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The Influence Of The Production Control System And Marketing Mix On Post Covid 19 Income Levels In UMKM Selling Wet Cakes In Kampung Melayu Village, Banyuwangi District Salim, Helmi Agus; Untari, Dewi; Musaiyadi, Musaiyadi
ABM : International Journal of Administration, Business and Management Vol 5 No 2 (2023)
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v5i2.981

This study aims to determine the effect of the production control system and marketing mix on income levels during the pandemic at the UMK Sales of Wet Cake Products in Kampung Melayu Village, Banyuwangi District. In this study, researchers used primary data. Primary data in this study were obtained by distributing questionnaires. This study used 5 sellers of wet cake products as samples. The analytical techniques used include instrument testing, classical assumption test, multiple linear regression analysis, coefficient of determination and hypothesis testing. The results showed that (1) the production control system partially significantly affected the level of income, (2) the marketing mix partially significantly affected the level of income, (3) and simultaneously the production control system and marketing mix had an effect on the level of income.

PELATIHAN KEWIRAUSAHAAN STRATEGI PENGEMBANGAN BISNIS DAN IMPLEMENTASI EXCELLENT SERVICE PADA KELOMPOK LASKAR SHOLAWAT KECAMATAN PATRANG JEMBER Sauqi, Ahmad; Musaiyadi, Musaiyadi
JURNAL PENGABDIAN MASYARAKAT (JPM) Vol 1 No 2 (2021)
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/jpm.v1i2.496

Community service with the theme of business development strategy and implementation of excellent service is carried out at the Laskar Sholawat Commissariat which is located at Jl. Watermelon II No. 2 Patrang District, Jember Regency. There are 16 participants in this entrepreneurship training. Most of the training participants are already entrepreneurs by running small businesses, including in the fields of electronic services, embroidery, cakes, handicrafts, snack traders, livestock, plantations and online shops. Referring to the partner's problems, the servant will provide training on strategies to create customer satisfaction with the concept of excellent service. building a business strategy from 4 basic management foundations, including financial management (don't mix business financial management and family financial management), operational management (how to build service quality or product quality), HR management (how to build a strong personality in entrepreneurship) and marketing management (how to respond to existing opportunities and always update with all market developments) and Marketing strategy training with marketing implementation through E-Commerce. Keywords: Strategy; Business; Implementation; Excellent; Services.

Penyuluhan dan Praktek Pembuatan Briket Limbah Kulit Kopi di Desa Pace Kecamatan Silo Mukarromah, Aizatul; H Dwi Astutik, Ayu; Ayu Fonita, Dhea; Afilia Nur A, Dwi; Riza Nurhidayanti, Dwi; Wardarini, Evita; Paksi Maheswari, Gilar; Rohilu Ramdan, Holisur; Puspita, Imelda; Musaiyadi, Musaiyadi; Bogum, Peronda; Hendra Purwanto, Radityo; Syafa’atin, Riri; Amrizal, Samsul; Andreansah, Soleh
JURNAL PENGABDIAN MASYARAKAT (JPM) Vol 3 No 2 (2023)
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar

Pace is one of nine coffee production villages from Silo District, Jember. Most of the villager occupation is coffee farmers, the harvest season comes once a year and the quality of the harvest really depends on the number of heavy rains throughout the year, besides the heavy rain, the farmers also need some sunlight during the dry season to dry the coffee and prevent it from rotting. Bricket is a mix of coffee peel and wood powder that has calor level at 4923,9 kkal/ kg, The procedure of making a high quality Bricket from coffee peel required some specific steps. Bricket has several benefits, such as reducing the bio toxic waste by compressing the plant or woods leftovers and turning it into a solid and efficient fuel. The sale price of coffee waste usually has a low number, so in order to gain the profit up to 15% with the sale price up to Rp. 12,500/ kg, the coffee waste needs to be turned into bricket. This Bricket processing would attract huge benefits than selling the unprocessed Coffee waste that only gives the farmer around Rp. 8,000 for each sack.

