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ANALISIS SIKAP KONSUMEN TERHADAP MINUMAN KALENG NESCAFE DI PASAR BAWAH PEKANBARU Raka Prasetyo; Novia Dewi; Ermi Tety
Indonesian Journal of Agricultural Economics Vol 12, No 1 (2021)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.12.1.110-123

Abstract

This research was aimed to analyze consumer attitudes toward Nescafe canned drink in the scope of Pasar Bawah and the surrounding area. This research was conducted from May to June 2018 using survey and questionnaire method to 30 respondents. Respondents are people who buy Nescafe canned drink. There are 27 male and 3 female based on gender. Data of customers attitude was analyzed using “multidimensional scaling” in SPSS application. The research found that costomers preferred Nescafe Latte than other flavor canned drink
ANALISIS USAHA DAN STRATEGI PENGEMBANGAN AGROINDUSTRI DODOL NENAS DI KOTA DUMAI Yulia Yulia; Novia Dewi; Roza Yulida
Indonesian Journal of Agricultural Economics Vol 10, No 2 (2019)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.10.2.90-101

Abstract

Pineapple is the most widely cultivated commodity in Dumai City. The problem faced is the simultaneous harvest which caused the price of pineapple to drop drastically. To overcome this by making pineapple in order to get added value. The development of the current consumption pattern of the community makes the opportunity and threat to the development of pineapple dodol agroindustry in Dumai City. This study aims to analyze the development of pineapple dodol agroindustry in Dumai City as well as to know the amount of profit, efficiency and added value. One effort to know the right strategy for the development of pineapple dodol agroindustry is SWOT analysis. In the SWOT analysis, there are internal environmental analyzes that are Strength and Weakness and external environment analysis that is Opportunity and Threats. SWOT analysis shows that pineapple dodol agroindustry of Dumai City in quadrant I is a favorable situation. Agroindustry has the opportunity and power so that it can take advantage of existing opportunities. The strategy adopted under these conditions is to support an aggressive growth policy.The results showed the average production of pineapple dodol agroindustry of Dumai City amounted to 60.67 kg per month with a profit of Rp.2.003,847,86 per month. Efficiency of business to get value RCR> 1 is 1.78 which means that this agroindustry profitable if passed. While the added value of each kilogram of pineapple is Rp. 29,579.45. SWOT analysis shows that pineapple dodol agroindustry of Dumai City in quadrant I is a favorable situation. Agroindustry has the opportunity and power so that it can take advantage of existing opportunities. The strategy adopted under these conditions is to support an aggressive growth policy.
AGRIBISNIS NENAS DI KECAMATAN TANAH PUTIH KABUPATEN ROKAN HILIR Jum’atri Yusri; Novia Dewi; Satria Gunawan
Indonesian Journal of Agricultural Economics Vol 11, No 1 (2020)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.11.1.11-21

Abstract

The purposes of this research are mention as follows : 1) To know the condition of Pineapple agribusiness’ subsystems at Kecamatan Tanah Putih,  2) to analyze the income of Pineapple’s farming at kecamatan tanah putih.  This research was conducted at Kecamatan Tanah Putih Kabupaten Rokan Hilir with the amount of sample is 32 person through survey method. This was descriptive analysis research. The research result that drawn on supply of subsystem and production of facility supply shown that the 6 criteria direct on seeds, fertilizer, pesticide,and Pineapple farming equipment which exist at Kecamatan Tanah Putih were already proper as its supply, affordable, and available at the research location. The production of Pineapple at Kecamatan Tanah Putih Kabupaten Rokan Hilir on average were 8.400 pieces/ha/year,  cost on average Rp. 12.423.300-/ha/year. Gross income as much as Rp. 33.600.000-/ha/year, net income as much as Rp. 20.174.300-/ha/year, RCR as much as 2,5.  The application of subsystem were not went well, it is caused by the farmers were not able to process the Pineapples into valuable items such as pineapple chips or other. There were 4 marketing channels. The farmers of pineapple only have 2 marketing channels as a producer which is marketing channel to intermediary traders and marketing channel directly to the consumers. The farmers tend to choose the marketing channels through the intermediary traders. The supporting institutions of pineapple farming have not runs maximally.
ANALISIS EKONOMI RUMAHTANGGA PETANI SAYURAN DI KABUPATEN SIAK Antika Sari; Djaimi Bakce; Novia Dewi
Indonesian Journal of Agricultural Economics Vol 11, No 2 (2020)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.11.2.162-174

