri, Ria Risanti; Nuradhi, Laurensia Maureen
KREASI Vol. 10 No. 1 (2024): Kreasi
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/kreasi.v10i1.5330

Abstract

Grage Business Hotel Yogyakarta merupakan hotel bisnis bintang tiga yang berlokasi di jantung Kota Yogyakarta. Berada di bawah naungan Grage Group, Grage Business Hotel dibangun sebagai perwujudan dari nilai perusahaan, yaitu kebanggaan budaya lokal dan bertanggungjawab secara sosial. Setelah berdiri selama 28 tahun, pengelola hotel menginisiasikan proyek renovasi untuk memperbarui tampilan, sirkulasi, serta meningkatkan nilai jual hotel. Dalam prosesnya, metode yang digunakan dalam perancangan yaitu observasi, studi literatur, programming ruang, ideasi, dan pengembangan desain. Untuk menghidupi konsep sense of place, renovasi hotel berfokus untuk mengimplementasikan karakter-karakter Kota Yogyakarta pada tampilan fisik bangunan. Konsep sense of place juga bertujuan untuk membangun keterikatan antara bangunan dengan penghuninya, sekaligus untuk menciptakanpengalaman yang lebih menyeluruh pada hotel. Konsep “Jaman Owah Gingsir” berfokus pada implementasi karakter-karakterbangunan kolonial di Kota Yogyakarta yang selama ini telah membentuk citra dan identitas Kota Yogyakarta. Konsep “Jaman Owah Gingsir” juga memiliki arti “Zaman Selalu Bergerak”, sehingga beberapa implementasi desain pun disesuaikan dengan kondisi tren dan masyarakat saat ini. Langkah implementasi yang dilakukan termasuk tatanan organisasi ruang yang mengacu pada layout Rumah Jawa, ciri bentukan dan profil bangunan kolonial, penyesuaian material, hingga penggunaan furnitur tempo dulu. Dilakukan pula adaptasi tren modern pada fasilitas hotel, yaitu tersedianya fasilitas co-working space, ruang pertemuan khusus untuk pertemuan online, serta penggunaan teknologi.
A META ANALYTIC REVIEW ON ENTREPRENEURSHIP EDUCATION OF UNIVERSITAS CIPUTRA SURABAYA Indudewi, Yuanita Ratna; Teofilus; Arifin, Darma Fathurahman; Nuradhi, Laurensia Maureen
Review of Management and Entrepreneurship Vol. 7 No. 1 (2023): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v7i1.3682

Abstract

Universitas Ciputra Surabaya has been known for its Entrepreneurship Education since 2006, and many institutions came to do a benchmark study. More institutions came to Universitas Ciputra Surabaya during the pandemic for requisite entrepreneurship education modules and training. However, articles show conflicting evidence that entrepreneurship education cannot intensify entrepreneurial intention, which leads to a lack of entrepreneurial behavior. Extremely, a journal provided data that entrepreneurship education within several colleges and universities holds little to no responsibility in increasing the entrepreneurial rate among college graduates. This evidence comes from a different context and setting apart from Entrepreneurship Education Curricula developed over the years by Universitas Ciputra Surabaya academics. Of about 58 articles in the journal of entrepreneurship education published by Universitas Ciputra Surabaya academics, 14 articles correlated to entrepreneurial intention. Those 14 articles were processed using meta-analysis. The value of r2 = 0.354 indicates that entrepreneurship education has a very strong influence on entrepreneurial intention. Egger’s test results showed no publication bias within this research. The findings contribute to elevating the efficacy of the stakeholder of Universitas Ciputra Surabaya, especially now that “Program Merdeka Belajar” gives access to a broader community
Knowledge Transfer in Creative Industry Succession: A Case Comparison Study of Indonesian Architectural Design Firms Nuradhi, Maureen; Kristanti, Lili; Nasruddin, Ellisha; Wibowo, Helen; Paulus; Fatimah, Row Aulia
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Only around 4% of Indonesian architecture firms survive for more than one generation, according to data from the Indonesian Association of Consulting Firms. In contrast, these enterprises have a longer lifespan in the United States and Europe, where the figures are greater. Even after the founders' deaths, these companies' well-known brands are frequently maintained by their surviving family members or partners. This study aims to identify the types of knowledge that are passed down between generations in a firm whose primary activities are related to creativity and have been proven to span multiple generations. Furthermore, it seeks to understand how this transfer is managed. A qualitative approach was employed for this study. Interviews were conducted with representatives of three renowned architecture firms, an association that represents architecture firms, and members of the architectural community to collect and cross-verify the data. The architecture firm’s founder frequently advocates for the second generation's right to self-expression. Because of this, succession usually happens naturally as opposed to through a planned procedure. The results show that the types of knowledge in architectural firms consist of a combination of explicit and tacit knowledge, both in the form of knowledge related to firm management and knowledge related to design project management. The findings on the management process reveal two types, which are managed naturally in everyday experience, and those that are planned. Through routine activities, the knowledge and skills are transmitted. It is anticipated that the knowledge gained from this study will enhance the administration of the creative sector, particularly in architecture, which could lead to a higher number of successful architectural projects and support their growth.
Co-Authors Adiputri, Ria Risanti Andita Eka Palupi Angeline Rivanna Putri Soegiono Arifin, Darma Fathurahman Benazir Fahim Calvin Kurnia Tanoto Cantika Putri Carolina Claudia Oey Chara Charisma El Miracle Christina Christina Cindy Tamara Soebagio Denpharanto Agung Krisprimandoyo Dio Pratama Hanapiah Djuwanda, Andreas Edgina Myra Velda Eliana, Stacey Eric Harianto Fatimah, Row Aulia Fayola, Karen Felyn Karina Bingtoyo Florencia Irena, Florencia Freddy H. Istanto Freddy H. Istanto Freddy Handoko Istanto Gabriella Sanjaya Grace Felicia Hadi Gunung, Luh De Risa Agustin Dharma Indudewi, Febe Yuanita Ratna Irsan Irsan Juan Tangko Justin Adrian Kelvan Kangsantoso Kristanti, Lili Lidya Veronica Gunawan Lili Kristanti Lily Lawrensia Karunia Lintang Sari Ayunda Putri Maimunah Johari Marcelina Chananta Marcelino, Bong Marcelino, Wilson Marchella Wijaya Medisa Meynar Simanjuntak Melania Rahadiyanti Mellisa Christy Suhendro Michele Oktaviani Soedjarwo Michelle Meara Michelle Soeharto Mohammad Ismail Fanani Nasruddin, Ellisha Nyoman Puspa Asri Oki Krisbianto Otniel, Majesty Emmanuela Pamudji, Muhamad Patrick Wongso Paulus Reginald, Verdo Riduan Mas’ud Rivaldy Anthonios Phielip Sheerly Sugiarto Teofilus Thie, Carolina D. Tri Novianto P. Utomo Wahyudi, Michelle Chientania Wibowo, Helen Wijaya, Yehezkiel Nugraha Ivan Witjahjo, Franzeska Stephani