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All Journal Journal The Winners Journal of Indonesian Tourism and Development Studies JSEH (Jurnal Sosial Ekonomi dan Humaniora) SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Distribusi JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Pengabdian Magister Pendidikan IPA JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Gema Ngabdi Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Abdi Insani JIIP (Jurnal Ilmiah Ilmu Pendidikan) ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Jurnal Pepadu Jurnal Abdi Anjani Journal of Sharia Economy and Islamic Tourism ZEBMAR

Baiq Handayani Rinuastuti, Baiq Handayani

Faculty Of Economic And Business, University Of Mataram, Indonesia

Author-ID : 485121

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

Published : 36 Documents Claim Missing Document

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INFLUENCE OF EXPERIENTIAL VALUE ON BRAND IMAGE AND CUSTOMER LOYALTY OF VISTA CONCRETE TILES PT. YASKA POST OF THE EARTHQUAKE DISASTER IN THE CITY OF MATARAM Saddam Husein; Akhmad Saufi; Baiq Handayani Rinuastuti
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 12 No. 1 (2023): JMM Februari 2023
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v12i1.765

This study aims to find out the effect of Experiential Value on Brand image and customer loyalty at PT. Yaska after the earthquake in the city of Mataram using the associative quantitative method with a sample of 40 respondents and using a questionnaire as a tool for collecting data whose results were analyzed using smart PLS through the inner and outer model tests. The results of this study show significant positive results where the Experiential Value on Brand image and customer loyalty where the more positive the Experiential Value received by customers, the better the Brand image of a brand and increase customer loyalty. Keywords: Experiential Value, Brand Image, Customer Loyalty, Concrete Tiles

Pengaruh Beban Kerja terhadap Kepuasan Kerja, dengan Stres Kerja Sebagai Variabel Mediasi pada Perum Bulog Area Kanwil NTB Fatihin, Muhammad Khairul; Nurmayanti, Siti; Rinuastuti, Baiq Handayani
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 5 No. 10 (2022): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Penelitian ini ditunjukan untuk mengetahui pengaruh antara beban kerja terhadap kepuasan kerja karyawan dengan stres kerja sebagai variabel mediasi pada karyawan Perum Bulog area Kanwil NTB. Populasi dalam penelitian ini adalah seluruh karyawan Perum Bulog area Kanwil NTB kecuali Pimpinan wilayah, Wakil Pimpinan, Satuan pengawas internal, Kepala bidang yang berjumlah 55 orang karyawan dengan menggunakan metode sensus atau sampling jenuh. Pengolahan data dalam penelitian ini menggunakan SEM-PLS (Structural Equation Modelling-Partial Least Square). Berdasarkan hasil peneltian beban kerja tidak mempunyai pengaruh yang signifikan terhadap kepuasan kerja, variabel stres kerja mempunyai pengaruh signifikan terhadap kepuasan kerja, variabel beban kerja berpengaruh signifikan terhadap stres kerja, dan hasil mediasi bahwa varibael stres kerja mampu memediasi antara beban kerja terhadap kepuasan kerja.

Pengaruh Work From Home Terhadap Work Life Balance Pada Perempuan Bekerja Di Kota Mataram Di Masa Pandemi Covid-19 Siti Nurmayanti; Dwi Putra Buana Sakti; Baiq Handayani Rinuastuti
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 8 No. 2 (2022): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

This study aims to analyze the effect of work from home on work life balance for women working in Mataram City during the COVID-19 pandemic. The paradigm used in this research is the positivist paradigm with quantitative methods as the right design to achieve the research objectives. Through this approach, the researcher distributed a structured questionnaire aimed at obtaining data to be analyzed to 84 female respondents who worked with the criteria of being married, living with a partner, having at least 1 child and having done WFH. The data were analyzed using simple linear regression. The results showed that work from home had an effect on the work life balance of working women in the city of Mataram

Pengaruh Perceived Threat dan Perceived Efficacy terhadap Intention to Comply Preventive Behavior dalam Pemasaran Sosial Covid-19 Baiq Fahmi Ilmiati; Baiq Handayani Rinuastuti; Lalu Edy Herman Mulyono; Lalu M. Furkan
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 8 No. 2 (2022): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Social marketing is becoming an urgent issue during pandemic era to control covid 19 virus. The research aim is to clarify factors affecting precventive actions of covid-19 among society from perspective of fear appeal. The research is a quantitative research with associative and causal hypotheses. Proportionate stratified random sampling was applied and distributed into 6 main island with 100 sample of respondent all over Indonesia. They are Java, Sumatra, Sulawesi, Kalimantan, Bali-Nusa tenggara, and Maluku-Papua. Online survey using google form was applied on data collection. Data was analyzed by SEM-PLS with Smart PLS software. Based on the research finding, we found perceived threat and perceived efficacy have positive and significant impact on the intention to comply for the covid-19 preventive behaviour.