Abstract

Penelitian ini bertujuan untuk menganalisis ekonomi rumahtangga petani sayuran di Kabupaten Siak dilihat dari aspek produksi, alokasi waktu kerja, pendapatan dan pengeluaran rumahtangga petani sayuran. Untuk menjawab tujuan tersebut  digunakan pendekatan ekonometrik model persamaan simultan dengan metode Two Stages Least Square (2SLS). Teknik pengambilan sampel yang digunakan adalah accidential sampling dengan jumlah sampel sebanyak 90 responden. Temuan penting dari penelitian ini adalah: Pertama, total alokasi waktu kerja dalam usahatani responsif mempengaruhi produksi sayuran. Kedua, alokasi waktu kerja dalam usahatani dipengaruhi oleh pendapatan dalam usahatani, biaya sarana produksi, dan alokasi waktu kerja luar usahatani. Penggunaan tenaga kerja luar keluarga dipengaruhi oleh pendapatan rumahtangga dalam usahatani dan pendidikan petani. Kemudian, alokasi waktu kerja luar usahatani dipengaruhi oleh pendapatan rumahtangga di luar dan di dalam usahatani sayuran, umur petani, serta angkatan kerja petani. Peubah-peubah tersebut tidak ada yang responsif mempengaruhi alokasi waktu kerja dalam usahatani dan alokasi waktu kerja luar usahatani sayuran. Ketiga, pendapatan luar usahatani sayuran dipengaruhi alokasi waktu kerja luar usahatani dan pengalaman kerja petani. Pengalaman kerja petani responsif mempengaruhi pendapatan luar usahatani sayuran. Keempat, pengeluaran rumahtangga responsif dipengaruhi oleh pendapatan total rumahtangga, dan yang terakhir simulasi peningkatan harga output dan penurunan harga input berdampak positif terhadap ekonomi rumahtangga, sedangkan simulasi peningkatan upah berdampak negatif terhadap ekonomi rumahtangga petani sayuran.
PEMASARAN KARET (KAJIAN STRUKTUR, PERILAKU DAN PENAMPILAN PASAR) DI DESA SOREK DUA DAN TERANTANG MANUK KECAMATAN PANGKALAN KURAS KABUPATEN PELALAWAN Afprida Yanti; Jum'atri Yusri; Novia Dewi
Indonesian Journal of Agricultural Economics Vol 8, No 1 (2017)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.8.1.125-137

Abstract

This research aimed to analyze rubber marketing at subdistrict of Pangkalan Kuras with the structure approach, behavior, and market outlook. The research used survey method. The place was set purposively at Sorek Dua and Terantang Manuk village. The sample of the research was rubber farmers and all of the marketing institution of rubber at the research area. The result of the research concluded that there was only one marketing channel of the rubber at the area of the research. That was, the farmer sold the rubber product to the collector, the collector then sold it to the wholesaler of the rubber. Then, the wholesalers sold it to the manufacturer (rubber industry). The structure of rubber market at level of farmer was an Oligopsony Market. The characteristic of oligopsony was seen by the indicators as follow: 1) Number of the buyers in this case were the collectors, which were only a few; 2) The market share of the seller was not really different and the Herfindahl index value for the Sorek Dua and Terantang Manuk village were 0.348 and 0.5553 respectively. The farmer was a price taker and the selling price at the level of farmer was lowest than the selling price at the industry level. Total of market margin at Sorek Dua village was IDR 1837/kg with the detail of marketing cost of IDR 780.7/kg and the profit of IDR 1056.3/kg. The market margin of the Terantang Manuk village was   IDR 1740/kg, with the detail of marketing cost of IDR 825.85/kg and the profit of marketing institution was IDR 914.15/kg.
ANALISIS STRUKTUR, PERILAKU DAN KINERJA PASAR (Structure, Conduct and Market Performance) KOMODITI PADI DI DESA BUNGA RAYA DAN DESA KEMUNING MUDA KECAMATAN BUNGA RAYA KABUPATEN SIAK Ari Jolanda Saputra; Jum'atri Yusri; Novia Dewi
Indonesian Journal of Agricultural Economics Vol 8, No 2 (2017)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.8.2.156-173

