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All Journal Habitat AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Jurnal Agrotek UMMat Jurnal Ilmiah Fillia Cendekia Jurnal Ekuivalensi Manajemen Agribisnis: Jurnal Agribisnis Jurnal Agriovet MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Fruitset Sains : Jurnal Pertanian Agroteknologi Riwayat: Educational Journal of History and Humanities Jurnal Pengabdian Kepada Masyarakat INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) Jurnal Salome (Multidisipliner Keilmuan) Journal of Community Dedication
Dwi Apriyanti Kumalasari
Agribisnis Universitas Kahuripan Kediri
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences Veterinary Other

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DIGITAL MARKETING STRATEGY TO INCREASE BRAND AWARENESS IN INDUSTRY Ananta Budhi Danurdara; Dwi Apriyanti Kumalasari; Zeni Zainal Muis
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 11 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

A digital marketing strategy is a series of plans to build a business presence in the digital world or the internet through various digital channels. Developing a digital marketing plan aims to raise brand awareness and draw in new clients for the company. A strong digital marketing strategy will help businesses to achieve specific digital goals through properly chosen media. Increasing brand awareness is a worthwhile investment for businesses. By expanding brand knowledge and awareness, businesses can gain a competitive advantage, expand market reach, build customer loyalty, and achieve sustainable growth. The method used in this article is a literature review. This research discusses the description and types of digital marketing, analysis of how digital marketing strategies influence brand awareness, implementation of digital marketing strategies in certain industries, and the effectiveness of digital marketing strategies in increasing brand awareness.
KAJIAN POTENSI PEMANFAATAN BIOMASSA LIMBAH PERTANIAN UNTUK MEWUJUDKAN EKONOMI BERKELANJUTAN Dwi Apriyanti Kumalasari; Khusniyah Khusniyah; Zeni Zainal Muis
Jurnal Salome : Multidisipliner Keilmuan Vol. 3 No. 6 (2025): JULI
Publisher : CV. ADIBA AISHA AMIRA

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The purpose of this research is to find out the extent of the application of Sustainable Economic Innovation through the Utilization of Agricultural Waste as Renewable Energy. This research method is qualitative with descriptive analysis All data used in this study are sourced from books, encyclopedias, journals, magazines, newspapers, and other literature materials because it is a literature review. The results of this study are that the potential of agricultural waste in Indonesia as a source of renewable energy is really extraordinary. With the right technology management, policy support, and stakeholder synergy, this potential can be transformed into clean energy, reduce emissions, strengthen the village economy, and increase national energy security.
ACTUALISING VILLAGE POTENTIAL THROUGH UMKM EDUCATION AND PROMOTION Rita Hayati; Dwi Apriyanti Kumalasari; Zeni Zainal Muis; Al-Amin
JOURNAL OF COMMUNITY DEDICATION Vol. 3 No. 2 (2024): Journal of Community Dedication
Publisher : Adiba Aisha Amira

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Actualising village potential through MSME education and promotion is an effort to realise and develop the resources and capabilities of a village, with a focus on empowering Micro, Small and Medium Enterprises (MSMEs). This process involves learning activities (education) to improve the knowledge and skills of MSME actors, as well as marketing strategies (promotion) to introduce and market the products or services of village MSMEs to a wider market. The goal is to increase local economic capacity, encourage product innovation, expand market reach, and ultimately improve the welfare of village communities through sustainable MSME development. The research method in this study is literature. The results show that structured and sustainable education, including training in business management, product innovation, and digital marketing, is crucial in improving the competitiveness of village MSMEs. Meanwhile, an integrated promotion strategy, utilising both online and offline platforms, has proven effective in expanding the market and increasing the visibility of village products. The research conclusions emphasise the importance of synergy between education and promotion in actualising village potential. This integrated approach not only enhances local economic capacity but also promotes sustainable village development. The implications of this research provide a foundation for the development of policies and programmes aimed at empowering rural economies through strengthening MSMEs.
The Role of Bumdesa in Efforts to Increase Msme Income for Traditional Snacks Khusniyah Khusniyah; Dwi Apriyanti Kumalasari; Nia Agus  Lestari; Sussanti    Sussanti   ; Bagus Ramadhani W 
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 11 No 1 (2024)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v11i1.5629

