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All Journal MODUS-Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Ekonomi Islam Jurnal Komunikasi Jurnal Muara Ilmu Ekonomi dan Bisnis Diklat Review : Jurnal manajemen pendidikan dan pelatihan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Manajemen ASAWIKA: Media Sosialisasi Abdimas Widya Karya Budimas : Jurnal Pengabdian Masyarakat Jurnal Bakti Masyarakat Indonesia International Journal Of Science, Technology & Management (IJSTM) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Manajerial Dan Kewirausahaan Prosiding Seri Seminar Nasional Media Riset Bisnis & Manajemen Profit: Jurnal Manajemen, Bisnis dan Akuntansi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Teknologi dan Inovasi Pedidikan (JARTIKA) International Journal of Application on Economics and Business Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Pusat Publikasi Ilmu Manajemen Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Strategi Bisnis Teknologi JUTRIANCE Pemberdayaan Masyarakat: Jurnal Aksi Sosial Jurnal Riset Multidisiplin Edukasi Jurnal Akuntansi Kontemporer Jurnal Serina Abdimas
Richard Andrew
Business Management Program, Faculty Of Economics & Business, Universitas Tarumanagara, Jakarta, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Pengembangan Inovasi Pendidikan pada Sis Learning Centre di Jakarta Richard Andrew; Rini Tri Hastuti; Theresia Viony Wijaya
Jurnal Riset Teknologi dan Inovasi Pendidikan (Jartika) Vol. 4 No. 1 (2021): Januari
Publisher : Jurnal Riset Teknologi dan Inovasi Pendidikan (Jartika)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (965.142 KB)

Abstract

Abstract: This research aims to develop educational innovation in informal sectors that globally change after the Novel Corona Virus 2019 pandemic. The research uses a qualitative method using Sis Learning Centre, located at Pantai Indah Kapuk, Jakarta as the research subject. The findings consist of brief explanations about the changes in the business ecosystem, educational support platform, educational evaluation system, sustainability effect, and brand competitiveness. In conclusion, Sis Learning Centre needs to digitize the education, adapt the educational pattern, concepting the new brand for the digital program, periodically training and development, curriculum evaluation, internal evaluation system and analyzing the potential new market and enhancing the brand competitiveness.
Implementation of Vikor Algorithm in Web-Based Recommendation System for Obstetrician Selection Andrew, Richard; Adline Twince Tobing, Fenina; Kusnadi, Adhi
International Journal of Science, Technology & Management Vol. 4 No. 5 (2023): September 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i5.915

Abstract

The process of childbirth is a natural event for women; with the increase in birth rates, selecting a suitable obstetrician becomes essential. However, many couples find it challenging to choose the right obstetrician, from consultations to hospital births. This study aims to develop an obstetrician recommendation system to overcome decision-making challenges that involve many criteria. The method used is VIseKriterijumska Optimizacija Kompromisno Resenje (VIKOR), which is one of the best methods in Multiple Criteria Decision Making (MCDM) for ranking and selecting alternatives. This method involves several steps, including determining the weight of the criteria, normalizing the matrix, calculating the Utility Measure and Regret Measure, and calculating the VIKOR index. Testing was carried out through scenario tests and user survey tests using the USE questionnaire. The scenario test results show the successful implementation of VIKOR in this system. The results of the user survey test indicated a high level of satisfaction with a score of 83.34%, which fulfilled the four variables in the USE questionnaire: usability (79.76%), ease of use (84.81%), ease of learning (84.81), and satisfaction (83.31%). The results of this study have important implications for increasing the effectiveness of decision-making in selecting the right obstetrician. By incorporating the VIKOR method into an application, this research provides a valuable contribution to developing a VIKOR-based recommendation system. It emphasizes the importance of applying this method in complex decision-making environments.
Fear of Missing Out and Perceived Quality Effect on Purchase Intention by Students Andrew, Richard; Suryawan, Ian Nurpatria; Kusumahadi, Rafaela Abigail
ARBITRASE: Journal of Economics and Accounting Vol. 3 No. 3 (2023): March 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v3i3.715

