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Pengaruh Kualitas Layanan dan Harga terhadap Kepuasan Pelanggan Taman Impian Jaya Ancol Jonathan, Mario Natanael; Firdausy, Carunia Mulya; Andrew, Richard
Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 4 (2024): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v6i4.32745

Abstract

Penelitian ini bertujuan untuk mengevaluasi pengaruh kualitas layanan dan harga tiket terhadap kepuasan pelanggan di Taman Impian Jaya Ancol, Jakarta. Hal ini penting mengingat insiden keamanan yang terjadi baru-baru ini dan penutupan penjualan tiket yang menimbulkan kekhawatiran tentang kepuasan pelanggan. Studi ini menggunakan pendekatan kuantitatif dan menganalisis data dari 100 responden yang telah berkunjung ke Ancol, menggunakan teknik purposive sampling dan PLS-SEM untuk analisis statistik. Hasil menunjukkan bahwa kualitas layanan dan harga tiket berpengaruh signifikan terhadap kepuasan pelanggan. Ini menekankan pentingnya kedua faktor tersebut dalam industri hiburan dan pariwisata. Dalam konteks teori perilaku terencana, sikap pengunjung terhadap kualitas layanan dan harga mempengaruhi keputusan mereka untuk mengunjungi kembali atau merekomendasikan Ancol. Kualitas layanan didefinisikan sebagai kemampuan penyedia layanan untuk memenuhi atau melampaui ekspektasi pelanggan, sedangkan harga diartikan sebagai nilai moneter yang dikaitkan dengan transaksi pembelian. Penelitian ini menyimpulkan bahwa untuk mempertahankan dan meningkatkan kepuasan pelanggan, manajemen Taman Impian Jaya Ancol harus memperbarui dan meningkatkan kualitas layanan Taman Impian Jaya Ancol. Selain itu, penelitian ini merekomendasikan penggunaan probability sampling untuk penelitian selanjutnya dan menambahkan variabel seperti kompatibilitas layanan dan jaminan keamanan. Kesimpulan ini berkontribusi pada pemahaman yang lebih mendalam tentang faktor-faktor yang mempengaruhi kepuasan pelanggan di taman hiburan, khususnya dalam konteks yang ditandai oleh insiden keamanan yang merugikan.   This research aims to evaluate the impact of service quality and ticket price on customer satisfaction at Taman Impian Jaya Ancol, Jakarta. This is crucial considering the recent security incidents and ticket sales closures that have raised concerns about customer satisfaction. This study uses a quantitative approach and analyzes data from 100 respondents who have visited Ancol, employing purposive sampling techniques and PLS-SEM for statistical analysis. The results show that both service quality and ticket price significantly influence customer satisfaction. This emphasizes the importance of these two factors in the entertainment and tourism industry. In the context of the theory of planned behavior, visitors' attitudes towards service quality and price influence their decision to revisit or recommend Ancol. Service quality is defined as the ability of the service provider to meet or exceed customer expectations, while price is interpreted as the monetary value associated with the purchase transaction. This study concludes that to maintain and enhance customer satisfaction, the management of Taman Impian Jaya Ancol needs to update and improve Taman Impian Jaya Ancol service quality. Additionally, the study recommends the use of probability sampling for future research and the addition of variables such as service compatibility and security guarantees. These conclusions contribute to a deeper understanding of the factors that influence customer satisfaction in amusement parks, particularly in contexts marked by adverse security incidents.
Pengaruh Pengalaman Nasabah dan Kepuasan Nasabah terhadap Loyalitas Nasabah PT Bank Permata TBK Andre Winarto; Richard Andrew
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 1 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i1.2930

