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Saryadi Saryadi

Jurusan Ilmu Administrasi Bisnis

Author-ID : 4415040

Economics, Econometrics & Finance

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Faktor-Faktor Yang Mempengaruhi Konsumen Dalam Melakukan Perpindahan Merk Dari Merk IM3 Ke Merk Lain (Studi Kasus Pada Mahasiswa S1 FISIP Universitas Diponegoro Semarang) Denny Okkyana Prihasni; Saryadi Saryadi; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

This research is motivated by the needs of consumers on the internet increasing. IM3 is one simcard which provides internet package, however there are several factors that cause consumers to switch to other brands. The purpose of this study was to determine the factors that influence consumers to make the switch from brand IM3 brand to another brand.This type of research is explanatory research. The sampling technique include nonprobability sampling technique is purposive sampling. The sample in this research were 100 respondents who are barchelor’s degree students of Social and Politic faculty Diponegoro University Semarang. Scale measurements using a Likert scale. In the analysis of the test used factor analysis with SPSS 20.Based on the analysis, the variable price, product quality, advertising, and lifestyle have a effect on the decision of brand switching. Lifestyle variable has the most impact amounted 28.8%. The variable of price has the effect amounted 15.3%. The variable of quality products has the effect amounted 7,8%. The variable of advertising has 26,3%.Conclusion of the research shows the factors that influence consumers to make the switch from IM3 to another brand consists of price, quality of products, advertising, and lifestyle. Based on the results of the PT. Indosat, Tbk should establish the price which proper with benefit, product quality should be improved, clearer advertising messages, and more dynamic in following consumer lifestyle will need the internet.

PENGARUHEKUITAS MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK “FRISIAN FLAG UHT LOW FAT & HIGH CALCIUM” (Studi Kasus pada Lotte Mart, Semarang) Muhaddyatma Wiraliosojati; Sri Suryoko; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 3, No 2 (2014)
Publisher : Universitas Diponegoro

Dairy beverage industry company PT . Frisian Flag is introducing dairy products under the brand through advertising flag with electronic media . Thus it is imperative for companies such as dairy beverage processing PT.Frisian Flag that produce milk with a brand flag to know the behavior of consumers , in order to implement brand development strategy is mainly associated with a media campaign that also will be used further in the future . This study aims to : ( 1 ) To determine the effect of brand equity on purchase decisions flag dairy products . ( 2 ) To determine the effect of promotions on purchase decisions flag dairy products . ( 3 ) To determine the effect of brand equity and promotion of dairy product purchasing decisions flag . This type of research is quantitative research , the technique of collecting data through questionnaires . The sampling technique used judgement sampling technique , the sample of 100 people who consume milk flag Frisian Flag UHT Low Fat & High Calcium in Semarang . The analytical method used was simple and multiple regression analysis , the validity and reliability .Based on the analysis , the conclusion is : ( 1 ) Variable FF UHT milk brand equity LF & HC classified in the high category . ( 2 ) Variable UHT milk promotion FF LF & HC is good . ( 3 ) a decision variable purchase UHT milk LF FF & HC is fair. ( 4 ) brand equity variables have an influence on purchase decision variable of 0.248 . ( 5 ) promotion variables have an influence on purchase decision variable that is equal to 0.278 . ( 6 ) and promotion of brand equity variables have an influence on the purchase decision of .760 .

Pengaruh Persepsi Bunga Bank dan Kualitas Pelayanan Terhadap MInat Menabung Pada Bank BNI Syariah di Kota Semarang Asih Fitri Cahyani; Saryadi Saryadi; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 3 (2013)
Publisher : Universitas Diponegoro

Most of people in Indonesia have recognize a bank, but they know an Islamic banking in 1991 when Muamalat Bank first use syariah principle, with the “dual banking system” policy from Bank Indonesia, conventional banking can oper for syariah unit exercise. One of conventional banking that serve syariah unit exercise is BNI 46 with the name BNI Syariah. The fundamental aim of this research is to find out the effect of the interest perception and service quality to saving interest on BNI Syariah in Semarang. Type of this research is explanatory with 100 respondents taken using quota sampling, purposive sampling and incidental sampling so that the sample of this research consist of 63 respondents (customers of BNI Syariah Ahmad Yani) and 37 respondents (customers of BNI Syariah Unisula). According to the result of regression analysis, this research shows that the interest perception ang service quality are significantly influence to saving interest on BNI Syariah in Semarang 36.3 percent and 47.2 percent. So that, it is recommended to management of BNI Syariah in Semarang to maintain and to educate their customers so they know the different between conventional and Islamic banking.

