Garuda - Garba Rujukan Digital

PELATIHAN STRATEGI DIGITAL MARKETING EFEKTIF UNTUK PELAKU UMKM DI DESA SENGGIGI, KABUPATEN LOMBOK BARAT Abdurrahman, Abdurrahman; Dakwah, Muhammad Mujahid; Girsang, Zefanya Andryan; Muhtarom, Zamroni Alpian; Rinuastuti, Baiq Handayani; Roodhi, Mohammad Najib; Mulyono, Lalu Edy Herman; Ibrahim, Isra Dewi Kuntary
Jurnal Pepadu Vol 6 No 2 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i2.7497

Senggigi Village is one of the tourist villages with abundant natural resources. It is located in Batulayar Subdistrict, West Lombok Regency, West Nusa Tenggara Province. Senggigi Village is known for its beautiful beaches and the hospitality of its people. In addition, Senggigi Village has local products that support tourism activities in the village as souvenirs for tourists visiting Senggigi. To enhance the potential of local businesses in Senggigi Village, it is necessary to provide guidance to SMEs with the aim of offering effective digital marketing strategy training for local SMEs. This training can improve SMEs' ability to optimize the use of social media and e-commerce as marketing tools for their products. The activity methods include initial observation, focus group discussions (FGD), training, hands-on practice, and post-training guidance. The results of this activity demonstrate an increase in participants' understanding and skills in creating promotional content, managing business social media accounts, and developing digital marketing strategies tailored to their respective products using the Marketing Decision Support (MDS) approach. The conclusion of this activity is that digital marketing training provides tangible contributions to enhancing the business capacity of SME operators and can serve as a model for sustainable community service.

PENINGKATAN KUALITAS PELAYANAN MELALUI PELATIHAN SADAR WISATA DI KAWASAN PARIWISATA SENGGIGI KABUPATEN LOMBOK BARAT Abdurrahman, Abdurrahman; Rinuastuti, Baiq Handayani; Dakwah, Muhammad Mujahid; Muhtarom, Zamroni Alpian; Supryadi, Didy Ika; Putra, Taufan Handika
Jurnal Pepadu Vol 5 No 2 (2024): Jurnal PEPADU
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v5i2.4999

The purpose of this community service program is to increase understanding to training participants, especially tourism actors in Senggigi Village to provide the best service to tourists. The training methods provided include management and arrangement of tourist attractions, hospitality and conducting Focus Group Discussions (FGDs) in order to increase public awareness of tourism in the Senggigi Area. The results of the training showed that participants got a good understanding of awareness in maintaining a sustainable tourism area by making a program plan to improve the quality of tourist attraction services based on Sapta Pesona in the Senggigi tourism area. Through this service activity, participants were able to compile and convey ideas and aspirations to stakeholders or the local government.

PELATIHAN STRATEGI DIGITAL MARKETING EFEKTIF UNTUK PELAKU UMKM DI DESA SENGGIGI, KABUPATEN LOMBOK BARAT Abdurrahman, Abdurrahman; Dakwah, Muhammad Mujahid; Girsang, Zefanya Andryan; Muhtarom, Zamroni Alpian; Rinuastuti, Baiq Handayani; Roodhi, Mohammad Najib; Mulyono, Lalu Edy Herman; Ibrahim, Isra Dewi Kuntary
Jurnal Pepadu Vol 6 No 2 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i2.7497

Senggigi Village is one of the tourist villages with abundant natural resources. It is located in Batulayar Subdistrict, West Lombok Regency, West Nusa Tenggara Province. Senggigi Village is known for its beautiful beaches and the hospitality of its people. In addition, Senggigi Village has local products that support tourism activities in the village as souvenirs for tourists visiting Senggigi. To enhance the potential of local businesses in Senggigi Village, it is necessary to provide guidance to SMEs with the aim of offering effective digital marketing strategy training for local SMEs. This training can improve SMEs' ability to optimize the use of social media and e-commerce as marketing tools for their products. The activity methods include initial observation, focus group discussions (FGD), training, hands-on practice, and post-training guidance. The results of this activity demonstrate an increase in participants' understanding and skills in creating promotional content, managing business social media accounts, and developing digital marketing strategies tailored to their respective products using the Marketing Decision Support (MDS) approach. The conclusion of this activity is that digital marketing training provides tangible contributions to enhancing the business capacity of SME operators and can serve as a model for sustainable community service.

