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All Journal AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Enrichment : Journal of Management Jurnal Inovasi Penelitian Indomera : Jurnal Magister Manajemen Rambideun : Jurnal Pengabdian Kepada Masyarakat Jurnal PKM Manajemen Bisnis AKADEMIK: Jurnal Mahasiswa Humanis Variasi : Majalah Ilmiah Universitas Almuslim International Journal of Science and Environment Aceh Journal of Community Engagement (AJCE) Mandiri: Jurnal Akuntansi dan Keuangan Jurnal Informatika Ekonomi Bisnis Lentera Jurnal Ekonomi, Manajemen, Akuntansi
Denny Firmansyah
Universitas Almuslim Bireuen
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Physics Public Health Social Sciences

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BANTUAN KEMANUSIAN (HUMANITARIAN ASSISTANCE) FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNTUK PENGUNGSI ROHINGYA Jamaluddin Jamaluddin; Denny Firmansyah; Ilyas Ismail; Rizky Novialdi; Fauzi Fauzi
RAMBIDEUN : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 3 (2020): Rambideun : Jurnal Pengabdian kepada Masyarakat
Publisher : LPPM Universitas Al Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/pkm.v3i3.70

Abstract

Kegiatan PKM melalui kegiatan penyaluran bantuan kemanusiaan (humanitarian assistance) Fakultas Ilmu Sosial dan Ilmu Politik untuk pengungsi Rohingya bertujuan untuk untuk: 1) memberikan bantuan dan pendampingan kepada pengungsi Rohingya yang berada di Balai Pelatiahan Kerja; 2) memberikan kontribusi nyata dari FISIP kepada masyarakat termasuk masyarakat Internasional; dan 3) dosen dan Mahasiswa HI Universitas Almuslim dapat mempelajari langsung cara kerja organisasi internasional di tempat penampungan Pengungsi, seperti organisasi Palang Merah Internasional, UNHCR, IOM dan ACT. Pelaksanaan kegiatan PKM melalui kegiatan penyaluran bantuan kemanusiaan (humanitarian assistance) Fakultas Ilmu Sosial dan Ilmu Politik untuk pengungsi Rohingya, dilaksanakan melalui tahapan berikut: 1) analisa kondisi sosial, 2) identifikasi masalah, 3) rencana pemecahan masalah, 4) pendekatan sosial, 5) pelaksanaan; 6) hasil dan evaluasi kegiatan. Adapun prosedur pelaksanaan kegiatan PKM adalah: 1) mendalami permasalahan berupa kekurangan yang dihadapi saat membantu pengungsi Rohingya; 2) menghubungi panitia yang menangani pengungsi Rohingya; dan 3) menyalurkan bantuan kemanusiaan kepada pengungsi Rohingya di Kota Lhokseumawe. Berdasarkan hasil pelaksanaan kegiatan PKM melalui kegiatan penyaluran bantuan kemanusiaan (humanitarian assistance) Fakultas Ilmu Sosial dan Ilmu Politik untuk pengungsi Rohingya, disimpulkan bahwa: 1) kegiatan PKM untuk bangsa Rohingya harus terus dilakukan, sekecil apapun kontribusi yang dapat diberikan merupakan suatu hal yang cukup berarti untuk semangat kemanusiaan; dan 2) penyaluran bantuan kemanusiaan mampu sedikit mengurangi beban bangsa Rohingya yang selama ini terus mengalami kekerasan.
PENGARUH SISTEM PENGENDALIAN INTERNAL TERHADAP KETEPATAN WAKTU LAPORAN KEUANGAN PEMERINTAH DAERAH PADA KANTOR BADAN PENGELOLAAN KEUANGAN PENDAPATAN DAN ASET KABUPATEN BENER MERIAH Denny Firmansyah; Tri Harnida Dewi
Jurnal Inovasi Penelitian Vol 1 No 6: Nopember 2020
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v1i6.209

