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Novia Dewi
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PEMASARAN BERAS (TINJAUAN STRUKTUR PERILAKU DAN PENAMPILAN PASAR) DI KABUPATEN KUBU KABUPATEN ROKANHILIR Novia Dewi; Jum’atri Yusri; Muhammad Yamin Saputra
Indonesian Journal of Agricultural Economics Vol 11, No 2 (2020)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.11.2.136-148

Abstract

This study aimed to analyzed the rice marketing used behavioral structure approach and market appearance in Kubu Rokan Hilir. The location of this study was determined purposive at Teluk Piyai and Teluk Piyai Pesisir. The method of this study used survey method. The respondent of this study were rice farmers and marketing agencies that involved. The result of this study concluded there were two marketing structures in this study; the first, the farmer sell rice to rice collector then it sell to wholesaler then it sell to rice milling in north Sumatera. The second, the farmer sell rice to rice milling in Kubu then it sell to resellers in Kubu. The market structure that occurs is oligopsoni market, small buyer, value of market share, rasio concentration, and Herfindhal index were not too different from every seller. Total market margin at Teluk Piyai is Rp. 1.057/kg with details of marketing cost is Rp. 501/kg and the profit is Rp. 557/kg, and total margin of rice milling is Rp. 2.000/kg with details of marketing cost is Rp. 351/kg and the profit is Rp. 1.649/kg. Total market margin at Teluk Piyai Pesisir is Rp. 1.100/kg with details of market cost is Rp. 505/kg and the marketing agencies profit is Rp. 595/kg, and total margin of rice milling is Rp. 2.000/kg with details of marketing cost is Rp. 361/kg and the profit is Rp. 1.639/kg.
ANALYSIS OF ISPO CERTIFICATION APPLICATION ON INDEPENDENT PALM OIL PLANTATION IN SAWIT JAYA COOPERATION AT BENTENG HULU VILLAGE, SIAK REGENCY Rose Victoria TS; Sakti Hutabarat; Novia Dewi
Indonesian Journal of Agricultural Economics Vol 9, No 1 (2018)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.9.1.81-90

Abstract

The ability of palm oil to produce vegetable oil with the highest oil productivity per hectare and cheaper price than other vegetable oils has made palm oil the most popular and widely consumed vegetable oil available today and can be produced throughout the year. Despite generating economic benefits, the Indonesian oil industry has been heavily criticized from within and abroad. Critics argue that the benefits of palm oil are generated at the expense of forests and forest-dependent rural communities, resulting in large greenhouse gas emissions (GHG) from land conversion and destructive habitats rich in biodiversity. The development of oil palm agribusiness should be carried out with due observance of the sustainability aspect. This study aimed to measure and compare practices undertaken in the field with ISPO (Indonesian Sustainable Palm Oil) standards. This research was conducted by collecting primary data and secondary data in the form of information and conducting interview process to self-employed oil palm smallholders. The result of the research shows that the management of independent oil palm plantation in Sawit Jaya Cooperation has not applied ISPO Certification standard. Level of application of Principles and Criteria of ISPO in self-supporting smallholders in Sawit Jaya Cooperation is still low, that is only 42% indicator that has been fulfilled 
ANALISIS STRUKTUR PENDAPATAN DAN PENGELUARAN KONSUMSI RUMAH TANGGA PETANI NENAS DI DESA KUALU NENAS KECAMATAN TAMBANG KABUPATEN KAMPAR Bayu Kurniawan; Novia Dewi; Roza Yulida
Indonesian Journal of Agricultural Economics Vol 8, No 2 (2017)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.8.2.174-188

