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All Journal Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Indonesian Journal of Economics, Social, and Humanities Al-Hikmah: Jurnal Agama dan Ilmu Pengetahuan Jurnal Tabarru': Islamic Banking and Finance Jurnal Abdimas Mandiri Management Studies and Entrepreneurship Journal (MSEJ) BIOCHEPHY: Journal of Science Education Borneo Journal of Science and Mathematics Education Innovative: Journal Of Social Science Research International Review of Humanities Studies Jurnal Tekstil: Jurnal Keilmuan dan Aplikasi Bidang Tekstil dan Manajemen lndustri IJTIMA': Jurnal Pengabdian Masyarakat
Devi Kurniawati
Pendidikan Kimia UIN Sunan Gunung Djati Bandung
Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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The Influence of Cafe Design and Price on Purchase Decision and Customer Satisfaction in Bukit Raya District, Pekanbaru Ananda, Rizky; Kurniawati, Devi
Indonesian Journal of Economics, Social, and Humanities Vol 7 No 3 (2025)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijesh.7.3.227-239

Abstract

This study aims to examine the influence of cafe design and price on purchase decision and customer satisfaction among cafe visitors in Bukit Raya District, Pekanbaru. Using a quantitative approach with a sample of 180 respondents, data were collected via a Likert-scale questionnaire and analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS). The results show that both design and price have significant effects on purchase decisions and customer satisfaction. Moreover, purchase decision partially mediates the relationship between design, price, and satisfaction. The findings provide practical insights for cafe managers to enhance customer experience through strategic interior design and pricing policies.
PENGGUNAAN MEDIA LABORATORIUM VIRTUAL (PHET SIMULATION) TERHADAP SCIENTIFIC COMMUNICATION SKILLS MAHASISWA PADA PRAKTIKUM HUKUM KEKEKALAN ENERGI MEKANIK Rasyidi, Ratu Dwi Gustia; Latifah, Sri; Kurniawati, Devi
BIOCHEPHY: Journal of Science Education Vol. 4 No. 1 (2024)
Publisher : MO.RI Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52562/biochephy.v4i1.1135

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari penggunaan media laboratorium virtual yaitu PhET Simulation terhadap Scientific Communication Skills mahasiswa pendidikan fisika pada pembelajaran praktikum hukum kekekalan energi mekanik. Metode yang digunakan dalam penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian Quasi Eksperimen. Sampel yang digunakan dalam penelitian ini yaitu seluruh mahasiswa pendidikan fisika UIN Raden Intan Lampung Angkatan 2022 yang terdiri dari kelas Fisika A sebagai kelas eksperimen dan Fisika B sebagai kelas kontrol. Instrumen yang digunakan dalam penelitian ini yaitu kuesioner penilaian diri SCS mahasiswa dan kuesioner observer. Hasil dari analisis penelitian ini menunjukan bahwa praktikum menggunakan laboratorium virtual yaitu PhET Simulation terbukti dapat meningkatkan Scientific Communication Skills mahasiswa pendidikan fisika, hal ini dapat dilihat berdasarkan hasil penelitian, mahasiswa kelas eksperimen mendapatkan skor rata-rata persentase nilai sebesar 84,74% dengan kriteria “Sangat Baik” lebih tinggi dibandingkan dengan rata-rata persentase nilai kelas kontrol. Dengan demikian dapat disimpulkan bahwa penggunaan media laboratorium virtual yaitu PhET Simulation berpengaruh terhadap Scientific Communication Skills mahasiswa pendidikan fisika pada praktikum hukum kekekalan energi mekanik.
Pengaruh Peranan Orang Tua Terhadap Kecerdasan Moral Pada Mahasiswa BK FKIP UKSW Angkatan 2022 Kurniawati, Devi; Tagela, Umbu; Windrawanto, Yustinus
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9471

