Garuda - Garba Rujukan Digital

PELATIHAN STRATEGI DIGITAL MARKETING EFEKTIF UNTUK PELAKU UMKM DI DESA SENGGIGI, KABUPATEN LOMBOK BARAT Abdurrahman, Abdurrahman; Dakwah, Muhammad Mujahid; Girsang, Zefanya Andryan; Muhtarom, Zamroni Alpian; Rinuastuti, Baiq Handayani; Roodhi, Mohammad Najib; Mulyono, Lalu Edy Herman; Ibrahim, Isra Dewi Kuntary
Jurnal Pepadu Vol 6 No 2 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i2.7497

Senggigi Village is one of the tourist villages with abundant natural resources. It is located in Batulayar Subdistrict, West Lombok Regency, West Nusa Tenggara Province. Senggigi Village is known for its beautiful beaches and the hospitality of its people. In addition, Senggigi Village has local products that support tourism activities in the village as souvenirs for tourists visiting Senggigi. To enhance the potential of local businesses in Senggigi Village, it is necessary to provide guidance to SMEs with the aim of offering effective digital marketing strategy training for local SMEs. This training can improve SMEs' ability to optimize the use of social media and e-commerce as marketing tools for their products. The activity methods include initial observation, focus group discussions (FGD), training, hands-on practice, and post-training guidance. The results of this activity demonstrate an increase in participants' understanding and skills in creating promotional content, managing business social media accounts, and developing digital marketing strategies tailored to their respective products using the Marketing Decision Support (MDS) approach. The conclusion of this activity is that digital marketing training provides tangible contributions to enhancing the business capacity of SME operators and can serve as a model for sustainable community service.

Intention to Use PayLater among Young Muslim Consumers: The Role of Islamic Religious Commitment Sulhaini, Sulhaini; Rinuastuti, Baiq Handayani; Nurmayanti, Siti
Journal of Consumer Sciences Vol. 10 No. 2 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.2.197-223

Background: Compared to other consumer groups, young Indonesian consumers have a stronger desire for debt and overconsumption Purpose: This study aims to develop and empirically test a model of the influence of materialism and global luxury brand admiration on conspicuous consumption and intention to use conventional PayLater, with Islamic religious commitment as a moderating variable. Method: Data was collected from consumers on the island of Lombok, Indonesia. The island was chosen because it is widely known for its religious community. The study followed a quantitative approach. The respondents were young Muslim consumers between 17 and 35 years of age who were active shoppers in the marketplace. This research involved 364 conveniently selected respondents. Findings: The study indicates that Islamic religious commitment can mitigate the influence of materialism on conspicuous consumption. This commitment also reduces the impact of conspicuous consumption on the willingness to go into debt by using conventional PayLater. The findings also reveal that young Muslim consumers desire global luxury brands to show off. Conclusions: Islamic religious commitment weakens materialism's influence on conspicuous consumption and intention to use PayLater because consumers understand and obey their religion's teachings. Youthful materialistic Muslim consumers may seek comfort, equilibrium, and a high quality of life rather than a desire to flaunt their possessions. Research implication: This study indicates that young Muslim consumers could become the largest users later. To assist them in avoiding riba, PayLater’s owners should provide services according to Islamic teaching and/or encourage them to restrict their use of its services to less than the interest-free period of 30 days.

PENINGKATAN KUALITAS PELAYANAN MELALUI PELATIHAN SADAR WISATA DI KAWASAN PARIWISATA SENGGIGI KABUPATEN LOMBOK BARAT Abdurrahman, Abdurrahman; Rinuastuti, Baiq Handayani; Dakwah, Muhammad Mujahid; Muhtarom, Zamroni Alpian; Supryadi, Didy Ika; Putra, Taufan Handika
Jurnal Pepadu Vol 5 No 2 (2024): Jurnal PEPADU
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v5i2.4999

The purpose of this community service program is to increase understanding to training participants, especially tourism actors in Senggigi Village to provide the best service to tourists. The training methods provided include management and arrangement of tourist attractions, hospitality and conducting Focus Group Discussions (FGDs) in order to increase public awareness of tourism in the Senggigi Area. The results of the training showed that participants got a good understanding of awareness in maintaining a sustainable tourism area by making a program plan to improve the quality of tourist attraction services based on Sapta Pesona in the Senggigi tourism area. Through this service activity, participants were able to compile and convey ideas and aspirations to stakeholders or the local government.