Abstract

In this modern business world, plenty of people in the society had the tendency for having Fear of Missing Out (FOMO) symptoms. This tendency is getting worsed when the person perceived his or herself lack of quality and had the tendency of rejected by the society. These two kind of problems usually blocked someone to buy a product they needed. It is hypothetically appear not only in the business world but sometimes the symptoms already appear in the education fields.  As researchers from different background, anticipation of these problems is needed.  Because of that, the main objective of this research is determining the effect of  FOMO and perceived quality to purchase intention. The research will took 66 samples from students across various program in the university and using the Statistical Product and Service Solutions (SPSS) for interpreting the regression model output.  The research concluded that FOMO and perceived quality have significant influence to students’ purchase intention.
Faktor-Faktor Yang Mempengaruhi Intensi Pembelian Do Spices Aldo Wijaya; Richard Andrew
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 5 (2024): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i5.803

Abstract

Do Spices is an SME that produces dry marinade spices for proteins. However, the purchase intention for Do Spices has declined based on sales data from January to February 2024. Therefore, it is necessary to identify the factors influencing consumer purchase intentions so that Do Spices sales can increase again. Utilitarian and hedonic values are factors that can influence purchase intention. Hence, this study aims to test the significance of utilitarian and hedonic values on purchase intention, specifically among Do Spices consumers who bought between January and February 2024 through the Shopee app. This study uses a descriptive quantitative research design, with questionnaires distributed online, and data analysis conducted using SmartPLS version 3 and SPSS version 27. The results of the study indicate that utilitarian and hedonic values positive significantly influence the purchase intention of Do Spices.
Pengaruh Citra Merek Dan Kesadaran Merek Terhadap Ekuitas Merek Cinema XXI Nilsen Wiljaya; Richard Andrew
Jurnal Strategi Bisnis Teknologi Vol. 1 No. 3 (2024): Agustus : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v1i3.270

Abstract

In the intense competition in the entertainment industry, brand image and brand awareness are key elements that can influence brand equity. This research aims to identify and analyze the influence of brand image and brand awareness on the brand equity of Cinema XXI in Jakarta. The quantitative method was used by taking a sample of 100 respondents who were regular visitors to Cinema XXI. Data was collected through questionnaires and analyzed using SMART-PLS and SPSS. The research results show that brand image has a significant influence on brand equity, confirming that a strong positive image can increase brand value. Brand awareness also has a positive impact on brand equity, indicating that a high level of recognition strengthens the brand's position in the market. These findings provide important insights for Cinema XXI managers to develop effective strategies in strengthening their image and increasing brand awareness, which will ultimately strengthen their brand equity in the competitive entertainment industry.
Implikasi Laboratorium dan Keaktifan di Kelas terhadap Ujian Akhir Semester Mahasiswa Jurusan Manajemen Bisnis Richard Andrew; Yugih Setyanto
Jurnal Komunikasi Vol. 8 No. 1 (2016): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v8i1.48

Abstract

AbstractNowadays, there is a significant change from lecturer centered learning to student centered learning.  This mean that the student must actively participated in class.  In Management course, especially in quantitative subject classes, laboratories exist.  This quantitative laboratory help student to memorize and practices the method which they learn from the theoretical class.  The subject of this research is 50 students in the quantitative subject class.  This research shows that there is a significant impact from the laboratory and the active actions to the final test mark on theoretical class.  This result suggests the students to active on class to increase their marks while the faculty reminded to protect the laboratory percentages as it competitive advantage. AbstrakDewasa ini, ada perubahan yang signifikan pada penerapan sistem pendidikan di dunia. Hal ini juga berdampak pada perubahan tatanan sistem pendidikan di Indonesia, khususnya di Daerah Khusus Ibukota Jakarta. Perubahan yang paling jelas adalah mulai bergesernya pola pembelajaran dari yang tersentralisasi di pendidik menjadi yang tersentralisasi di peserta didik. Perubahan pola ini tentu juga berdampak pada perubahan sistem pendidikan tinggi yang menyarankan semua mahasiswa untuk aktif di kelas. Hal inilah yang terjadi di salah satu jurusan yakni Manajemen Bisnis pada Fakultas Ekonomi. Untuk itulah diambil sampel secara acak di beberapa kelas Laboratorium Kuantitatif. Laboratorium ini hadir untuk membantu dan memfasilitasi sistem pendidikan yang baru. Selain itu, Laboratorium Kuantitatif ini membantu mahasiswa untuk mengingat dan melatih metode aplikasi yang telah dipelajari sebelumnya di kelas teori. Pada penelitian ini, subjek dari penelitian adalah 50 orang mahasiswa yang tersebar di beberapa kelas jurusan Manajemen Bisnis dan metode yang digunakan untuk menganalisis adalah regresi. Dari penelitian ini didapatkan temuan bahwa ada implikasi yang signifikan dari Laboratorium dan keaktifan di kelas terhadap Ujian Akhir Semester (UAS) mahasiswa Jurusan Manajemen Bisnis. Untuk itu Fakultas Ekonomi sebaiknya senantiasa melindungi persentase nilai dari Laboratorium untuk menciptakan keunggulan kompetitif serta menghimbau para mahasiswa untuk aktif di kelas. Peneliti juga menyarankan untuk menambah  sejumlah variabel independen untuk penelitian mendatang.  
Infografis Dinamis Sebagai Pengganti Peta Konvensional pada Kawasan Bermain (Studi Kasus : Dunia Fantasi) Anny Valentina; Richard Andrew
Jurnal Komunikasi Vol. 10 No. 2 (2018): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v10i2.1222

