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Rika Yunitarini
Universitas Trunojoyo Madura
Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Transportation

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Journal : International Conference on Sciences Development and Technology

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Implementation of Moora's Multi Criteria Decision Making (MCDM) Method in Determining SMEs Indicators After the Covid-19 Pandemic Yunitarini, Rika
International Conference on Sciences Development and Technology The 2nd ICoSDTech 2022
Publisher : International Conference on Sciences Development and Technology

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Abstract

After the covid pandemic for almost 2 years, it has paralyzed the small and medium enterprise (SMEs) sector. Several government policies during the pandemic resulted in several SMEs experiencing bankruptcy and decline, especially with regard to production, marketing, and labor. After almost 2 years, SMEs began to slowly rise to organize its existence. This research is used to identify indicators that influence to SMEs after the COVID-19 pandemic. The problem of this research is there are many SMEs in Bangkalan Madura, many SMEs do not know about online marketing, marketplace, and lack of technological knowledge to accelerate production and marketing. The Moora method is used to determine the indicators that have the most influence on the sustainability of SMEs in the face of the Covid-19 pandemic.
Co-Authors Achmad Jauhari Ajeng Kartiningsih Andharini Dwi Cahyani Aris Eko Priyanto Ayu Mufarroha, Fifin Ayu wulandari Eko Handoyo Ernaning Widiaswanti Fifin Ayu Mufarroha Fika Hastarita R Fitri Agustina Fitrianto, Hambali Gultom , Jhon Filius Heru Nurwarsito Khusnul Fatimah Koeshardianto, Meidya Laylul Musabbichin Maghfiroh, Sobariyah Merlien N. Febriyati Mochammad Kautsar Sophan Muhamad Afif Effindi, Muhamad Afif Mula’ab b Nachnul Ansori Pradita, Dwi Aqilah Prasetyo Adi Pratama Nugroho Purnomo Budi Santoso Rohman, M Habibur Rosida, Illiya Stefany, Evy maya Trisita Novianti Trisita Novianti Yudha Dwi P.N