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Pengaruh Terpaan Trailer Film Joker Terhadap Keputusan Remaja Untuk Menonton Film Joker Di Bioskop Savarino, Jocelyn Williams; Pradipta, Ade Devia; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 1 (2020): Jurnal Ilmu Komunikasi 2020
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ABSTRACT The success of Joker film's gross income about $ 1,073,151,773 cannot be separated from the effort by the production house Warner Bross Pictures to promotes joker film by giving a trailer view on all kind of media platform including social media and some conventional media. The goal of this research is to find about how Joker's trailers affect the teenager's decision to watching the "Joker" movie in the cinema. This research uses quantitative explanatory methods with the Stimulus Organism Response theory. For the data analysis technique, this research uses a simple linear regression analysis with SPSS 18 program. The result from this research showed us that the “Joker” trailer exposure could affect the teenager’s decision for watching the “Joker” movie in the cinema. Keywords:Joker’s Film Trailer, Teenager’s Decision, Watching The “Joker” Movie In The Cinema, Stimulus Organism Response Theory
Pengaruh Terpaan Twit #UninstallBukalapak Terhadap Persepsi Netizen di Kota Denpasar (Studi Pada Perusahaan Bukalapak.com) Sadyani Putri, Ni Made Mahindri; Pradipta, Ade Devia; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 1 (2020): Jurnal Ilmu Komunikasi 2020
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ABSTRACT Bukalapak.com is one of the biggest unicorn in Indonesia, which has 50 million users. On 14th February 2019, CEO of Bukalapak tweeted that related with R&D (Research and Development). It caused hashtag #UninstallBukalapak appeared on Twitter. The aim of this research is to see how #UninstallBukalapak tweet affects the netizen's perception at Denpasar City. This research uses quantitative explanatory methods with social judgment and change of attitude theory. The data was analyzed by using simple linier regression analysis with SPSS 23. The results of this research show that the exposure of #UninstallBukalapak tweet caused the negative perception by netizen in Denpasar City, as much as 80%. But, netizen just give negative perception to Bukalapak.com company and they do not uninstall the application of Bukalapak.com in their smart phones. Keywords: Perception, Social Judgment and Change of Attitude, Twit Exposure, Twitter
SELF DISCLOSURE PEKERJA SEKS KOMERSIAL LADY BOY DALAM APLIKASI TINDER DI KABUPATEN BADUNG, BALI Pradevi, Rinjani; Sugiarica Joni, I Dewa Ayu; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 1 (2020): Jurnal Ilmu Komunikasi 2020
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ABSTRACT As a tourist destination, Bali has an impact on the presence of entertainment needs for tourists, one of which is prostitution. It is clear in Bali that prostitution is now shifting to social media, furthermore sex workers are also ladyboy. One form of the social media that is commonly used is the Tinder. One of the important aspects in the use of social media is self- disclosure. Research in this area commonly uses descriptive qualitative research, with data collection techniques through interviews. The results showed that the informants in this study claimed to openly carry out their self-disclosure process. However, using an onion layer model, not all stages were passed by the informants. Informants in this study also experienced a process of de-penetration when their Tinder matches did not accept their identity as ladyboy. Physical appearance and communication strategies are key for informants to attract the attention of their Tinder matches. Keywords: Self-disclosure, ladyboy, social penetration, tinder.
