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PENGARUH KUALITAS PELAYANAN DAN POTONGAN HARGA TERHADAP KEPUASAN PELANGGAN Mardiyana Mardiyana; Hartanti Nugrahaningsih; Leny Muniroh
Jurnal Ekonomi dan Bisnis Vol. 1 No. 5 (2023): Oktober
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study was to determine the effect of service quality, price discounts on customer satisfaction at PTManufaktur Indonesia Bogor Management. The method used is library research, and field research with a questionnaire. The study was conducted with training participants, namely a population of 500 participants, a sample of 85 participants. Service quality sales regression Y = 2.667 + 0.331X1,. The hypothesis test obtained by the value of t count > t table or (9.904 > 1.988). Thus H0 is rejected and Ha1 is accepted, this shows that there is a significant influence between service quality and customer satisfaction. Discounts obtained by the value of the regression equation Y = 2.396 + 1.237X2. Hypothesis test obtained t count > t table or (31.076 > 1.988). Thus, H0 is rejected and Ha2 is accepted, this shows that there is a significant effect between price discounts on customer satisfaction. Based on the results of the research, it shows that service quality (X1) and price discounts (X2) have a significant effect on customer satisfaction by obtaining a regression equation Y = 2.396 + 0.202 X1 + 0.310 X2 by obtaining a deduction coefficient value or a simultaneous influence contribution of 93.4%. while the remaining 6.6% is influenced by other variables that were not carried out in this study, including price, promotion, purchasing decision variables. The correlation coefficient is R = 0.966 this shows that it has a positive relationship. The hypothesis test obtained the calculated F value > Ftabeil or (580.758 > 2.716). Thus, H0 is rejected and Ha3 is accepted, this shows that there is a simultaneous significant effect between service quality and price discounts on customer satisfaction at PT. Manufacturing Management Indonesia Bogor.

Pengaruh Kualitas Pelayanan Dan Citra Merek Terhadap Keputusan Pembelian Semen Instan Mortar UtamaPengaruh Kualitas Pelayanan Dan Citra Merek Terhadap Keputusan Pembelian Semen Instan Mortar Utama Zidan Ramadan; Hartanti Nugrahaningsih; Hurriyaturrohman Hurriyaturrohman
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 3 No. 5 (2023): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v3i5.968

Penelitian ini bertujuan untuk mengkaji pengaruh kualitas pelayanan dan citra merek terhadap keputusan pembelian produk semen instan Mortar Utama (MU) di PT Anugerah Fortuna Semesta Bogor. Data dikumpulkan dari konsumen toko yang menjadi database perusahaan dengan menggunakan metode survei dan alat ukur berupa kuesioner. Analisis data dilakukan dengan regresi linear berganda menggunakan perangkat lunak SPSS 26 for Windows. Hasil penelitian menunjukkan bahwa kualitas pelayanan dan citra merek berpengaruh signifikan terhadap keputusan pembelian produk MU secara simultan. Lebih lanjut, kualitas pelayanan juga berpengaruh signifikan terhadap keputusan pembelian secara individual, begitu pula dengan citra merek. Kualitas pelayanan yang paling rendah dinilai terkait dengan keadaan barang yang dikirim, sementara citra merek terkait dengan rekomendasi dari tukang.

Motivasi dan Disiplin Kerja Terhadap Produktivitas Karyawan Bakso Sentul Sukaraja Bogor Muhamad Saepudin; Hartanti Nugrahaningsih; Rahmat Mulyana Dali
eCo-Fin Vol. 6 No. 2 (2024): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v6i2.892

Indonesia memiliki jumlah populasi yang besar, sehingga memudahkan dunia usaha untuk menemukan pekerja terbaik guna meningkatkan produktivitas. Produktivitas sangat penting untuk bisnis. Oleh karena itu penting memahami elemen-elemen yang mempengaruhi produktivitas, seperti motivasi dan disiplin kerja pada pekerja. Penelitian ini sebuah tujuan untuk mengetahui pengaruh motivasi dan disiplin kerja terhadap produktivitas kerja karyawan Bakso Sentul Sukaraja di Bogor dengan melakukan pendekatan sempel adalah sempel jenuh yaitu seluruh karyawan dijadikan sampel. Penelitian ini dilakukan dengan metode kuantitatif dengan memakai kuisioner dan penelitian kepustakaan dalam pengumpulan data. melakukan penyebaran kuisioner yang diuji kelayakanya melalui uji validitas dan reliabitas. cara menganalisis yang dilaksanakan untuk penelitian yaitu analisis korelasi, regresi linier berganda, uji determinasi, uji t dan uji f yang memperoleh hasil yaitu motivasi berpengaruh positif dan signifikan terhadap produktivitas dan nilai korelasi termasuk hubungan yaitu kuat. disiplin kerja berpengaruh positif dan signifikan terhadap produktivitas. Hasil korelasi termasuk kategori yaitu sedang. secara bersamaan motivasi dan disiplin kerja berpengaruh positif dan signifikan terhadap produktivitas, nilai korelasi termasuk hubungan yaitu kuat. nilai determinasi yaitu 0,405 atau 40.5 % motivasi dan displin berpengaruh terhadap produktvitas sedangkan 59.5% dipengaruhi faktor lain seperti lingkungan kerja, sikap atau Pendidikan. Maka berdasarkan bukti empiris bahwa produktivitas berpeluang memperkuat signifikan antara motivasi dan disiplin kerja secara masing-masing variabel X maupun secara bersamaan.

