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All Journal Tax & Accounting Review Jurnal Sinergitas PkM & CSR IALLTEACH (Issues In Applied Linguistics & Language Teaching) Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Journal of Management and Digital Business Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI Management and Business Progress
Bobby Hartanto, Bobby
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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MODEL OF INCREASING MSME COMPETITIVENESS IN TEBING TINGGI CITY IN THE DIGITAL REVOLUTION ERA Gunawan, Didik; Hartanto, Bobby
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 5 (2022): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i5.385

Abstract

This study aims to determine the Model of Increasing the Competitiveness of MSMEs in the City of Tebing Tinggi in the Era of the Digital Revolution. The population of this research is MSME customers in Tebing Tinggi City with a sample of 96 respondents. Methods of data analysis using SmartPLS 3.0 with the results: halal labels, Electronic Word of Mouth and Product Quality partially affect the Brand Image of MSME customers in Tebing Tinggi City. Halal label, Electronic Word Of Mouth and Product Quality partially affect Brand Trust for MSME customers in Tebing Tinggi City. Halal label, Electronic Word Of Mouth and Product Quality have no partial effect on purchasing decisions for MSME customers in Tebing Tinggi City. Brand Image and Brand Trust have a partial effect on purchasing decisions for MSME customers in Tebing Tinggi City. Brand Image can mediate the effect of halal label and Electronic Word Of Mouth on Purchase Decision, but not on the influence of Product Quality on Purchase Decision. The same thing happened to Brand Trust.
THE ROLE OF CUSTOMER SATISFACTION IN MEDIATING THE INFLUENCE OF PERCEIVED PRODUCT QUALITY AND BRAND IMAGE ON REPURCHASE DECISIONS AT ROMA TOP TEBING TINGGI Sarwoto; Buaya, Nurhafizah; Hartanto, Bobby; Suci Etri Jayanti. S; Fitrianingsih
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 1 (2024): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i1.1359

Abstract

The purpose of this research is to know the Influence of Perceived Quality Product And Brand Image On Repruchasing Decisions Through Customer Satisifications As Variabel Intervening At Roma Top Tebing Tinggi. This research was doing at Roma Top’s customer. The research was Descriptive and quantitative methods of data analysis. Sampling techniques used accidental sampling to decide 95 respondents. Data collection uses atechniques questionnaire. Data analysis methods using Structural Equation Model (SEM) based Partial Least Square (PLS 3.0). The result from Smart PLS 3.0 at this research : 1) Perceived Quality Product has a significant influence on Customer Satisfication. 2) Brand Image has a significant influence on Customer Satisfication. 3) Perceived Quality Product does not have significant influence on Repurchasing Decisions. 4) Brand Image has a significant influence on Repurchasing Decisions. 5) Customer Satisfications does not have a significant influence on Repurchasing Decisions. 6) Perceived Quality Product does not have a significant influence on Repurchasing Decisions through Customer Satisfication. 7) Brand Image does not have a significant influence on Repurchasing Decisions through Customer Satisfication
Co-Authors Andika Andika Arisandi, Septian Arneta, Yaumi Arfah Noor Buaya, Nurhafizah Cahyadi, Lukieto Cai Cen, Cia Cittaro, Michael Damanik, Sri Winda Hardiyanti Dian Purnamasari Effendi, Hafizah Effendy, Yudi Ernia Saputri, Novi Fitrianingsih Fitrianingsih Gultom, Richad Gunawan, Didik Hidayat Hidayat Ibnu Hadi Imelda Mardayanti Julia, Hana Khofifah Khofifah Lady Pratiwi, Theodesia Lubis, Mhd Ridho Akbar Lumban Tobing, Maria Magdalena Nasution, Roni Nasution, Umar Hamdan Natasha, Nabilla Ngatemin, Ngatemin Novianti, Sri Suci Nursaimatussadiya, Nursaimatussadiya Pondalos, Ezra Christina Prayogi, Bagus Purba, Rakhmawati Rahmat Darmawan, Rahmat Rusmewahni, Rusmewahni Saragih, Dara Mustika Sari , Dea Novita Sari, Rani Puspita Sarwoto Siahaan, Rumiris Sinaga, Eka Mayastika Sinurat, Mangasi Siregar, Aisyah Suci Etri Jayanti. S Tobing, Yuni Artha Teresia Lumban Triandani, Mulya Victor Victor Yundari, Yundari Zahra, Anita