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All Journal Interaktif: Jurnal Ilmu-Ilmu Sosial Ganaya: Jurnal Ilmu Sosial dan Humaniora Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Penelitian Sosial Ilmu Komunikasi Inter Komunika: Jurnal Komunikasi Indonesian Journal for Social Responsibility Economics and Digital Business Review Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Visi Komunikasi CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia EKONOMIKA45 Jurnal Riset Public Relations Bandung Conference Series: Communication Management Bandung Conference Series: Public Relations Bandung Conference Series: Journalism Proceeding National Conference Business, Management, and Accounting (NCBMA) Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Publikasi Teknik Informatika (JUPTI) Inter Script: Journal of Creative Communication Jurnal Komunikasi Jurnal Ilmu Komunikasi dan Sosial Politik Zona Education Indonesia Santri : Jurnal Ekonomi dan Keuangan Islam Ekonomi Keuangan Syariah dan Akuntansi Pajak Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Akuntansi dan Ekonomi Pajak: Perspektif Global Studia Ekonomika International Journal of Management, Accounting & Finance International Journal of Business, Marketing, Economics & Leadership International Journal of Business Law, Business Ethic, Business Communication & Green Economics (IJBGE) International Journal of Economics and Management Research Jurnal Karya untuk Masyarakat (JKuM)
A. Sigit Pramono Hadi
STIE Kasih Bangsa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Social Sciences Other

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STRATEGI PUBLIC RELATIONS CHIKI TWIST” DALAM MENINGKATKAN BRAND AWARENESS Aldila Dense; A Sigit Pramono Hadi
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 6, No 2 (2022): Volume 6 Nomor 2 Tahun 2022
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v6i2.6242

Abstract

Chiki, which had suspended for 8 years in the 2010 era, has been in Indonesia since 1980. In 2021, Chiki released a snack innovation called Chiki Twist. The extruded snack which is made of corn flour requires a public relations (PR) strategy to increase brand awareness. Through the communicating #PlayTheCircleofFun, Chiki Twist communicates that it is a playmate among the daily activities by its target market. The purpose of this research is to find out how the PR strategy of Chiki Twist as a new brand increases brand awareness. The research method is descriptive qualitative research with data collection techniques, in-depth interviews and focus group discussions (FGD). The results of the study reveals that Chiki Twist carried out both offline and online PR strategies. The PR strategies implemented were sampling, bundling, and education. While the PR strategy was online (digital), Chiki Twist focused on digital assets on Instagram, TikTok, YouTube, and Twitter. In this digital asset, Chiki Twist communicated value and positioning in the form of content. Other support run on digital was also using media ads, micro influencers, macro influencers, to increase awareness. Consumers have received the message communicated by Chiki Twist. The results state that the PR strategy to increase awareness which was conducted by Chiki Twist has been successful.
Strategi Komunikasi dalam Mempertahankan Minat Pendengar melalui Media Sosial pada Program ‘Big City Beatz’ Motion Radio 97,5 Fm Fariz Fajri Bagaskara; Sigit Pramono Hadi
Bandung Conference Series: Communication Management Vol. 3 No. 3 (2023): Bandung Conference Series: Communication Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcscm.v3i3.9607

