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All Journal Biotropika J-PEK (JURNAL PEMBELAJARAN KIMIA) JC-T (Journal Cis-Trans): Jurnal Kimia dan Terapannya Math Didactic: Jurnal Pendidikan Matematika Jurnal Manajemen & Keuangan Laga-Laga: Jurnal Seni Pertunjukan Jambura Journal of Health Sciences and Research IQTISHADUNA: Jurnal Ekonomi dan Keuangan Islam Jurnal Ilmiah Mandala Education (JIME) Celebes Education Review Social, Humanities, and Educational Studies (SHEs): Conference Series MANAJEMEN DEWANTARA Ar-Rihlah: Jurnal Inovasi Pengembangan Pendidikan Islam Jurnal Penelitian Peternakan Terpadu Agrica Ekstensia Alauddin Journal of Mathematics Education (AJME) Jurnal Pijar MIPA Jurnal MIPA dan Pembelajarannya Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Jurnal Mahasiswa Ilmu Kesehatan Seniman: Jurnal Publikasi Desain Komunikasi Visual PIOR: Jurnal Pendidikan Olahraga JUDIKAT: Jurnal Pengabdian Kepada Masyarakat EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat Digital Innovation : International Journal Of Management SEMINAR NASIONAL SOSIAL, SAINS, PENDIDIKAN, HUMANIORA
Suharti Suharti
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Journal : MANAJEMEN DEWANTARA

 1 
PENGARUH PERSEPSI PRODUK/PESAN, SUMBER MODEL DAN AFTER SALES TERHADAP MINAT BELI PRODUK DELL DI KOTA YOGYAKARTA Suharti Sugiyanto; Suharti Suharti
MANAJEMEN DEWANTARA Vol 2 No 1 (2018): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (163.578 KB)

Abstract

This study aims to determine the effect of product / message perception, perception after sales, source model of buying interest.The population in this research is all consumer of Dell product in Yogyakarta city. Samples used 100 responden, this is because this research there are 20 items of dependent and independent variable, then the number of samples taken is 20 x 5 that is 100 samples. The technique for taking samples, is non-probability sampling. Method of taking data using questioner. The analysis technique used is multiple linear regression with 5% significance level.The results of the research obtained the regression equation as follows: Y = 0.216X1 + 0.217X2 + 0.373X3. The perception of product / message has a positive and significant effect on buying interest. Perceptions of model sources have a positive and significant impact on buying interest. The perception of after sales has a positive and significant effect on buying interest. Product / message perception variables, model source perceptions and after-seles perception have an effect simultaneously on buying interest. Buying interest (Y) can be influenced by product / message perception, model source perception and after-seles perception of 33.1%. While the rest equal to 66.9% influenced by other factors
PENGARUH BRAND IMAGE, ATTITUDE, DAN SERVICE QUALITY TERHADAP KEPUTUSAN BELI KONSUMEN (Studi Pada Warung Makan Lotekmania Jl. Damai No.12 Yogyakarta) Endri Wijayayanto; Suharti Suharti
MANAJEMEN DEWANTARA Vol 2 No 2 (2018): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (278.804 KB) | DOI: 10.26460/md.v2i2.3153

Abstract

Penelitian ini bertujuan menguji signifikansi pengaruh Brand Image terhadap  keputusan beli konsumen Warung Makan Lotekmania Jl. Damai No.12 Yogyakarta. Menguji signifikansi pengaruh Attitude terhadap  keputusan beli konsumen Warung Makan Lotekmania Jl. Damai No.12 Yogyakarta. Menguji signifikansi pengaruh Service Quality terhadap  keputusan beli konsumen Warung Makan Lotekmania Jl. Damai No.12 Yogyakarta. Untuk mengetahui faktor paling dominan berpengaruh terhadap keputusan beli konsumen Warung Makan Lotekmania Jl. Damai No.12 Yogyakarta.Variabel penelitian ini adalah Brand Image, Attitude, Service Quality dan keputusan beli. Populasi dalam penelitian ini yaitu konsumen Warung Makan Lotekmania Jl. Damai No.12 Yogyakarta. Jumlah sampel penelitian 100 orang, teknik pengambilan sampel aksidental sampling yaitu teknik penentuan sampel berdasarkan kebetulan. Metode pengambilan data menggunakan kuesioner. Teknik analisis yang digunakan adalah regresi linier berganda dengan taraf signifikansi 5%.Hasil penelitian diperoleh persamaan regresi KB = 0,596BI + 0,158Att+ 0,185SQ. Variabel brand image mempunyai pengaruh positif dan signifikan terhadap keputusan beli, taraf signifikan 0,05. Variabel attitude mempunyai pengaruh positif dan signifikan terhadap keputusan beli, taraf signifikan 0,05. Variabel service quality mempunyai pengaruh positif dan signifikan terhadap keputusan beli, taraf signifikan 0,05. Variabel-variabel Brand Image, Attitude, dan Service Quality berpengaruh secara simultan terhadap keputusan beli, tarafi signifikan 5%, Keputusan beli (KB) dipengaruhi Brand Image, Attitude, dan Service Quality sebesar 50,7%, sedangkan sisanya sebesar 49,3% dipengaruhi faktor lain.  Faktor paling dominan mepengaruhi keputusan beli adalah brand image.Kata Kunci :Brand Image, Attitude, Service Quality dan Keputusan Beli
Co-Authors A. Sriyanti Abda Abda Achmad Tavip Junaedi Aminuyati Ananda Wiliyan ani astuti Apriliana Dewi Daryono Daryono Deni Hariyani Dwi Listyorini Eka Fitriyanti Eko Apriliyanto Endri Wijayayanto Etty Nuri Hendrarti Fadrul Fadrul Faidin Faidin FINDIYANI ERNAWATI ASIH Fitriani Nur Harwanto Harwanto Heni Susanti Intan Kusuma Pratiwi Johan Johan Joko Daryatmo Khoirul Faqih Kurniawan Setia Putra Makroen Sanjaya Maulani Maulani Mimelientesa Irman Muhammad Rusydi Rasyid Munthalib Munthalib Nabila Putri Falaqiah Nur Yuliany Nurul Fathonah Octarina Hidayatus Sholikhah Okalesa Okalesa Onny Setywan Pamuji Hari Santoso Rian Adi Pamungkas Risno Risno Sarli Rahman Siti Marfuah, Siti Sovia Sovia Sri Sulasteri Suhadi Ibnu Suharti Sugiyanto Sumardi Sumardi Teddy Chandra Toni Juliano Toni Juliano Tsaniyatur Rizqi Nurul Laily Ujang Rohman, Ujang Wahyuni Dian Purwati Yahmin Yahmin Yudrik Lathif