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The Effect Of Product And Service Quality On Customer Loyalty Mediated By Customer Satisfaction In Micro Small Business Multi Cipta Semarang Choirul Ichsan; Bambang Guritno; Hendrajaya Hendrajaya
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.80

Abstract

Research located at Toko Multi Cipta Semarang has objectives that are divided into two types, namely the general purpose is to analyze and explain the effect of products and service quality on customer loyalty mediated by customer satisfaction in Micro Small Enterprises Multi Cipta Semarang, and for its special purpose is to analyze and explain: 1) the effect of products on customer satisfaction, 2) the effect of service quality on customer satisfaction, 3) the effect of the product on customer loyalty, 4) the effect of service quality on customer loyalty. 5) the effect of customer satisfaction on customer loyalty, 6) the effect of products on customer loyalty mediated by customer satisfaction, and 7) the effect of service quality on customer loyalty mediated by customer satisfaction . The sample used in this study was 138 people, then given the opportunity to answer questionnaires that would be processed using the SPSS 25.0 application to produce numbers which were then tested for feasibility using validity tests and reliability tests. For data analysis techniques used are multiple regression analysis, model testing and hypothesis testing .The results of the study concluded that: the general conclusion states that customer satisfaction does not mediate the effect of product and service quality on customer loyalty, while the specific conclusion states that: 1) product affects customer satisfaction, 2) service quality affects customer satisfaction, 3) product affects customer loyalty, 4) service quality affects customer loyalty, 5) customer satisfaction affects customer loyalty. Customer loyalty, 6) customer satisfaction does not mediate the effect of the product on customer loyalty, and 7) customer satisfaction does not mediate the effect of service quality on customer loyalty.
Harmonizing Ecotourism In Indonesia: Balancing The Green Economy, Cultural Heritage, And Biodiversity Eko Baroto Waluyo; Bambang Guritno
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.81

Abstract

The literature review is intended to explore the dynamics of sustainable ecotourism in Indonesia by considering the balance between the green economy, socio-cultural dimensions and biodiversity conservation. We examine how ecotourism functions as a catalyst for sustainable economic growth while assessing its impact on local communities, cultural heritage, and the natural environment. This study underscores the importance of conserving and maintaining biodiversity in the context of ecotourism to maintain the balance of our ecosystem. Substantial analysis is carried out through an exploratory and observational approach to systematically and comprehensively evaluate various types of data sources from various sources from all over the world, including books, journals, research reports, and many other sources that are related to the field of tourism and especially ecotourism in Indonesia. It is hoped that the results can be used as a lens in evaluating the evolution, achievements and obstacles faced in sustainable ecotourism practices, including providing in-depth insight into the potential of ecotourism as a sustainable solution for economic prosperity, cultural preservation and biodiversity protection.
Economic Dynamics and Human Resource Cohesiveness in Post-Disaster Recovery : A Quantitative Analysis of Indonesian Communities Milad Fathi Hasan Issa; Bambang Guritno; Sapto Supriyanto; Mohammed Mahmoud Mohammed Imleesh
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.559

Abstract

This study examines the influence of economic dynamics and human resource cohesion on the success and speed of post-disaster economic recovery in Indonesian communities. Using a cross-sectional quantitative survey design, data were collected through structured questionnaires from 120 respondents consisting of community members and recovery team members in disaster-affected areas across Indonesia during the period 2020-2024. This study used descriptive statistics, Pearson correlation analysis, and multiple linear regression using IBM SPSS Statistics 26 to analyze the relationship between these variables. The results showed that both economic dynamics (β = 0.30, p < 0.001) and human resource cohesion (β = 0.48, p < 0.001) had a significant positive effect on post-disaster economic recovery. The model used in this study was able to explain 72.7% of the variance in economic recovery (R² = 0.727, F = 155.39, p < 0.001). Human resource cohesion emerged as a stronger predictor, with a correlation of r = 0.804 with economic recovery, while economic dynamism correlated at r = 0.694. These findings emphasize that communities with strong economic activity and high levels of social cohesion tend to recover more quickly and effectively in maintaining business continuity and income stability. This study highlights the importance of integrating economic strengthening initiatives with increasing social cohesion as a key strategy to accelerate and sustain post-disaster community recovery efforts. The implication of these findings is that economic recovery programs must include social components that strengthen relationships between individuals, groups, and institutions within the community to create sustainability in the recovery process.
Penerapan Teknologi Dalam Manajemen Sumber Daya Pengelolaan Keuangan: Studi pada CV. Landel Elektrik Semarang Sunarmi Sunarmi; Andhi Supriyadi; Bambang Guritno; Apri Kuntariningsih
Kompak :Jurnal Ilmiah Komputerisasi Akuntansi Vol. 17 No. 1 (2024): Jurnal Ilmiah Komputer Akuntansi (KOMPAK)
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/kompak.v17i1.1819