Abstract

This study aims to analyze the relationship between customer experience, customer satisfaction, and customer loyalty at PT Bank Permata Tbk. In an increasingly competitive banking industry, customer experience has become a critical factor influencing customers' perceptions of bank services. A positive experience can enhance customer satisfaction, which ultimately contributes to their loyalty to the banking institution. This research employs a quantitative method using a survey of 100 customers of PT Bank Permata Tbk. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings reveal that customer experience has a positive and significant impact on customer loyalty, and customer satisfaction also positively and significantly affects customer loyalty. However, no mediating effect was found of customer satisfaction on the relationship between customer experience and customer loyalty.
PENDAMPINGAN INOVASI BISNIS PARFUM HIPOALERGENIC Halan, Yohanes Fabiyola; Andrew, Richard; Mastan, Stanislaus Adnanto; Lusy, Lusy
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 7, No 1 (2025): BUDIMAS
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i1.16426

Abstract

Pendampingan inovasi bisnis meruapakan suatu hal yang penting dalam suatu implementasi pengembangan ide dan inovasi dari suatu bisnis yang tertuang dalam melakukan penjualan produk maupun jasa. Di era revolusi industri 5.0, setiap bisnis harus selalu berinovasi dengan bantuan teknologi yang ada, dan disini Sering kali bisnis dibuat secara asal-asalan tanpa melihat metode yang benar dan tepat. Alasan pemilihan topik pengabdian masyarakat ini agar sesuai urgensi saat ini membantu pemikiran mengenai inovasi bisnis khususnya parfum hipoalergenic di era sekarang. Metode pengabdian dilakukan secara kualitatif dengan penerjungan langsung dalam membantu individu dalam membentuk bisnis mereka, metode focused group discussion, observasi dan partisipasi dilakukan dalam laporan ini. Ringkasan hasil didapat bahwa pembantuan perancangan inovasi bisnis khususnya parfum hipoalergenic melalui analisis operasional dan perhitungan HPP. Hal ini berkaitan dan memperhatikan dari sisi customer/market dan juga keuangan. Pengabdian masyarakat ini memiliki hasil yang penting dalam perancangan bisnis parfum anak muda gen z diera sekarang
Pengaruh Kepercayaan dan Pengalaman terhadap Loyalitas Nasabah Bank Jago di Jakarta Ryan, Ryan; Firdausy, Carunia Mulya; Andrew, Richard
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 1 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v7i1.33001

Abstract

Banyak negara memiliki pergeseran tren akibat perubahan proses transaksi keuangan yang menjadi lebih terdigitalisasi sebelum dan sesudah pandemi virus Corona yang terjadi. Hal ini ternyata juga berdampak pada berbagai merek di sektor industri keuangan khususnya di bidang perbankan yang ada di Daerah Khusus Ibukota Jakarta, Republik Indonesia. Berbagai penelitian terdahulu menunjukkan fenomena yang berbeda – beda terhadap keterkaitan antara kepercayaan terhadap merek, pengalaman menggunakan merek dan loyalitas terhadap merek. Tujuan dari penelitian ini adalah untuk menguji pengaruh kepercayaan dan pengalaman dalam menggunakan merek terhadap kesetiaan merek di sektor perbankan. Adapun subyek dari penelitian ini adalah salah satu bank yang terkenal dari produk digital yang ditawarkan yakni PT. Bank Jago, Tbk. di Jakarta. Pengumpulan data pada penelitian ini dilakukan dengan teknik purposive sampling dengan menggunakan Google Form. Dengan teknik yang dimaksud, tim peneliti berhasil mendapatkan 122 nasabah yang bersedia untuk mengisi kuisioner yang dibagikan serta memiliki atau pernah memiliki rekening di PT. Bank Jago Tbk di Jakarta tersebut. Untuk pengolahan data menggunakan teknik Structural Equation Model dengan menggunakan program SmartPLS. Dari penelitian yang berlangsung selama 1 semester ini terbukti bahwa baik kepercayaan terhadap merek maupun pengalaman menggunakan merek memiliki pengaruh yang positif dan signifikan terhadap loyalitas merek khususnya untuk nasabah PT Bank Jago Tbk. di Jakarta yang menjadi responden. Several countries have witnessed a transformation in trends driven by the increased digitization of financial transactions, both preceding and following the Corona virus pandemic. This shift has notably affected various brands within the financial industry, particularly in the banking sector in the Special Capital Region of Jakarta, Republic of Indonesia. Previous studies have presented varying phenomena concerning the interplay between brand trust, brand experience, and brand loyalty. This research aims to explore the impact of trust and experience in using a brand on brand loyalty in the banking sector. The subject of the study is PT. Bank Jago, Tbk., a well-known bank in Jakarta recognized for its digital products. Data collection employed a purposive sampling technique via Google Form, resulting in 122 willing respondents who either currently possess or have had an account with PT. Bank Jago Tbk in Jakarta. Data processing utilized the Structural Equation Model technique through the SmartPLS program. The findings, derived from a semester-long study, affirm that both brand trust and brand experience exert a positive and significant influence on brand loyalty among the surveyed customers of PT Bank Jago Tbk. in Jakarta. This research sheds light on the dynamics within the banking sector, emphasizing the crucial role of trust and positive brand experiences in fostering customer loyalty, especially in the context of increasing digitalization in financial processes.
THE EFFECT OF AWARENESS KNOWLEDGE OF TECHNOLOGY-BASED TAX, AND TAX SANCTIONS AGAINST MSME TAXPAYER COMPLIANCE Andrew, Richard; Lusy, Lusy; Mastan, Stanislaus Adnanto; Septian, Winda
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.11678