Abstract

A map that was originally used as a hint tool to visit a new area or environment, especially if the area visited is wide enough. Start from visiting the new city to the play area. Dunia Fantasi (Dufan) is a large playing area. Until now Dufan provides a map of the area in the form of brochures and standing maps in the play area. With the advancement of technology today is very possible if Dufan can make the navigation system map of its region in digital form. As is known today human habits have changed a lot, because it is very likely to move the map from manual to digital system will be preferred by consumers. Map of digital form because it is considered more practical and easy, especially if the form of dynamic infographic. Infographics itself is a collection of information with the help of images, dynamic use can be interpreted with the addition of motion elements in the map. Using data collection techniques in the form of direct observation and interview. The target of the research is for Dufan visitors covering all ages, ranging from students, students and families and through this research is expected to know what information needed by visitors and media and design that is considered efficient and easy to understand, so through the media map can increase consumer satisfaction.  Peta yang pada awalnya digunakan sebagai alat bantu petunjuk untuk mengunjungi sebuah area atau lingkungan baru, apalagi jika area yang dikunjungi cukup luas.  Mulai dari mengunjungi kota baru hingga area bermain. Dunia Fantasi (Dufan) merupakan kawasan bermain yang cukup luas. Hingga saat ini Dufan menyediakan peta area dalam bentuk brosur dan standing map yang ada di kawasan bermain. Dengan kemajuan teknologi saat ini sangat mungkin jika Dufan bisa membuat sistem navigasi peta kawasannya dalam bentuk digital. Seperti diketahui saat ini kebiasaan manusia telah banyak berubah, karena itulah sangat besar kemungkinan perpindahan peta dari sistem manual ke digital akan lebih disukai konsumen. Peta bentuk digital karena dianggap lebih praktis dan mudah, apalagi jika berbentuk infografis dinamis. Infografis sendiri merupakan kumpulan informasi dengan bantuan gambar, pengguanaan dinamis dapat diartikan dengan penambahan unsur animasi dalam peta. Menggunakan teknik pengumpulan data berupa observasi langsung dan wawancara. Target penelitian ditujukan bagi para pengunjung Dufan yang meliputi segala usia, mulai dari kalangan pelajar, mahasiswa, dan keluarga dan melalui penelitian ini diharapkan akan diketahui informasi yang apa saja yang diperlukan pengunjung serta media dan desain yang dianggap efisien dan mudah dimengerti, sehingga melalui media peta bisa meningkatkan kepuasan konsumen.
Pengalaman Merek dan Keterlibatan Konsumen dalam Meningkatkan Niat Beli Produk Zara Falren Angelyn; Richard Andrew
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 1 (2025): Januari : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i1.1152