Abstract

Purpose: This study aims to determine the role of BUM Desa (village-owned enterprises) in increasing the income of small traditional snack businesses. Methodology: The research was conducted in Kedungsumur Village, Krembung District, Sidoarjo Regency, using a qualitative approach. The study was carried out from January 2023 to April 2023. The research location was selected using a perceptive method with key informants. Informants included all elements related to village governance and MSME actors. Results and Findings: The results indicate that BUM Desa can increase MSME income in traditional snacks by enhancing skills through training. This includes financial management training, product quality improvement training, digital marketing training in collaboration with external parties, and facilitating MSME legal permits. Novelty and Originality: This study provides evidence of BUM Desa’s effectiveness in boosting MSME incomes and community welfare through targeted training and support. Conclusions: The development of BUM Desa enterprises leads to increased MSME income and improved community welfare. Type of Paper: Empirical Research Article
Economic Resilience and High-Profitability of Independent Medium-Scale Oil Palm Smallholders: A Multi-Dimensional Feasibility Study in Indonesia Kumalasari, Dwi Apriyanti; Khusniyah; Susanto, Anton; Muis, Zeni Zaenal; Putra, Demmy Filsafa Ratna
HABITAT Vol. 37 No. 2 (2026): August
Publisher : Department of Social Economy, Faculty of Bio-Industry, Agriculture and Forestry, University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2026.037.2.8

Abstract

Purpose: This study evaluates the financial feasibility and economic resilience of a medium-scale independent oil palm plantation in Indonesia. The research specifically examines a 17-hectare plantation to assess its potential as a sustainable and profitable farming model capable of supporting rural economic development. Design/Methodology/Approach: A quantitative descriptive approach was employed using investment feasibility analysis. The study applied several financial indicators, including Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period (PP), Revenue-Cost (R/C) Ratio, Benefit-Cost (B/C) Ratio, and Break-Even Point (BEP), to evaluate the plantation’s financial performance and operational efficiency. Data were analyzed to measure profitability, investment recovery, and long-term business sustainability. Findings: The results reveal that the plantation business is financially feasible and economically resilient. The NPV reached Rp 3,415,144,769, indicating substantial net benefits, while the IRR of 77% exceeded prevailing market interest rates. The R/C ratio of 2.57 demonstrates strong operational efficiency, and the payback period of 1.29 years indicates rapid investment recovery. In addition, the business achieved a break-even point at 241,562 kg of production, confirming its capacity to maintain profitability under medium-scale operations. Originality/Value/Novelty: This study highlights the strategic role of medium-scale (17-hectare) independent oil palm plantations as a balanced model between profitability and risk management. Unlike previous studies focusing mainly on smallholders or large estates, this research provides new empirical evidence regarding the economic resilience, financial sustainability, and rural development contribution of medium-scale independent plantations in Indonesia. The findings offer valuable insights for policymakers and stakeholders in strengthening the independent palm oil sector.
PENGARUH KONSUMSI PUPUK DAN LUAS AREAL PANEN PADI TERHADAP PRODUKSI BERAS DI INDONESIA Dwi Apriyanti Kumalasari
Jurnal Agriovet Vol. 1 No. 1 (2018): JURNAL AGRIOVET
Publisher : LPPM UNIVERSITAS KAHURIPAN KEDIRI