Abstract

The highest source of state revenue comes from tax revenue,according to the DGT (2023) explaining that the source of state tax revenue is IDR 162 trillion. This tax source is used for the construction of facilities for communities throughout Indonesia. A taxpayer is required to always comply both in terms of reporting property through a notification letter (SPT) and tax payments each year. The object of research in this study is all MSME taxpayers registered in Sidoarjo and Surabaya.The selection of places is because East Java province has the third largest number of MSMEs after West Java and Central Java with data of 1,153,576 in 2022. Sidoarjo is one of the districts with the largest number of MSMEs in Indonesia at 206,000, while Surabaya is the capital of East Java province and has a total of 60,000 MSMEs in 2021. Surabaya and Sidoarjo are also the two largest industrial sites in East Java compared to other regions. Sampling techniques in this study using purposive sampling. This type of research is quantitative research with questionnaires through Google Form with a Likert scale of 1-5.The purpose of this study is to analyze and test the effect of taxpayer awareness, technology-based tax knowledge and tax sanctions on MSME taxpayer compliance. The specific purpose of this study is to see whether the level of compliance of an MSME taxpayer is maintained in the midst of extraordinary technological developments in the Industrial Revolution 5.0. The urgency of this study is that if MSME taxpayers have a level of awareness, science and technology-based knowledge, different tax sanctions and different taxpayer compliance, the special specifications in this study, focus more on the theme of sustainable tax research in terms of level of awareness, knowledge and tax sanctions. The stages of this research include: (1) Preparing questionnaires related to factors that affect awareness, technology-based knowledge, tax sanctions on MSME taxpayer compliance (2) Preparing research proposals; (3) distributing questionnaires for MSME taxpayers in Sidoarjo and Surabaya; (4) collecting questionnaires; (5) processing data; (6) discussing data that has been processed; (7) preparing publication outputs; (8) making a final report. The urgency of this research is related to the research model that examines the variables of awareness, technology-based knowledge, tax sanctions and compliance of MSME taxpayers, especially from the questionnaire items distributed. Keywords: Awareness knowledge, science and Technology, Tax sanctions, taxpayer compliance, MSMEs
Perbandingan Pemasaran Digital Klub Sepakbola Lokal Dengan Internasional Richard Andrew; Ian Nurpatria Suryawan
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 1 (2024): JANUARI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i1.508

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Digital marketing in local football clubs improve faster compare to their performance before pandemic. From their online shops, there are significant enhancement from the value to volume of transaction. Moreover, the researchers found out that a club can possess fans from various region and football itself are improving dramatically since Indonesia had a chance to run the U-17 Men’s World Cup 2023. This research want to compare Persija Jakarta, one of the best local club in Indonesia and FC Barcelona, one of the best international club in the world. The result of this research show that there are still a lot of spaces to develop the digital marketing of the club. This will not only make local club become famous in the nationwide but also in the Asian level. The implication of this research is that each club can boost their image by using the right digital marketing applications.
Peningkatan Performa Pengelolaan Aplikasi Pencari Jodoh di Indonesia Richard Andrew
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 3 (2024): JULI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i3.1032

