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All Journal PROSIDING SEMINAR NASIONAL Buletin Studi Ekonomi Manajemen Potensio Fokus Ekonomi Primanomics : Jurnal Ekonomi & Bisnis BBM (Buletin Bisnis dan Manajemen) Stability: Journal of Management and Business Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Abdimas Mahakam Jurnal Manajemen DIVERSIFIKASI eMBeJi : Manajemen dan Bisnis Jurnal eCo-Fin Journal of Management and Digital Business BULETIN BISNIS & MANAJEMEN (BBM) Buletin Abdi Masyarakat (BAM) Dinamika Journal of Applied Management Research Journal of Social And Economics Research Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Fokus Abdimas Inovasi Sosial: Jurnal Pengabdian Masyarakat journal of social and economic research
Dian Ayu Liana Dewi
Program Studi Manajemen, Universitas YPPI Rembang
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : BBM (Buletin Bisnis dan Manajemen)

 1 
STRATEGI PENINGKATAN KINERJA UKM PEMBUATAN TERASI DI KABUPATEN REMBANG Maslichan, Maslichan; Liana Dewi, Dian Ayu
BBM (Buletin Bisnis & Manajemen) Vol 2, No 1: Februari 2016
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v2i1.3

Abstract

This research aims to analyze and prove the factors that directly affect their business strategy in order to improve the performance of the terasi production in the district of Rembang and to analyze and prove the factors that directly affect business strategy in order to improve the performance of the terasi production in the district of Rembang. Respondents in this study were managers or owners of terasi production in the district of Rembang. The analysis technique uset test track path. The results of this study concluded that education, skill, and environmentally significant positive effect on improvement of the business strategy of terasi production in the district of Rembang. As well as education, skills, and environment as well as good business strategy will accelerate the improvement of business performance of terasi production in the district of Rembang.Keywords: performance improvement, the business strategy, education, skills and the environment.
ANALISIS PENGARUH KREATIVITAS PROGRAM PEMASARAN, HUBUNGAN DENGAN PELANGGAN TERHADAP INOVASI PRODUK SERTA PENGARUHNYA TERHADAP KINERJA PEMASARAN (Studi Kasus Pada UKM Pengolahan Kayu di Kabupaten Rembang) Maslichan, Malichan; Dewi, Dian Ayu Liana
BBM (Buletin Bisnis & Manajemen) Vol 3, No 2: Agustus 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v3i2.121

Abstract

This study aims to analyze the influence of customer relationship to product innovation, the influence of marketing program's creativity toward product innovation, the influence of relationship with customer to the improvement of marketing performance, the influence of marketing program creativity toward the improvement of marketing performance and analyze the effect of product innovation on marketing performance in order to increase marketing performance SMEs processing wood in Rembang regency. The expected target of this research is to get a concrete picture of strategy of improving marketing performance of SMEs of wood processing in Kabupaten Rembang which will be used as a reference for business improvement in SME development. The population of this study includes all actors SMEs Rembang wood processing. Determination of sample in this research is done by random sampling technique by purposive that is selecting wood processing SME with criterion specified. The respondents are the managers or owners of SMEs. Analytical techniques used in this study are the model of causality or influence and relationship. Analyzer used in processing the data to test the hypothesis that is proposed is by using SEM (Structural Equation Model). The result of the research shows that customer relationship has significant effect on product innovation with Standardized coefficient value 0,460. Creative marketing programs also significantly influence product innovation with the value of Standardized coefficient of 0.378. Furthermore, the relationship with the customer also significantly influences the marketing performance improvement with the value of Standardized coefficient of 0.264 as well as the creativity of the marketing program is also significant to the improvement of marketing performance with the value of standardized coefficient of 0.514. For product innovation also have an effect not significant to increase marketing performance with standardized coefficient value 0,183. Kata Kunci: marketing performance, innovation, marketing creativity, dan customer relationship
PERAN IBU RUMAH TANGGA DALAM PEREKONOMIAN KELUARGA STUDI KASUS DI DESA GUNEM KABUPATEN REMBANG Dewi, Dian Ayu Liana
BBM (Buletin Bisnis & Manajemen) Vol 1, No 02: Februari 2015
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v1i02.112

