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All Journal AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Jurnal Agrotek UMMat Jurnal Ilmiah Fillia Cendekia Jurnal Ekuivalensi Manajemen Agribisnis: Jurnal Agribisnis Jurnal Agriovet MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Fruitset Sains : Jurnal Pertanian Agroteknologi Riwayat: Educational Journal of History and Humanities Jurnal Pengabdian Kepada Masyarakat INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) Jurnal Salome (Multidisipliner Keilmuan) Journal of Community Dedication
Dwi Apriyanti Kumalasari
Agribisnis Universitas Kahuripan Kediri
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences Veterinary Other

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HARNESSING SOCIAL MEDIA PLATFORMS AS INTEGRAL COMPONENTS OF BUSINESS MARKETING STRATEGIES IN THE DIGITAL AGE: A CASE STUDY WITHIN THE E-COMMERCE INDUSTRY Muhamad Stiadi; Nur Qomariah; Dwi Apriyanti Kumalasari; Khusniyah; Riris Ambarwati
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 6 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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In the dynamic landscape of contemporary business, the profound impact of social media in shaping marketing strategies is unequivocal. This case study delves into the strategic use of social media within the e-commerce industry, where online businesses have harnessed these platforms to engage with their customers, enhance brand visibility, and drive financial returns. Our study reveals compelling data, indicating that most e-commerce companies have successfully integrated social media into their marketing endeavors. The findings demonstrate substantial increases in customer engagement, brand recognition, and financial returns, underscoring the transformational potential of social media. These insights hold significant implications for business marketing in the digital age, emphasizing the strategic necessity of social media integration. We provide practical recommendations for e-commerce companies and businesses seeking to leverage social media effectively. Furthermore, this study identifies critical areas for future research, illuminating the evolving digital marketing landscape. In conclusion, the significance of social media as an integral component of contemporary marketing cannot be overstated, offering businesses a dynamic and indispensable tool for success.
DIGITAL MARKETING STRATEGY TO INCREASE BRAND AWARENESS IN INDUSTRY Ananta Budhi Danurdara; Dwi Apriyanti Kumalasari; Zeni Zainal Muis
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 11 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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A digital marketing strategy is a series of plans to build a business presence in the digital world or the internet through various digital channels. Developing a digital marketing plan aims to raise brand awareness and draw in new clients for the company. A strong digital marketing strategy will help businesses to achieve specific digital goals through properly chosen media. Increasing brand awareness is a worthwhile investment for businesses. By expanding brand knowledge and awareness, businesses can gain a competitive advantage, expand market reach, build customer loyalty, and achieve sustainable growth. The method used in this article is a literature review. This research discusses the description and types of digital marketing, analysis of how digital marketing strategies influence brand awareness, implementation of digital marketing strategies in certain industries, and the effectiveness of digital marketing strategies in increasing brand awareness.
KAJIAN POTENSI PEMANFAATAN BIOMASSA LIMBAH PERTANIAN UNTUK MEWUJUDKAN EKONOMI BERKELANJUTAN Dwi Apriyanti Kumalasari; Khusniyah Khusniyah; Zeni Zainal Muis
Jurnal Salome : Multidisipliner Keilmuan Vol. 3 No. 6 (2025): JULI
Publisher : CV. ADIBA AISHA AMIRA

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The purpose of this research is to find out the extent of the application of Sustainable Economic Innovation through the Utilization of Agricultural Waste as Renewable Energy. This research method is qualitative with descriptive analysis All data used in this study are sourced from books, encyclopedias, journals, magazines, newspapers, and other literature materials because it is a literature review. The results of this study are that the potential of agricultural waste in Indonesia as a source of renewable energy is really extraordinary. With the right technology management, policy support, and stakeholder synergy, this potential can be transformed into clean energy, reduce emissions, strengthen the village economy, and increase national energy security.
ACTUALISING VILLAGE POTENTIAL THROUGH UMKM EDUCATION AND PROMOTION Rita Hayati; Dwi Apriyanti Kumalasari; Zeni Zainal Muis; Al-Amin
JOURNAL OF COMMUNITY DEDICATION Vol. 3 No. 2 (2024): Journal of Community Dedication
Publisher : Adiba Aisha Amira

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Actualising village potential through MSME education and promotion is an effort to realise and develop the resources and capabilities of a village, with a focus on empowering Micro, Small and Medium Enterprises (MSMEs). This process involves learning activities (education) to improve the knowledge and skills of MSME actors, as well as marketing strategies (promotion) to introduce and market the products or services of village MSMEs to a wider market. The goal is to increase local economic capacity, encourage product innovation, expand market reach, and ultimately improve the welfare of village communities through sustainable MSME development. The research method in this study is literature. The results show that structured and sustainable education, including training in business management, product innovation, and digital marketing, is crucial in improving the competitiveness of village MSMEs. Meanwhile, an integrated promotion strategy, utilising both online and offline platforms, has proven effective in expanding the market and increasing the visibility of village products. The research conclusions emphasise the importance of synergy between education and promotion in actualising village potential. This integrated approach not only enhances local economic capacity but also promotes sustainable village development. The implications of this research provide a foundation for the development of policies and programmes aimed at empowering rural economies through strengthening MSMEs.
Co-Authors Adi Luqman Hakim Al-Amin Andik Suprayitno Anggriawan, Rico Anton Susanto Bahrun Thalib Candra, Diyah Ayu Chitra Dewi Yulia Christie Chitra Dewi Yulia Christie Choirul Hana Danudara, Ananta Budhi Hanna, Choirul Hasbi Ashshiddiqi W K Hasbi Ashshiddiqi W.K Hermus Ariadi Imam Suhaimi, Imam Indana Mardatilla Khusniyah Khusniyah Khusniyah, Khusniyah M. Nurul Khusnun Muhamad Stiadi Muis, Zeni Zainal Nia Agus Lestari Novi Dwi Priambodo Novi Priyambodo Nur Qomariah Putra, Demmy Filsafa Ratna Ramadhani W , Bagus Rico Anggriawan Rini Ratna Nafita Sari Riris Ambarwati Rita Hayati Silvia Ekasari Stevanus Gatot Supriyadi Sussanti Sussanti Sussanti   , Sussanti    Trisulo Trisulo Zeni Zainal Muis