Pengaruh Kebutuhan Mencari Variasi Dan Brand Image Terhadap Brand Switching Behavior Dengan Mediasi Kepuasan Konsumen (Studi Pada Pelanggan The Body Shop Di Indonesia) Nyoman Selsa Mustika Putri; Baiq Handayani Rinuastuti; Lalu Edy Herman Mulyono
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 9 No. 1 (2023): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

The goals of this research is to determine the effect of Variety Seeking and Brand Image on Brand Switching Behavior by mediating Customer. The population is consumers who have made purchases of other brands before The Body Shop at least 1 time, while the sample is 85 consumers using purposive sampling. This type of research is associative research. Processing data in this study using SmartPLS versi 4.0.0 software. Based on the results of the analysis, Variety Seeking affects Brand Switching Behavior, Variety Seeking affects Customer Satisfaction, Customer Satisfaction affects Brand Switching Behavior and Brand Image effect Customer Satisfaction, Variety Seeking has no significant affects on Brand Switching Behavior and Brand Image has no significant effect on Brand Switching Behavior. However, Customer Satisfaction is able to mediate between Variety Seeking and Brand Image on Brand Switching Behavior.

ANALISIS SIKAP KONSUMEN TERHADAP BRAND CLOTHING LOKAL LOMBOK (Study Pada Konsumen Di Wilayah Kota Mataram) Masyhur Kusudyadmoko; Lalu Adi Permadi; Baiq Handayani Rinuastuti
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 5 No. 1 (2019): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (376.671 KB)

This study aims to analyze the influence to find out and analyze consumer attitudes towards Lombok's local clothing brand. This type of research is descriptive quantitative. The population in this study was consumers of the local Lombok clothing brand in the city of Mataram. The number of samples is 100 people. Data collection techniques were conducted using questionnaires, documentation, and interviews, while the data collection tools used questionnaires. The analytical tool used is Fishbein Attitude Model. The results of the study indicate that: The response or attitude of consumers in the city of Mataram to the attributes of design, brand, quality, and model of Lombok's local clothing brand is very good or positive. After analyzing consumer attitudes towards Lombok's local clothing brand, the respondents considered the first thing to be considered when making a purchase of a local Lombok clothing brand product is Design, then the next assessment is Brand, Kualita, and the last is the Model of the product own. When consumers evaluate after making a purchase, the Brand, Quality and Model attributes experience a positive increase. However, the Design attribute experienced a slight decrease after consumers conducted an evaluation, this shows that although Design attributes have the highest value among other attributes, they still experience a slight decrease after consumers evaluate product purchases.

Pengaruh Persepsi Manfaat dan Kemudahan Penggunaan Terhadap Minat Menggunakan Dompet Digital OVO Atriani Atriani; Lalu Adi Permadi; Baiq Handayani Rinuastuti
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 6 No. 1 (2020): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.053 KB)

This study aims to determine the effect of the effect of perceived benefits and ease of use on the interest in using an OVO digital wallet. This type of research is associative research using survey sample data collection methods and nonprobability sampling techniques. The number of samples used in this study were 100 respondents. Data analysis method used is multiple linear regression analysis and goodness of fit test (t test, f test and ). The results showed the variable Perception of Benefits and Ease of Use had a positive and significant effect on Interest in Using OVO Digital Wallets. This is evidenced by the positive relationship between the variables of Perception of Benefits and Ease of Use which are factors driving interest. In addition to the benefits and ease of display on the features are also very influential because by beautifying or beautifying the appearance of features consumers will feel happy when making payment transactions using an OVO digital wallet. In addition to displaying the company's features, it must also be more aggressive in providing various kinds of promos, discounts and free vouchers that can attract consumers to use the OVO digital wallet application.

STUDI KELAYAKAN HUTAN LINDUNG MONGGAL SEBAGAI TAMAN WISATA ALAM (TWA) GUNA MENINGKATKAN DAYA TARIK WISATAWAN Abdurrahman Abdurrahman; Himawan Sutanto; Zamroni Alpian Muhtarom; Muhammad Mujahid Dakwah; Baiq Handayani Rinuastuti
Distribusi - Journal of Management and Business Vol. 11 No. 2 (2023): Distribusi, September 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v11i2.407

Tujuan penelitian ini adalah untuk menganalisis studi kelayakan hutan lindung monggal sebagai Taman Wisata Alam (TWA) guna meningkatkan daya tarik wisatawan yang diharapkan menjadi salah satu cara dalam mendukung pertumbuhan Pendapatan Asli Daerah dan kesejahteraan masyarakat setempat serta penggerak ekonomi lokal. Dari tujuan umum tersebut bisa diuraiakan lebih lanjut tentang tujuan khusus yaitu (1) untuk menganalisis kelayakan aspek non-finansial usaha TWA Monggal meliputi aspek pasar, manajemen, sosial, ekonomi, dan budaya, serta lingkungan. (2) untuk menganalisis kelayakan aspek finansial usaha TWA Monggal. Penelitian ini menggunakan metode kuantitatif dengan Teknik survey dengan pengumpulan data dilakukan melalui beberapa tahapan, yaitu: Studi kepustakaan, Observasi, dan Focus Group Discussion dengan berbagai pemangku kepentingan. Hasil penelitian ini mengungkapkan bahwa pengembangan TWA Monggal di Desa Genggelang, Kecamatan Gangga, Kabupaten Lombok Utara layak untuk dikembangkan karena pertimbangan (1) Kelayakan dari aspek non-finansial (2) Kelayakan dari aspek finansial dilakukan dengan perhitungan nilai NPV selama 10 tahun sebesar Rp 1.214.388.386,85 dengan Tingkat pengembalian terhadap investasi (IRR) sebesar 32%. Kemudian nilai Net B/C sebesar Rp 4.043. dan Payback Period selama 2 tahun 3 bulan.