Abstract

Abstract. The Big City Beatz program is a hip-hop Rnb music broadcast program on Motion Radio 97.5 FM Jakarta. As a Hiphop RnB music program, the habit of listening to the radio on the go (in vehicles) has decreased due to restrictions on community activities, making the Big City Beatz program experience obstacles in interacting with social media activities. Various ways and strategies are used by the social media team to interact with listeners through social media. The Big City Beatz social media team is working hard so that the content presented to listeners through social media can be conveyed and has good responses by listeners. Motion Radio is a radio station that carries the Rnb hip-hop music genre. This research was conducted with the aim of knowing Big City Beatz's social media strategy to maintain listeners' interest through social media and to find out the obstacles farmers experience while processing social media content. This study used a qualitative research approach with descriptive analysis methods and research data collection techniques were conducted using in-depth interviews. The results of this study were strengthened by the data on Big City Beatz social media ratings that researchers obtained from Motion Radio. The conclusion and results of this study are that the social media program strategy carried out by Big City Beatz is to provide the latest social media content and broadcast it on social media to find out the response from listeners. Abstrak. Program Big City Beatz merupakan program siaran music hiphop Rnb di Motion Radio 97.5 FM Jakarta. Sebagai program music Hiphop RnB, kebiasaan mendengarkan radio di perjalanan (di kendaraan) yg berkurang karena pembatasan kegiatan masyarakat, membuat program Big City Beatz mengalami hambatan dalam interaksi aktivitas media sosial. Berbagai cara dan strategi dilakukan tim media sosial untuk berinteraksi kepada pendengar melalui media sosial. Tim media sosial Big City Beatz berusaha keras agar konten yang disajikan kepada pendengar melalui media sosial, dapat tersampaikan dan memiliki tanggapan yang baik oleh pendengar. Motion Radio merupakan stasiun radio yang mengusung genre music hiphop Rnb. Penelitian ini dilakukan dengan tujuan mengetahui strategi media sosial Big City Beatz untuk mempertahankan minat pendengar melalui media sosial dan untuk mengetahui hambatan hambatan yang dialami selama melakukan proses konten media sosial. Penelitian ini menggunakan pendekatan penelitian kualitatif dengan metode analisis deskriptif dan teknik pengumpulan data penelitian dilakukan dengan metode wawancara yang mendalam. Hasil dari penelitian ini diperkuat denganiadanyaidata tanggaan media sosial Big City Beatz yang penulis peroleh dari Motion Radio. Kesimpulan dan hasil dari penelitian ini adalah strategi program media sosial yang dilakukan oleh Big City Beatz adalah memberikan konten media sosial terbaru dan ditayangkan di media sosial untuk mengetahui tanggapan dari para pendengar.
Strategi Public Relations Chiki Twist dalam Meningkatkan Brand Awareness Aldila Dense; A. Sigit Pramono Hadi
Interaktif : Jurnal Ilmu-Ilmu Sosial Vol. 13 No. 2 (2021): Desember
Publisher : Fakultas Ilmu Politik dan Ilmu Sosial, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.interaktif.2021.013.02.5

Abstract

Chiki has been in Indonesia since 1980, had suspended for 8 years in the 2010 era. In 2021, Chiki released a snack innovation called Chiki Twist. This extruded snack made of corn flour requires a public relations (PR) strategy to increase brand awareness. By communicating #PlayTheCircleofFun, Chiki Twist communicates that Chiki Twist is a playmate among the daily activities by its target market. The purpose of this research is to find out how the PR strategy of Chiki Twist as a new brand is to increase brand awareness. The research method is descriptive qualitative with data collection techniques, in-depth interviews and focus group discussions (FGD). The results of the study stated that Chiki Twist carried out both offline and online PR strategies. The PR strategies implemented are sampling, bundling, and education. While the PR strategy is online (digital), Chiki Twist focuses on digital assets on Instagram, TikTok, YouTube, and Twitter. In this digital asset, Chiki Twist communicates value and positioning in the form of content. Other support that is run on digital is also using media ads, micro influencers, macro influencers, to increase awareness. Consumers perceived the message communicated by Chiki Twist, the results state that the PR strategy to increase awareness which is conducted by Chiki Twist has been successful.
Strategi Digital Public Relations Instagram dalam Membangun Brand Awareness Saat Pandemi Covid-19 Endi Dwi Kurnia; Sigit Pramono Hadi
Bandung Conference Series: Public Relations Vol. 3 No. 3 (2023): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v3i3.9623

