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All Journal Gaung Informatika Jurnal Varidika Tekinfo | Scientific Journal of Industrial and Information Engineering Jurnal Teknoinfo J-SAKTI (Jurnal Sains Komputer dan Informatika) Budimas : Jurnal Pengabdian Masyarakat JoMMiT : Jurnal Multi Media dan IT J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal Algoritma Engineering and Technology International Journal (EATIJ) Jurnal Simki Economic Jimstek
Firdhaus Hari Saputro Al Haris
Program Studi Informatika, Fakultas Sains, Teknologi, Dan Kesehatan, Universitas Sahid Surakarta
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Journal : Jurnal Simki Economic

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Analisis Customer Rating dan Customer Review terhadap Keputusan Pembelian Produk Makanan Secara Online : Studi Kasus pada Konsumen Pengguna Jasa Pesan Antar Shopee Food di Kota Solo Annisa Indah Mutiasari; Anggit Dyah Kusumastuti; Rusnandari Retno Cahyani; Firdhaus Hari Saputro Al Haris
Jurnal Simki Economic Vol 7 No 2 (2024): Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i2.618

Abstract

The development of technology that is increasingly advanced today has led to changes in consumer behavior in buying food. The phenomenon of food delivery services through applications has made it easier for people to buy food without having to leave home. The purpose of this research is to determine the influence of customer rating and customer review variables on the purchasing decisions of food products through the Shopee Food delivery service in Solo City, Central Java. Respondents in this study are buyers who have used the food delivery service through Shopee Food, totaling 100 people. The results of the study indicate that, partially, the customer rating variable does not influence the purchasing decision, while the customer review variable affects the purchasing decision. The most dominant variable influencing this study is the customer review variable.
Co-Authors AA Sudharmawan, AA Alpin Kurnia Putra Amri Eka Widayanto Anggit Dyah Kusumastuti Angky Sudarmono, Angky Annisa Indah Mutiasari Ari Wahono Ari Wibowo Ari Wibowo Arifin, Akhmad Dakhilul Ariwibowo, Heru Arkha Cristya Primadana Arkha Cristya Primadana Armantya, Rian Zandy Astri Charolina Avin Wimar Budyastomo Aziz Jihadian Barid Barid, Aziz Jihadian Bayu Ismunandar Bayu Prakoso Bayu Prakoso, Bayu Dahlan Susilo Desyandri Desyandri Dwi Esti Wardani Dwi Ratna Sari Dwi Ratna Sari, Dwi Ratna Dwi Retnoningsih Dwi Retnoningsih Faqih Fidiyanto Fathin Wahyu Lestari, Azizun Fidiyanto, Faqih Fitriyadi, Farid H.M. Pandu Himawan Hardika Khusnuliawati Hardika Khusnuliawati, Hardika Hastuti, Nurul Herawati, Fadhilah Hernanjaya, Arif Nugraha Heru Ariwibowo Himawan, Pandu Khoirul Huda Khoirul Huda Kohar Sulistyadi Kohar Sulistyadi Kusumastuti, Anggit Dyah Meilina Widiyaningsih Meilina Widiyaningsih Moch. Bagoes Pakarti, Moch. Bagoes Mohan Adha Rifai Muhammad Azhari Muhammad Bagus Pakarti Murni Murni Murni Murni Mursyid, Chasmim Rohmadhan Mutiasari, Annisa Indah Noviyanti, Retno Nugroho Tri Wibowo Nurul Hastuti Pakarti, Muhammad Bagus Pandu Himawan Pratiwiyani Pratiwiyani Purwahana, Radite Putra, Alpin Kurnia Radite Purwahana Rahmat Wisudawanto Ratna Wardani Retno Noviyanti Rian Zandy Armantya Rifai, Mohan Adha rudi pranoto, rudi Rusnandari Retno Cahyani Ruswanti, Diyah Sri Huning Anwariningsih Veronica Sri Yunitasari Wardani, Dwi Esti Wibowo, Nugroho Tri Widayanto, Amri Eka Yunitasari, Veronica Sri