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All Journal Jurnal Pengabdian Kepada Masyarakat MAKARDHI Toba: Journal of Tourism, Hospitality, and Destination Jurnal Ilmu Sosial dan Humaniora Eduvest - Journal of Universal Studies West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies Mutiara : Jurnal Ilmiah Multidisiplin Indonesia West Science Social and Humanities Studies Edumaspul: Jurnal Pendidikan
Made Darmiati
Politeknik Pariwisata Bali
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Cultural Tourism in the Perspective of Cross-Cultural Communication: Bali at a Crossroads (2022–2025) Made Darmiati; Ni Desak Made Santi Diwyarthi; Luh Putu Citrawati
West Science Interdisciplinary Studies Vol. 4 No. 09 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i09.3129

Abstract

Bali has long been recognized as one of the world's leading cultural tourism destinations, attracting millions of international visitors annually through its rich cultural heritage, traditional arts, religious practices, and unique social values. However, the rapid expansion of global tourism, digital transformation, and increasing cultural exchanges have placed Bali in a complex position where economic development, cultural preservation, and intercultural interaction intersect. This study aims to examine the development of cultural tourism research from a cross-cultural communication perspective by employing a bibliometric approach to publications published between 2022 and 2025. Data were collected from 125 scholarly publications indexed in major academic databases using keywords related to cultural tourism, intercultural communication, cultural sustainability, and Bali tourism. The analysis focused on publication trends, thematic development, keyword co-occurrence, and emerging research directions. The findings reveal a significant increase in research output during the study period, with cultural sustainability (28%), cross-cultural communication (24%), community-based tourism (17.6%), overtourism (16%), and digital tourism (14.4%) emerging as dominant themes. The results suggest that Bali currently stands at a critical crossroads between preserving its cultural identity and responding to the demands of a highly competitive global tourism industry. The study highlights the growing importance of intercultural communication as a strategic mechanism for balancing cultural preservation, tourism development, and sustainable destination management. Furthermore, the findings indicate that future research is likely to focus on digital communication, Generation Z tourist behavior, smart tourism, cultural diplomacy, and sustainable cultural tourism governance.
Co-Authors A.A. Istri M. Septiviari Citrawati, Luh Putu Dessy Ruhati Dewa Gde Ngurah Byomantara Dewi Maharani Rachmaningsih Enos Lolang Hanny Hafiar Heru Widoyo I Gede Ngurah Primanda S Rahadiarta I Gusti Ngurah Agung Suprastayasa I Made Sucipta Adnyana I Wayan Adi Pratama I Wayan Widiana Jata, I Wayan Khoiruddin Khoiruddin Kusumarini, Indah Made Artajaya Made Yudhawijaya Maswiartha, Nyoman Gede Ni Desak Made Santi Diwyarthi Ni Ketut Wiwiek Agustina Ni Putu Evi Wijayanti Putu Ayu Aryasih Putu Ferry Krisna Mahendra Putu Puja, Ida Bagus Putu Surya Laksana Rahjasa Reni Ariasri, Nyoman Suyahman Suyahman Teguh Hadisukarno Tomi Apra Santosa