Abstract

Mobile applications for dating or dating-apps are one of plenty alternatives to increase the probability of matching between men and women. Recent numerous data showed that there are temporary slowdown for marriages. If these things continue in several years ahead, it might decreasing the chance of the country to maintain the demographics bonuses as one of country wellknown competitive advantages. However, the usage of dating-apps to enhance the chance of matching still unfamiliar within several people in this country. The research objective is to enhance the dating apps performance through its management. The research is using literature study as the main method. The findings show several ways to develop the dating apps performances and these include the addition of new crowdsourcing method, new product features, the product safety enhancer and the market development. This three findings might implied the dating apps manager should review and evaluate their apps periodically to maintain their beneficiaries.
PERFORMANCE OF FOOD AND BEVERAGE COMPANIES BEFORE AND DURING THE CORONA VIRUS PANDEMIC Hastuti, Rini Tri; Andrew, Richard; Cahyani, Felita
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.702-710

Abstract

The spread of Corona virus is happening so fast in almost all countries in the world, including Indonesia. The effect of this pandemic is felt by several industrial sectors, including companies that run their businesses in the food and beverage sector. The purpose of this study is to test and analyze the differences in the performance or financial performance of food and beverage companies listed on the Indonesia Stock Exchange before and during the Corona virus outbreak when viewed from net profit margin (NPM), debt to asset ratio (DAR), total asset turnover (TATO), and current ratio (CR). The purposive sampling method is applied in the sample selection process. The samples processed in this study were from 8 companies. This study uses secondary data in the form of financial statement data for food and beverage companies from 2018 to 2021. The data is divided into two periods, namely 2018 to 2019 for the period before the Corona virus pandemic, and 2020 to 2021 as the period during the Corona virus pandemic. Hypothesis testing uses a paired sample t-test, and the data is processed with the help of IBM SPSS Version 26 software. The results revealed that there were differences in NPM and TATO before and during the Corona virus pandemic, and there were no differences in DAR and CR before and during the Corona virus pandemic.
PENGENALAN BIMBINGAN KARIR DI BIDANG MANAJEMEN PADA SISWA SMA TARSISIUS 2 JAKARTA Andrew, Richard; Benedict Mario Septian Sondjaja; Chelsea Marchellia; Cynthia Vanessa Mona
Jurnal Bakti Masyarakat Indonesia Vol. 7 No. 3 (2024): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v7i3.32397