Abstract

This study aimed to analyze the marketing of rice in Bunga Raya Village and Kemuning Muda Village in Bunga Raya District using a structural, behavioral and market performance approach. The research location was determined by purposive sampling, namely two villages which were the centers of rice production. Respondents from this study were rice farmers and all marketing institutions involved in marketing rice from farmers as producers to wholesalers as consumers. The results show that there are three channels of rice marketing, namely marketing channels I, farmers sell to collectors, then collectors sell to wholesalers, marketing channels II, farmers sell to collectors who have mobile rice milling and marketing channels III, farmers sell to wholesalers. The market structure of rice that occurs is the oligopsonic market, judging by the relatively small number of buyers, then viewed from the market share value, concentration ratio and the Herfindhal Index of each trader shows a value that is not too different. Farmers as producers are price takers which results in the rate of price changes at farmers as producers are smaller than the rate of price changes at the level of wholesalers as consumers. The marketing margin seen from each marketing channel that occurs shows that the largest margin and profit are obtained by traders who perform more marketing functions.
PENGARUH BAURAN PEMASARAN TERHADAP VOLUME PENJUALAN AGROINDUSTRI KERIPIK NENAS DI DESA KUALU NENAS KABUPATEN KAMPAR Nabila Audean; Novia Dewi; Roza Yulida
Indonesian Journal of Agricultural Economics Vol 7, No 2 (2016)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.7.2.101-109

Abstract

The objective of this study was to analyzed marketing mix on agroindustrialof pineapple chips in Kualu Nenas Village based on 1) variables of marketing mix, 2) sales volume. This study used survey method with 14 pineapple chips maker as respondents which is they selected by sensus method. Data analyzed using descriptive analysis, analysis of the coefficient of determination (R2), simultaneous test (F test), partial test (t test), and multiple regressions analysis. The results of this study showed that five variables of the marketing mix, entirely in the category "Pretty Good". The affected variables of marketing mix on volume of sales is variable of product (X1) 123.21 and distribution (X5) 0.052. The author’s suggestion to the pineapple chips maker are to be able to utilize the Internet as a media campaign, maintains the certificates present on the packaging and make arrangement stall as attractive as possible.
ANALISIS POTENSI LESTARI PERIKANAN TANGKAP DI KOTA DUMAI Hazmi Arief; Novia Dewi; Jumatri Yusri
Indonesian Journal of Agricultural Economics Vol 5, No 2 (2014)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.5.2.137-155

Abstract

The purpose of this study was to know of the potential for sustainable of capture fisheries. This research background is decreasing of capture fisheries in Dumai for a few years. This research used primary and secondary data.. While the methods used in this study is a quantitatif analysis of potential for sustainable fisheries resources, Schaefer model technique CYP. According to bioeconomy analysis of three products fisheries resources ( shrimp, fish source, lomek ), the utilization of fishery resources in Dumai, especially shrimp was still below the optimal point and belongs to flagship poduct.The result of research showed that the optimal catches based on the result various fisheries management regimes that is:Maximum Economic Yield (MEY) of shrimp 125.483,70 tons, biang fish 1.740,82 tons, and lomek fish 77.664,16 tons. Maximum Sustainable Yield (MSY) of shrimp 34.901,39 tons, biang fish 117,18 tons, and lomek fish 461,10 tons
ANALISIS RANTAI NILAI (VALUE CHAIN) USAHA AGROINDUSTRI PAKAN IKAN DI KECAMATAN KUOK KABUPATEN KAMPAR Novia Dewi; Jum'atri Yusri; Leonardo Tobing
Indonesian Journal of Agricultural Economics Vol 9, No 1 (2018)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.9.1.26-37

