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Journal : Quantitative Economics and Management Studies

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The Influence Digital Marketing and Market Orientation on Marketing Performance Moderated by Competitive Advantage Agustina, Lia; Hadi, Prasetyo; Jubaedah, Jubaedah; Setiadi, Iwan Kresna
Quantitative Economics and Management Studies Vol. 5 No. 6 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2906

Abstract

The phenomenon in this research is the decline in the number of marriage registrations at Ministry of Religious Affairs/KUA. According to data from the Indonesian Ministry of Religion in the last three years, the marriage rate in Indonesia has decreased drastically. Around two million marriages will decrease by 2024. Meanwhile, according to the 2018 in the Central Statistics Agency (BPS) report, the creative economy subsector contributes greatly to the national economy, with a contribution of 7.44% to Gross Domestic Product (GDP), one of the MSMEs in the creative economy subsector namely MSME EO. With the decline in the number of KUA registrations, MSMEs in the marriage sector are experiencing market saturation. Therefore, marketing performance (variable y) is required, including competitive advantage (variable z) as moderation and (variable x) namely digital marketing and market orientation. This research used quantitative and saturated sampling techniques. The population involved 101 MSME actors in the field of Event Organizer (EO) in DKI Jakarta. Employing SMART PLS 4.0, the results of this research indicate that digital marketing and market orientation have a significant influence on EO marketing performance in DKI Jakarta. However, competitive advantage cannot moderate digital marketing and market orientation.
Analysis of Working Capital Management, Institutional Ownership, and Asset Efficiency on Profitability: Role of Capital Structure on the Infrastructure Sector in the Indonesian Stock Exchange Bogo Samudro, Galih; Mulyantini, Sri; Jubaedah, Jubaedah
Quantitative Economics and Management Studies Vol. 5 No. 6 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2949

Abstract

This research examines the profitability of the sub-construction infrastructure sector within the building industry, as listed on the Indonesia Stock Exchange during the 2018-2022 period. The study aims to assess both the direct and indirect effects of working capital management, institutional ownership, and asset efficiency on profitability, with capital structure serving as an intervening variable. Utilizing panel data regression analysis, the research focused on a sample of seventeen companies from the building construction sub-sector listed on the Indonesia Stock Exchange over the specified period. The findings indicate that asset efficiency significantly influences profitability, whereas working capital management and institutional ownership do not. Additionally, capital structure is found to have no effect on profitability. Indirectly, neither working capital management nor institutional ownership, nor asset efficiency, when mediated by capital structure, show any impact on profitability.
Co-Authors Ahmad Taufiq ahmad yani AI DARIAH Amrie Firmansyah Aningtya, Raisa Azrimultiya, Viyolanda Bogo Samudro, Galih Budi Mulyanto Darma, Kurnia Desmintari Dwi Putro Tejo Baskoro Ferry Irawan Fitri Yetti Hairunnisa, Yufi Indah Iskandar Iskandar Iwan Kresna Setiadi Joko Pitono Juliannisa, Indri Arrafi Kartika, Astriyani Prima Komalasari, Santika Lia Agustina, Lia Maswar Maswar Miftah, Munasiron muhammad misbah Mulyantini, Sri Neneng Laela Nurida Nuryanti Nuryanti Peni Sawitri Praptiningsih, Praptiningsih Prasetyo Hadi Putra, Surya Darma Rahmah Dewi Yustika, Rahmah Dewi Retno Purwani Setyaningrum Siti Aminah Suarna, Nana Sugianto Sugianto Suwarni, Tri Tri Ginanjar Laksana Wahyunto Wahyunto YUDI NUR SUPRIADI Yusnia, Yusnia