PENGARUH EPS, PER, DER, ROE TERHADAP HARGA SAHAM PADA PERUSAHAAN SEKTOR PERTAMBANGAN YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) TAHUN 2010-2012 Dorothea Ratih; Apriatni Endang Prihatini; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 3, No 1 (2014)
Publisher : Universitas Diponegoro

One source of funds obtained by the company is derived from the sale of shares. Stock price changes up or down time by time, and it is influenced by many factors. This research was conducted to examine the effect of Earning Per Share (EPS), Price Earning Ratio (PER), Debt To Equity Ratio (DER), Return on Equity (ROE) on stock price in the Mining Sector Listed in Indonesia Stock Exchange (IDX) in the period 2010-2012.The data used in this research is a secondary data obtained from Indonesia Stock Exchange. The analysis technique using linear regression, while hypothesis testing using t-test and test-F at a significance level of 5%. The classical assumptions test used in this reasearch include normality, multicolinearity, heteroscedasticity and autocorrelation test.Based on the research result that the Earning Per Share (EPS), Price Earning Ratio (PER), and Return On Equity (ROE) and a significant positive effect on Stock Price. Meanwhile, Debt To Equity Ratio (DER) has negative affect on the stock price. Simoultaneously there is a significant effect between Earning Per Share, Price Earning Ratio, Debt To Equity Ratio, dan Return On Equity to the Stock Price.For investors who want to invest stocks, should pay attention to the level of Earning Per Share too, as in this research say that Earning Per Share provides the most powerful influence on Stock Price.

PENGARUH MOTIVASI, DISIPLIN KERJA, DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN BAGIAN PRODUKSI PT. PERTAMINA RU VI BALONGAN Melyna Putri Wijayasari; Wahyu Hidayat; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 1, No 1 (2013)
Publisher : Universitas Diponegoro

The research was conducted to determine the influence of motivation, discipline of work and job satisfaction for the employee’s performance in the production PT Pertamina RU VI Balongan. This type of research is explanatory with the techniques of data collection through questionnaire. The sampling technique used sampling saturation, the sample of 70 peoples who are the employee of production PT Pertamina RU VI Balongan. The method of analysis used in this study is Quantitative data analysis, the method of data analysis used simple linear regression analysis and multiple linear regression. Based on the results of the research it can be conclude that : a) motivation has positive and significant impact on employee performance 53,6%;(b) discipline of work has positive and significant impact on employee performance 61,4%; (c) job satisfactionhas positive and significant impact on employee performance 47,7%; (d)variable effect of motivation (X1), discipline of work (X2), and job satisfaction (X3) value significant positive effect on employee performance (Y)in the amount of 73,7%. The advice can be given to improve the performance of the employees of the production company PT Pertamina RU VI Balongan is to keep and maintain a conducive situation in the company such as corporate governance and increase professionalism in the work.

PENGARUH MOTIVASI, DISIPLIN KERJA DAN PELATIHAN TERHADAP KINERJA KARAWAN BAGIAN BENGKEL PADA PT. NASMOCO PEMUDA SEMARANG Windi Mahastuti; Saryadi Saryadi; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

Human resource management plays an active role in improving employee performance through a number of variables that influence it, including motivation, work discipline, training and employee performance. PT. Nasmoco Pemuda Semarang is a private company which is engaged in the sale and repair of Toyota brand cars. But there are still some problem regarding employee performance workshop in PT. Nasmoco Pemuda Semarang who do not reach the standard. So that this research can provide insight about the constraints experienced by employees of the workshop PT. Nasmoco Pemuda Semarang.. This performance type of risearch is used an explanatory research approach to the 42 respondents with sampling techniques saturated. Data collection techniques in this study use interviews, questionnaires and literature study. The data obtained were analyzed quantitatively by using tools such as cross-table analysis, test validity, reliability testing, simple linear regression, multiple linear regression and hypothesis testing with the t test and F test. Results of statistical analysis known simple linear regression equation between motivation and performance of employees is Y = 13.710 + 0.274 X1, then the discipline of working with employee performance equation is Y = 12.280 + 0.563 X2. While the training with employee performance is Y = 17.258 + 0.438 X3. Together - equal influence motivation, work discipline and training on employee performance can be determined by using linear analysis. The result of the calculation is Y = 9.651 + 0.171 X1 + 0.190 X2 + 0.172 X3.The conclusion of this study is that there is a positive correlation between motivation, disilpin work and training on employee performance workshop part of PT. Nasmoco Pemuda Semarang. Recommendations for improving employee performance in order to improve the company's attention to motivation, work discipline and training that will ultimately improve the performance of employees.