Abstract

This study discusses how to determine the internal control system for the timeliness of local government financial reporting. This research was conducted at the Office of the Financial, Income and Asset Management Agency of Bener Meriah Regency. The number of samples in this study were 64 respondents who were selected based on saturated sampling (census) techniques. The data in this study were obtained through investigation and processed with the help of the SPSS version 22 program. Based on the results of data analysis using simple linear regression produces a tcount = 10.841> ttable = 1.669 with a significant number of 0.000 so that the system can be accessed by local government finances. The coefficient of determination in this study amounted to 0.655 or 65.5%. This shows that the positive internal control system variable on the timeliness of financial reporting is 65.5% while the remaining 34.5% is needed by other factors not related in this study
Perception, Life Style and Consumer Motivation Toward Purchasing Decisions Muhammad Yusuf; Denny Firmansyah
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (607.209 KB) | DOI: 10.35335/enrichment.v12i1.294

Abstract

This study aims to see the effect of consumer perceptions, lifestyles, and motivations on purchasing decisions of CV Macehat Premium Coffee Beans Medan. The population is 1.340 people, with a complete sample of 93 respondents. the info analysis technique used multiple statistical regression analysis. Research data sourced from primary data with a questionnaire. supported the results of the study, it absolutely was found that the perception partially had a positive and significant effect on purchasing decisions, lifestyle partially had a positive and significant effect on purchasing decisions, and consumer motivation partially had a positive and significant influence on purchasing decisions. Perception, lifestyle, and consumer motivation simultaneously have a positive and significant impact on purchasing decisions. Adjusted R Square value of 0.952 means 95.2% of buying decisions is explained by the variables of perception, lifestyle, and consumer motivation.
PENGARUH VARIASI PRODUK DAN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN (Study Kasus pada Home Industry Bintang Bakery Kabupaten Bireuen) Melia Putri; Denny Firmansyah
VARIASI : Majalah Ilmiah Universitas Almuslim Vol. 14 No. 3: Variasi, Oktober 2022
Publisher : LPPM Universitas Almuslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/vrs.v14i3.1505

Abstract

Penelitian ini merupakan jenis penelitian kuantitatif yang dilaksanakan pada Home Industry Bintang Bakery Kabupaten Bireuen, mulai Mei s.d Agustus 2022. Adapun sampel dalam penelitian ini sebanyak 35 responden. Lalu, alat pengukuran data mengunakan questioner. Selanjutnya, data diolah secara kuantitatif. Teknik pengumpulan data dilakukan melalui penyebaran pada 35 konsumen. Sedangkan, analisis data mengunakan SPSS dengan teknik random sampling. Hasil penelitian menunjukkan bahwa: 1) terdapat pengaruh secara parsial antara variasi produk terhadap keputusan pembelian sebesar 0.600 dengan tingkat signifikansi 0.013 < 0.05 yang berarti variasi produk berpengaruh terhadap keputusan pembelian; 2) terdapat pengaruh secara parsial antara kemasan produk terhadap keputusan pembelian sebesar 0.600 dengan tingkat signifikansi 0.013 < 0.05 yang berarti kemasan produk berpengaruh secara parsial terhadap keputusan pembelian; 3) terdapat pengaruh secara simultan antara variasi produk dan kemasan produk terhadap keputusan pembelian sebesar 6.362 dengan signifikansi 0.001 < 0.005 yang berarti variasi produk, kemasan produk memiliki hubungan yang sangat kuat terhadap keputusan pembelian.
Tingkat Persaingan Garam Jangka Di Pasar: Pengaruh Kualitas Produk Di Kalangan Masyarakat Modern Wenny Septiani; Denny Firmansyah; Muhammad Diah
Lentera : Jurnal Ilmiah Sains, Teknologi, Ekonomi, Sosial, dan Budaya Vol 7 No 2 (2023): Lentera, Mei 2023
Publisher : LPPM Universitas Almuslim

