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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) IQTISHODUNA PROFIT : Jurnal Administrasi Bisnis JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Journal of Secretary and Business Administration Journal of Sustainable Tourism and Entrepreneurship GMPI Conference Series Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Yudha Prakasa
Universitas Brawijaya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Physics Social Sciences

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Shaping Purchase Intentions: The Impact of Perceived Usefulness, Ease of Use, and Compatibility on Attitudes Toward Behaviour Rahardjo, Kusdi; Afrianty, Tri Wulida; Prakasa, Yudha
Profit: Jurnal Adminsitrasi Bisnis Vol. 20 No. 1 (2026): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2026.020.01.2

Abstract

The increasing recognition of the potential consequences of environmental degradation has heightened public awareness regarding the significance of sustainability. One notable source of ecological pollution arises from motor vehicles' release of air pollutants. This investigation aims to explore the impact of Attitude Toward Behaviour on Purchase Intention by examining the determinants that influence the adoption of Attitude Toward Behaviour. Four hundred thirty-six online drivers from the Greater Malang area in Indonesia participated in the study using a survey approach. Structural equation modelling, utilising PLS-SEM, was employed for data analysis. The research findings indicate that both Perceived Usefulness and Perceived Ease of Use significantly affect Attitude Toward Behaviour, and Attitude Toward Behaviour, in turn, substantially influences Purchase Intention. These findings could offer valuable insights for online drivers aiming to enhance their inclination towards adopting electric vehicles.
Community Empowerment as a Catalyst for Marine Ecotourism: The Case of Spermonde Archipelago, Makassar Prakasa, Yudha; Sawu, Michael Rudolfus; Ulinnuha, M. Farid
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 2 (2025): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i2.2421

Abstract

Purpose: This study aimed to examine the development of marine ecotourism and the community’s participation in marine ecotourism development in the Spermonde Archipelago. The findings were used as a foundation to create a conceptual framework for community empowerment in marine ecotourism in the Spermonde Archipelago. Methodology/Approach: The research was conducted on several islands in the Spermonde Archipelago, Makassar City, including Samalona Island, Kodingareng Keke Island, Barrang Caddi Island, and Lanjukang Island. The study employed a qualitative approach with a case study method. Data were collected through interviews, observations, documentation, and a literature review. The informants included local communities, government officials, the private sector, and academics. The data were analyzed using qualitative thematic analysis. Results/Findings: The research developed a framework for community empowerment in marine ecotourism, focusing on improving political, economic, and environmental quality of life. Based on findings from the Spermonde Archipelago, it showed that ecotourism transformed natural resources into tourism products, leading to diverse community perceptions about its impacts. Community involvement was driven by economic motives but limited by knowledge and skills in integrating tourism and conservation. Nonetheless, communities had opportunities to participate in development, planning, and benefit distribution. Limitations: This research did not provide a detailed set of practical strategies based on the formulated community empowerment model. Contribution: This study contributed to the conceptual understanding by proposing a community empowerment model in the Spermonde Archipelago. This model was expected to serve as a theoretical reference for implementing community empowerment focused on social and environmental justice.
Co-Authors Abimanyu, Anggito Andhyka Muttaqin Antin Rakhmawati Arik Prasetya, Arik Aziz, Nana Abdul Damayanti, Alifah Endang Siti Astuti Finnah Fourqoniah Kusdi Rahardjo Mochammad Al Musadieq Muhammad Nizar Mukhammad Kholid Mawardi Rustam Hidayat, Raden Sawu, Michael Rudolfus Sujoko, Anang Supriono Supriono Tri Wulida Afrianty Ulinnuha, M. Farid Wira bharata