“PENGARUH KUALITAS PRODUK, PROMOSI DAN SALURAN DISTRIBUSI TERHADAP LOYALITAS MEREK DIUKUR MELALUI KEPUASAN PELANGGAN “ (Studi Kasus Pada Yamaha Mio Semarang Club) Hendy Marta Andryanto; Saryadi Saryadi; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 4 (2013)
Publisher : Universitas Diponegoro

Brand loyalty became measurement of how much customer possibility will move to other brand. It was the one brand equity element related to profit in the future. Brand loyalty assured customer won't change to competitor's brand, although that brand give cheaper price or better quality. Competition within transportation especially motorcycle, compelled producer created various brand and models to attract customer. Satisfaction and loyalty effort to customer always followed by evaluation to satisfaction level and loyalty reached by costumer. It was needed company management in order to determine marketing strategy which will used in the future properly. This research aimed to found how much influence of product quality, promotion and distribution system to brand distribution measured through customer satisfaction. Population from this research was motorcycle user of Yamaha Mio who joint within Yamaha Mio Semarang Club (YMSC) about 80 persons. This study include within census research, according to Arikunto Suharsini (1996:115) whereas including all of population members as research subject. Measurement scale used scale Likert. Within data analysis used simple linear regression test, double regression test and path analysis by SPSS 16.0 program.

Pengaruh Motivasi Kerja, Gaya Kepemimpinan, dan Budaya Organisasi Terhadap Kepuasan Kerja Karyawan (Studi pada PT. Bank Rakyat Indonesia (Persero),Tbk Kantor Wilayah Semarang) Diantari Indah Widiatmayanti; Saryadi Saryadi; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 1 (2015)
Publisher : Universitas Diponegoro

AbstractThis study aims to determinate themselves the extend of the influence of work motivation, leadership style, and organizational culture to employee job satisfaction in Regional Office of PT Bank Rakyat Indonesia (Persero),Tbk Semarang. This type of research is explanotary research, that explain realationship between research variables. With a sample of this study were 57 respondents as appointed in the Slovin formula. This study uses quantitative analysis techniques using validity, rebilitas, simple linear regression, multiple linear regression.Result of calculation of the coefficient of determinations is 0,347. This suggest that the work motivation, leadership style, and organizational culture able to explain the variables performance of 34,70 percent. While 65,30 percent is influence with another variables that are not observed. Based on the result of the data analysis it can be conclude that influence of work motivation, leadership style, and organizational culture to job satisfaction employee of regional office of PT Bank Rakyat Indonesia (Persero),Tbk Semarang has a low level of closeness. This means that the higher work motivation, leadership style, and organizational culture will resulted the higher job satisfaction.

Pengaruh Citra Merek, Kualitas Pelayanan dan Promosi Terhadap Keputusan Penggunaan Jasa Pada Lembaga Bimbingan Belajar Neutron Yogyakarta” (Studi Kasus Pada Siswa SMP dan SMA Lembaga Bimbingan Belajar Neutron Yogyakarta cabang Kompol Maksum Semarang) Dessy Wulan Sari; Saryadi Saryadi; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