MAKNA SIMBOL KOMUNIKASI DALAM TARI TOPENG SIDAKARYA Inggra Swathy, I Dewa Ayu; Sugiarica Joni, I Dewa Ayu; Alit Suryawati, I Gusti Agung
E-Jurnal Medium Vol 1 No 1 (2020): Jurnal Ilmu Komunikasi 2020
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ABSTRACT Balinese dance is a form of non-verbal communication in which there are symbols that have meaning in them. This can be seen in one of the dances used as a facilitator of the ceremony of his yadnya in Bali, namely the Sidakarya Mask Dance. This study uses descriptive qualitative methods and uses the Theory of Semiotics Charles Sanders Peirce. The results of this study indicate that in the Sidakarya Mask Dance there are communication symbols that are shown through the movements, clothing, and property used. Broadly speaking, this dance movement shows the symbol of giving welfare to Hindus. Through clothing, this dance shows a symbol of authority, strength, and defense from enemy threats. While the properties in this dance show the symbol of spreading wealth and neutralizing negative aura. Key Words: Meaning of communication symbols, Semiotics, Sidakarya Mask Dance
Strategi Komunikasi Bye Bye Plastic Bags dalam Mengedukasi Masyarakat untuk Mengurangi Penggunaan Kantong Plastik -, Alexandra; Alit Suryawati, I Gusti Agung; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 2 (2021): Jurnal Ilmu Komunikasi 2021
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Since the issuance of the Bali Governor Regulation No. 97 of 2018 concerning the Limitation of Single-Use Plastics, Bye Bye Plastic Bags (BBPB) is moved to educate the public on the importance of reducing the use of plastic bags starting from the younger generation. The purpose of this study was to examine the communication strategy with the object in this study, namely Bye Bye Plastic Bags. This type of research is descriptive qualitative using data collection techniques such as interviews, observation, and document study. Results is that BBPB educates its audiences by conducting workshops, talk shows, presentations, booklets, as well as work programs such as mountain mama, beach clean up, and river booms. BBPB makes use of both print and social media to convey messages to its target audience. Keywords: Plastic Bags, Bye Bye Plastic Bags, Education, Communication Strategy
PENGARUH TERPAAN FILM DUA GARIS BIRU TERHADAP SIKAP REMAJA TENTANG PERKAWINAN USIA DINI Wati Sudiarta, Ni Made Sri Pradnya; Pradipta, Ade Devia; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 2 (2021): Jurnal Ilmu Komunikasi 2021
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84% of adolescents aged 12-17 years in Indonesia have not received sex education. Where the lack of information on reproductive health and sexuality is one of the reasons child marriage continues to occur. The “Dua Garis Biru” Film trying to explain the importance of sex education for the young generation. This film has been watched by more than 2.5 million viewers, although since the teaser was released, it became controversial because of the theme considered taboo in Indonesia. The purpose of this study was to explain how the exposure of the “Dua Garis Biru” film affects adolescent attitude about early marriage. This research was conducted using explanatory quantitative research methods with Uses and Effects theory. The data analysis was carried out by simple linear regression analysis. The results of this study indicate that the “Dua Garis Biru” film exposure could affect the adolescent attitude about early marriage. Keywords: “Dua Garis Biru” Film, Early Marriage, Uses and Effects Theory.
KOMUNIKASI PEMASARAN TERPADU STARBUCKS BALI PADA PROGRAM “STARBUCKS GREENER NUSANTARA” SEBAGAI PERUSAHAAN YANG RAMAH LINGKUNGAN Cahyani, Siva Eka Putri; Purnawan, Ni Luh Ramaswati; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 2 (2021): Jurnal Ilmu Komunikasi 2021
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The "Starbucks Greener Nusantara" is a program specifically launched by Starbucks Indonesia on the island of Bali in line with the global vision of becoming a company that is concerned with Bali Governor Regulation Number 97 of 2018 concerning the Limitation of Single-Use Plastic Waste. This program was launchedin accordance with the current era of the industrial revolution 4.0 related to green marketing. The purpose of this research is to find out and describe Starbucks Bali integrated marketing communication in the "Starbucks Greener Nusantara" program as an eco friendly company. The approach taken in this research is descriptive qualitative approach. The researcher determined the informant by using purposive sampling technique.The result of this research is the "Starbucks Greener Nusantara" program using the 4P classification (product, place, price, promotion) and IMC strategy there are five elements of a promotion mix strategy with the same message consistency in it. Keywords: Integrated Marketing Communication, IMC, Starbucks Greener Nusantara, Starbucks Bali.
