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All Journal Economic Journal of Emerging Markets IJBE (Integrated Journal of Business and Economics) Jurnal MoZaiK Inovator : Jurnal Manajemen MEDIA STUDI EKONOMI JOURNAL OF BUSINESS STUDIES Jurnal Informatika Ekonomi Bisnis MEDIA MANAJEMEN JASA Yumary: Jurnal Pengabdian kepada Masyarakat Diversity: Jurnal Ilmiah Pascasarjana COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat eCo-Fin Jurnal Ekonomi Perusahaan Jurnal Informatika Ekonomi Bisnis JAKBS Indonesian Journal of Innovation Multidisipliner Research Jurnal Ekonomi dan Bisnis Ekonomi Keuangan Syariah dan Akuntansi Pajak Global Leadership Organizational Research in Management Indonesian Journal of Innovation Multidisipliner Research
Hartanti Nugrahaningsih
Universitas Ibn Khaldun Bogor
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Influence of Internship and Student Motivation on Agribusiness Entrepreneurship Interests of MA Darul Fallah Ciampea Students Kuraesin, Ecin; Aramli, Riri; Nugrahaningsih, Hartanti; Muniroh, Leny
INOVATOR Vol 14 No 2 (2025): SEPTEMBER
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v14i2.21124

Abstract

This study aims to determine the effect of internships and student motivation on interest in agribusiness entrepreneurship among students of Madrasah Aliyah Darul Fallah Ciampea, Bogor. The study used a descriptive quantitative approach with a questionnaire as an instrument, involving 31 respondents. Data analysis was carried out using SPSS 26 with validity, reliability, correlation, and multiple linear regression tests. The test results showed that internships had a positive and significant effect on interest in agribusiness entrepreneurship (H1 was accepted), as well as student motivation (H2 was accepted). Simultaneously, these two variables also had a positive and significant effect on interest in agribusiness entrepreneurship (H3 was accepted). The coefficient of determination value of 70.6% indicates that internships and student motivation contribute greatly to interest in agribusiness entrepreneurship, while 29.4% is influenced by other variables outside this study. The conclusion shows that there is a very strong, positive, and significant relationship between internships, motivation, and interest in agribusiness entrepreneurship.
The Content Marketing Analysis of Bank Syariah Indonesia : A Literature Study on Successful and Effective Content Marketing Strategies Nursamawi Nursamawi; Hartanti Nugrahaningsih
Ekonomi Keuangan Syariah dan Akuntansi Pajak Vol. 2 No. 3 (2025): Ekonomi Keuangan Syariah dan Akuntansi Pajak (EKSAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/eksap.v2i3.1503

Abstract

This study aims to analyze the implementation of content marketing strategies in the Islamic banking industry in Indonesia, with a focus on the effectiveness of content in enhancing audience engagement and building the image of Islamic brands. The research was conducted through a literature review of various academic sources and previous studies, as well as an analysis of the content marketing of Bank Syariah Indonesia (BSI) on its YouTube channel as the main object. In the digital context, the types of content used include educational videos, marketing videos, and collaborations with influencers. The findings indicate that visual, educational, interactive, and authentic content has a significant impact on driving digital engagement and increasing brand awareness. Meanwhile, promotional content delivered through influencers tends to be more effective when preceded by strong brand image reinforcement, enabling consumers to develop a more positive perception of the institution. Further analysis reveals that BSI’s YouTube channel has demonstrated consistency in branding, Islamic positioning, and delivering educational messages. However, audience interaction remains limited, as reflected in the minimal responses to comments, underutilization of community features, and subscriber growth lagging behind major banks such as BCA. This situation highlights the need to optimize strategies through strengthening two-way communication, delivering serial educational content, employing more strategic calls-to-action (CTA), and integrating with the official website and other digital platforms.The study concludes that the success of content marketing in Islamic banking heavily depends on value relevance, publication consistency, and the ability to build sustainable interaction with audiences, thereby supporting increased loyalty and customer acquisition. These findings provide important contributions to designing effective and sustainable digital communication strategies that align with ethical principles and Islamic values.
Pengaruh Kompensasi dan Beban Kerja Terhadap Kinerja Karyawan PT Agung Wijaksana Utama Sakti Firmansyah, Marga Yuda; Nugrahaningsih, Hartanti; Hanifan, Muhammad Zakie
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 3 (2023): September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v1i3.21

