Article Per Year (5 Year)
p-Index From 2021 - 2026
4.116
P-Index
This Author published in this journals
All Journal Economic Journal of Emerging Markets IJBE (Integrated Journal of Business and Economics) Jurnal MoZaiK Inovator : Jurnal Manajemen MEDIA STUDI EKONOMI JOURNAL OF BUSINESS STUDIES Jurnal Informatika Ekonomi Bisnis MEDIA MANAJEMEN JASA Yumary: Jurnal Pengabdian kepada Masyarakat Diversity: Jurnal Ilmiah Pascasarjana COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat eCo-Fin Jurnal Ekonomi Perusahaan Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Informatika Ekonomi Bisnis JAKBS JEBD Ekonomi Keuangan Syariah dan Akuntansi Pajak Journal of Business Economics and Management Global Leadership Organizational Research in Management Indonesian Journal of Innovation Multidisipliner Research Jurnal Ekonomi dan Bisnis (Jebi)
Hartanti Nugrahaningsih
Universitas Ibn Khaldun Bogor
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Mathematics Public Health Social Sciences Other

Published : 41 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 41 Documents
Search

 1   2   3   4   5 
Pengaruh Harga dan Online Customer Review Terhadap Minat Beli Produk Skincare Scarlett Pada Pengguna Shopee Yuliana Arsita; Hartanti Nugrahaningsih; Ecin Kuraesin
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 3 (2023): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v1i3.23

Abstract

The purpose of this study was to determine the effect of price and online customer reviews on buying interest in Scarlett skincare products for Shopee users. This type of research is quantitative research. The sampling technique was carried out using the Slovin formula. The sample used was 90 respondents. The testing tool used is SPSS v25 software. The analysis technique used is multiple linear regression analysis, multiple correlation analysis. The results of this study indicate partially that the price and online customer review variables have a significant effect on buying interest. Simultaneously, the price and online customer review variables have a significant effect on purchase intention, In addition, the coefficient of determination shows that the effect of X1 and X2 on Y is 0.437 = 43.7% and the remaining 56.3% is influenced by variables outside the model studied.
Pengaruh Product Design Dan Brand Image Terhadap Loyalitas Pelanggan Toko Rabbani Bogor Ita Anjani; Hartanti Nugrahaningsih; Leny Muniroh
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 3 (2023): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v1i3.33

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh product design dan brand image terhadap loyalitas pelanggan secara simultan dan persial. Penelitian ini menggukan metode pendekatan kuantitatif data yang digunakan dalam penelitian ini adalah data primer yang di peroleh dari penyebaran kuesioner. Populasi dalam penelitian ini yaitu pelanggan aktif Rabbani Bogor. Pengambilan data menggunakan kuesioner yang disebarkan kepada 65 pelanggan aktif Rabbani Bogor. Hasil analisis data menggunakan SPSS versi 26 adalah sebagai berikut: dipeiroleih peirsamaan reigreisi Y = 2,601 + 0,163 X1 + 0,667 X2,. Uji koefesien korelasi menunjukan R = 0,789. Uji hipotesis persial menunjukan t hitung = 8,545 dan t tabael = 1,669 menunjukan terdapat hubungan antara product design dengan loyalitas pelanggan. Uji hipotesis persial t hitung = 10,060 dan t tabel 1,669 menunjukan terdapat hubungan antara brand image dengan loyalitas pelanggan. Uji hipotesis F hitung = 51,053 > 3,15 Dengan demikian maka H0 ditolak dan H3 diterima, hal ini menunjukkan bahwa terdapat pengaruh yang signifikan secara simultan antara produict deisign dan brand imagei terhadap loyalitas pelanggan di Toko Rabbani Bogor.
Pengaruh Variasi Produk Dan Kemasan Terhadap Keputusan Pembelian Jilan Nabila Hajarakhuwailid; Hartanti Nugrahaningsih; Leny Muniroh
Indonesian Journal of Innovation Multidisipliner Research Vol. 2 No. 3 (2024): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v2i3.84

