Article Per Year (5 Year)
p-Index From 2021 - 2026
1.431
P-Index
This Author published in this journals
All Journal Jurnal Teknik Pengairan: Journal of Water Resources Engineering GEA, Jurnal Pendidikan Geografi Angkasa: Jurnal Ilmiah Bidang Teknologi Jurnal Pengabdian Masyarakat (ABDIRA) East Asian Journal of Multidisciplinary Research (EAJMR) Prosiding Seminar Nasional Rekayasa Teknologi Industri dan Informasi ReTII Jurnal Informasi, Teknologi, Engineering, dan Sains Suara Teknik : Jurnal Ilmiah Journal of Mining Insight
Hendro Purnomo
Jurusan Teknik Sipil Universitas Muhammadiyah Malang
Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mechanical Engineering Nursing Physics Social Sciences Transportation Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Edukasi Digital Marketing dan Pembayaran Cashless sebagai Upaya Pengembangan UMKM di Desa Pisangan Jaya Nugroho, Mochamad Eko; Arosanto, Eka Sahari; Arisandi, Yossy; Purnomo, Hendro; Saryono, Anto
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1403

Abstract

This community service program, the Community Service Program (KKN), was implemented to address the low digital literacy of MSMEs in Pisangan Jaya Village, RT 02 RW 014, Sepatan District, Tangerang Regency. This lack of understanding of digital marketing, the use of online platforms, and the implementation of cashless payments hinders local MSMEs' growth and market expansion. This activity aims to increase the capacity of MSMEs to utilize digital technology, specifically through digital marketing education, optimization of WhatsApp Business, Google Business Profile, and the use of QRIS-based payment systems. Implementation methods included field observation, coordination with village officials, material development, hands-on application use, and outreach on the theme "Strengthening MSMEs Based on Technology." The results of the activity demonstrated an increased understanding of participants regarding digital promotion strategies, content creation, the convenience of cashless transactions, and the importance of digital financial records. This program helps MSMEs better prepare for competition through the use of modern technology and has a positive impact on local economic development.
Co-Authors ,, Rasma Afandi, Rian Arisandi, Yossy Arosanto, Eka Sahari Bayurohman Pangacella Putra Chairil Saleh Dirgantara Syah Aditama Guntil Frans, Susana Lamers, Julinda F M Made Gde Subha Karma Resen Marwanto Marwanto, Marwanto Misbahrun, Akhmad Misdiyanta, Partama Mukarrom, Faisol Mustapa Ali Mohamad Nasution, Ahmad Yunus Nugroho, Mochamad Eko R. Andy Erwin Wijaya Rahmadsyah, Irwan Saryono, Anto Shilvyanora Aprilia Rande, Shilvyanora Sumadi, I Putu Sudarma