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All Journal Interaktif: Jurnal Ilmu-Ilmu Sosial Ganaya: Jurnal Ilmu Sosial dan Humaniora Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Penelitian Sosial Ilmu Komunikasi Inter Komunika: Jurnal Komunikasi Indonesian Journal for Social Responsibility JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Visi Komunikasi CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia EKONOMIKA45 Jurnal Riset Public Relations Bandung Conference Series: Communication Management Bandung Conference Series: Public Relations Bandung Conference Series: Journalism Proceeding National Conference Business, Management, and Accounting (NCBMA) Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Publikasi Teknik Informatika (JUPTI) Inter Script: Journal of Creative Communication Jurnal Komunikasi Zona Education Indonesia Santri : Jurnal Ekonomi dan Keuangan Islam Ekonomi Keuangan Syariah dan Akuntansi Pajak Jurnal Karya untuk Masyarakat (JKuM) Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Akuntansi dan Ekonomi Pajak: Perspektif Global Studia Ekonomika International Journal of Management, Accounting & Finance International Journal of Business, Marketing, Economics & Leadership International Journal of Business Law, Business Ethic, Business Communication & Green Economics (IJBGE) International Journal of Economics and Management Research
A. Sigit Pramono Hadi
STIE Kasih Bangsa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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Strategi Public Relations Chiki Twist dalam Meningkatkan Brand Awareness Dense, Aldila; Hadi, A. Sigit Pramono
Interaktif : Jurnal Ilmu-Ilmu Sosial Vol. 13 No. 2 (2021): Desember
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.interaktif.2021.013.02.5

Abstract

Chiki has been in Indonesia since 1980, had suspended for 8 years in the 2010 era. In 2021, Chiki released a snack innovation called Chiki Twist. This extruded snack made of corn flour requires a public relations (PR) strategy to increase brand awareness. By communicating #PlayTheCircleofFun, Chiki Twist communicates that Chiki Twist is a playmate among the daily activities by its target market. The purpose of this research is to find out how the PR strategy of Chiki Twist as a new brand is to increase brand awareness. The research method is descriptive qualitative with data collection techniques, in-depth interviews and focus group discussions (FGD). The results of the study stated that Chiki Twist carried out both offline and online PR strategies. The PR strategies implemented are sampling, bundling, and education. While the PR strategy is online (digital), Chiki Twist focuses on digital assets on Instagram, TikTok, YouTube, and Twitter. In this digital asset, Chiki Twist communicates value and positioning in the form of content. Other support that is run on digital is also using media ads, micro influencers, macro influencers, to increase awareness. Consumers perceived the message communicated by Chiki Twist, the results state that the PR strategy to increase awareness which is conducted by Chiki Twist has been successful.
The Effect of Profitability, Asset Growth, and Profit Growth on Company Value : An Empirical Study of the Technology Sector Listed on the IDX for the 2021-2024 Period Natalia Pasaribu; Dadang Irawan; Sigit Pramono Hadi
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.582

Abstract

The purpose of this study is to examine the influence of profitability, asset growth, and profit growth on firm value in technology sector companies listed on the Indonesia Stock Exchange (IDX) during the 2021–2024 period. The research population includes 47 technology companies, from which 9 companies were selected using a purposive sampling technique to meet the study criteria. This research applies a quantitative approach with multiple linear regression analysis to test the hypotheses. Data analysis includes descriptive statistics, classical assumption tests, and hypothesis testing using t-tests and F-tests. The results of the partial test (t-test) indicate that profitability and profit growth have a positive and significant effect on firm value, demonstrating that higher profitability and sustained profit growth increase investors’ confidence, which leads to improved valuation. Conversely, asset growth does not significantly influence firm value, suggesting that an increase in assets does not necessarily reflect better performance or market perception in the technology sector. The simultaneous test (F-test) produces an F-value of 10.203 with a significance level of 0.000, confirming that profitability, asset growth, and profit growth collectively exert a significant effect on firm value. Furthermore, the coefficient of determination (R²) is 0.489, meaning that 48.9% of the variation in firm value is explained by these three independent variables, while the remaining 51.1% is influenced by other factors not included in this model. These findings imply that firms should prioritize profitability and profit growth strategies to enhance their market value in the competitive technology industry.
Liquidity Shocks and Corporate Resilience: Exploring the Interplay of Trade Credit and Bank Financing in Firm Performance Kasih, Eka Wahyu; Hadi, A.Sigit Pramono; Kumandang, Cahyatih
International Journal of Management, Accounting & Finance (KBIJMAF) Vol. 1 No. 4 (2024): October: International Journal of Management, Accounting & Finance (KBIJMAF)
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/kbijmaf.v1i4.237