Abstract

Competition in the bakery world is getting tighter day by day, not only from big players but also from small players in the home bakery industry who are also enlivening the bakery business world. There are many ways that must be done to win the competition or to survive. The aim of this research is to find out whether product and packaging variations are factors that can influence purchasing decisions or not. After conducting research, using the Structural Equation Model (SEM) method using the SmartPLS 4 application. The results of this research are that product and packaging variations have a simultaneous effect on purchasing decision variables, then the coefficient of the relationship between product variations and purchasing decisions shows a significant influence, and the coefficient of the relationship between packaging and purchasing decisions shows that packaging has a positive and significant effect
PENGARUH KUALITAS PELAYANAN DAN POTONGAN HARGA TERHADAP KEPUASAN PELANGGAN Mardiyana Mardiyana; Hartanti Nugrahaningsih; Leny Muniroh
Jurnal Ekonomi dan Bisnis Vol. 1 No. 6 (2023): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the eflect of service quality, price discounts on customer satisfaction at PTManufaktur Indonesia Bogor Management. The method used is library research, and field research with a questionnaire. The study was conducted with training participants, namely a population of 500 participants, a sample of 85 participants. Service quality sales regression Y = 2.667 + 0.331X1,. The hypothesis test obtained by the value of t count > t table or (9.904 > 1.988). Thus H0 is rejected and Ha1 is accepted, this shows that there is a significant influence between service quality and customer satisfaction. Discounts obtained by the value of the regression equation Y = 2.396 + 1.237X2. Hypothesis test obtained t count > t table or (31.076 > 1.988). Thus, H0 is rejected and Ha2 is accepted, this shows that there is a significant eflect between price discounts on customer satisfaction. Based on the results of the research, it shows that service quality (X1) and price discounts (X2) have a significant eflect on customer satisfaction by obtaining a regression equation Y = 2.396 + 0.202 X1 + 0.310 X2 by obtaining a deduction coefficient value or a simultaneous influence contribution of 93.4%. while the remaining 6.6% is influenced by other variables that were not carried out in this study, including price, promotion, purchasing decision variables. The correlation coefficient is R = 0.966 this shows that it has a positive relationship. The hypothesis test obtained the calculated F value > Ftabeil or (580.758 > 2.716). Thus, H0 is rejected and Ha3 is accepted, this shows that there is a simultaneous significant eflect between service quality and price discounts on customer satisfaction at PT. Manufacturing Management Indonesia Bogor.
Pengaruh Pertumbuhan Aset dan Likuiditas Terhadap Struktur Modal dengan Ukuran Perusahaan Sebagai Variabel Moderasi Widi Nurfitriani; Immas Nurhayati; Hartanti Nugrahaningsih
eCo-Fin Vol. 8 No. 2 (2026): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v8i2.3968

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pertumbuhan aset dan likuiditas terhadap struktur modal, serta menganalisis peran ukuran perusahaan sebagai variabel moderasi pada perusahaan sub sektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia (BEI) periode 2019-2024. Metode penelitian yang digunakan adalah kuantitatif dengan teknik pengambilan sampel purposive sampling, yang menghasilkan sampel sebanyak 17 perusahaan dengan total 102 observasi data selama 6 tahun pengamatan. Data yang digunakan merupakan data sekunder berupa laporan tahunan dan laporan keuangan yang diperoleh melalui situs resi BEI serta perusahaan terkait. Teknik pengumpulan data dilakukan melalui dokumentasi serta studi pustaka untuk menghimpun literatur yang relevan. Analisis data yang digunakan dalam penelitian ini yaitu regresi data panel melalui pendekatan Moderated Regression Analysis (MRA). Hasil penelitian ini menyimpulkan bahwa pertumbuhan aset berpengaruh positif dan signifikan terhadap struktur modal, likuiditas berpengaruh negative dan signifikan terhadap struktur modal, ukuran perusahaan tidak mampu memoderasi pertumbuhan aset terhadap struktur modal, ukuran perusahaan tidak mampu memoderasi likuiditas terhadap struktur modal.
Digital Literacy, Culture, and Engagement as Catalysts of SME Performance: Evidence from West Java Lusiah Lusiah; Hartanti Nugrahaningsih; Ahmad Shalahuddin
Integrated Journal of Business and Economics (IJBE) Vol 9, No 4 (2025): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v9i4.1221