An Investigation on How Entrepreneurial Orientation Determines SMEs Survival Sulhaini Sulhaini; Baiq Handayani Rinuastuti; Siti Nurmayanti
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 7, No. 3, September 2023
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v7i3.211-230

This study aims to fill some fundamental research gaps by examining a model of the chain effect of entrepreneurial orientation (EO) on a firm’s ability to survive during a pandemic. With the help of research assistants, the team collected data from five districts in the Lombok island, Indonesia. Data were collected from purposively selected small and medium-sized enterprises (SMEs) that were established before the pandemic and were able to get through it. The results show that EO does not directly strengthen knowledge assets (KAs). However, in difficult situations, EO becomes the foundation for redirecting and redesigning internal human resource practices (IHRPs) and relational capability (RC) to strengthen KAs and ensure firm survival. In addition, EO prevents firms from failing by being proactive and innovative risk takers in reformulating and energizing internal practices and capabilities to strengthen KAs and survival.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v7i3.211-230

This study aims to fill some fundamental research gaps by examining a model of the chain effect of entrepreneurial orientation (EO) on a firm's ability to survive during a pandemic. With the help of research assistants, the team collected data from five districts in the Lombok Island, Indonesia. Data were collected from purposively selected small and medium-sized enterprises (SMEs) that were established before the pandemic and were able to get through it. The findings provided some interesting understandings. First, EO does not directly strengthen knowledge assets (KAs). However, in difficult situations, EO becomes the foundation for redirecting and redesigning internal human resource practices (IHRPs) and relational capability (RC) to strengthen KAs and ensure firm survival. Second, EO prevents firms from failing by being proactive and innovative risk takers in reformulating and energizing internal practices and capabilities to strengthen KAs and survival. Third, survival requires innovativeness, proactiveness and risk taking behavior to quickly and efficiently redesign strategy, capability and assets.

Co-Authors Abdurahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Ade Yoga Pratama Agusdin Ahmad Wirahadi Akhmad Saufi Akhmad Saufi Arinda Cahya Farizna Atriani Atriani Atriani, Atriani Azwar, Sabina Jannatin Rizka Baiq Fahmi Ilmiati Baiq Nanda Aulia Balqies, Siti Adhwa Neysa Bela Azkiana Bq. Saripta Wijimulawiani Darwini Darwini Dedi Kurniawan Dhony Hermanto Didy Ika Supryadi Dwi Putra Buana Sakti Eka Agustiani Erwan, Muhammad Fahrurazi Fahrurazi Fatihin, Muhammad Khairul Fatika, Baiq Deria Ayuning Feriyadin Furkan, Lalu M. Furkan, Lalu Muh Genadi, Yeldy Dwi Handa Muliasari Herman, Lalu Edy Himawan Sutanto Husni, Vici Handalusia Ibrahim, Isra Dewi Kuntary Imanuella Romaputri Andilolo Irany, Raden Bagus Faizal Juan Kurnia Junaidi Sagir khairany, Kurnia Khairunnisa Khairunnisa Kusudyadmoko, Masyhur Lalu Adi Permadi Lalu Adi Permadi Lalu M. Furkan Marsanda, Sharla Masyhur Kusudyadmoko Mohammad Najib Roodhi Muhammad Akhyar Muhammad Mujahid Dakwah Ni Kadek Intan Wulan Sinta Dewi Ni Made Jiantisusari Ni Nyoman Juni Artiniwati Nouria Rahmawati Nurmayanti, Siti Nuzul Hidayat, Nuzul Nyoman Selsa Mustika Putri Paranata, Adika Permadi, Lalu Adi Putra, Taufan Handika Putri, Ni Wayan Pramesti Putri, Yuwida Qurnia Aini Rohmiati Rusdan Rusdan Saddam Husein Saputra, Alga Doni SARIFUDIN Septiani, Emilia Septiani, Wiwinda Siti Aisyah Hidayati Sri Darwini Sugianti, Nelly Sulhaini Sulhaini Sulhaini Sulhaini Suryani, Embun Ulul Khairi Zuryati Ulul Khairi Zuryati Wafik, Ahmad Zaenal Zamroni Alpian Muhtarom Zefanya Andryan Girsang Zefanya Andryan Girsang

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