Abstract

Abstract. Covid-19 or also known as CoronaVirus Disease 2019 is transmitted through human-to- human interaction. During Covid-19 pandemic there are many problems related to mental health, because during the pandemic of Covid-19 people are encouraged to do their activities at home. These prolonged restrictions have affected social and economic changes in life. So that the use of internet media or social media becomes an important center in finding or disseminating all kinds of information. The rise of social media platforms in the field of mental health in Indonesia has given birth to new ways to build audience awareness in social media, especially Instagram. Ibunda is an organization that focuses on mental health services and the welfare of the Indonesian people through psychological and technological innovations. Ibunda takes advantage of the existence of today's advanced technology, including internet-based technology or Instagram social media to reach awareness of their customers or the public. The main purpose of this research is to find out the digital public relations strategy of Ibunda as a service in the field of mental health in social media, especially Instagram to build Brand Awareness during the Covid-19 Pandemic. The type of research used is descriptive. The results of this research are divided into 2 strategies which are credibility and consistency in building brand awareness as a mental health service through Instagram social media. Abstrak. Covid-19 atau bisa disebut juga dengan Coronavirus Disease 2019 ditularkan melalui interaksi manusia ke manusia. Selama pandemi Covid-19 terjadi peningkatan beberapa masalah yang mengganggu kesehatan jiwa maupun kesehatan mental, dikarenakan selama pandemi Covid-19 masyarakat dihimbau untuk melakukan aktivitas atau kegiatannya di rumah. Pembatasan yang berkepanjangan ini telah mempengaruhi perubahan sosial dan ekonomi dalam kehidupan. Sehingga penggunaan media internet maupun media sosial menjadi pusat penting dalam mencari atau menyebarluaskan segala macam informasi. Maraknya platform media sosial dibidang kesehatan mental di Indonesia melahirkan cara-cara baru untuk membangun awareness audiens dalam media sosial khususnya Instagram. Ibunda adalah salah satu organisasi yang berfokus pada layanan kesehatan mental dan kesejahteraan masyarakat Indonesia melalui inovasi psikologi dan teknologi. Ibunda memanfaatkan keberadaan teknologi canggih saat ini, termasuk teknologi berbasis internet atau media sosial Instagram untuk menjangkau awareness atau kesadaran pelanggan mereka atau masyarakat. Tujuan utama penelitian ini untuk mengetahui strategi digital public relations Ibunda sebagai layanan dibidang kesehatan mental di dalam media sosial khususnya Instagram untuk membangun Brand Awareness saat Pandemi Covid-19. Selain itu, penelitian ini menggunakan pendekatan kualitatif dengan metode pengumpulan data primer dan sekunder. Jenis penelitian yang digunakan adalah secara deskriptif. Hasil dari penelitian ini bahwa, ada dua strategi dari teori Implementing the Strategy yang paling difokuskan atau diperhatikan oleh Ibunda yaitu, kredibilitas dan konsistensi dalam membangun brand awareness sebagai layanan kesehatan mental melalui media sosial Instagram.
Pengaruh Program Acara Mata Najwa Trans 7 terhadap Minat Mahasiswa Menjadi Jurnalis Amelia Febianti; Sigit Pramono Hadi
Bandung Conference Series: Journalism Vol. 3 No. 3 (2023): Bandung Conference Series: Journalism
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsj.v3i3.9630

Abstract

Abstract. The objective of this study is to examine the effect of the Mata Najwa program on interest in becoming a journalist. The concept of this research is the program of events and interests through SOR theory. The paradigm in this research is positivistic. This study was conducted with a quantitative approach through survey research methods. In this study, the sample was taken using purposive sampling with a population of 66 respondents. Quantitative data analysis techniques are carried out through statistical analysis supported by statistical product service software applications or known as SPSS. The results of this study prove that the Mata Najwa program (X) has an effect on students' interest in becoming journalists (Y). This can be seen from the t count exceeding the t table value which is also strengthened by the R square value of 0.484 or 48.4% indicating that the Mata Najwa program has an influence of 48.4% on interest in becoming a journalist and the remaining 51.6% has an influence. from other aspects. The results of this study recommend that there be additional airtime on the Mata Najwa program so that it can meet the information needs of the audience. Abstrak. Tujuan dari penelitian ini ialah meneliti pengaruh program acara Mata Najwa terhadap minat menjadi jurnalis. Konsep penelitian ini ialah program acara serta minat melalui teori SOR. Paradigma dalam penelitian ini adalah positivistik. penelitian ini dilakukan dengan pendekatan kuantitatif melalui metode penelitian survey. Pada penelitian ini pengambilan sampel dengan menggunakan purposive sampling dengan populasi yang berjumlah 66 responden. Teknik analisis data secara kuantitaif dilakukan melalui analisis statistik yang didukung oleh aplikasi software statistical product service atau yang dapat dikenal dengan SPSS. Hasil penelitian ini membuktikan bahwa Program acara Mata Najwa (X) berpengaruh terhadap minat mahasiswa menjadi jurnalis (Y). Hal tersebut dapat dilihat dari t hitung melampaui nilai t table yang juga diperkuat dari adanya nilai R square sebesar 0,484 atau 48,4% mengindikasikan program acara Mata Najwa memberikan pengaruh sebesar 48,4% terhadap minat menjadi jurnalis dan 51,6% sisanya mendapat pengaruh dari aspek lainnya. Hasil penelitian ini merekomendasikan bahwa ada penambahan waktu tayang pada acara Mata Najwa sehingga dapat memenuhi kebutuhan informasi bagi penontonnya.
Analisis Semiotika Sikap Percaya Diri Wanita dalam Film Imperfect Ghalih Wahid Ramadhan; Sigit Pramono Hadi
Bandung Conference Series: Journalism Vol. 3 No. 3 (2023): Bandung Conference Series: Journalism
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsj.v3i3.9636