Abstract

Small and Medium Enterprises (SMEs) in West Java have lots of challenges in the digital era, and requirement of change which is most important to survive in new competitive environment. This research focuses on the identification of factors that affect the Business Performance of SMEs in the region. Applying Partial Least Squares analysis, this research investigates the research gap around Digital Literacy, Engagement in Digital Initiatives, Internal Digital Culture, Government Support Policies, and Market Competitiveness. An exploration of the relationship between the variables of Digital literacy, Digital engagement, and digital culture and their effect on SMEs business performance show that research tests point to significant effects of the three variables on at least one dimension of Business performance. Nonetheless, Government Support Policies and Market Competitiveness appear to be less relevant but they still have places. There is evidence where governments have provided chances to SMEs, though not optimal. In this sporting goods industry, market forces justified the business need for adaptation in today’s market. This research provides valuable recommendations to policy makers and practitioners. When digital challenges are understood as unavoidable obstacles and approached as a set of priorities, getting to know internal digital cultures, economies, and financing opportunities in the context of West Java SMEs, it will be possible to outline general strategies for the successful development of firms in the discussed region. 
Kepuasan Pelanggan Terhadap Loyalitas Yang Dipengaruhi Customer Experience Dan Saluran Integrasi (Omnichannel) (Studi Kasus: Bebek Pak Ndut Cabang Air Mancur Bogor) Siti Nurhasanah; Hartanti Nugrahaningsih; Hendri Maulana
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to examine the influence of customer experience and channel integration (omnichannel) on customer loyalty through customer satisfaction at Bebek Pak Ndut, Air Mancur Branch, Bogor. This research employs a quantitative method, with the sample determined using the Lemeshow formula and purposive sampling technique. Data were collected through questionnaires using a Likert scale, resulting in a total sample of 97 respondents who are customers of Bebek Pak Ndut, Air Mancur Branch, Bogor. Data analysis was conducted using SmartPLS version 4.0. The results show that customer experience has a positive and significant effect on customer loyalty, with a coefficient value of 0.305, T-statistic of 2.714 (>1.96), and a P-value of 0.003 (<0.05). The Integration Channel has an insignificant effect on Customer Loyalty, with a coefficient value of 0.202, a T-statistic of 1.372 (<1.96), and a P-value of 0.085 (>0.05). Customer experience has a positive and significant effect on customer satisfaction, with a coefficient value of 0.351, T-statistic of 3.386 (>1.96), and a P-value of 0.000 (<0.05). Channel integration has a positive and significant effect on customer satisfaction, with a coefficient value of 0.509, T-statistic of 4.609 (>1.96), and a P-value of 0.000 (<0.05). Customer satisfaction has a positive and significant effect on customer loyalty, with a coefficient value of 0.338, T-statistic of 2.579 (>1.96), and a P-value of 0.005 (<0.05). Customer experience has a positive and significant indirect effect on customer loyalty through customer satisfaction, with a coefficient value of 0.119, T-statistic of 1.912 (>1.96), and a P-value of 0.028 (<0.05). Channel integration also has a positive and significant indirect effect on customer loyalty through customer satisfaction, with a coefficient value of 0.172, T-statistic of 2.310 (>1.96), and a P-value of 0.010 (<0.05).
Keputusan Penggunaan E-Wallet DANA yang dipengaruhi oleh Persepsi Kemudahan melalui Kepercayaan Novi Rahmawati; Hartanti Nugrahaningsih; Dewi Megawati
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine how perceived ease of use influences the decision to use the DANA e-wallet, both directly and indirectly through trust as a mediating variable, as well as to examine the effect of trust on that usage decision. The study adopts a quantitative approach involving 100 DANA users in the Taman Heulang area of Bogor, selected through a purposive sampling technique. The primary instrument was a questionnaire consisting of 26 statement items, and the collected data were analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS) with the aid of SmartPLS 4. The results show that perceived ease of use does not have a significant direct effect on the usage decision, but it contributes positively and significantly to building trust, which in turn has a positive and significant effect on the usage decision. Furthermore, trust is shown to fully mediate the relationship between perceived ease of use and the usage decision. These findings indicate that ease of use alone is not sufficient to drive service adoption; it must first cultivate user trust, which subsequently drives the decision to use the DANA e-wallet.
