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Saptarining Wulan, Saptarining
Sekolah Tinggi Pariwisata Trisakti
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Strategi Peningkatan Loyalitas Karyawan Pada Hotel X di Bumi Serpong Damai Tangerang Selatan Cailendra Poetry, Indri Maheswari; Ingkadijaya, Rahmat; Wulan, Saptarining; Rahmanita, Myrza; Sugeng, Novita Widyastuti
Jurnal Ilmiah Pariwisata Vol 31 No 1 (2026): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v31i1.2011

Abstract

This study is motivated by the high employee turnover rate at Hotel X Bumi Serpong Damai, South Tangerang City, which indicates problems related to employee loyalty. Employee loyalty is an important factor in maintaining organizational stability and is influenced by workload, remuneration, and the work environment experienced by employees. These factors play a significant role in shaping employee satisfaction, engagement, and commitment to the organization. This study aims to analyze the perceptions of management and employees regarding workload, remuneration, and the work environment, identify perception gaps, and formulate strategies to improve employee loyalty. The study uses a descriptive quantitative approach with a survey method through questionnaires distributed to 54 respondents consisting of employees and management. Data analysis was conducted using validity, reliability, and normality tests, gap analysis, and Cartesian diagrams with the assistance of SPSS. The results indicate perception gaps, particularly in remuneration and working hours, where employees perceive compensation as not fully aligned with their workload. Although the work environment is considered conducive, stronger supervisor support and recognition are needed to enhance employee loyalty and long-term organizational commitment. Keywords: employee loyalty, workload, remuneration, work environment, employee turnover
Co-Authors Adhi Trirachmadi Mumin Aditya Nova Putra Agustiani, Fitri Cailendra Poetry, Indri Maheswari Chairunnissa, Nur Doni Muhardiansyah Fernando, Nicky H.M.H. Bintoro Djoefrie, H.M.H. Bintoro H.M.H. Bintoro, H.M.H. Haryoto Kusnoputranto Haryoto Kusnoputro, Haryoto Hisyam Musthafa, Hisyam Jason, Jason Jatna Suprianta, Jatna Jatna Supriatna Lumongga Marpaung, Elizabeth Maidar Simanihuruk Malik, Irvan Myrza Rahmanita Nahdlah, Zayyini Nindita, Shafira Nurbaeti Nurbaeti Putra, Aditya Nova Qur'ani, Jasmine Rahmat Ingkadijaya Rahmat Ingkadijaya Riyanto, Wisnu Shafira Nindita Simanihuruk, Maidar Sri Mariati Sugeng, Novita Widyastuti Zayyini Nahdlah Zuhdi Naufal, Difa