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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Teras Kesehatan Jurnal Kesehatan Ilmiah Indonesia / Indonesian Health Scientific Journal Valid Jurnal Ilmiah Jurnal Teknologi Kesehatan Jurnal Pengabdian Masyarakat UNIPOL Gudang Jurnal Multidisiplin Ilmu Journal of Innovative and Creativity Mount Hope Management International Journal Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Riset Daerah
Kusnanto
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Journal : Mount Hope Management International Journal

 1 
PERAN KOMUNIKASI PEMASARAN DALAM MENINGKATKAN BRAND AWARENESS DAN PENJUALAN: PENDEKATAN STRATEGI Yohanes Felik; Blasius Manggu; kusnanto
Mount Hope Management International Journal Vol. 2 No. 1 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v2i1.392

Abstract

Marketing communications is a key element in a marketing strategy that aims to inform, persuade and remind consumers about a company's products or services. This article explores the role of marketing communications in increasing brand awareness and sales. Through a comprehensive literature review and case study analysis, this article highlights the importance of combining marketing communication tools such as advertising, sales promotion, public relations, and digital marketing. The research results show that effective integration of these tools can create a significant impact on business success.
Co-Authors Agung Praptono Aryani, Reni Asih Handayani dealmus_19 Felisitas Viktoria Melati Fransiska Ria Gudiato, Candra Heidy Andriani Henrikus Torimtubun Hudi Yusuf Jewarut, Siprianus Layyinatul Fuadah Lili Lerian Sari Lusiana Novita Manggu, Blasius Masluroh Mega Aprilia Mira Noviyanti P. Nuramdiani, Dian Ratna Dewi Sofyan Manullang Sonia Dara Fortunata SUYATNO Thomas, Shanti Usman Yohanes Felik Yuyun Sunarsih