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh peranan orang tua terhadap kecerdasan moral mahasiswa BK FKIP UKSW angkatan 2022. Hipotesis yang diajukan dalam penelitian ini adalah ada pengaruh yang signifikan peranan orang tua terhadap kecerdasan moral pada mahasiswa BK FKIP UKSW angkatan 2022. Subjek dalam penelitian ini adalah mahasiswa BK FKIP UKSW Angkatan 2022 yang sampel berjumlah 46 mahasiswa. Pengumpulan data pada penelitian ini menggunakan kuesioner dengan jumlah item 36 pernyataan dari variabel peranan orang tua dan variabel kecerdasan moral. Dalam penelitian ini menggunakan pendekatan kuantitatif dengan metode interferential kausal-komparatif dan menggunakan teknik analisis regresi linier sederhana. Hasil penelitian ini menunjukkan ada pengaruh signifikan peranan orang tua terhadap kecerdasan moral yaitu dengan nilai thitung 3.498 > ttabel 2.025 dan dengan nilai signifikansi sebesar 0.001 < 0.050 maka peranan orang tua berpengaruh signifikan terhadap kecerdasan moral. Koefisien regresi sebesar 0.370 dengan persamaan regresi Y = 60.635+ 0.370X yang artinya ada pengaruh positif. Maka, setiap meningkatkan 1% peranan orang tua, maka semakin meningkatnya juga kecerdasan moral mahasiswa sebesar 0.370 satuan atau sebesar 37.5%. Nilai RSquare sebesar 0.218 yang artinya besaran sumbangan variabel peranan orang tua terhadap variabel kecerdasan moral sebesar 21.8% dan sisanya sebesar 78.2% dipengaruhi oleh variabel lain.
Strategi Pengendalian Mutu melalui Root Cause Analysis (RCA) Defect Puckering pada Produk Smart Ankle Pants Sormin, Yoel Santo Andrianus; Kurniawati, Devi; Albar, Yoga Matin
Jurnal Tekstil Vol 8 No 2 (2025): Vol 8 No 2 Desember 2025
Publisher : Akademi Komunitas Industri Tekstil Dan Produk Tekstil Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59432/jurnaltekstil.v8i2.151

Abstract

Industri garmen merupakan sektor strategis yang berkontribusi besar terhadap perekonomian Indonesia. Namun, salah satu tantangan utama yang dihadapi adalah tingginya tingkat defect pada proses produksi yang dapat menurunkan mutu produk dan menyebabkan penolakan buyer. Di antara berbagai jenis defect, puckering pada bagian waistband celana formal seperti Smart Ankle Pants termasuk yang paling dominan dan berdampak signifikan terhadap kualitas estetika produk. Penelitian ini bertujuan menganalisis pengendalian mutu terhadap defect puckering dengan menggunakan pendekatan Root Cause Analysis (RCA) melalui metode fishbone analysis. Data diperoleh melalui observasi langsung, wawancara semi-terstruktur, serta dokumentasi dari lini produksi di PT XYZ di daerah Boyolali. Hasil penelitian menunjukkan bahwa defect puckering merupakan masalah dominan dengan persentase 40,2% dari total temuan defect. Analisis fishbone mengidentifikasi empat faktor penyebab, yaitu manusia, mesin, metode, dan lingkungan, dengan faktor manusia sebagai penyebab dominan akibat keterampilan operator yang belum optimal dan kurangnya konsentrasi saat bekerja. Temuan ini menegaskan bahwa peningkatan mutu produk garmen tidak hanya ditentukan oleh mesin, tetapi juga sangat bergantung pada keterampilan dan konsistensi operator. Penelitian ini memberikan kontribusi teoritis dalam literatur pengendalian mutu serta rekomendasi praktis berupa pelatihan operator, standardisasi pengaturan mesin, dan perbaikan ergonomi area kerja untuk menekan angka defect.
PENYULUHAN DAN BIMBINGAN AKUNTANSI PRAKTIS PADA UMKM USAHA DAGANG DI SUKARAMAI TRADE CENTER PEKANBARU RIAU Naula Oktaviani, Rona; Kurniawati, Devi; AR, Firdaus; Putra, Aswin
IJTIMA': JURNAL PENGABDIAN MASYARAKAT Vol. 1 No. 1 (2024): April
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/ijtima.2024.16766