Abstract

The aim of this research is to determine the effect of savings and workload on the performance of PT Agung Wijaksana Utama Sakti employees in Jakarta. The method used by this researcher is a quantitative method using primary data. Data were collected using a questionnaire distributed to employees of PT Agung Wijaksana Utama Sakti in Jakarta with a total of 40 respondents. The results of data analysis using the SPSS Version 26 application, the data analysis method using correlation and regression, the results are as follows: Results of X1 for Y produce R = 485, Results of X2 for Y produce R = 259, Results of X1 and The partial hypothesis t test shows tcount = 3.423 > ttable = 1.685, meaning there is a relationship between improvement and performance. The partial hypothesis test is tcount = 1.782 > ttable = 1.685. This means that there is an influence between workload and performance. Hypothesis test Fcount = 6.574> Ftable = 3.25 then Ho is rejected (Ha is accepted), meaning that there is an influence between compensation and workload together on employee performance.
Pengaruh Harga dan Online Customer Review Terhadap Minat Beli Produk Skincare Scarlett Pada Pengguna Shopee Arsita, Yuliana; Nugrahaningsih, Hartanti; Kuraesin, Ecin
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 3 (2023): September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v1i3.23

Abstract

The purpose of this study was to determine the effect of price and online customer reviews on buying interest in Scarlett skincare products for Shopee users. This type of research is quantitative research. The sampling technique was carried out using the Slovin formula. The sample used was 90 respondents. The testing tool used is SPSS v25 software. The analysis technique used is multiple linear regression analysis, multiple correlation analysis. The results of this study indicate partially that the price and online customer review variables have a significant effect on buying interest. Simultaneously, the price and online customer review variables have a significant effect on purchase intention, In addition, the coefficient of determination shows that the effect of X1 and X2 on Y is 0.437 = 43.7% and the remaining 56.3% is influenced by variables outside the model studied.
Pengaruh Product Design Dan Brand Image Terhadap Loyalitas Pelanggan Toko Rabbani Bogor Anjani, Ita; Nugrahaningsih, Hartanti; Muniroh, Leny
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 3 (2023): September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v1i3.33

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh product design dan brand image terhadap loyalitas pelanggan secara simultan dan persial. Penelitian ini menggukan metode pendekatan kuantitatif data yang digunakan dalam penelitian ini adalah data primer yang di peroleh dari penyebaran kuesioner. Populasi dalam penelitian ini yaitu pelanggan aktif Rabbani Bogor. Pengambilan data menggunakan kuesioner yang disebarkan kepada 65 pelanggan aktif Rabbani Bogor. Hasil analisis data menggunakan SPSS versi 26 adalah sebagai berikut: dipeiroleih peirsamaan reigreisi Y = 2,601 + 0,163 X1 + 0,667 X2,. Uji koefesien korelasi menunjukan R = 0,789. Uji hipotesis persial menunjukan t hitung = 8,545 dan t tabael = 1,669 menunjukan terdapat hubungan antara product design dengan loyalitas pelanggan. Uji hipotesis persial t hitung = 10,060 dan t tabel 1,669 menunjukan terdapat hubungan antara brand image dengan loyalitas pelanggan. Uji hipotesis F hitung = 51,053 > 3,15 Dengan demikian maka H0 ditolak dan H3 diterima, hal ini menunjukkan bahwa terdapat pengaruh yang signifikan secara simultan antara produict deisign dan brand imagei terhadap loyalitas pelanggan di Toko Rabbani Bogor.
Pengaruh Variasi Produk Dan Kemasan Terhadap Keputusan Pembelian Hajarakhuwailid, Jilan Nabila; Nugrahaningsih, Hartanti; Muniroh, Leny
Indonesian Journal of Innovation Multidisipliner Research Vol. 2 No. 3 (2024): September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v2i3.84

Abstract

Competition in the bakery world is getting tighter day by day, not only from big players but also from small players in the home bakery industry who are also enlivening the bakery business world. There are many ways that must be done to win the competition or to survive. The aim of this research is to find out whether product and packaging variations are factors that can influence purchasing decisions or not. After conducting research, using the Structural Equation Model (SEM) method using the SmartPLS 4 application. The results of this research are that product and packaging variations have a simultaneous effect on purchasing decision variables, then the coefficient of the relationship between product variations and purchasing decisions shows a significant influence, and the coefficient of the relationship between packaging and purchasing decisions shows that packaging has a positive and significant effect
Digital Literacy, Culture, and Engagement as Catalysts of SME Performance: Evidence from West Java Lusiah, Lusiah; Nugrahaningsih, Hartanti; Shalahuddin, Ahmad
Integrated Journal of Business and Economics (IJBE) Vol 9, No 4 (2025): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v9i4.1221