Abstract

The purposes of this research were 1) assessing the income structure of pineapple farmer household in Kualu Nenas, Tambang, Kampar, analyzing the consumption expenditure of pineapple farmer household in Kualu Nenas Village Tambang Kampar, 3) analyzing the dominant factors that influence food consumption expenditure of pineapple farmer household conducted in the Kualu Nenas Village Tambang District Kampar Regency by using survey method. The respondents were chosen by using simple random sampling technique. The population of this research were pineapple farmers with the total number was 67 farmers which was selected randomly of 30 farmers. The data was analyzed by using income analysis, income structure analysis and binary logistics analysis. Based on the result of the income structure analysis, the biggest household income is from the pineapple farm. The consumption system of pineapple farmer household shows that the expenditure of food comsumption is more than non food comsumption. The dominant factor that influences the system of the pineapple farmer household food comsumption is job status. The correlation between job status and opportunities expenditure allocation is inversed. It means that the use of more laborer from outside of the family causing the farmers' opportunity in allocating the consumption expenditure became smaller.
ANALISIS PEMASARAN TBS (TANDAN BUAH SEGAR) KELAPA SAWIT PEKEBUN SWADAYA DI KOPERASI SAWIT JAYA KAMPUNG BENTENG HULU KECAMATAN MEMPURA KABUPATEN SIAK Fadilah Fadilah; Novia Dewi; Sakti Hutabarat
Indonesian Journal of Agricultural Economics Vol 9, No 2 (2018)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.9.2.%p

Abstract

Palm oil marketing in Fresh Fruit Bunch (FFB) form is often become a problem faced byindependent farmers. Independent farmers often used marketing organization to offer their FFBto palm oil factory. The marketing organization such as KUD (Koperasi Unit Desa), collectingtraders/middlemen, and wholesalers. The existency of marketing organization causing higher costof marketing and higher marketing margin. In this condition, independent farmers suffer the mostfinancial loss. The aims of this study were (1) identification and analysis of FFB marketingchannel for independent farmers (2) analysis of marketing margin, farmer share, and marketingefficiency. Population in this study was independent farmers in Sawit Jaya Corporation. Theresult of this study showed that the marketing channels of independent farmers consist of threechannels: marketing channel I from farmers, KUD (Koperasi Unit Desa), and wholesalers,marketing channel II from farmers, collecting traders, and wholesalers, and marketing channel IIIfrom farmers directly to wholesalers. Channel III has the lowest margin value of IDR 200/kg.Channel III is more efficient than channel I and channel II. Channel III has an efficiency value of8,82% with a total marketing cost of IDR 150/kg and only involves wholesalers in its marketingchannel. Farmer’s share in marketing channel I is 86,18%, marketing channel II 79,41% andmarketing channel III 88,24%.
ANALISIS KEPUASAN PETANI TERHADAP KINERJA PELAYANAN PEMERINTAH DALAM PENGEMBANGAN AGRIBISNIS JAGUNG MANIS DI KOTA PEKANBARU Bina Presty Dokta; Rosnita '; Novia Dewi
Indonesian Journal of Agricultural Economics Vol 6, No 2 (2015)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.6.2.168-189

Abstract

Sweet corn is an important commodity in Pekanbaru,where its production is still low, which reached 379,45 tons while its demand is 12.571,12 tons. During this,sweet corn are stillimported from outside theregion such as West Sumatra and North Sumatra to cover the gap needs of the community.Various efforts and programs have been made by the government to overcome obstacles and meet the needs of farmers in developing sweet corn commodity in Pekanbaru.In order for the implementation of the sweet corn agribusiness development program in Pekanbaru run effectively, it is important to know what are the needs of farmers, government efforts, and the level of satisfaction of farmers on government services for these, so known that the performance of the variable service should be corrected by the government in the future. Research on 137 sweet corn farmers scattered in two sub-districts in Pekanbaru. The analytical method used were descriptive analysis, IPA (Importance Performance Analysis) dan Gap Analysis on four subsystems agribusiness. The results, that was using Likert Scale's Summated Rating (SLR), illustrates that low levels of farmers satisfaction on the performance of government services for the following reasons : the type and amount of agricultural inputs assistance from government were not suited to the needs of farmers for planting once, lack of the role of extension,lack of government support in the processing and marketing of sweet corn.
ANALISIS STRUKTUR, PERILAKU DAN PENAMPILAN PASAR KELAPA DI KECAMATAN KATEMAN KABUPATEN INDRAGIRI HILIR (STUDI KASUS DESA SARI MULYA DAN DESA PENJURU) Samsul Aripin; Jum’atri Yusri; Novia Dewi
Indonesian Journal of Agricultural Economics Vol 12, No 1 (2021)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.12.1.1-13

