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All Journal Jurnal Pangan dan Agroindustri Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Indonesian Journal of Natural Pigments Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Nur Ida Panca Nugrahini
Lembaga Penelitian Dan Pengabdian Kepada Masyarakat, Universitas Brawijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Consumer Perceptions and Preferences of Beverage Products in Malang City Mohammad Saifur Rohman; Mifetika Lukitasari; Dwi Adi Nugroho; Nashi Widodo; Inggita Kusumastuty; Nur Ida Panca Nugrahini
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3872

Abstract

This research aims to investigate the consumer perceptions and preferences of beverage products in Malang City, East Java. This study uses a Mixing theory approach, which analyzes research data quantitatively by using descriptive analysis, and qualitatively. The population is all consumers of beverage products in Malang city, where 220 consumers were selected as research samples through purposive random sampling. Primary data were collected using a questionnaire. Types of drinks that are commonly consumed by the local community include soft drinks, tea, milk, coffee, health drinks, and beverages included in "other" category. Furthermore, the most consumed beverage is coffee. The results demonstrate that the choice of beverage products is greater based on the health and refreshing benefits. In terms of purchasing methods, most consumers prefer buying directly at the nearest store. This finding is a strong signal for beverage producers to market the products widely to reach small stores in residential areas. Producers of beverages other than coffee are suggested to emphasize the refreshing or health benefits of the beverage products to gain consumers' preference.
Co-Authors Agung Kurniawan Agung Kurniawan AGUSTIN KRISNA WARDANI Andina Rahma Safitri Andina Rahma Safitri, Andina Rahma Anindita Febrianti Dwitya Aulia Shabrina Karismawati Bahtiar Rifa'i Della Rosalita Della Rosalita, Della Dr.Ir. Yunianta, DEA Dwi Adi Nugroho Elok Waziiroh Elok Zubaidah Erryana Martati Florentine Ekaristya Florentine Ekaristya, Florentine Fuadiyah Nila Kurniasari Gabriela Johana Septiany Gabriela Johana Septiany, Gabriela Johana Indah Ayu Adina Indah Nur Fikarani Indah Nur Fikarani, Indah Nur Inggita Kusumastuty Jaya Mahar Maligan Jaya Mahar Maligan Jaya Mahar Maligan Jaya Mahar Maligan Kemala Febrianti Kemala Febrianti KIKI FIBRIANTO Laili One Januarista Leenawaty Limantara Lukman Azis M. Wahyu Agung Prasetya M. Wahyu Agung Prasetya, M. Wahyu Agung Mayrizki Dwihindarti Mega Leny Puspitasari Mega Leny Puspitasari Megiza Purnama Mifetika Lukitasari Mochamad Afif Sholichudin Mochamad Afif Sholichudin, Mochamad Afif Mohammad Saifur Rohman Nashi Widodo Natalia Sari Susanto Nela Endy Restiengtias Nela Purwani Septiyanti Nela Purwani Septiyanti, Nela Purwani Ni Putu Sarah Saraswati Sujarta Ni Putu Sarah Saraswati Sujarta, Ni Putu Sarah Saraswati Nirmala Nurhasanah Nirmala Nurhasanah Nurul Abidah Nurul Abidah Rizky Febriyanti Rizky Febriyanti Roichatul Jannah Roudlatul Fanani Roudlatul Fanani, Roudlatul Ruthia Kristi Wijayanti Ruthia Kristi Wijayanti Shinta Rosalia Dewi SIMON BAMBANG WIDJANARKO Stevany Yolanda Sudarma Dita Wijayanti Sudarma Dita Wijayanti Sudarminto Setyo Yuwono Sudarminto Setyo Yuwono Suhartini Suhartini Suhartini Suhartini Tara Viantya Wulansari Teti Estiasih Teti Estiasih Teti Estiasih Tiara Rahmania Yunisa Tri Dewanti Widyaningsih Wahono Hadi Susanto Wahono Hadi Susanto Widya Dwi Rukmi Putri Yundari, Yundari YUNIANTA YUNIANTA