Representasi Feminisme dalam Film Lady Bird Aryawan, Dewi Nandini; Sugiarica Joni, I Dewa Ayu; Alit Suryawati, I Gusti Agung
E-Jurnal Medium Vol 1 No 2 (2021): Jurnal Ilmu Komunikasi 2021
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Film as a form of mass communication have the ability to influence society. The influence of film on society is used by filmmakers in providing messages in the form of views on social phenomena such as patriarchal culture. Filmmakers use a view of feminism as a resistance to patriarchal culture in their works. One of the films that uses feminist views to fight patriarchy is Lady Bird. This paper describes the signs of feminism in film using Peirce's semiotic analysis. Signs of feminism are depicted in verbal and nonverbal film scenes in the form of dialogues and actors' performances throughout the film. The view of feminism in the Lady Bird implies the resistance of patriarchal culture through the mass media for people's views. Keywords: Lady Bird, Film, Semiotic, Feminism.
WACANA EKOLOGI SOSIAL DALAM NOVEL PAK TUA YANG MEMBACA KISAH CINTA KARYA LUIS SEPÚLVEDA Pramesti, I Gusti Ayu Diah; Amanda Gelgel, Ni Made Ras; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 2 (2021): Jurnal Ilmu Komunikasi 2021
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ABSTRACT This research analyzed the presence of social ecology discourse in Pak Tua yang Membaca Kisah Cinta novel by Luis Sepúlveda through Norman Fairclough’s critical discourse analysis model. In textual analysis, the researcher found social ecology discourse in novel which included the ecological crises due to dominance of the state and capital; and ecological oriented culture of indigenous people. Based on discursive practice analysis, the presence of those discourse come from social cognition of Luis Sepúlveda who has believed in indigenous people’s ecological oriented culture, same as the publisher of this novel. Meanwhile, sociocultural practice analysis has shown the link between social and ecological problems in the novel with the history of discrimination against indigenous people and their resistance in Ecuador. Therefore, these three dimensions found that this novel with its social ecology idea has provided alternative perspective to supported a counter-discourse which indigenous people built to maintain ecology sustainability. Keywords: Critical Discourse Analysis, Social Ecology, Latin American Literature, Indigenous People of Latin Amerika
REPRESENTASI ANARKISME DALAM FILM JOKER Rachmad, Radinda Annisa; Amanda Gelgel, Ni Made Ras; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 2 (2021): Jurnal Ilmu Komunikasi 2021
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ABSTRACT The form of anarchism can be presented through films, such as the Joker film. The chaos of the city of Gotham arises because of the inequality of a corrupt city, resulting in a corrupt government and the birth of businessmen who can have any power to represent their interests, not the interests of the people of Gotham. The purpose of this research is to find out how anarchism is represented in the Joker film. This study uses a qualitative approach and is analyzed using the semiotic analysis of Charles Sanders Pierce. The related scenes in the film are analyzed using the Charles Sanders Pierce semiotic method which consists of sign, object and interpretant. The results of this study indicate that the Joker film represents anarchism in the form of threats and intimidation such as demonstrations, looting, riots and anarchism responses channeled through several media, support and thoughts of anarchism. Key Words: Anarchism, Representation, Semiotics, Film
