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All Journal Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) JURNAL EKONOMI DAN BISNIS AIRLANGGA EDUPEDIA Menara Ilmu MANAJEMEN DEWANTARA International Journal of Management and Business (IJMB) International Journal of Environmental, Sustainability, and Social Science Journal Of Human And Education (JAHE) Innovative: Journal Of Social Science Research Greenation International Journal of Engineering Science Journal Economics Technology and Entrepreneur Farmers: Journal of Community Services Greenation International Journal of Engineering Science
Eka Ermawati, Eka
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

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THE EFFECT OF CONSUMER PERCEPTION ON PRODUCT IMAGE ADVERTISED ON YOUTUBE Elida, Dini; Ermawati, Eka
Jurnal Ekonomi dan Bisnis Airlangga Vol. 32 No. 2 (2022): JURNAL EKONOMI DAN BISNIS AIRLANGGA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jeba.V32I22022.222-238

Abstract

Introduction: The purpose of this study is to describe consumers' perceptions of YouTube commercials and to examine the impact of consumer perception on the product image. Online media aids in the efficient or wider reach of advertisements. However, several studies have found that consumers are upset by video commercials and thus use skip ad features. The disparity between consumer perceptions of YouTube ads and marketer perceptions of Youtube ads may result in unproductive marketer advertising decisions when selecting the YouTube platform. Methods: According to Dharmasraya Central Statistic Department data, the research population is Youtube users who live in four districts with a total population of 120.979 persons. Non-probability sampling was used to determine the research sample. Using Isaac and Michael's sampling formula, the sample size is 347 people. Product image is the dependent variable, and the independent factors are irritation, informativeness, and purchase. To collect data, valid and reliable questionnaires with a five-stage Likert scale were employed, and SPSS 20.0 was used to assess the study hypotheses. Results: The results demonstrate that customer impression of irritation toward YouTube advertisements has little effect on the product image, however informativeness of YouTube ads and purchase have a substantial effect on the product image. Variable independence has a large and simultaneous impact on the product image. Conclusion and suggestion: This finding indicates that respondent perceptions of how informative YouTube commercials are and their product purchase experiences based on YouTube ads have a favorable and significant impact on product images displayed on YouTube. Other findings show that regardless of how frequently respondents skip YouTube.
PERGESERAN MAKNA TRADISI TEMU MANTEN PADA PERKAWINAN ADAT JAWA DI DUSUN WONOSARI DESA TEBANG KACANG KECAMATAN SUNGAI RAYA KABUPATEN KUBU RAYA Ermawati, Eka; Chalimi, Ika Rahmatika; Firmansyah, Haris
Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Vol 11, No 1 (2022): Januari 2022
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jppk.v11i1.52052

Abstract

AbstractMarriage is a form of sacred bond in unifying relationships,namely the relationshipbetween men and women and also a bond in uniting two different families.in Javanesetraditional it has a unique traditional, namely Temu Manten. This study aimed to describethe shift in the meaning of Temu Manten in Javanese traditional marriages in WonosariHamlest, Tebang Kacang Village, Sungai Raya District, Kubu Raya Regency. This studyused a qualitative method with a descriptive-ethnographic approach. Data collectiontechiques used were observation guidelines, interview guidelines, and documentationtools. The data analysis during collection, data presentation or data display, and drawingconclusions or verification. Validation data used were the source and techniquetriangulation. Based on research conducted by Temu Manten Tradition, starting from theprocession of the Bride and Groom, Balangan Gantal, Wiji Dadi, Sindur, Dulangan,Kacar-Kucur, and Sungkeman procession. There was a shift in meaning in bridalprocession, which originally used Kembar Mayang and now it does not use it. And in WijiDadi procession, which originally used Kembar Mayang and now it does not use it. Andin Wiji Dadi procession, where the groom"™s feet are washed by his family, now his wifewashes his feet. The conclusion in this study is that those who experience a shift inmeaning in the procession of the bride and groom which originally used KembarMayang, now does not use it. And in Wiji Dadi procession, the firsh one who washes thethe feed of the groom"™s family and now his feed are washed by his wife.Keywords: Tradition, Wedding, Java.
Co-Authors Alex Ferdinal Chania, Refi Deswita, Yuhelvi Dwi Novri Asmara Efendi, Raimon ELIDA PUTRI, DINI Elida, Dini Erni Murniarti, Erni Fajri, Resky Fami, Dara Rindiani Gusteti, Yesi Haris Firmansyah HOTMAULINA SIHOTANG Hutriadi, Hutriadi Ika Rahmatika Chalimi Irmawati Irmawati Prasetyo, Widi Aji Putri, Dini Elida Ratih Agustin Wulandari Resty, Fenisi Rika Wulandari, Neneng Rina Rahayu, Rina SAKTI, M. Handoko Saputra, Drita Cerry Suryana, Febriyanno Tri Handayani, Devi Wiska, Mayroza