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All Journal Sosiohumaniora JIPI (Jurnal Ilmu Perpustakaan dan Informasi) Jurnal EMT KITA JURNAL MUTIARA MANAJEMEN International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Altifani : Jurnal Pengabdian Masyarakat Ushuluddin, Adab, dan Dakwah
Maretta Ginting
Prodi Manajemen, Fakultas Ekonomi Dan Ilmu Sosial Universitas Sari Mutiara Indonesia, Indonesia
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN Maretta Ginting; Hilda Syaf’aini Harefa; Yufinsari Zagoto; Dian Angelia Pasaribu
JURNAL MUTIARA MANAJEMEN Vol 10 No 2 (2025): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

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Latar Belakang: Persaingan usaha yang ketat menuntut perusahaan untuk adaptif dan strategis dalam memenuhi kebutuhan pelanggan. Kualitas pelayanan dan penetapan harga yang sesuai dengan manfaat produk menjadi faktor utama dalam membentuk kepuasan serta persepsi nilai pelanggan. Tujuan: Untuk mengetahui sejauh mana kualitas pelayanan dan tingkat harga berperan dalam membentuk kepuasan pelanggan, baik jika ditinjau secara terpisah maupun secara simultan. Metode: pendekatan kuantitatif untuk menganalisis hubungan antarvariabel. Populasi penelitian adalah seluruh konsumen Mosslife Coffee sebanyak 1.795 orang, dengan sampel 95 responden yang ditentukan melalui random sampling menggunakan rumus Slovin. Analisis data meliputi uji instrumen, uji asumsi klasik, regresi linier berganda, pengujian hipotesis, dan koefisien determinasi. Hasil: Temuan empiris dalam penelitian ini menunjukkan bahwa kualitas pelayanan dan harga memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan, baik secara parsial maupun simultan, yang menegaskan peran penting kedua faktor tersebut dalam membentuk tingkat kepuasan pelanggan. Kesimpulan: Penelitian menunjukkan bahwa kualitas pelayanan dan harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan, baik secara parsial maupun simultan. Oleh karena itu, peningkatan mutu pelayanan dan penetapan harga yang sesuai dengan nilai yang dirasakan pelanggan menjadi strategi penting dalam meningkatkan kepuasan serta penyusunan strategi pemasaran yang berorientasi pada kebutuhan pelanggan.
THE INFLUENCE OF DIGITAL LEADERSHIP AND DIGITAL TRANSFORMATION ON EMPLOYEE WORK EFFECTIVENESS IN GOVERNMENT AGENCIES IN GUNUNGSITOLI CITY Tolona Gea; Maretta Ginting; Kuras Purba; Santi Rizki; Eva Solita Pasaribu
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 5 (2026): October (ON-PROGRESS)
Publisher : CV. Radja Publika

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Digital transformation in the government sector requires organizations to implement adaptive leadership and technology-based work systems to improve employee work effectiveness. This study aims to analyze the influence of Digital Leadership on employee work effectiveness, the influence of Digital Transformation on employee work effectiveness, and the influence of both variables simultaneously on the Regional Government Organization of Gunungsitoli City Government. The study used a quantitative approach with a questionnaire distribution method. The population was 1,468 people with a research sample of 94 employees selected using purposive sampling. Data were collected through a Likert scale questionnaire with a research instrument that had met validity requirements with a Corrected Item-Total Correlation value greater than 0.30 and reliability with a Cronbach's Alpha value of each variable above 0.70 and analyzed using validity tests, reliability tests, classical assumption tests, and multiple linear regression. The results showed that Digital Leadership had no significant effect on employee work effectiveness with a regression coefficient of 0.080 and a significance value of 0.559 (>0.05). In contrast, Digital Transformation has a positive and significant effect with a regression coefficient of 0.489 and a significance value of 0.000 (<0.05). Simultaneously, Digital Leadership and Digital Transformation have a significant effect on employee work effectiveness (F = 18.716; sig. = 0.000). The coefficient of determination (R²) value of 0.291 indicates that both variables are able to explain 29.1% of the variation in employee work effectiveness. This study concludes that employee work effectiveness is more influenced by the success of digital transformation implementation than individual digital leadership. Therefore, the Gunungsitoli City Government needs to strengthen digital transformation through infrastructure development, system integration, increasing digital competency of the apparatus, and strengthening digital leadership capacity on an ongoing basis.
Co-Authors Andriasan Sudarso Dian Angelia Pasaribu Elizabeth Haloho Elwinna H. Manao Ernita Siagian Eva Solita Pasaribu Fitria Halim Hilda Syaf&#039;aini Harefa Hilda Syaf'aini Harefa Hilda Syaf’aini Harefa Idahwati Purba Ivan Elisabeth Purba Kuras Purba Lenggogeni Lenggogeni Lenny Menara Sari Saragih Lili Suryati Martinus Martinus Ningsih, Siska Dwi Noritarni Hulu Parlindungan Purba Rita Zahara Ronnie Togar Mulia Sirait Rosalina Ginting Santi Rizki Santi Rizki Tolona Gea Wikrama Wardana Windiwati Anggriani Laia Yufinsari Zagoto