Co-Authors -, Alexandra Ade Devia Pradipta Adhi Prasetyo, Sasmandanu Agestiary Saputri, Ni Kadek Agung Mataram, Gusti Gede Antara, I Putu Juni Aristia Dewi, Putu Ratih Aryawan, Dewi Nandini Astawan, Putu Nala Parisudani Atsyukayanti, Putu Wela Ayuningtyas, Ananda Vidya Azmir, Miranda Bagus Wicaksono, R. Agung Rezky Br Tarigan, Della Ayu Lopiga Cahyani, Siva Eka Putri Carina Widyasmara, Ratih Meila Carolina Poetiray, Kezia Judith Cinintya Manu, Ni Putu Cokorda Istri Sinta Sukma Ratih, Cokorda Comawati, Ni Luh Ary Damasemil, Calvin Dana Devi, Putu Jista Prajna Despitasari, Ni Wayan Putri Deviyanti, Ni Putu Laksmitha Dewi Yuri Cahyani Dewi, Dewa Ayu Prisma Yana Dharmayanti, Ni Putu Gita Diah Natalia, Ni Kadek Ayu Duta Prasatya, I Gede Anang Eggy Eriska, Ni Made Enik Trijayanti, Ni Komang Eva Irene, Ni Made Ayu Dwi Fairya Arnantika, Ni Wayan Febriani, lda Ayu Dyah Ganeshwara, I Komang Bayu Giga Nanda, Kadek Awidya GItamaharani Arya, Ni Made Amalika Haresvari, Made Amanda I Dewa Gede Aditya Dharma Putra, I Dewa Gede Aditya I Gusti Agung Alit Suryawati Indah Widia Sari, Ni Luh Ketut Indah Yuliarsini, Luh Putu Inggra Swathy, I Dewa Ayu Julianditya Dharmayanti, Pande Made Kartika, Hernanda Kusuma Yanti, Ni Made Wiwin Kusuma, Ida Bagus Eka Dharma Kusumayani, Ni Komang Leni Laksmi Indraswari, Ida Ayu Pradnyana Lestari, Tanty Dwi Linggar Sari, Virdha Marta Mas Pradnyadewi, I Gusti Agung Ayu Putu Maulida, Dwinny Sukma Mayos, Elisa Aprillia Mayreena Wibowo, Vinsensa Dianda Melania, Bulan Melitasari, Indriana Mentari Pramesti, Ni Nyoman Tri Meyra, Miranda Sanna Milenia, Anastasia Natalia, Della Ni Luh Ramaswati Purnawan Ni Made Kartini, Ni Made Ni Made Ras Amanda Gelgel Ni Nyoman Dewi Pascarani Nikki Vernishia, Ni Putu Anasthasia Nindya Saraswati, Ni Putu Ayunda Nuky Prastya, I Kadek Sanjita Palandi, Joan Alexandra Jethrovany Paramitha, Ni Putu Nadia Pascarani, Ni Kadek Dewi Perkasa, Syahdad Permana, I Putu Surya Prabasari, Ni Luh Putu Galuh Pradevi, Rinjani Pradnya Yoni, Ni Luh Kade Diah Pramesti, I Gusti Ayu Diah Pratiwi, Ayu Pramitria Prayuda, Ngakan Bayu Prema Utami, Ni Putu Shanti Rabani, Olgheri Paco Syah Rachmad, Radinda Annisa Ramadhan, Febiano Regelinda Janggat, Martha Gloria Riz, Vallerie Velove Sadyani Putri, Ni Made Mahindri Santoso, Fitriani Dyah Saraswati, Widia Satria Dwipayana, I Made Krisna Savarino, Jocelyn Williams Silvia, Dinna Rafika Simatupang, Rebecca Aprilia Sitorus, Irmei Febe Sumerta Putri, Ni Made Ambarani Surya Ascaya, Gede Andre Surya Dewi, I Desak Putu Kurnia Suryadipta Wardhana, Anak Agung Ngurah Agung Suyun Yustika, I Made Dwi Swari Pidada, Ida Ayu Prita Dara Tri Adhyatmika, I Gede Nyoman Arya Utami, Bella Putri Viola Deviyanthi, Ni Wayan Wahyu Permana, Fauzia Putri Wati Sudiarta, Ni Made Sri Pradnya Widiasari, Hairunnisa Widyariani, Ida Ayu Cintya Wijaya, Marini Fransiska Witono, Trisnawati