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Irninthya Nanda Pratami Irwan
Universitas Muhammadiyah Parepare
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Faktor-Faktor yang Mempengaruhi Pengambilan Keputusan Petani Melakukan Usahatani Jagung Hibrida (Zea Mays) di Desa Tungka Kecamatan Enrekang Kabupaten Enrekang Salmia Salmia; Nurhapsa Nurhapsa; Nurhaedah Nurhaedah; Irninthya Nanda Pratami Irwan
Jurnal Agribis Vol. 11 No. 2 (2023): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/agribis.v11i2.1887

Abstract

The purpose of this study was to determine whether the influence of land area, experience, age, income, production, and geography factors significantly or not on farmers' decisions in conducting corn farming in Tungka Village, Enrekang District, Enrekang Regency. This research was conducted in Tungka Village, Enrekang District, Enrekang Regency in June-August 2022. The research method used was a survey method. While the sampling method used is simple random sampling. Methods of data collection using observation, documentation, and questionnaires. The data analysis used is quantitative descriptive analysis. There were 48 samples in this study which were processed using the SPSS 21 application and analyzed using multiple linear regression analysis techniques. From the results of the study, it is known: that the decision of farmers in cultivating corn farming is partially influenced by factors of age (X3), income (X4), and topography (X6) while simultaneously the six independent factors namely large area of ??land, experience, age, income, production, and topography no real effect.
Analisis Segmentasi Pasar Terhadap Loyalitas Konsumen (Studi Kasus Kedai My Cake Pekkabata, Kec. Duampanua, Kabupaten Pinrang) Sy.Fathya Farhana; Nurhapsa Nurhapsa; Irninthya Nanda Pratami Irwan
Jurnal Agribis Vol. 12 No. 2 (2024): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/agribis.v12i2.2378

Abstract

The title of this research is Market Segmentation Analysis on Consumer Loyalty (Case Study of My Cake Shop Pekkabata, Duampanua District, Pinrang Regency). The cake is a food commonly consumed by the community, namely dough consisting of flour, eggs, sugar, raising agents, and milk. It can usually be decorated with buttercream, chocolate, and so on. Currently, cakes sold on the market have different shapes, qualities, and tastes. The more the era develops, the more technology, equipment, knowledge, and materials are used to develop. The objectives of this study are: 1. To determine the partial significant influence of consumer behavior, demographic, and psychographic factors on consumer loyalty at My Cake Shop. 2. To determine the simultaneous significant influence of behavioral, demographic, and psychographic factors on consumer loyalty at My Cake Shop. The sampling method uses (purposive sampling) with certain considerations and criteria. The data collection methods in this study are observation, questionnaires, and documentation. Instrument testing is done by testing the validation and reliability using the SPSS version 26 program and analyzed using multiple linear regression analysis techniques. So the results of the study indicate that market segmentation of consumer loyalty at My Cake Shop consisting of demographic, psychographic, and behavioral variables has a significant effect partially, and consumer loyalty variables simultaneously have an effect on consumer loyalty at My Cake Shop.
Strategi Pengembangan Produk UMKM Pada Sektor Pertanian Berbasis Kue Tradisional Jipang (Studi Kasus Toko Anugrah Kelurahan Pekkabata Kecamatan Duampanua Kabupaten Pinrang) Junaedi; Nurhapsa; Irninthya Nanda Pratami Irwan
Jurnal Agribis Vol. 13 No. 2 (2025): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/pejptc92

Abstract

Penelitian ini bertujuan untuk mengetahui faktor internal dan eksternal dalam strategi pengembangan usaha kue tradisional jipang pada toko Anugrah. Penelitian ini dilaksanakan di Kelurahan Pekkabata Kecamatan Duampanuan Kabupaten Pinrang selama 1 bulan terhitung mulai Juli – Agustus. Metode penelitian yang digunakan yaitu metode kualitatif menggunakan dengan analisis strength, weakness, opportunity dan thread (SWOT). Responden penelitian ini berasal dari ahli pakar, pemilik usaha, dan 3 orang konsumen. Hasil penelitian menunjukkan bahwa posisi usaha kue tradisional kue tradisional jipang toko Anugrah berada pada kotak sel I, yang menggunakan metode SWOT. Nilai IFAS berada pada titik 3,16 dan nilai EFAS 3,17 yang menggambarkan bahwa usaha kue tradisional jipang pada toko Anugrah tumbuh kembang, selanjutnya berdasarkan matriks SWOT posisi usaha berada pada sumbu X dengan titik 1,88 dan sumbu Y 1,99 yang terdapat pada kuadranI. Hal ini menunjukkan bahawa usaha tersebut berada pada posisi kuat dan menggunakan strategi agresif (SO), yaitu tingkatkan dan kembangkan kualitas dan kuantitas produk, selalu menciptakan inovasi baru dalam usaha, memanfaatkan jejaring sosial dan promosi digital marketing
Pengaruh Strategi Pemasaran Konten Media Sosial Dan E-WoM(Electronic Word Of Mouth) Terhadap Keputusan Pembelian Generasi Z (Studi Kasus Bebs Cake Di Kota Parepare) Alfira Alfira; Nurhapsa Nurhapsa; Irninthya Nanda Pratami Irwan
National Multidisciplinary Sciences Vol. 4 No. 5 (2025): Proceeding SEMARTANI 4.1
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/nms.v4i5.801