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sulitnya petani garam di Kecamata Jangka Kabupaten Bireuen untuk bersaing dengan garam yang ada dipasar menjadi permasalahan yang sampai saat ini belum dapat terpecahkan sehigga dianggap perlu untuk diteliti guna menemukan solusinya. Penelitian ini menggunakan metode kuantitatif yang bertujuan untuk menguji pengaruh kualitas produk terhadap persaingan pasar pada pengrajin garam di Jangka. Populasi pada penelitian ini adalah seluruh pengrajin garam di Kecamatan Jangka yaitu sebanyak 238 orang. Teknik pengambilan sampel yang digunakan adalah purposive sampling yang di hitung dengan menggunakan rumus Slovin, sehingga jumlah sampel yang diperoleh sebanyak 70 responden. Analisis regresi sederhana digunakan untuk menganalisis data. Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan antara kualitas produk dan persaingan pasar, dimana hasil uji t diperoleh thitung > ttabel dimana hasil uji t diperoleh sebesar 2,546, sedangkan t tabel sebesar 1,667 dengan tingkat signifikan sebesar 0,013. Koefesien determinasi diproleh sebesar 0,587 atau 58,7%. Ini berarti bahwa kualitas produk memberikan pengaruh kuat yaitu sebesar 58,7% terhadap persaingan pasar sedangkan sisanya 41,3% dipengaruhi oleh variabel lain diluar penelitian ini.
Analisis Celebrity Endorsment terhadap Keputusan Pembelian Pelanggan Online Shop Shopee dengan Minat Beli sebagai Variabel Intervening Firmansyah, Denny; Haryani; Safrina, Emi; Diah, Muhammad
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.674

Abstract

The purpose of this study was to determine the effect of celebrity endorsement on purchasing decisions with purchase intention as an intervening variable. This study used a sample of 120 online shop Shopee customers in Medan City. The sampling technique is purposive sampling where only customers who have shopped at the Shopee online shop and have watched Shopee endorsement ads can be sampled. The model used with path analysis and processed with Amos 24.0. The results of the study found that celebrity endorsement had a positive and significant effect on purchase intention, celebrity endorsement and purchase intention had a positive and significant effect on purchasing decisions, buying interest mediated the effect of celebrity endorsement on purchasing decisions by partial mediation.
Pelatihan Strategi Bisnis UMKM Go Digital Dalam Meningkatkan Daya Saing di Era Digital Safri, Hayanuddin; Murniyanti, Sri; Firmansyah, Denny; Diah, Muhammad; Sutoyo, Sutoyo; Nurhayati, Agustina; Santika, Cut
Jurnal PKM Manajemen Bisnis Vol. 5 No. 1 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i1.1232

Abstract

The rise of Micro, Small, and Medium Enterprises (MSMEs) in society requires them to keep up with the times. Home-based businesses, or what are commonly called home-based MSMEs, are also now competing on a large scale with their business strategies. As technology continues to develop, so do the strategies for business development, which increases competition. Therefore, in this digital era, where Android is used as a strategy for business growth, MSMEs must compete to expand their businesses, especially by utilizing popular apps like Gojek and Grab. MSMEs that use Gojek and Grab as partners often offer free shipping vouchers and price reductions as part of their strategy to increase sales. However, MSMEs going digital still face challenges in coping with the rapidly evolving digital era. MSMEs that still rely on traditional marketing methods need to work harder to develop business strategies that are now accessible to everyone. A good business strategy is one that creates a competitive advantage. The right business strategy will also ensure the longevity of the company, as desired by the business owner. The purpose of this community service is to improve understanding and enhancement of effective business strategies, especially in the era of digitalization. Many MSMEs close their businesses due to failing in marketing competition, resulting in low profits or, in some cases, no profit at all. This research was conducted to prevent such situations by providing training on business strategies and how these strategies can be used to enhance competitiveness in the digital era. The method used in the training is offline or face-to-face with mentoring, through analysis and problem-solving. The materials provided focus on business strategies to improve competitiveness in the digital era, delivered through lectures, training sessions, Q&A, and demonstrations.
Pengenalan Konsep Agrowisata pada Masyarakat Dataran Tinggi Gayo Kecamatan Bebesen Kabupaten Aceh Tengah Firmansyah, Denny; Diah, Muhammad; Putra Kelana, Edi; Meilinar, Fina; Fauziani, Dinda
Aceh Journal of Community Engagement (AJCE) Vol 3 No 3 (2024): AJCE, Desember 2024
Publisher : LPPM Umuslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/ajce.v3i3.3054