Abstract

The role of a housewife who works in this study has the objective to improve theeconomy of the family. The purpose of this study was to determine the contribution ofthe role of a housewife who works in general, are able to support their families,especially in Gunem village, subdistrict Gunem, Gunem district. The problem in thisresearch is how the role of housewives in in Gunem village, subdistrict Gunem, Gunemdistrict in helping the family economy, in the context of the daily needs of their families.The method used the qualitative description of the approach. In the process of datacollection through direct observation, interviews with respondents and analyze existingdata, both primary and secondary data. The results of this study indicate that women ingeneral, housewives in particular has a strong role, morale high despite low income.Housewives who work can fill critical sectors role in the household. Such as education,health, economic and social. With the workings of a housewife, automatically becomes adouble role, namely as a housewife and a female worker. That is where the role ofhousewife devoted to the family and the role of women who produce social interactioncommunication with parties outside the family. From the sociological aspect in this studythe role and work of the spirit of the housewife in her efforts to help the welfare of thefamily is very high.Keywords: housewife, a dual role, working.
ANALISIS FAKTOR YANG MEMOTIVASI MAHASISWA BERWIRAUSAHA (Studi pada Mahasiswa STIE YPPI Rembang) Dewi, Dian Ayu Liana; Azizi, M. Zakky Wahyuddin
BBM (Buletin Bisnis & Manajemen) Vol 4, No 2 (2018): Jurnal BBM Bulan Agustus 2018
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v4i2.156

Abstract

The purpose of this study was to determine what factors influence entrepreneurial motivation in 2014 STIE YPPI Rembang students. These factors include: self-efficacy that increases student motivation to gain success with entrepreneurship, risk tolerance, desire to feel freedom in work, and the influence of the entrepreneurial environment.This research uses quantitative descriptive method. The population of this study is the total 2014 STIE YPPI Rembang students, both from the Management study program and from the Accounting study program. Samples taken were 100 students of Management and Accounting study programs. Data collection uses questionnaires, interviews and documentation. Questionnaire with only 66 questionnaires. The sample technique used in this study was proportionate stratified random sampling. Test data analysis using validity, reliability, multiple linear regression tests.The results of this study indicate that all the independent variables, both the variables of self-efficacy in entrepreneurship, tolerance of risk, and the desire to feel freedom in work have a positive and significant influence on the desire and motivation of students for entrepreneurship.
Co-Authors A. Fatkhul Khoiri ABDUL MUJIB Ahmad Aviv Mahmudi Ahmad Syakur Alvin Mukti Prasetya Anik Nurhidayati Ardi, Wahyu Sukma Setya Azizi, M. Zakky Wahyuddin Damayanti Damayanti Desfitasari Berliana Anggraeni Trissinta Elsa Putri Aulia Fajar Sodiq, Fajar Hersusetyo, Ardhanang Abril Hidayat, Moh Asif Nur Ikwan, Duril M. Zakky Wahyuddin Azizi Malichan Maslichan Maslichan Maslichan Maslichan, Maslichan Maya Dibaj Madicha Ming Ming Lukiarti Moch Johan Ariyanto Muhammad Tahwin Muhammad Tahwin Muhammad Tahwin Nuqman Abdul Rahman Nurdiyansah, Didik Rikah, Rikah Riskin Hidayat Romadhoni, Ali Zaki Nur Rosyidanta, Latiefatur Riska Sendy Alvian Supatur, Supatur Susanti Dwi Ilhami Syaiko Rosyidi Syaiko Rosyidi Teguh Suharseno Wijayanti, Intan Aprillia