Minat Penggunaan Ulang Aplikasi Grab Dipengaruhi Manfaat Digital Melalui Persepsi Risiko Keamanan (Studi pada Mahasiswa Manajemen Fakultas Ekonomi dan Bisnis Angkatan 2022 Universitas Ibn Khaldun Bogor) Nadya Rachmawati; Hartanti Nugrahaningsih; Dewi Megawati
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Grab has become one of the ride-hailing services widely favored by students, yet the sustainability of its usage largely depends on how users perceive its benefits and safety. This study examines how digital benefits shape students’ intention to reuse the Grab application, with perceived security risk as the variable bridging that relationship. The research was conducted among students of the Management Study Program, Faculty of Economics and Business, Ibn Khaldun University Bogor, class of 2022, with a population of 272 students. The sample size was determined using Slovin’s formula, resulting in 75 respondents selected through purposive sampling. Primary data were gathered through questionnaires and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS. The findings reveal that digital benefits have a positive and significant effect, both directly on reuse intention and on perceived security risk. Perceived security risk was also found to have a positive and significant effect on reuse intention, while partially mediating the relationship between digital benefits and reuse intention. These findings suggest that as students perceive greater digital benefits and hold a more favorable view of the application’s security, their intention to continue using Grab tends to increase accordingly.
Keputusan Pembelian Produk Wardah di Shopee Yang Dipengaruhi Oleh Live Streaming dan Online Customer Review Fakhira Azzahra; Hartanti Nugrahaningsih; Hannisa Rahmaniar Hasnin
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of live streaming and online customer reviews on purchasing decisions for Wardah products on Shopee. The study employed a quantitative method using a survey design. The study population consisted of 272 active Management students in the Faculty of Economics and Business at Ibn Khaldun University, Bogor, in 2022. The sampling technique used purposive sampling, and the sample size was calculated using Yamane’s formula, resulting in 80 respondents. Data collection was conducted through the distribution of an online questionnaire. Data analysis was performed using SPSS version 26, including validity tests, reliability tests, correlation tests, simple linear regression analysis, multiple linear regression analysis, the coefficient of determination, t-tests, and F-tests. The results of this study indicate that, when considered individually, the live streaming variable does not have a significant effect on purchasing decisions, while online customer reviews do have a significant effect on purchasing decisions. Simultaneously, the live streaming and online customer review variables have a significant effect on the decision to purchase Wardah products on Shopee.
Co-Authors Agung Wibowo Ahmad Shalahuddin Andi Nu Graha Anuraga Kusumah Aramli, Riri Ari Soeti Yani Ari Soeti Yani Azis Firdaus Dewangga Oktavianto Dewi Megawati Ecin Kuraesin Fakhira Azzahra Fatimah Abdillah Gemy Ghethan Gianita Utami Gunawan Gunawan, Gianita Utami Hannisa Rahmaniar Hasnin Hendri Maulana Hurriyaturrohman Hurriyaturrohman Ibrahim, Fauziah Ilzar Daud Ita Anjani Jilan Nabila Hajarakhuwailid Julaela Julaela Kusnaedi Kusnaedi Leny Muniroh Lusiah Lusiah M. Imam Sundarta M. Zakie Hanifan Mardiyana Mardiyana Marga Yuda Firmansyah Muhamad Saepudin Muniroh, Leny Nadiva Zalza Aulia Nadya Rachmawati Nazara, Desman Serius Novi Rahmawati Noviana Devi Nurhayati, Immas Nursamawi Nursamawi Nursamawi Putri Wulandani Rahmat Mulyana Dali Renea Shinta Aminda Riris Rotua Sitorus Rizky Ayu Octaviana Rohmad Muslim Siti Nurhasanah Subandi Subandi Sulthon Sjahril Sabaruddin Titing Suharti Widi Nurfitriani Yuliana Arsita Yusup Sunandar Zidan Ramadan