Abstract

Abstract. One of the current mass media developments is film to deliver a message and as an information. In the rules for broadcasting films, it is stated that an artistic creation is able to preserve national culture. This study aims to find out about women's self-confidence through films that have a function as a communication tool that influences the audience. This study uses a qualitative method with a descriptive approach. In this study, data collection techniques that will be used by researchers are primary data and secondary data. Primary data is behavior, characters and scenes on Imperfect movies, while secondary data is from supporting literature such as books, journals and the internet. In this study, researchers used Roland Barthes's semiotic analysis that revealed the meaning of connotation, denotation, and myth. Based on the results that researcher has done towards Imperfect Movie: Career, Love, and Scale of this study named “Semiotic Analysis of Women's Self-Confidence on Imperfect Movie”, it has been found that there are 11 scenes which depict the meaning of women's confidences related to the beauty myths in society. In addition, the reason behind why women feel insecure and care about how they look is because of the beauty myth in society and exposure to media advertisements. However, the confidence in women will grow if there is support from the surrounding people that accept them just the way they are. Abstrak. Perkembangan media massa saat ini salah satunya yaitu film untuk menyampaikan sebuah pesan dan sebagai sarana informasi. Dalam aturan penyiaran film dikatakan sebuah kreasi seni yang mampu melestarikan budaya nasional. Penelitian ini memiliki tujuan mencari tahu tentang kepercayaan diri seorang wanita melalui film yang mempunyai fungsi sebagai alat komunikasi yang memberikan pengaruh kepada khalayak. Pada penelitian kali ini metode yang digunakan adalah kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data yang akan digunakan pada penelitian ini yaitu berupa data primer dan data sekunder. Data primer ialah perilaku, karakter dan adegan dalam film Imperfect, sedangkan data sekunder adalah dari literatur pendukung seperti buku, jurnal dan internet. Pada penelitian ini menggunakan analisis semiotika milik Roland Barthes yang mengungkapkan makna konotasi, denotasi dan mitos. Berdasarkan hasil analisis semiotika Roland Barthes yang telah dilakukan terhadap film Imperfect: Karier, Cinta dan Timbangan pada penelitian yang berjudul "Analisis Semiotika Sikap Percaya Diri Wanita dalam Film Imperfect." telah ditemukan bahwa terdapat 11 scene yang menggambarkan makna Sikap Percaya Diri Seorang Wanita yang berkaitan dengan berbagai mitos kecantikan yang beredar luas dalam masyarakat. Selain itu, hal yang menyebabkan wanita merasa tidak percaya diri dan ingin selalu terlihat cantik akibat adanya mitos standar kecantikan yang sudah beredar dan terpaan iklan di media, namun rasa percaya diri pada wanita akan tumbuh apabila adanya dukungan dari orang terdekat yang menerima wanita itu dengan apa adanya.
Pengaruh Promosi Di Instagram Terhadap Keputusan Pembelian Konsumen Sepatu Di Masa Pandemi Covid 19 Anis Farras Sina; Sigit Pramono Hadi
Jurnal Publikasi Teknik Informatika Vol 2 No 3 (2023): September: Jurnal Publikasi Teknik Informatika
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupti.v2i3.2219

Abstract

The purpose of this study was to determine whether there is a promotion effect on consumer decisions to buy shoe products at Rise and Risk online stores during the Covid 19 pandemic. The background of this research is considering that this pandemic is quite detrimental to business people and promotion through social media is the main thing to determine its effect on purchasing decisions. In this study, researchers used quantitative methods, namely research methods conducted by selecting samples through the purposive sampling technique. Data collection techniques in this study also went through a process, namely the distribution of questionnaires to respondents who were the subjects of this study. Respondents in this study were Instagram followers of the online store Rise and Risk, a sample of 100 respondents was taken. The data processing used in this research is using SPSS. The results obtained indicate that promotion has an influence on consumer purchasing decisions to buy shoe products at the Rise and Risk online store. The results of this study are to contribute in the field of communication, especially business communication.
THE INFLUENCE OF ATTA HALILINTAR VLOG CONTENT ON YOUTUBE SOCIAL MEDIA ON INTEREST IN MAKING VLOGS Anggreani, Silvy Resky; Hadi, Sigit Pramono
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 4 (2023): AUGUST
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i4.719