PELATIHAN STRATEGI DIGITAL MARKETING EFEKTIF UNTUK PELAKU UMKM DI DESA SENGGIGI, KABUPATEN LOMBOK BARAT Abdurrahman, Abdurrahman; Dakwah, Muhammad Mujahid; Girsang, Zefanya Andryan; Muhtarom, Zamroni Alpian; Rinuastuti, Baiq Handayani; Roodhi, Mohammad Najib; Mulyono, Lalu Edy Herman; Ibrahim, Isra Dewi Kuntary
Jurnal Pepadu Vol 6 No 2 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i2.7497

Senggigi Village is one of the tourist villages with abundant natural resources. It is located in Batulayar Subdistrict, West Lombok Regency, West Nusa Tenggara Province. Senggigi Village is known for its beautiful beaches and the hospitality of its people. In addition, Senggigi Village has local products that support tourism activities in the village as souvenirs for tourists visiting Senggigi. To enhance the potential of local businesses in Senggigi Village, it is necessary to provide guidance to SMEs with the aim of offering effective digital marketing strategy training for local SMEs. This training can improve SMEs' ability to optimize the use of social media and e-commerce as marketing tools for their products. The activity methods include initial observation, focus group discussions (FGD), training, hands-on practice, and post-training guidance. The results of this activity demonstrate an increase in participants' understanding and skills in creating promotional content, managing business social media accounts, and developing digital marketing strategies tailored to their respective products using the Marketing Decision Support (MDS) approach. The conclusion of this activity is that digital marketing training provides tangible contributions to enhancing the business capacity of SME operators and can serve as a model for sustainable community service.

Pengaruh Store Atmosphere, Keragaman Produk, dan Harga Terhadap Impulse Buying Pada MR.DIY Lombok Epicentrum Mall Septiani, Wiwinda; Rinuastuti, Baiq Handayani
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. SpecialIssue (2024): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5iSpecialIssue.615

This study aims to test and analyze the influence of store atmosphere, product diversity and price on implude buying at MR.DIY Lombok Epicentrum Mall. The samples used in this study amounted to 100 samples with sampling techniques using non-probability sampling techniques with purposive sampling methods. The data analysis used multiple linear regression analysis using SPSS Statistic 20 software. The results of testing and data analysis show that the indicators in the study are declared valid where in the classical assumption test the data is normally distributed and multicollinearity does not occur. In this study, it was found that store atmosphere had an insignificant effect on impulse buying at MR.DIY Lombok Epicentrum Mall. While the Product Diversity and Price variable has a significant effect on impulse buying at MR.DIY Lombok Epicentrum Mall.

An Overview of the Literature on the Hexa-Helix Key Stakeholders Coopetition in Developing Responsible Tourism in Natural Tourism Parks Wijaya, Rata; Saufi, Akhmad; Rinuastuti, Baiq Handayani
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8597

This study examines the application of the Hexa-Helix coopetition framework in developing responsible tourism at Gunung Tunak Nature Tourism Park, Central Lombok. Using a qualitative descriptive-analytical approach, data were gathered through purposive and snowball sampling, in-depth interviews, field observations, and document analysis involving six stakeholder groups: government, academia, industry, community, media, and regulatory bodies. The findings reveal that responsible tourism is implemented through a co-management system that integrates the Triple Bottom Line dimensions—economic, social, and environmental sustainability—into tourism governance. The Hexa-Helix model fosters synergy by aligning diverse stakeholder roles, where cooperation and competition coexist to drive innovation, resource optimization, and competitiveness. Community empowerment programs, participatory decision-making, and policy institutionalization are identified as key drivers of sustainability. Practical strategies include capacity-building training, infrastructure improvement, and equitable benefit-sharing mechanisms, which strengthen both conservation outcomes and local livelihoods. Theoretically, this study advances the literature on sustainable tourism by embedding the concept of coopetition within the Hexa-Helix model, offering an adaptable framework for other destinations. Context-specific insights emphasize the critical role of local champions in bridging interests among stakeholders, ensuring long-term collaboration and resilience.

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