Abstract

This qualitative literature review investigates the interplay between liquidity shocks and corporate resilience, focusing on the roles of trade credit and bank financing in firm performance. The review synthesizes existing research to elucidate how firms navigate liquidity constraints during economic turbulence, emphasizing the critical importance of strategic financial management. The findings reveal that liquidity shocks often compel firms to adopt conservative financial practices, which can limit their growth potential. However, effective utilization of trade credit serves as a vital buffer, allowing firms to maintain operational flexibility and mitigate risks associated with funding constraints. Furthermore, the review underscores the necessity for firms to employ diversified financing strategies that integrate trade credit and bank loans to enhance resilience and long-term performance. The study also highlights the evolving landscape of financial technology, which presents new opportunities for improving access to credit and supporting corporate sustainability. This review provides a foundation for future research into the complex dynamics of liquidity, trade credit, and bank financing, offering valuable insights for practitioners and policymakers alike.
Dynamic Workload Adjustment in Condition-Based Maintenance: A Review of Robust Optimization Approaches for Production Systems A. Sigit Pramono Hadi; Benardi Benardi; Cahyatih Kumandang
International Journal of Business Law, Business Ethic, Business Comunication & Green Economics Vol. 1 No. 3 (2024): September : International Journal of Business Law, Business Ethic, Busines Comu
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbge.v1i3.246

Abstract

This qualitative literature review explores "Dynamic Workload Adjustment in Condition-Based Maintenance: A Review of Robust Optimization Approaches for Production Systems." The study synthesizes recent advancements in condition-based maintenance (CBM) frameworks, focusing on the application of robust optimization techniques to enhance production efficiency and maintenance decision-making. The review highlights the importance of dynamic workload adjustment as a crucial strategy for aligning maintenance activities with fluctuating production demands, ultimately aiming to minimize downtime and optimize resource utilization. By analyzing eight key studies in the field, this review identifies the strengths and challenges associated with the implementation of robust optimization models in CBM practices. Key findings indicate that while robust optimization significantly improves maintenance outcomes, challenges remain in terms of complexity, required skill sets, and organizational culture. The review concludes by emphasizing the need for further empirical research and the exploration of hybrid models to fully realize the benefits of dynamic workload adjustment in diverse industrial contexts. This study provides a comprehensive overview that will aid researchers and practitioners in understanding and advancing condition-based maintenance methodologies.
A Qualitative Review Of Game Theory Models In Market Transactions Benardi Benardi; Tanti Sugiharti; A. Sigit Pramono Hadi
International Journal of Business Law, Business Ethic, Business Comunication & Green Economics Vol. 1 No. 4 (2024): Desember: International Journal of Business Law, Business Ethic, Business Commu
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbge.v1i4.255

Abstract

This study is a qualitative review of game theory models in market transactions, focusing on the dynamics of matching between agents with diverse preferences. By examining various recent literatures, this research identifies two competition regimes in the market related to connectivity levels, namely "weak competition" and "strong competition." In weak competition, the outcomes tend to be more evenly distributed among agents, whereas in strong competition, there is significant unfairness between sides of the market. This study emphasizes the importance of effective matching system design to enhance agent welfare. The findings also indicate that understanding agent preferences and stakeholder participation in system design are crucial for creating fair and efficient markets. Although this research provides important insights into market interactions, several limitations should be noted, including the lack of representation of external factors and specific market contexts. Therefore, further research that combines quantitative and qualitative approaches is needed to gain a deeper understanding of market dynamics.
The Balancing Act of Legal Investor Protection: A Literature Review on the Dual Role of Minority Shareholder and Creditor Safeguards in Corporate Investment Decisions A. Sigit Pramono Hadi; Seger Santoso; Mia Christy Patricia
International Journal of Business Law, Business Ethic, Business Comunication & Green Economics Vol. 2 No. 1 (2025): March: International Journal of Business Law, Business Ethic, Business Communic
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbge.v2i1.299

Abstract

This qualitative literature review examines the regulatory trade-off in legal investor protection, focusing on the dual role of minority shareholder and creditor protection in influencing firm investment decisions. The findings reveal that robust minority shareholder protection enhances equity market confidence and encourages long-term investments, while strong creditor rights reduce default risks but may limit managerial flexibility and risk-taking. The study highlights the contextual dynamics of these trade-offs across legal systems and market maturities, with developed markets benefiting from complementary protections and emerging markets facing prioritization challenges. This review underscores the importance of balanced legal frameworks tailored to specific economic and institutional contexts. Limitations include geographic bias, reliance on secondary data, and limited stakeholder focus. Future research should explore cross-country analyses and the role of technological advancements in corporate governance.
Co-Authors Ailani, Aretha Widi Aldila Dense Aldila Dense Aldila Dense Amelia Febianti Anggreani, Silvy Resky Anis Farras Sina Benardi Cahyatih Kumandang Cahyatih Kumandang Cemara Drearsita Dinanti Chairun Nisa Citra Ramadhani Dadang Irawan Dense, Aldila Eka Wahyu Kasih Endi Dwi Kurnia Fachry Abda El Rahman Fahrezah , Yudha Fariz Fajri Bagaskara Florensia Prihandini Ghalih Wahid Ramadhan Grace Yulianti Ilman, Faqih Indradewa, Rhian Isna Wati Kasih, Eka Wahyu Lusianna Lusianna Melvan Nisman Zega Mia Christy Patricia Mohammad Chaidir Muhammad Zidan Natalia Pasaribu Ngadi Permana Rajudin, Abdullah Aziz Rakhmayanti, Risda Rosiana, Rosa Ruslaini, Ruslaini Saputra, Muhammad Wildan Praja Seger Santoso Syifa Fatimah Tanti Sugiharti Vallery Imanuel Purba