Abstract

Creating vlog content on YouTube presents an excellent opportunity to connect with audiences and share personal interests. Atta Halilintar, an Indonesian YouTuber and influencer, has garnered substantial popularity through his vlog content, which typically showcases his daily life, travels, family, and various adventures. This study aims to assess the impact of Atta Halilintar's YouTube vlog content on social media, particularly its influence on generating interest in vlog creation. The vlog content produced by Atta Halilintar has gained widespread attention among content creators due to its potential as a source of income or supplementary earnings. The research population consisted of 877 students from SMA Negeri 19 in Bekasi City for the academic year 2020-2021, with a sample size of 100 respondents chosen through purposive sampling. Data collection utilized a questionnaire employing the Likert scale. The analysis involved the Product Moment Correlation Test and Determination Test, performed using SPSS version 24. The findings indicate a positive correlation between Atta Halilintar's YouTube vlog content and the interest in vlog creation at SMA N 19 Bekasi. The study concludes that Atta Halilintar's vlog presence on YouTube significantly influences teenagers' interest, particularly within SMA Negeri 19 Bekasi. The YouTuber's credibility and popularity attract followers to explore similar content, as evidenced by a t-test resulting in a p-value of 0.000, indicating a significant impact of vlog content on the interest in creating vlogs.
The Influence of Instagram Account Content @Jktinfo on Information Needs Rosiana, Rosa; Pramono Hadi, Sigit
Zona Education Indonesia Vol. 2 No. 1 (2024): FEBRUARY 2024
Publisher : Yayasan Mentari Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Many people cannot avoid technological developments which will continue to develop over time. Information and communication technology has made it easier and faster for people and cultures to interact with each other. Because many people still use technology to do their work, this cannot be separated. With the internet, technology makes it easier to spread and expand information. Ease of accessing the internet can be used anywhere and can be used on a PC, cellphone or tablet. Currently, social media is not only used to convey information but can also be used to search for information. The phenomenon that is currently happening is that many Instagram social media provide information about a particular area, such as the @jktinfo account, the content provided is such as providing information in the form of pictures and videos regarding news in Jakarta. The aim of this research is to find out whether the content of the Instagram account @jktinfo influences the information needs of STIKOM Interstudi students class of 2019. This research uses the uses and gratifications theory. The method used is an explanatory survey using a quantitative approach. Sample testing was carried out using a non-probability sampling technique with purposive sampling type. The results of this research show that the @jktinfo Instagram Account Content on Information Needs has a moderate level of positive influence with a percentage of 44.9%, while 55.1% is influenced by other variables not studied
Pengaruh Konten Tiktok Pandawara Group terhadap Sikap Peduli Lingkungan Gen Z Rajudin, Abdullah Aziz; Hadi, Sigit Pramono
Al-DYAS Vol 3 No 1 (2024): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/aldyas.v3i1.2457

Abstract

Currently, it is undeniable that almost every hour or even minute, social media is always enjoyed by all groups, especially generation Z, social media is an interaction between one person and another creating, sharing, exchanging and modifying ideas or ideas in the form of virtual communication or internet networks in real time. The social media platform that is currently often in demand or popular in Indonesia is Tiktok. With Tiktok, a person or group can be famous or become viral because of the content they make, one of the TikTok accounts that is currently viral is the Pandawara Group. The Pandawara Group itself is a group of young people from Bandung who create content on Tiktok with clean-up actions in various places. This study aims to determine the influence of Tiktok Pandawara Group content on the environmental care attitude of Generation Z. This study uses a quantitative approach and positivism paradigm. The sampling method in research uses non-probability sampling techniques and purposive sampling methods. The results of this study indicate that Pandawara Group's TikTok content has a moderate positive influence on environmental care attitudes, namely 57.4%, while the remaining 42.6% is influenced by other variables not examined in this study.
Co-Authors Ailani, Aretha Widi Aldila Dense Aldila Dense Aldila Dense Amelia Febianti Anggreani, Silvy Resky Anis Farras Sina Benardi Cahyatih Kumandang Cahyatih Kumandang Cemara Drearsita Dinanti Chairun Nisa Citra Ramadhani Dadang Irawan Dense, Aldila Eka Wahyu Kasih Endi Dwi Kurnia Fachry Abda El Rahman Fahrezah , Yudha Fariz Fajri Bagaskara Florensia Prihandini Ghalih Wahid Ramadhan Grace Yulianti Ilman, Faqih Indradewa, Rhian Isna Wati Kasih, Eka Wahyu Lusianna Lusianna Melvan Nisman Zega Mia Christy Patricia Mohammad Chaidir Muhammad Zidan Natalia Pasaribu Ngadi Permana Nugraha, Hembang Rajudin, Abdullah Aziz Rakhmayanti, Risda Reza Aprila Rosiana, Rosa Ruslaini, Ruslaini Saputra, Muhammad Wildan Praja Seger Santoso Sulistiyani, Linda Syifa Fatimah Tanti Sugiharti Vallery Imanuel Purba