This research is motivated by the intense competition of tutoring agency in Semarang lately, showed by the emergence of a range of tutoring agency which every agency has its own advantages. Every business wants the survival of the business to stay awake, always growing and make profit. There for, the Neutron Yogyakarta tutoring agency must figure out how and what can attract students to use tutoring services. This research specifically discusses about Neutron Yogyakarta tutoring agency Kompol Maksum Branch Semarang. Which in every year from 2010 to 2013 the number of students fickle and decreased in the last three years the target set by the company. If it is not solved it will threaten of Neutron Yogyakarta tutoring agency Kompol Maksum Branch Semarang in competing with other tutoring agencies.The purpose of the research to determine the effect of Brand Image, Services Quality and Promotions of the decision using Neutron Yogyakarta tutoring agency Kompol Maksum branch Semarang. This type of research is explanatory, Data were collected use questionnaire and interview method. This research used method of probability sampling that was Proportionate Stratified Random Sampling. The sample of respondense totaled 94 junior and high school students who use the service of Neutron Yogyakarta tutoring agency Kompol Maksum branch Semarang. This research uses qualitative analysis and quantitative analysis techniques. Qualitative analysis using validity test, reability test, correlation coefficient test, single and multiple regression analysis, determination coefficient test, signification test (t test and F test).Result of the whole test are indicate there is an influence between Brand Image on the Decision of Using Service by during T-test(7,436)> t table(1,9860) on significant standard 5%, and coefficient determination for variable Brand image(x1) was contribute 37,5% to Service Usage Decision and the residue 62,5% was explain with another factor except variable Brand Image. There is an influence between Service Quality on the Decision of Using Service by during T-test(5,542)>t table(1,9860) on significant standard 5%, and coefficient determination for variable Service Quality(x2) was contribute 25% to Service Usage Decision and the residue 75% was explain with another factor except variable Service Quality. There is an influence between Promotion on the Decision of Using Service by during T-test(6,973)>t table(1,9860) on significant standard 5%, and coefficient determination for variable Promotion(x3) was contribute 34,6% to Service Usage Decision and the residue 65,4% explain with another factor except variable Promotion.Showed that there are 3 indepedent variables such as Brand Image, Service Quality and Promotions prove positive and significant effect on the depeden variable Service Usage Decision. Suggestion that can be delivered are Neutron should be more creative and innovative in marketing, well as in quality.

Pengaruh Tarif Kamar dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan pada Horison Hotel Semarang Rifky Adhitya; Rodhiyah Rodhiyah; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

HORISON HOTEL is one of company that moves in side of hospitality at Semarang. Some problems are captured lack of pieces overnight rates, maximal service and facilities at the hotel This purpose to determine influence of Room Rates, Service Quality, Customer Satisfication to Customer Loyalty. Type of research used is explanatory with 100 sample respondents (purposive effect). Analysis of the data used is qualitative and quantitative, qualitative analysis tools such as categorization and quantitative analysis tools such as the coefficient of determination, t test, F test and path analysis.The results and discussion of room rates are very low (70%), quality of service is very good (61%), customer satisfaction is very high (78%) and very high customer loyalty (67%). There is a positive and significant influence between room rates for customer satisfaction (14.4%), a positive and significant influence between room rates on customer loyalty (20.6%), a positive and significant effect of service quality on customer satisfaction (13%), positive and significant impact of service quality on customer loyalty (81.1%) and there is a positive and significant impact of customer satisfaction on customer loyalty (12.8%).Conclusion There are significant effect between room rates and quality of service to customer satisfaction (18.5%) and a significant influence between the influence of room rates, service quality on customer loyalty through customer satisfaction (81.2%). Advice can be given include: repair of all equipment in the room were not functioning as it should, repairing all kinds of facilities, to fully leverage with both the employees and officers, and the effort required to provide discounted hotel rates stay more especially on particular days.

Co-Authors Ade Reza Bakhtiar Agus Hermani Agus Hermani Seno Aldiansyah Cahya Putra Amanda Bounita Rizki Andi Wijayanto Andika Putra Pratama Anita Permata Sari Annisa Intan Noorani Antysa Chlara Norenz Nandya Apriatni Endang Prihatini Asih Fitri Cahyani Audita Devita Laksmitadewi Bulan Prabawani Christine Natalia Gultom Denny Okkyana Prihasni Desi Rahmawati Dessy Wulan Sari Dewi Arum Melati Dian Nur Cahyani Diantari Indah Widiatmayanti Dorothea Ratih Dwi Putri Handayani Elizabeth Febrianti Widianingsih Fahrina Zahra Faiz Sultan Albab Ghassani Mutiara Ramadhani Gilang Gumilang Hari Susanta Nugraha Hendy Marta Andryanto Intan Yuningtyas Anggraeni Irma Febriani Isna Armawati Jazilatun Najakhah Lusia Estine Martin Maylesa Dea Marantika Melyna Putri Wijayasari Mia El Fitria Mila Azhari Muhaddyatma Wiraliosojati Muhammad Adi Nugroho Muhammad Aldi Nadia Rizqiyatul Faizah Naili Farida Pamor Nugroho Reni Shinta Dewi Rifky Adhitya Rizky Aujada Rodhiyah Rodhiyah Satriyo Agilwaseso Sendhang Nurseto Sri Suryoko Taufik Hidayat Wahyu Hidayat Widayanto Widayanto Widiartanto Widiartanto Windi Mahastuti Yuanita Resti Astuti

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