Pengaruh Store Atmosphere, Keragaman Produk, dan Harga Terhadap Impulse Buying Pada MR.DIY Lombok Epicentrum Mall Septiani, Wiwinda; Rinuastuti, Baiq Handayani
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. SpecialIssue (2024): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5iSpecialIssue.615

This study aims to test and analyze the influence of store atmosphere, product diversity and price on implude buying at MR.DIY Lombok Epicentrum Mall. The samples used in this study amounted to 100 samples with sampling techniques using non-probability sampling techniques with purposive sampling methods. The data analysis used multiple linear regression analysis using SPSS Statistic 20 software. The results of testing and data analysis show that the indicators in the study are declared valid where in the classical assumption test the data is normally distributed and multicollinearity does not occur. In this study, it was found that store atmosphere had an insignificant effect on impulse buying at MR.DIY Lombok Epicentrum Mall. While the Product Diversity and Price variable has a significant effect on impulse buying at MR.DIY Lombok Epicentrum Mall.

Consequences of Cultural and Behavioral Difference of Tourist: Study of Australian and Indonesian Tourist Who Visit Lombok Island, West Nusa Tenggara Rinuastuti, Baiq Handayani
Journal of Indonesian Tourism and Development Studies Vol. 3 No. 2 (2015)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2015.003.02.03

This study aims at identifying behavior differences of Australian tourists and domestic tourists who visit Lombok island, and determining as well as analyzing the Hofstede cultural variables (power distance, individualistic-collectivist, uncertainty avoidance, masculine-feminine, long-term orientation) that may explain the differences in behavioral intention (to have activities, to interact, and to transact) of Australian and domestic tourists. This study was conducted on 160 Australian and domestic tourists who were visiting the island. Sampling was done by convenience sampling. Methods of data analysis were conducted by using t-test and discriminant analysis. The results of this study showed that there are differences in behavioral intentions of Australian travelers and the domestic ones in having activities, interacting, and transacting, and these differences can be explained by the cultural background of the tourists that are based on cultural orientation at the individual level. This study extends the use of CVSCALE and may be considered as an addition to the use of secondary data in determining the value of culture, as well as providing clearer framework on the limits of the relationship of cultural values and the various tourist behaviors. Keywords: Individualist-Collectivists, Longterm orientation, Masculine-feminine, Power distance, Tourist behavior, Uncertainty avoidance

The Role of Product Belief in Mediating the Effect of Live Streaming and Consumer Ethnocentrism on Online Purchase Intention of Local Skincare for Men Hidayat, Nuzul; Sulhaini, Sulhaini; Rinuastuti, Baiq Handayani
Journal The Winners Vol. 27 No. 1 (2026): Journal The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v27i1.14346

This study investigated how product belief mediates the effect of live streaming and consumer ethnocentrism on online purchase intentions for local male skincare products on TikTok. The male segment tends to be less targeted by marketers than the female segment, eventhough it has promising growth potential. Few studies focus on male consumers in the skincare category, leaving a gap in the understanding of their behavior. This research employs a causal associative design using a survey method. The population comprised young males aged 17-38 years, sampled purposively. Data analysis was performed using SmartPLS. Results show that live streaming significantly and positively impacts online purchase intention and product belief. Although consumer ethnocentrism positively influences product belief, its effect on purchase intention is not significant. Consumer ethnocentrism significantly enhances product belief, which in turn positively affects purchase intention. The combined impact of live streaming and consumer ethnocentrism on purchase intention, mediated by product belief, is also significant. These findings highlight the critical mediating role of product belief in the relationship between live streaming and consumer ethnocentrism and online purchasing behavior. Based on these findings, companies should focus more on building consumer trust in their products, particularly local products, to increase consumer online purchase intentions.

Title

Found 16 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 16 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 16 Documents
Search