Abstract

This Community Service (PKM) was carried out at the Sukaramai Trade Center (STC) Pekanbaru Riau. Limited knowledge of MSMEs in terms of keeping financial records or bookkeeping. So, the aim of this PKM is to provide knowledge and improve the abilities of MSMEs at STC in recording and managing the finances of their trading businesses. The method used is that the PKM team visits MSMEs directly to their respective shops with (socialization, discussions, and providing pocket books). The conclusion of this service shows that PKM activities have been successfully implemented and achieved significant results, as published in the Riau Pos.co Online Mass Media and have had a positive impact on MSMEs at STC and opened up opportunities for further service activities in the future.
SEMINAR DAN DISKUSI “PERAN GENERASI MUDA DALAM MEMBANGUN EKONOMI DAERAH” DI SMA KURNIA JAYA DESA PANGKALAN NYIRIH KECAMATAN RUPAT Kurniawati, Devi; Deswarta; Rona Naula Oktaviani, Rona
IJTIMA': JURNAL PENGABDIAN MASYARAKAT Vol. 1 No. 1 (2024): April
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/ijtima.2024.16776

Abstract

Pangkalan Nyirih Village is one of the villages in Rupat Sub-district which has the natural potential of mangrove forests, extensive agricultural and plantation fields which can be seen from the majority of the population working as farmers.. In the future, this village will be used as an Independent Integrated City Center (KTM), as seen from the construction of road and bridge facilities that facilitate access in and out of the village and other public facilities. With the potential of the village, there needs to be attention from various groups, especially the younger generation, to take the opportunity to make the potential of Pangkalan Nyirih Village more developed and economically beneficial for local residents and the environment. This service program aims to provide an overview of the potential possessed by the younger generation in Rupat to build their regional economy in the future and also aims to provide an understanding of the importance of the contribution of the younger generation and the opportunities that are very open in taking the opportunity to build the regional economy, especially Pangkalan Nyirih Village. The results of the implementation of this service are expected to open insights, provide provisions and motivation to students as a young generation in taking the next step after completing the study period at Kurnia Jaya High School to enthusiastically achieve their goals, be able to capture business opportunities and improve the regional economy to be more advanced in the future.
Pengaruh Celebrity Endorser Dan Product Knowledge Terhadap Purchase Decision Pada Produk Kosmetik Maybelline Dengan Brand Image Sebagai Variabel Intervening di Kota Pekanbaru Lubis, Pimpy Utami; Kurniawati, Devi
Al-Hikmah: Jurnal Agama dan Ilmu Pengetahuan Vol. 20 No. 2 (2023): Al-Hikmah: Jurnal Agama dan Ilmu Pengetahuan (AJAIP)
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/al-hikmah:jaip.2023.vol20(2).14470

Abstract

This research aims to determine the extent of the influence of celebrity endorsers and product knowledge on the purchase decision of Maybelline cosmetic products, with brand image as an intervening variable in the city of Pekanbaru. The analysis method used in this study involved data collection through questionnaires filled out by female respondents in the city of Pekanbaru who purchased Maybelline cosmetic products. The results obtained from the Partial Test (t-test) are as follows: a) there is a significant influence of celebrity endorsers on brand image, b) there is a significant influence of product knowledge on brand image, c) there is no significant influence of celebrity endorsers on purchase decisions, d) there is a significant influence of product knowledge on purchase decisions, e) there is no significant influence of brand image on purchase decisions, f) brand image cannot mediate the influence of celebrity endorsers on purchase decisions, g) brand image cannot mediate the influence of product knowledge on purchase decisions. Through an Islamic approach, this research attempts to identify values that can be applied in the business context, such as honesty, halalnes, and integrity in the marketing of cosmetic products. By integrating Islamic values into the analysis, it is hoped that this research can provide additional insights into how businesses can be conducted by considering ethical and moral aspects in the context of the cosmetic industry.
Co-Authors Ananda, Rizky AR, Firdaus Awliya Afwa Deswarta Haryadi, Octadino Kassanda, Ivan Lubis, Pimpy Utami Miftahul Jannah Montana, Khusy Nisfil Maghfiroh Meita Oktaviani, Rona Naula Putra, Aswin Raden Firman Nurbudi Prijambodo Ramadhan, Abel Aldiver Ramadiah, Vivien Ratu Dwi Gustia Rasyidi Saleh, Syamsilasmi Salminah, Salminah Shavira, Andi Nia Sormin, Yoel Santo Andrianus Sri Latifah Suryani, Susie Umbu Tagela Wedayanti, Made Devi Widhyasmaramurti Yoga Matin Albar Yustinus Windrawanto