Abstract

The purpose of this research was to analyze the value chain, margins, and value-added of fish food agroindustries in district of Kuok Kampar Regency. The method of taking respondents was conducted by census where total population in Kuok district was 5 fish food producers. The results showed the mapping activities and actors involved in the value chain, the value of the margin and the value added of fish food products. Actors involved in the value chain of fish feed is the suppliers of raw materials, manufacturers of fish food, and retailers. There are 2 activities in the value chain of fish food, that are primary and secondary activities. The profit margin value received by producers in the value chain of pattern I is IDR 785/kg. The value of the profit margin of producers in the value chain pattern II is IDR 726,03/kg and the value of the received profit margin retailers in chain the value of pattern II is 1.858,58/kg. The value of marketing efficiency in the value chain of patterns I of 8.34% and the value of the marketing efficiency in pattern II is 7.92%.  The value chain of pattern II is more efficient because producers did not issue the transport costs in the sale of fish food. The value added of the raw material into fish food is IDR 3.648/kg fish food.
ANALISIS STRUKTUR, PERILAKU, DAN KINERJA PEMASARAN IKAN PATIN SALAI DI KECAMATAN XIII KOTO KAMPAR KABUPATEN KAMPAR Rahmadani '; Novia Dewi; Eliza '
Indonesian Journal of Agricultural Economics Vol 7, No 1 (2016)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.7.1.32-45

Abstract

The research was conducted at November 2015 in processing center time after harvest Koto Mesjid village, Pulau Gadang village and in some market, the marketing purpose is Kuok market, and Air Tiris market. The purpose of the research was to know marketing path, market structure, market conduct, and market performance. Market structure approach are usingmarket share analysis, CR4 (Concentration Ratio for Biggest Four), Hirschman Herfindahl Index,and Barrier to Entry. Market conduct approach is using descriptif qualitatif analysis about the market that become research object. While market performance approach is using marketing margins analysis in this case based on the concept of the product reference.Respondent in this research was smoke catfish stake holder, and saleswith respondent totally 35 respondent people. This research used survey method. The result of this research showed that structure of market smoke catfish Pangasius Sutchi in Kampar regency at perfect market competition. Result of CR4 (Concentration Ratio for Biggest Four) showed that concentration rasio highest was retailer 34,64 % by IHH average 0,1242. Average value of Minimum Effisiency of Scale (MES) highest is 13,41 %. The marketingmargin value for distributor Rp 7.235/kg, for agency was Rp 7.778/kg and for retailer was Rp 12.250/kg.
Co-Authors Afprida Yanti Ahmad Rifai Alfis Yuhendra Antika Sari Ari Jolanda Saputra BAYU KURNIAWAN Bina Presty Dokta Cepriadi Citra Sania Br. Ginting Djaimi Bakce Djaimi Bakce Elisabeth Situmorang Eliza ' Eliza Eliza Ermi Tety Evy Maharani Fadilah Fadilah Febri Yeni Febro Sarjana Purba Fikri Munawar Hedron Asfira Monzery Ira Mardina Jhon Witner Purba Jum'atri Yusri Jumatri Yusri Jumatri Yusri Jum’atri Yusri Kriston Harianja Leonardo Tobing Lita Arfah Muhammad Yamin Saputra Nabila Audean Novandri Ain Orchida Indahwaty T Rahmadani ' Raka Prasetyo Refliana ' Reza Adres Novera Riyadi Mustofa Rose Victoria TS Rosnita ' Rosnita Rosnita Roza Yulida Rudy Hery Syahfutro Sakti Hutabarat Samsul Aripin Satria Ahmad Negara Satria Gunawan Shorea Khaswarina Sri Puji Asweti Stifany Christin Syaiful Hadi Widia Wati Yulia Andriani Yulia Yulia Yusriwandi Yusriwandi