Abstract

Technological developments have changed the landscape in various sectors, including health, education and industry. However, its influence in Human Resource Management (HR) and financial management is still an important research topic. This research was conducted at CV. Landel Elektrik Semarang, a company engaged in the distributorship of electrical equipment. This project, which employs forty-three people, aims to investigate the relationship between the use of technology and the management of corporate finance and human resources. The analysis method involves path analysis and bootstrapping methods. The results show that, although the SDM shows a good level of reliability, problems of consistency between items within the construct surface. However, the application of technology and financial management shows higher validity. The results of the hypothesis test show that there is no relationship between human resources and the use of technology. However, there is a strong correlation between financial management and technology use. The implication of these findings is the importance of paying attention to technological factors in managing company finances, while improving the consistency and validity of human resources.
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL, EPUASAN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA GURU PADA SEKOLAH MENENGAH ATAS SWASTA DI SEMARANG Aladdin Taher Omar Elghawi; Sapto Supriyanto; Bambang Guritno; Samtono, Samtono
Media Bina Ilmiah Vol. 18 No. 12: Juli 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v18i12.882

Abstract

Kinerja guru merupakan kinerja dimana dilakukan oleh guru didalam melaksanakan tugasnya. Penelitian ini bertujuan untuk mengetahui adanya pengaruh (1) kepemimpinan transformasional kepada kinerja guru di SMA swasta di Semarang (2) kepuasan kerja kepada kinerja guru di SMA swasta di Semarang (3) motivasi kerja kepada kinerja guru di SMA swasta di Semarang (4) kepemimpinan transformasional, kepuasan kerja, motivasi kerja, kepada kinerja guru di SMA swasta di Semarang. Metode penelitiannya adalah kuantitatif, jenis penelitiann yang digunakan adalah asosiatif research, populasi atau sampel dalam penelitian ini adalah guru SMA swasta di Semarang. Teknik pengambilan sampelnya dengan probability sampling dan teknik random sampling. Menggunakan kuesioner dengan populasi sebanyak 61 responden dengan analisis menggunaka bantuan program SPSS versi 26. Hasil yang diperoleh pada penelitian kepemimpinan transformasional, peuasan kerja dan motivasi kerja secara parsial memiliki pengaruh kepada kinerja guru SMA swasta di Semarang. Sedangkan pengaruh secara simultan diperoleh kepemimpinan transformasional, kepeuasan kerja, dan motivasi kerja bersama-sama memiliki pengaruh kepada kinerja guru SMA swasta di Semarang
PENYUSUNAN PROGRAM SEKOLAH YANG BERPIHAK PADA SISWA BERDASARKAN PEMETAAN ASET DENGAN ALUR BAGJA OLEH CALON GURU PENGGERAK (CGP) SMK NEGERI 1 KEMANGKON Turyono, Turyono; Andi Supriyadi; Bambang Guritno; Hendra Jaya
Media Bina Ilmiah Vol. 18 No. 12: Juli 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v18i12.883

Abstract

Siswa berfungsi sebagai landasan bagi semua proses pengambilan keputusan di sekolah. Melalui filosofi dan metafora “bercocok tanam padi”, Ki Hajar Dewantara menganjurkan bahwa dalam mewujudkan pembelajaran yang berpusat pada siswa, guru harus secara sadar dan sistematis membangun ekosistem yang mendukung pembelajaran siswa, sehingga dapat berkembang sesuai dengan fitrahnya. Oleh karena itu, ketika merancang program/kegiatan pembelajaran di sekolah, baik intrakurikuler, kokurikuler, maupun ekstrakurikuler, siswa juga harus menjadi pertimbangan utama. Dalam Program Pendidikan Pemberdayaan Guru (PPGP), digali sejauh mana guru dapat melibatkan siswa dalam proses pengambilan keputusan terkait program/kegiatan pembelajaran tersebut. Guru di PPGP diharapkan dapat mengembangkan gagasan hasil kolaborasi menjadi rencana aksi transformatif berbasis Appreciative Inquiry dalam bentuk rencana program/kegiatan dengan memanfaatkan model manajemen perubahan BAGJA
STUDI LOYALITAS KARYAWAN DENGAN KEPEMIMPINAN DAN KEPUASAN KERJA SEBAGAI PREDIKTOR DI SEBUAH RUMAH SAKIT SWASTA DI KABUPATEN SEMARANG Taufik Hidayat; Andhi Supriyadi; Bambang Guritno; Sapto Supriyanto
Media Bina Ilmiah Vol. 19 No. 1: Agustus 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Employee loyalty is an employee's feeling of loyalty or knowledge of their company which can be seen from their work discipline, responsibility and behavior while working at the company. Employees who have loyalty will display a positive attitude and follow the rules determined by the company. Many factors can influence employee loyalty such as leadership and job satisfaction. Therefore, the aim of this research is to determine the influence of leadership and job satisfaction on employee loyalty. The research population was employees of private hospitals in Semarang Regency with a sample of 90 employees as respondents. The sampling technique in this research was a simple random technique. The analysis technique used is multiple regression with instrument testing (validity and reliability) previously carried out. The research results show: Leadership has a positive effect on employee loyalty. Job Satisfaction has a positive effect on Employee Loyalty. Leadership and Job Satisfaction together have a positive effect on Employee Loyalty