Abstract

The fashion retail brands in Indonesia have shown a significant downward trend, particularly with well-known fashion brands like Zara. This decline reflects changes in several factors influencing consumers' purchase intentions, such as brand experience and consumer involvement. This study aims to examine the influence of brand experience and consumer involvement on the purchase intention of Zara products. The research design applied in this study is quantitative with a descriptive approach. Non- probability sampling was used due to challenges in randomly reaching all Zara consumers, as the exact number of visitors could not be accurately determined. The sampling technique applied was purposive sampling, with a total sample of 150 respondents. Based on the research results, it can be concluded that Brand Experience has significant effect on the Purchase Intention of Zara products, and Consumer Involvement also has significant effect on the Purchase Intention of Zara products.
Pengaruh Kualitas Makanan dan Kualitas Lingkungan Fisik terhadap Kepuasan Pelanggan PT Pioneerindo Gourmet International Tbk Nathanael Surya Susanto; Richard Andrew
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 1 (2025): Januari : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i1.640

Abstract

The objective of this research is to determine how food quality and physical environment quality influence each other. This population study employs a descriptive quantitative method. Utilizing the Google Form application to distribute the questionnaire online, we successfully collected responses from 104 respondents, all of whom met the criteria for the research sample. The purposive sampling method was used in this study, and the sample results were analyzed using Smart PLS 4.1 and the Partial Least Squares Structural Equation Model (PLS-SEM) method. The findings indicate that both exogenous factors—food quality and physical environment quality—positively and significantly affect customer satisfaction.
Pengaruh Pengalaman Merek Terhadap Kecintaan pada Merek Krispy Kreme dengan Keaslian Merek Sebagai Variabel Mediasi Christopher Steven Widodo; Richard Andrew
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 1 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i1.2895

Abstract

The purpose of this research is to determine the influence of brand experience and brand authenticity on brand love, the influence of brand experience on brand authenticity, and the influence of brand experience on brand love in Krispy Kreme consumers with brand authenticity as a mediating variable. The population of this research is all Krispy Kreme consumers in Jakarta and the sample selection used purposive sampling and the sample size was 100 respondents domiciled in Jakarta. This research uses primary data obtained by distributing questionnaires online using Google forms. The data analysis technique uses PLS-SEM with the help of the SmartPLS program. The research results directly show that brand experience and brand authenticity influence brand love. Brand experience influences brand authenticity. Brand experience influences brand love among Krispy Kreme consumers with brand authenticity as a mediating variable.
Co-Authors Adline Twince Tobing, Fenina Aldo Wijaya Anastasya Claudy Jennifer Andre Winarto Anny Valentina Arden Saputra Benedict Mario Septian Sondjaja Bryan Nathanael Cahyani, Felita Calvin Claus Carunia Mulya Firdausy, Carunia Mulya Chandra, Suhartono Chelsea Marchellia Christoffel Bryan Matthew Christopher Steven Widodo Claudia, Michelle Cudivia, Vania Griselda Cynthia Vanessa Mona Daniel Chandra Dave Michael Chang, Dave Michael Chang Debora, Delvia Esmeralda, Verena Sandra Etty Murwaningsari Falren Angelyn Februarga Padua Akwila Feily Chung Gago, Monica Sylviana Gunawan, Ferdyanto Halan, Yohanes Fabiyola Hermawan, Nichollas Hutabarat, Zoel Ian Nurpatria Suryawan Ian Nurpatria Suryawan Jansen Arifin Jason Huangsadjaja Jonathan, Mario Natanael Kurniawan, Alvira Nisa kusnadi, adhi Kusumahadi, Rafaela Abigail Lusy Lusy Lusy, Lusy Nathanael Surya Susanto Nia Yuniarsih, Nia Nilsen Wiljaya Novandi Santoso P., M. Bintang Piterson, Beatrice Pranata, Yosef Purbiyati, Yuliana Raymond Cipto Aryananda Rini Tri Hastuti Rini Tri Hastuti ryan, ryan Santoso, Jeane Audrey Septian, Winda Setyanto, Yugih Stanislaus Adnanto Mastan, Stanislaus Adnanto Sunjaya, Angelica Theresia Viony Wijaya Vania Griselda Cudivia Vania Griselda Cudivia Wijaya, Nicolas Pratama Willis, Roy Yurike, Lidya Zaskia Az Zahra Lubis