Pengaruh Strategi Talent Management dan Keterlibatan Karyawan terhadap Retensi Karyawan Perumda Tirta Kahuripan Kabupaten Bogor Nadiva Zalza Aulia; Azis Firdaus; Hartanti Nugrahaningsih
Global Leadership Organizational Research in Management Vol. 3 No. 3 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i3.2907

Employee engagement and talent management methods' impact on Perumda Tirta Kahuripan Bogor Regency's retention rates is the primary research objective of this study. The high turnover rate is the company's biggest issue since it threatens the long-term viability of the business. The study team at Perumda Tirta Kahuripan used a quantitative approach by surveying 70 workers to gather data. Both basic and multivariate linear regression were used to evaluate the data. The findings demonstrated that talent management and employee engagement both contribute to a more loyal workforce and boost retention rates. According to the modified R-squared value of 58.7%, the effect on employee retention can be explained by 58.7% by combining the factors of talent management and employee engagement. The remaining portion is impacted by variables that were not included in this research. In order to keep a competent staff and loyal customers, these results show that talent management and enhanced employee engagement are crucial.

The Future of Influencer Marketing: Trust, Authenticity, and Consumer Behavior in the Social Media Age Nazara, Desman Serius; Nugrahaningsih, Hartanti; Abdillah, Fatimah
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1138

The rapid rise of influencer marketing has reshaped the landscape of consumer engagement, particularly in the social media age where trust and authenticity play critical roles in shaping purchasing behavior. This study explores how consumers perceive and respond to trust and authenticity in influencer content and how these perceptions influence decision-making processes. Utilizing a qualitative research design, in-depth semi-structured interviews were conducted with twenty active social media users to gain insights into their emotional, cognitive, and behavioral responses to influencer marketing. Thematic analysis revealed that trust is primarily built through perceived expertise, consistency, and ethical transparency, while authenticity is constructed through personal storytelling, value alignment, and selective brand endorsement. The findings also highlight the significant influence of emotional engagement and parasocial interaction in fostering consumer loyalty. Despite these positive dynamics, challenges such as commercial pressures, algorithmic content distortion, and audience skepticism threaten the sustainability of influencer credibility. The study contributes to the growing body of literature on digital consumer behavior and offers practical implications for brands and influencers striving to maintain authentic connections in an increasingly competitive digital environment.

The Future of Influencer Marketing: Trust, Authenticity, and Consumer Behavior in the Social Media Age Nazara, Desman Serius; Nugrahaningsih, Hartanti; Abdillah, Fatimah
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1138

The rapid rise of influencer marketing has reshaped the landscape of consumer engagement, particularly in the social media age where trust and authenticity play critical roles in shaping purchasing behavior. This study explores how consumers perceive and respond to trust and authenticity in influencer content and how these perceptions influence decision-making processes. Utilizing a qualitative research design, in-depth semi-structured interviews were conducted with twenty active social media users to gain insights into their emotional, cognitive, and behavioral responses to influencer marketing. Thematic analysis revealed that trust is primarily built through perceived expertise, consistency, and ethical transparency, while authenticity is constructed through personal storytelling, value alignment, and selective brand endorsement. The findings also highlight the significant influence of emotional engagement and parasocial interaction in fostering consumer loyalty. Despite these positive dynamics, challenges such as commercial pressures, algorithmic content distortion, and audience skepticism threaten the sustainability of influencer credibility. The study contributes to the growing body of literature on digital consumer behavior and offers practical implications for brands and influencers striving to maintain authentic connections in an increasingly competitive digital environment.

The Influence of Internship and Student Motivation on Agribusiness Entrepreneurship Interests of MA Darul Fallah Ciampea Students Kuraesin, Ecin; Aramli, Riri; Nugrahaningsih, Hartanti; Muniroh, Leny
INOVATOR Vol 14 No 2 (2025): SEPTEMBER
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v14i2.21124

This study aims to determine the effect of internships and student motivation on interest in agribusiness entrepreneurship among students of Madrasah Aliyah Darul Fallah Ciampea, Bogor. The study used a descriptive quantitative approach with a questionnaire as an instrument, involving 31 respondents. Data analysis was carried out using SPSS 26 with validity, reliability, correlation, and multiple linear regression tests. The test results showed that internships had a positive and significant effect on interest in agribusiness entrepreneurship (H1 was accepted), as well as student motivation (H2 was accepted). Simultaneously, these two variables also had a positive and significant effect on interest in agribusiness entrepreneurship (H3 was accepted). The coefficient of determination value of 70.6% indicates that internships and student motivation contribute greatly to interest in agribusiness entrepreneurship, while 29.4% is influenced by other variables outside this study. The conclusion shows that there is a very strong, positive, and significant relationship between internships, motivation, and interest in agribusiness entrepreneurship.

