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All Journal Jurnal Produksi Tanaman AGRIVITA, Journal of Agricultural Science Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Brilliant International Journal of Management and Tourism (BIJMT) Gema Wisata Safari : Jurnal Pengabdian Masyarakat Indonesia Literacy : International Scientific Journals of Social, Education, Humanities Jurnal Pengabdian Masyarakat dan Riset Pendidikan An International Journal Tourism and Community Review Brilliant International Journal of Management and Tourism
Bambang Guritno
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Analysis of Factors Influencing Consumer Behavior in Choosing Services : A Case Study of Ivan Gunawan's Mandjha Hijab Company in Central Java sapto supriyanto; Bambang Guritno; Samtono
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 3 (2025): December : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i3.2946

Abstract

This study analyzes consumer behavior in purchasing hijab products from the Mandjha by Ivan Gunawan brand by examining the influence of product quality, price, promotion, and store location. The background of this research lies in the rapid development of the Muslim fashion industry in Indonesia, which has led to increasing competition among local hijab brands. The key issue explored is what factors most significantly influence consumer decisions to purchase Mandjha products. A qualitative descriptive method was used, involving interviews, observations, and documentation with selected consumers and marketing staff. The research identifies how consumers respond to various marketing elements implemented by the brand. Findings show that product quality—including fabric comfort, trendy design, and an exclusive image—remains the most influential factor in the buying decision. While the price reflects the quality and branding, it can be a limiting factor for some segments. Promotional strategies, especially through social media and celebrity endorsements, effectively increase brand awareness and emotional engagement, particularly among millennial consumers. Store accessibility and strategic locations also positively influence purchasing decisions, though to a lesser extent than product and promotion. Consumer behavior toward Mandjha products appears to be driven by a mix of rational considerations (price and quality) and emotional connections (branding and promotion). This dual influence suggests that companies should adopt an integrated marketing approach to build strong brand loyalty and sustain competitiveness. The study concludes that focusing on continuous product development, strategic pricing, creative promotional techniques, and accessible store placement is essential for maintaining consumer interest. It also recommends further research with quantitative methods and a larger, more diverse sample to validate and expand the findings.
Dinamika Servicescape dan Kualitas Pelayanan Terhadap Kepuasan Wajib Pajak: Penelitian Diovany Tirtana; Bambang Guritno; Anis Turmudhi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2770

Abstract

Servicescape Dynamics and Service Quality on Taxpayer Satisfaction is the subject of this study. This type of research is quantitative. The focus of this study is Taxpayer which payed taxes at Samsat Kota Semarang II period 11 until 16 August 2025 (6 workday) and the sample of this study consisted of 267 people who responded, according to the Slovin formula with Margin of Error 5 %. This study used a simple random sampling method and questionaire with Likert Scale 1-10. The research findings is that servicescape has a significant positive influence on Taxpayer satisfaction and service quality has a significant positive influence on Taxpayer satisfaction. This means that the Quality of Service must be built to be able to increase satisfaction for Taxpayers because it will create a sense of pleasure, and a good Servicescape felt by Taxpayers will be able to increase Taxpayer Satisfaction because they feel a comfortable environment.
Enhancing the Competitiveness of Indonesian MSME Products in Malaysia Through Simple Supply Chain Management Strategies Sapto Supriyanto; Bambang Guritno; Samtono Samtono; Anna Srilestari M; Putria Sri Handayani
An International Journal Tourism and Community Review Vol. 2 No. 3 (2025): September : An International Journal Tourism and Community Review
Publisher : Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69697/tourcom.v2i3.301

Abstract

This study investigates the implementation of a simple supply chain strengthening program to enhance the competitiveness of Indonesian micro, small, and medium enterprises (MSMEs) in the Malaysian market. Indonesian MSMEs face challenges in market entry, including limited knowledge of export procedures, high distribution costs, and low product acceptance due to labeling and packaging issues. The research aims to evaluate whether targeted, low-cost interventions can improve MSME readiness and performance in international trade. A total of 40 MSMEs from the food and beverage, handicraft, and processed product sectors participated, with 55 owners, managers, and employees engaged in training and mentoring activities. Data were collected using pre–post knowledge questionnaires, logistics cost records, product placement monitoring, in-depth interviews, and focus group discussions. The program resulted in a 35% increase in knowledge scores, a 15% reduction in average distribution costs, a rise in product acceptance from 45% to 72%, and successful distribution partnerships for 8 MSMEs, leading to a 180% increase in monthly orders. The findings indicate that practice-based, contextual training combined with logistics optimization and market facilitation significantly enhances MSME competitiveness. Low-cost interventions are shown to be effective and scalable, providing practical guidance for policymakers and support institutions. The study contributes to the literature on MSME export readiness by demonstrating that structured, simple supply chain strategies can deliver measurable outcomes in low-resource settings. Future research should examine larger samples, longer monitoring periods, and additional markets to assess long-term sustainability and sector-specific strategies
Work Motivation as a Mediation of Compensation and Work Environment on Employee Performance Bambang Guritno; Henry Yuliamir; Enik Rahayu; Hendrajaya, Hendrajaya
Brilliant International Journal Of Management And Tourism Vol. 2 No. 2 (2022): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v2i2.436

Abstract

There are still employee complaints that the compensation is not consistent with the concept of justice, the existing facilities at the research site are insufficient to perform community service duties, the facilities that require quantity and quality improvements. This study aims to prove the effect of compensation, facilities, and work environment on the job satisfaction of environmental employees in Kendal Regency. This research is included in quantitative research using SPSS 16 and research design using associative approach. The associative approach was carried out with the aim of finding the effect of compensation and work environment on performance mediated by work motivation. The time of the research was from January 2020 to April 2020. The population in this study were all district employees, totaling 89 (eighty nine) individuals. The sampling method in this study uses saturated sampling, where due to the limited number of populations, it is possible for the population to be sampled. The sample in this study in this study were district employees totaling 88 (eighty eight) people (minus the researcher). The results show that There are effects of compensation and work environment on work motivation, employees in Semarang Regency. There are effects of compensation and work environment, work motivation on the Performance of Environmental Employees in sub-districts of Semarang Regency. There is an effect of the work environment on work motivation and does not have an impact on the performance of environmental employees in sub-districts of Semarang Regency.
Co-Authors Anik Ida Iryani Anna Srilestari M Didik Suprayogo Diovany Tirtana Ditasari Purboningtyas Dr Samtono Eko Purnomo Setyowidianto Enik Rahayu Ferziana Nurmeilinda Dzikrika Hartoyo Hartoyo Hendrajaya Hendrajaya, Hendrajaya Johanna Maria Rotinsulu Kartika Yurlisa Kurniatun Hairiah Mirza Febriansyah Arifin Nurmiyati Nurmiyati Palupiningtyas, Dyah Paramyta Nila Permanasari Pritty Nahangken Tarihoran Putri Fadilla Anggreani Putria Sri Handayani Samtono Samtono Samtono Sapto Supriyanto Supriyadi, Andhi Turmudhi, Anis Wahyu Indro Widodo Yuliamir, Henry