Abstract

Alfira (221170005). Pengaruh Strategi Pemasaran Konten Media Sosial dan E-WoM(Electronic Word Of mouth) Terhadap Keputusan Pembelian Generasi Z (Studi Kasus Bebs Cake Di Kota Parepare. Dibawah Bimbingan Nurhapsa dan Irninthya Nanda Pratami Irwan.Persaingan bisnis di era digital menuntut pelaku usaha untuk lebih kreatif dalam menarik perhatian konsumen, khususnya Generasi Z yang aktif menggunakan media sosial. Bebs Cake, sebagai pelaku UMKM di Kota Parepare, memanfaatkan strategi pemasaran konten dan electronic word of mouth (E-WoM) guna menarik minat beli konsumen. Namun demikian, UMKM menghadapi sejumlah tantangan dalam persaingan digital, seperti keterbatasan sumber daya, perubahan tren media sosial yang cepat, tingginya intensitas persaingan dengan merek besar maupun UMKM lain, serta risiko reputasi akibat ulasan negatif yang tersebar melalui E-WoM. Penelitian ini bertujuan untuk mengetahui pengaruh content marketing dan E-WoM(electronic word of mouth) baik secara parsial maupun simultan terhadap keputusan pembelian generasi Z pada toko kue bebs cake Kota Parepare. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan jumlah sampel sebanyak 30 responden yang dipilih menggunakan teknik purposive sampling. Teknik pengumpulan data menggunakan kuesioner, wawancara, observasi dan dokumentasi, sedangkan teknik analisis data menggunakan analisis linear berganda. Hasil penelitian menunjukkan bahwa: (1) variabel content marketing berpengaruh signifikan terhadap keputusan pembelian konsumen bebs cake dengan kontribusi sebesar 0,372 (2) variabel E-WoM(electronic word of mouth) berpengaruh signifikan terhadap keputusan pembelian konsumen bebs cake dengan kontribusi sebesar 0,208 (3) variabel content marketing dan E-WoM(electronic word of mouth) secara bersama-sama berpengaruh terhadap keputusan pembelian konsumen bebs cake dengan kontribusi sebesar 0,820 . Kesimpulannya, strategi content marketing dan E-WoM terbukti menjadi faktor penting yang dapat meningkatkan keputusan pembelian konsumen, sehingga UMKM seperti Bebs Cake perlu mengelola konten media sosial secara konsisten dan mendorong ulasan positif dari konsumen untuk memperkuat kepercayaan serta loyalitas pasar.
Co-Authors Ahmad Rosyid Alfira Alfira Arman Arman Arman Arman Ashadi Amir Bahruddin, Bahruddin Edi Kamil Farhana, Sy.Fathya Ferry Awal Firsyah Vani Ameliza Fitriyanti Mayasari Iradhatullah Rahim Irmayani Irmayani Irmayani Irmayani Irmayani Irmayani Irmayani Junaedi Mitra Djamal Muhira Dzar Faraby, Muhira Dzar Nur Fadillah Nur Faizah J Nur Ismirawati, Nur Nurhaedah Nurhaedah Nurhapsa Nurul Mutmainnah Rahmat Hidayat Salmia Salmia Saputra, Muhammad Rizaldi Siti Aminah, Nina Sukmawati Thasim Sukmawati, Sukmawati Sy.Fathya Farhana Untung Suwardoyo Usman Usman Wahyu Rasyid Wahyuddin Wahyuddin Yunita Palinggi Yusriadi Yusriadi Yusriadi Zaenab Muslimin