Abstract

The uniqueness and diversity of agricultural land culture and the cultural customs of the Takengon community have become the selling points of agrotourism in recent decades and are in great demand by the community. Takengon, in Central Aceh district, can be used as agrotourism with the presence of coffee plantation agricultural land. Agrotourism can be a solution for additional income for rural communities through the entrance to tourism, which will later attract national and international visitors. By utilizing the uniqueness of the region, the introduction of the concept of agrotourism to the Gayo Highlands Community, Bebesen District, Central Aceh Regency is needed. Both in socialization events and other promotions
Pengaruh Digital Marketing dan Inovasi Produk Terhadap Keputusan Pembelian Produk Lion Star Haryani Haryani; Emi Safrina; Muhammad Diah; Denny Firmansyah; Sri Murniyanti
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 2: Januari 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i2.2914

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh digital marketing dan inovasi produk. Jenis Penelitian Ini Adalah Penelitian Asosiatif. Pengumpulan Data Dalam Penelitian ini dilakukan melalui pendekatan survey dengan jenis penelitian deskriptif kuantitatif dengan menyebar kuesioner kepada 50 responden, sedangkan populasi yang dijadikan dalam penelitian ini adalah pempeli ditoko abdi. Teknik pengumpulan data dilakukan dengan wawancara, kuesioner dan studi dokumentasi. Alat analisis data yang digunakan pada penelitian ini menggunakan SPSS (Statistical Product Sofware Solution). Teknik analisis data dalam penelitian ini adalah analisis deskriptif, analisis regresi linear berganda, pengujian hipotesis dengan menggunakan uji signifikan parsial (uji t), pengujian signifikan simultan (uji F), dan pengujian koefisien determinasi (R2). Hasil penelitian ini menunjukkkan bahwa Secara simultan digital marketing dan inovasi produk berpengaruh terhadap Keputusan pembelian.
Analisis Kualitas Pelayanan dan Lokasi terhadap Kepuasan Konsumen pada Warkop Syekar Bireuen Haryani, Haryani; Safrina, Emi; Diah, Muhammad; Firmansyah, Denny
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v4i2.904

Abstract

This research aims to determine the effect of service quality and location on consumer satisfaction at Warkop Syekar. This type of research is associative research. Data collection in this research was carried out through a survey approach with a quantitative descriptive research type by distributing questionnaires to 100 respondents, while the population used in this research was warkop on mada consumers. Data collection techniques were carried out using interviews, questionnaires and documentation studies. The data analysis tool used in this research uses SPSS (Statistical Product Software Solution). The data analysis techniques in this research are descriptive analysis, multiple linear regression analysis, hypothesis testing using a partial significant test (t test), simultaneous significant test (F test), and testing the coefficient of determination (R2). The results of this research show that partially service quality has a positive and significant influence on consumer satisfaction. And partially location has a positive and significant influence on consumer satisfaction.
Co-Authors Darul Fuadi Diah, Muhammad Dinda Fauziani Emalia Ariska Emi Safrina Fauzi Fauzi Fauziani, Dinda Fina Meilinar Haryani Haryani Haryani Haryani Haryani Hayanuddin Safri Hayanuddin Safri Ilyas Ismail Irne Aryanie Karimi Karimi Melia Putri Muhammad Diah Muhammad Yusuf Mulyadi Mulyadi Nadia Amanda Putra Kelana, Edi Rizkha Maulana Safri, Hayanuddin Safrina, Emi Santika, Cut Sri Murniyanti Sri Murniyanti Sutoyo Sutoyo Tri Harnida Dewi Ulhaq, Muhammad Zia Wenny Septiani Zalikha