Abstract

This research aims to analyze the structure, conduct and performance of the coconut market in the villages of Sari Mulya and Penjuru Kateman Subdistcrict. Sampling of farmers using accidential sampling and merchant sample using census method. Data analysis with descriptively and quantitatively. Descriptively the market structure is seen through the number of market participants and barriers in and out of the market, market behavior seen through the practice of price formation, correlation and price transmission. Quantitatively, market structure analysis uses concentration ratio, market share and herfhindhal index, analysis of market behavior using correlation analysis and price transmition while market appearance seen from marketing margin. The results of this research are (1) coconut marketing channel in Sari Mulya Village and Penjuru Village consist of four channel, the first channel is from farmer directly to the final consumer, the second channel from farmer to collecting merchant and final consumer, the third marketing channel is from farmer to collecting merchants, wholesalers and the final consumers and the fourth marketing channels from farmers to wholesalers, wholesalers and exporters (2) the market structure has a larger number of sellers than the buyer, has barriers in and out of the market and in the form of an oligopsony market, (3) Market behavior indicates that factories and traders dominate the market, this is seen from the value of the transmission price <1; (4) Market appearance shows that marketing channel II and marketing channel III are the channels with the lowest margin among the four channels in Sari Mulya and Penjuru Villages.
ANALISIS KOMPARASI USAHATANI KELAPA SAWIT SWADAYA MENURUT TIPOLOGI LAHAN DI KABUPATEN INDRAGIRI HILIR Riyadi Mustofa; Novia Dewi; Jum’atri Yusri
Indonesian Journal of Agricultural Economics Vol 7, No 1 (2016)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.7.1.46-55

Abstract

Farmers income palm patterns of independent smallholders in Indragiri Hilir Distric were low, presumably because differences of land typology. There are four typologies of land in Indragiri Hilir, namely mainland land, peat tidal, peat marine and marine. This study aims to determine the farmers palm income based typology of land. The quantitative analysis is done by building a model of multiple linear regression analysis with dummy variables. This research show that farmers income palm patterns of independent smallholders in the Indragiri Hilir District on the mainland land typology is the best compared to the typology of peat tidal, peat marine and marine. The highest net income is on the mainland soil typology, typology further peatland tidal and coastal lands.
KEBERDAYAAN PETANI DALAM PEMASARAN BAHAN OLAHAN KARET RAKYAT (BOKAR) DI KECAMATAN GUNUNG TOAR DAN KUANTAN MUDIK KABUPATEN KUANTAN SINGINGI Lita Arfah; Rosnita Rosnita; Novia Dewi
Indonesian Journal of Agricultural Economics Vol 10, No 1 (2019)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.10.1.1-10

Abstract

This research aims to: 1) identify market mechanism of auctions and conventional markets in Kuantan Mudik and Gunung Toar district of Kuantan Singingi regency, 2) analyze the empowerment of rubber farmers auction marketing system and conventional. Research was conducted in district of Kuantan Mudik precisely in the Pebaun Hilir and Sangau village then in Gunung Toar district at Gunung village and Lubuk Terentang village. Population in this study were farmers who use the auction system and marketing of conventional systems calculated by Slovin formula. The samples were 146 from auction system and 158 for conventional systems. Research results showed that the marketing mechanism of auction system followed by rubber farmers (sellers), traders (buyers), extension officers and organizers of the auction market,  it is held once in a week and the buyer who offers the highest price of bokar will win the auction. The conventional system of marketing can be done every day and prices of rubber (bokar) established by the traders (the buyer). The farmers who adopt the auction systems show empowerment with an average score of 2,96, while farmers who adopt the conventional system of marketing is in a position of unempowerment with the average score 2,15.
PENGARUH BAURAN PEMASARAN TERHADAP LOYALITAS KONSUMEN (STUDI KASUS PADA INDUSTRI SUSU BUBUK KEDELAI MELILEA DI KOTA PEKANBARU) Novia Dewi
Indonesian Journal of Agricultural Economics Vol 5, No 1 (2014)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.5.1.20-32