Content Marketing Analysis of Bank Syariah Indonesia : A Literature Study on Successful and Effective Content Marketing Strategies Nursamawi Nursamawi; Hartanti Nugrahaningsih
Ekonomi Keuangan Syariah dan Akuntansi Pajak Vol. 2 No. 2 (2025): Ekonomi Keuangan Syariah dan Akuntansi Pajak (EKSAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/eksap.v2i3.1503

This study aims to analyze the implementation of content marketing strategies in the Islamic banking industry in Indonesia, with a focus on the effectiveness of content in enhancing audience engagement and building the image of Islamic brands. The research was conducted through a literature review of various academic sources and previous studies, as well as an analysis of the content marketing of Bank Syariah Indonesia (BSI) on its YouTube channel as the main object. In the digital context, the types of content used include educational videos, marketing videos, and collaborations with influencers. The findings indicate that visual, educational, interactive, and authentic content has a significant impact on driving digital engagement and increasing brand awareness. Meanwhile, promotional content delivered through influencers tends to be more effective when preceded by strong brand image reinforcement, enabling consumers to develop a more positive perception of the institution. Further analysis reveals that BSI’s YouTube channel has demonstrated consistency in branding, Islamic positioning, and delivering educational messages. However, audience interaction remains limited, as reflected in the minimal responses to comments, underutilization of community features, and subscriber growth lagging behind major banks such as BCA. This situation highlights the need to optimize strategies through strengthening two-way communication, delivering serial educational content, employing more strategic calls-to-action (CTA), and integrating with the official website and other digital platforms.The study concludes that the success of content marketing in Islamic banking heavily depends on value relevance, publication consistency, and the ability to build sustainable interaction with audiences, thereby supporting increased loyalty and customer acquisition. These findings provide important contributions to designing effective and sustainable digital communication strategies that align with ethical principles and Islamic values.

Digital Literacy, Culture, and Engagement as Catalysts of SME Performance: Evidence from West Java Lusiah, Lusiah; Nugrahaningsih, Hartanti; Shalahuddin, Ahmad
Integrated Journal of Business and Economics (IJBE) Vol 9, No 4 (2025): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v9i4.1221

Small and Medium Enterprises (SMEs) in West Java have lots of challenges in the digital era, and requirement of change which is most important to survive in new competitive environment. This research focuses on the identification of factors that affect the Business Performance of SMEs in the region. Applying Partial Least Squares analysis, this research investigates the research gap around Digital Literacy, Engagement in Digital Initiatives, Internal Digital Culture, Government Support Policies, and Market Competitiveness. An exploration of the relationship between the variables of Digital literacy, Digital engagement, and digital culture and their effect on SMEs business performance show that research tests point to significant effects of the three variables on at least one dimension of Business performance. Nonetheless, Government Support Policies and Market Competitiveness appear to be less relevant but they still have places. There is evidence where governments have provided chances to SMEs, though not optimal. In this sporting goods industry, market forces justified the business need for adaptation in today’s market. This research provides valuable recommendations to policy makers and practitioners. When digital challenges are understood as unavoidable obstacles and approached as a set of priorities, getting to know internal digital cultures, economies, and financing opportunities in the context of West Java SMEs, it will be possible to outline general strategies for the successful development of firms in the discussed region.

Analisis Konten Marketing Bank Syariah Indonesia: Studi Literatur Strategi Konten Marketing yang Sukses dan Efektif Nursamawi; Nugrahaningsih, Hartanti
Diversity: Jurnal Ilmiah Pascasarjana Vol. 5 No. 3 (2025): Diversity: Jurnal Ilmiah Pascasarjana
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/diversityjournal.v5i3.21284

Penelitian ini bertujuan untuk menganalisis penerapan strategi konten marketing dalam industri perbankan syariah di Indonesia, dengan fokus pada efektivitas konten dalam meningkatkan keterlibatan audiens serta membangun citra merek syariah. Kajian ini dilakukan melalui metode studi literatur dari berbagai sumber akademik dan penelitian terdahulu, serta analisis pada konten marketing Bank Syariah Indonesia (BSI) pada kanal youtube sebagai objek utama. Dalam konteks digital, bentuk konten yang digunakan antara lain mencakup video edukatif, video marketing, serta kolaborasi dengan influencer.

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