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All Journal Fokus Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Teknologi Informasi dan Ilmu Komputer Jurnal Manajemen Teori dan Terapan Technomedia Journal Jurnal Fokus Manajemen Bisnis Journal of Applied Data Sciences Jurnal Pendidikan dan Teknologi Indonesia ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Abditeknika - Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi
Yusmedi Nurfaizal
STMIK Amikom Purwokerto
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Journal of Applied Data Sciences

 1 
Analysis of Transaction Data for Modeling the Pattern of Goods Purchase Supporting Goods Location Rosliadewi, Linda; Nurfaizal, Yusmedi; Waluyo, Retno; Imron, Mohammad
Journal of Applied Data Sciences Vol 1, No 2: DECEMBER 2020
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v1i2.54

Abstract

Arlinda shop is a shop that sells daily necessities located in Salem, Brebes. Each day, this shop generates more and more data that is not used. The store layout which does not get enough attention will affect the level of sales. This study aimed to process the unused transaction data to obtain purchase patterns, some of the most frequently used algorithms were the apriori algorithm and FP-Growth algorithm to find relationship patterns, however, there was a technical constraint in the recommendation technique used which was frequently ignoring a large collection of items. To overcome this problem, the clustering process was carried out using the K-Medoids algorithm so that the association process became smaller. The test was carried out using RapidMiner with a minimum support of 10% - 30% and a minimum confidence of 70% and the results of recommendations for the layout of the goods with the highest lift ratio, namely if someone buys Nuvo BW then he buys pepsodent act, if someone buys wrapping papers then he buys mamy poko, and if someone buys cereal milo then he buys chitato.
Digital Platform Utilization and ICT Literacy on Global Market Access among MSMEs: The Mediating Role of Digital Business Readiness and the Moderating Effect of Government Support Nurfaizal, Yusmedi; Kurniawan, Arief Adhy; Hermawan, Hellik; Surya Saputra, Dhanar Intan; Amalina, Siti Nahla; Hafshah, Luqyana Nida
Journal of Applied Data Sciences Vol 6, No 4: December 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i4.893

Abstract

This study investigates how digital capabilities and institutional support shape global market access among Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, with a specific focus on Banyumas Regency. The research integrates technology adoption, organizational readiness, and policy support into a unified structural model to explain MSME internationalization in semi-urban contexts. The objective is to assess the direct effects of digital platform utilization and ICT literacy on global market access, the mediating role of digital business readiness, and the moderating effect of government support. A survey of 125 digitally engaged MSMEs was analyzed using Partial Least Squares Structural Equation Modeling. The findings reveal that digital platform utilization (β = 0.163; p = 0.008) and ICT literacy (β = 0.161; p = 0.004) significantly and directly enhance global market access. Both constructs also positively influence digital business readiness digital platform utilization (β = 0.600; p 0.001) and ICT literacy (β = 0.497; p 0.001) which itself contributes to market access (β = 0.154; p = 0.037). Mediation analysis confirms that digital business readiness significantly mediates the relationship between digital capabilities and global market access, with indirect effects of 0.093 (p = 0.045) and 0.077 (p = 0.035) for digital platform utilization and ICT literacy, respectively. Furthermore, government support significantly moderates the effect of digital readiness on market access (β = 0.222; p = 0.002). The model demonstrates strong explanatory power (R² = 0.782 for global market access) and predictive relevance (Q² = 0.507). This study contributes to the digital transformation literature by positioning digital business readiness as a critical enabler of MSME internationalization and highlights the synergistic role of government interventions in amplifying internal digital capabilities. The novelty lies in applying an integrated model to a semi-urban developing economy setting, offering insights for inclusive digital ecosystem design and policy formulation.
Co-Authors Agapito Barros Al Azhar, Nadilla Amalina, Siti Nahla Arief Adhy Kurniawan Barros, Agapito Dhanar Intan Surya Saputra Giat Karyono Hafshah, Luqyana Nida Hellik Hermawan Ibrahim, Farrel Innolda, Dola Ito Setiawan Melani, Ratih Indraswari Mohammad Imron Muktiana, Adhi Latief Mustika, Hindah Mustofa, Dinar Namira, Devi Putri Nandang Hermanto Nur Alfi Ekowati Nusa Bhakti, Brilian Perwita, Adinna Islah Prayoga Pribadi Priangga, Melaya Purwadi Purwadi Riyanto Riyanto Rizki Wahyudi Rosliadewi, Linda Saputri, Febryka Wulan Setyaningsih, Gustin Toni Anwar Waluyo, Retno