Abstract

The purpose of this study was to know of the marketing mix strategy (product, price, promotion, place) were done of the Melilea soybean milk agroindustry in Pekanbaru and it effect on consumer loyalty of product Melilea. While the methods used in this study is a descriptive analysis to describe of marketing mix data on Melilea soybean milk agroindustry and quantitatif analysis , multiple linear regression analysis, hypothesis testing. Based on the results of analysis of the influence of marketing mix price and marketing channels significantly influence customer loyalty to prepaid Melilea product. It can be seen that the price and markettting channels the most dominant variables influencing consumers decisions Melilea product , the reason being that the product, price and marketing channel has standardized coefficient greater when compared with other standardized coefficient.
ANALISIS DETERMINAN DAN DAYA SAING EKSPOR MINYAK KELAPA SAWIT INDONESIA DI PASAR DUNIA Alfis Yuhendra; Eliza Eliza; Novia Dewi
Indonesian Journal of Agricultural Economics Vol 8, No 1 (2017)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.8.1.47-61

Abstract

Palm oil is the leading agricultural export commodity of Indonesia, which is the biggest palm oil producer and exporter in the world. The size of palm oil plantations increases 3,27-11,33 percent every year. Despite the increased plantation size, Indonesian palm oil export has negative growth with the peak at negative 10,32% in 2013. Compared with the main competitor, the CPO export of Indonesia always beats Malaysia. However, Malaysia leads in refinery and fraction and oleochemical group commodities. This study was aimed to determine factors determining Indonesia palm oil export and its competitiveness in the world market and compared with Malaysia. The observation was performed from 2001 to 2014 on 10 leading importing countries using Gravity Model theory with palm oil export value as the dependent variable and the GDP per capita of Indonesia and the importing countries, geographical distance, population, soy oil price, and RSPO regulation as the independent variables. To determine the competitiveness, the method used here was RCA (Revealed Comparative Advantage) to analyze the comparative competitiveness and Vollrath Index to analyze the competitiveness. The research result showed that Indonesia’s GDP per capital had positive and significant influence on Indonesian palm oil export. Meanwhile, the GDP per capita of importing countries had negative and significant influence on Indonesian palm oil export value. The analysis result of competitiveness revealed that Indonesia’s CPO commodity had comparative and competitive advantages over Malaysia. Refinery and fraction and oleochemical group commodities had similar result. Indonesian commodities had comparative and competitive advantages in the world market but lost the competition with Malaysian commodities.
Co-Authors Afprida Yanti Ahmad Rifai Alfis Yuhendra Antika Sari Ari Jolanda Saputra BAYU KURNIAWAN Bina Presty Dokta Cepriadi Citra Sania Br. Ginting Djaimi Bakce Djaimi Bakce Elisabeth Situmorang Eliza &#039; Eliza Eliza Ermi Tety Evy Maharani Fadilah Fadilah Febri Yeni Febro Sarjana Purba Fikri Munawar Hedron Asfira Monzery Ira Mardina Jhon Witner Purba Jum&#039;atri Yusri Jumatri Yusri Jumatri Yusri Jum’atri Yusri Kriston Harianja Leonardo Tobing Lita Arfah Muhammad Yamin Saputra Nabila Audean Novandri Ain Orchida Indahwaty T Rahmadani &#039; Raka Prasetyo Refliana &#039; Reza Adres Novera Riyadi Mustofa Rose Victoria TS Rosnita &#039; Rosnita Rosnita Roza Yulida Rudy Hery Syahfutro Sakti Hutabarat Samsul Aripin Satria Ahmad Negara Satria Gunawan Shorea Khaswarina Sri Puji Asweti Stifany Christin Syaiful Hadi Widia Wati Yulia Andriani Yulia Yulia Yusriwandi Yusriwandi