Abstract

Small and Medium Enterprises (SMEs) in West Java have lots of challenges in the digital era, and requirement of change which is most important to survive in new competitive environment. This research focuses on the identification of factors that affect the Business Performance of SMEs in the region. Applying Partial Least Squares analysis, this research investigates the research gap around Digital Literacy, Engagement in Digital Initiatives, Internal Digital Culture, Government Support Policies, and Market Competitiveness. An exploration of the relationship between the variables of Digital literacy, Digital engagement, and digital culture and their effect on SMEs business performance show that research tests point to significant effects of the three variables on at least one dimension of Business performance. Nonetheless, Government Support Policies and Market Competitiveness appear to be less relevant but they still have places. There is evidence where governments have provided chances to SMEs, though not optimal. In this sporting goods industry, market forces justified the business need for adaptation in today’s market. This research provides valuable recommendations to policy makers and practitioners. When digital challenges are understood as unavoidable obstacles and approached as a set of priorities, getting to know internal digital cultures, economies, and financing opportunities in the context of West Java SMEs, it will be possible to outline general strategies for the successful development of firms in the discussed region. 
Analisis Konten Marketing Bank Syariah Indonesia: Studi Literatur Strategi Konten Marketing yang Sukses dan Efektif Nursamawi; Nugrahaningsih, Hartanti
Diversity: Jurnal Ilmiah Pascasarjana Vol. 5 No. 3 (2025): Diversity: Jurnal Ilmiah Pascasarjana
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/diversityjournal.v5i3.21284

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan strategi konten marketing dalam industri perbankan syariah di Indonesia, dengan fokus pada efektivitas konten dalam meningkatkan keterlibatan audiens serta membangun citra merek syariah. Kajian ini dilakukan melalui metode studi literatur dari berbagai sumber akademik dan penelitian terdahulu, serta analisis pada konten marketing Bank Syariah Indonesia (BSI) pada kanal youtube sebagai objek utama. Dalam konteks digital, bentuk konten yang digunakan antara lain mencakup video edukatif, video marketing, serta kolaborasi dengan influencer.
Analisis Pengaruh Strategi Pemasaran Digital terhadap Preferensi Belanja Generasi Z di Platform E-Commerce Ibrahim, Fauziah; Nugrahaningsih, Hartanti
Diversity: Jurnal Ilmiah Pascasarjana Vol. 5 No. 3 (2025): Diversity: Jurnal Ilmiah Pascasarjana
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/diversityjournal.v5i3.21363

Abstract

ABSTRACT The impact of digital technology development has driven significant changes in marketing strategies, particularly in the e-commerce sector. Generation Z, who grew up with the internet and social media, has become the primary target for various e-commerce platforms such as Tokopedia, Shopee, Lazada, and TikTok Shop. This study aims to analyze the influence of digital marketing strategies on Generation Z's shopping preferences on e-commerce platforms. The focus of digital marketing strategies in this study includes social media marketing, influencer marketing, ad personalization, online promotions, and user-generated content (UGC). This study employs a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS software. The respondents in this study are Generation Z aged 15–26 years who are active shoppers on e-commerce platforms. The results of the study indicate that not all digital marketing strategies have a significant impact on shopping preferences. Among the variables tested, user-generated content was found to have the most significant influence in increasing Generation Z's shopping tendencies, while influencer marketing and social media marketing showed positive but non-significant effects. These findings emphasize the importance of authentic content and consumer participation in shaping digital shopping preferences. This study provides strategic recommendations for e-commerce players to further optimize user-content-based approaches to attract and retain Generation Z consumers.
Co-Authors Agung Wibowo Ahmad Shalahuddin, Ahmad Anjani, Ita Anuraga Kusumah Aramli, Riri Ari Soeti Yani Ari Soeti Yani Arsita, Yuliana Azis Firdaus Dewangga Oktavianto Ecin Kuraesin Fatimah Abdillah Firmansyah, Marga Yuda Gemy Ghethan Gianita Utami Gunawan Gunawan, Gianita Utami Hajarakhuwailid, Jilan Nabila Hanifan, Muhammad Zakie Hurriyaturrohman Hurriyaturrohman Ibrahim, Fauziah Julaela Julaela Kusnaedi Kusnaedi Lusiah Lusiah M. Imam Sundarta Mardiyana Mardiyana Muhamad Saepudin Muniroh, Leny Nadiva Zalza Aulia Nazara, Desman Serius Noviana Devi Nursamawi Nursamawi Nursamawi Putri Wulandani Rahmat Mulyana Dali Renea Shinta Aminda Riris Rotua Sitorus Rizky Ayu Octaviana Rohmad Muslim Subandi Subandi Sulthon Sjahril Sabaruddin Titing Suharti Yusup Sunandar Zidan Ramadan