Abstract

Career consultation in school is one of the most discussed problems nowadays.  This majorly because of some problematic things such as students problems as a jobseeker and future business owners, counsellors problems as the mediator and the agent of valuable information, teachers’ problems as the trainer for their skill-sets and the motivator during the learning processes within the educational periods and portals’ problems as the information system and the source of primary marketing communication to the external practitioners’ world.  Those problems can be solved with a comprehensive qualitative method that practiced directly especially for those who are in the High-school level.  The subject for this topic is Tarsisius 2 High-school which located in West Jakarta.  The objective of this social act is to ensure that career management in that High-school could be mutually beneficial for all the schools’ stakeholders including the principal and vice principal.  The direct method are implemented for this event and this event was permitted directly as well from both School-Principal and Vice-Principal of the school.   As a result, both the school and the higher educations personnel that include lecturer and students run well.  The head of the school hopes that similar activities with different topic could also run in their educational home-ground ABSTRAK Layanan bimbingan karir pada sebuah sekolah memiliki beberapa masalah utama seperti masalah siswa yang kesulitan mendapat pekerjaan yang sesuai setelah mereka lulus ataupun bingung saat memilih pengambilan program studi pada proses pendidikan tingkat lanjut, masalah konselor yang tidak aktual terhadap kebutuhan industri teranyar atau kebutuhan akan kemampuan tenaga pendidik yang belum terasah padahal dibutuhkan oleh dunia praktisi serta tentu saja masalah portal yang menaungi layanan bimbingan karir tersebut yang terkadang belum tersedia ataupun kurang aktual isi di dalam portal tersebut.  Masalah – masalah tersebut dapat diatasi secara komprehensif dengan pendekatan kualitatif dan langkah kecil untuk pembenahan tersebut adalah dengan memperkenalkan bimbingan karir itu sendiri kepada para siswa Sekolah Menengah Atas.  Tujuan dari kegiatan Pengabdian Kepada Masyarakat yang dilakukan ini adalah untuk memastikan bimbingan karir secara khusus di bidang manajemen sehingga mereka tertarik untuk mempelajari atau mempraktekkan lebih lanjut terkait dengan bidang ini.  Adapun metode yang digunakan pada kegiatan ini adalah secara luring.  Hasil dari kegiatan ini secara umum dapat dikatakan memuaskan dan beberapa siswa menjadi tertarik untuk mempelajari lebih dalam terkait dengan bidang manajemen dan beberapa ingin mencoba lebih lanjut secara langsung topik yang dibahas.  Secara umum dapat disimpulkan bahwa pelaksanaan aktivitas ini berjalan dengan baik dan lancar.  Pihak mitra, dalam hal ini adalah SMA Tarsisius 2 melalui Kepala dan Wakil Kepala Sekolah, berharap bahwa kegiatan sejenis dapat dibawakan kembali dengan topik yang berbeda.
PELATIHAN LITERASI KEUANGAN BAGI PENDAMPING ATAU KADER: ANTARA TEORI DAN PRAKTIK Purbiyati, Yuliana; Andrew, Richard
Asawika : Media Sosialisasi Abdimas Widya Karya Vol 10 No 1 (2025): Juni : Asawika
Publisher : LPPM Unika Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37832/asawika.v10i1.257

Abstract

Literasi keuangan adalah cara mengetahui mengelola uang dengan bijak. Pada kenyataannya banyak orang kesulitan dengan literasi keuangan. Hal ini sering kali disebabkan oleh kesalahpahaman atau kurangnya pemahaman tentang apa yang dimaksud dengan literasi keuangan. Dengan demikian literasi keuangan memiliki arti penting bagi semua orang terkait dengan kondisi keuangan individu, keluarga, dan masyarakat. Untuk itu diperlukan pelatihan literasi keuangan untuk indivisu, keluarga, ataupun masyarakat agar semua individu dan yang terlibat di dalamnya memiliki keterampilan literasi keuangan. Menyadari hal tersebut, salah satu lembaga yang biasa disebut dengan FPBN atau Forum Pendamping Buruh Nasional mengadakan pelatihan literasi keuangan untuk para pendamping sehingga pendamping dapat membagikan pengalamanannya kepada siapa saja yang diampingi. Pelatihan literasi keuangan dimaksudkan agar para peserta memiliki pemahaman tentang keuangan, mengetahui cara menyusun anggaran, melek finansial, dan mempraktikkan pengelolaan keuangan dalam hidupnya. Semua peserta yang hadir dalam pelatihan mengikuti beberapa langkah. Pertama, semua peserta diajak berefleksi tentang keuangan berdasarkan spiritualitas keuangan. Kedua, peserta diajak untuk memahami tentang keuangan dan pengelolaannya. Ketiga, peserta diajak mempraktikkan bagaimana cara mengelola keuangan. Proses pelatihan literasi keuangan ini melalui beberapa tahap, yaitu 1) Tahap persiapan, 2) Merefleksikan pengelolaan keuangan dari sisi spiritualitas, 3) Mengikuti pelatihan, 4) Menyusun perencanaan pengelolaan keuangan. Akhirnya, diharapkan para peserta yang merupakan para pendamping buruh dapat menularkan pengetahuan pengelolaan keuangan kepada para dampingannya.