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Abstract

Beras merupakan makanan pokok masyrakat Indonesia. Menurut Firdaus dkk (2008) 90% lebih masyarakat Indonesia mengkonsumsi beras sebagai makanan pokok mereka. Seiring bertambahnya populasi penduduk Indonesia, yakni dari 150,82 juta jiwa pada tahun 1980 menjadi 247,188 juta jiwa pada tahun 2013 (FAO (2013) dalam IRRI (2013), maka produksi beras harus ditingkatkan dalam rangka memenuhi konsumsi masyarakat. Beberapa faktor yang mampu mempengaruhi produksi beras yaitu konsumsi pupuk untuk budidaya padi dan luas areal panen padi. Penelitian ini akan membahas mengenai kondisi produksi beras Indonesia terhadap konsumsi pupuk dan luas areal panen padi. Sehingga mampu dianalisis seberapa besar pengaruh konsumsi pupuk dan luas areal panen padi terhadap produksi beras di Indonesia. Data penelitian ini bersifat data skunder mulai tahun 1980 hingga 2013. Analisis data yang dilakukan analisis regresi linier berganda secara historis. Hasil penelitian didapatkan terdapat ada pengaruh antara konsumsi pupuk dan luas areal panen padi secara simultan terhadap produksi beras di Indonesia. Produksi beras di Indonesia dapat dijelaskan sebesar 98,4% dari konsumsi pupuk dan luas areal panen padi di Indonesia, sedangkan sisanya 1,6% dipengaruhi variabel lain. Konsumsi pupuk 1 ton mampu meningkatkan produksi beras sejumlah 1.688 ton. Sedangkan penambahan luas areal panen sebesar 1 ha mampu meningkatkan produksi beras sebesar 4.152 ton. Kata Kunci : Beras, Luas areal, Produksi
FEASIBILITY ANALYSIS AYAM GEPREK MOKOO CHICKEN SAYUR SEGAR HASIL PERTANIAN DI KABUPATEN KEDIRI Dwi Apriyanti Kumalasari
Jurnal Agriovet Vol. 3 No. 2 (2021): JURNAL AGRIOVET
Publisher : LPPM UNIVERSITAS KAHURIPAN KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/agriovet.v3i2.486

Abstract

Ayam termasuk komoditas penting untuk keberlangsungan hidupmasyarakat saat ini. Kuliner ayam disajikan dengan sayuran segarberfungsi sebagai pemicu peningkatan nafsu makan. Produksi ayam diKabupaten Kediri cukup besar yaitu 28.335.754 ton pada tahun 2016begitu pula Kediri termasuk penghasil sayuran segar seperti selada,kubis, timun dan kemangi. Penelitian bertujuan untuk mengetahuifeasibility analisys pada usaha ayam “Geprek Mokoo Chicken” dengansayuran segar yang ada di Kabupaten Kediri. Feasibility analisysdiketahui terdapat nilai total biaya sebesar Rp 512.485.560/tahun.Diketahui nilai penerimaan sebesar Rp 612.000.000/tahun dengannilai keuntungan sebesar Rp 99.514.440/tahun. Adapun RC ratiosebesar 1,19. BEP Unit sebesar 8.528 unit. BEP Rupiah sebesar Rp68.224.667.14 Kesimpulannya dilihat dari nilai feasibility analysis,usaha ini layak dikembangkan. Kata Kunci: Feasibility , ayam geprek, sayuran segar
Co-Authors Adi Luqman Hakim Al-Amin Ananta Budhi Danurdara Andik Suprayitno Anggriawan, Rico Anton Susanto Bagus Ramadhani W  Bahrun Thalib Candra, Diyah Ayu Chitra Dewi Yulia Christie Chitra Dewi Yulia Christie Choirul Hana Hanna, Choirul Hasbi Ashshiddiqi W K Hasbi Ashshiddiqi W.K Hermus Ariadi Imam Suhaimi, Imam Indana Mardatilla Khusniyah Khusniyah KHUSNIYAH Khusniyah, Khusniyah M. Nurul Khusnun Muhamad Stiadi Muis, Zeni Zaenal Muis, Zeni Zainal Nia Agus Lestari Novi Dwi Priambodo Novi Priyambodo Nur Qomariah Putra, Demmy Filsafa Ratna Rico Anggriawan Rini Ratna Nafita Sari Riris Ambarwati Rita Hayati Silvia Ekasari Stevanus Gatot Supriyadi Sussanti Sussanti Sussanti    Sussanti    Trisulo Trisulo Zeni Zainal Muis