Penyuluhan dan Praktek Pembuatan Briket Limbah Kulit Kopi di Desa Pace Kecamatan Silo Mukarromah, Aizatul; H Dwi Astutik, Ayu; Ayu Fonita, Dhea; Afilia Nur A, Dwi; Riza Nurhidayanti, Dwi; Wardarini, Evita; Paksi Maheswari, Gilar; Rohilu Ramdan, Holisur; Musaiyadi, Musaiyadi; Puspita, Imelda; Bogum, Peronda; Hendra Purwanto, Radityo; Syafa’atin, Riri
JURNAL PENGABDIAN MASYARAKAT (JPM) Vol 4 No 1 (2024)
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/jpm.v4i1.1006

Pace is one of nine coffee production villages from Silo District, Jember. Most of the villager occupation is coffee farmers, the harvest season comes once a year and the quality of the harvest really depends on the number of heavy rains throughout the year, besides the heavy rain, the farmers also need some sunlight during the dry season to dry the coffee and prevent it from rotting. Bricket is a mix of coffee peel and wood powder that has calor level at 4923,9 kkal/ kg, The procedure of making a high quality Bricket from coffee peel required some specific steps. Bricket has several benefits, such as reducing the bio toxic waste by compressing the plant or woods leftovers and turning it into a solid and efficient fuel. The sale price of coffee waste usually has a low number, so in order to gain the profit up to 15% with the sale price up to Rp. 12,500/ kg, the coffee waste needs to be turned into bricket. This Bricket processing would attract huge benefits than selling the unprocessed Coffee waste that only gives the farmer around Rp. 8,000 for each sack.

Pemberdayaan Masyarakat dalam Pengelolaan Sampah dan Kesehatan Lingkungan serta Digitalisasi UMKM Muhdar, Muhdar; Musaiyadi, Musaiyadi; Amin, Saiful; Permana, Angga Ade; Kusuma, Dedy Wijaya
Capacitarea : Jurnal Pengabdian Kepada Masyarakat Vol 4 No 3 (2024): September - Desember
Publisher : Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/capacitarea.2024.004.03.16

Kegiatan pengabdian masyarakat ini bertujuan untuk memberdayakan masyarakat melalui pengelolaan sampah dan digitalisasi UMKM di Desa Cantuk, Kecamatan Singojuruh, Kabupaten Banyuwangi. Program pengelolaan sampah dirancang untuk meningkatkan kesadaran dan partisipasi masyarakat dalam menjaga kebersihan lingkungan melalui penerapan prinsip 3R (Reduce, Reuse, Recycle). Sementara itu, program digitalisasi UMKM bertujuan untuk membantu pelaku usaha dalam memanfaatkan teknologi digital guna memperluas jangkauan pasar, meningkatkan efisiensi operasional, dan daya saing bisnis. Metode pelaksanaan melibatkan pendekatan partisipatif dengan kegiatan sosialisasi, pelatihan, dan praktik langsung. Program pengelolaan sampah melibatkan edukasi daur ulang, sementara program digitalisasi UMKM mencakup pelatihan penggunaan platform e-commerce, media sosial, dan alat digital lainnya. Salah satu UMKM, yaitu Omah Kripik Laris, mengalami peningkatan signifikan dalam jumlah pelanggan setelah dilakukan branding, pembaruan kemasan, pembuatan logo, serta aktivasi akun media sosial dan e-commerce. Hasil dari kegiatan ini menunjukkan peningkatan kesadaran masyarakat dalam pengelolaan sampah serta kemampuan UMKM dalam memanfaatkan teknologi digital. Dengan demikian, program ini tidak hanya memberikan solusi terhadap permasalahan lingkungan, tetapi juga mendukung keberlanjutan ekonomi masyarakat setempat melalui pemberdayaan UMKM.

Integrated Marketing Management Strategies in the Digital Age: Comprehensive Analysis and Case Studies Musaiyadi, Musaiyadi; Salim, Helmi Agus; Gerhani, Febrina
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1174

This article examines the development and implementation of integrated marketing management strategies in the context of the digital age. Through a comprehensive analysis of current literature and case studies from various industries, this research aims to provide an in-depth understanding of how companies can optimize their marketing strategies amid changes in the digital landscape. The methodology used includes a systematic literature review, secondary data analysis, and multiple case studies. The results indicate that the integration of digital technology, personalization of customer experiences, and the utilization of big data are key to the success of contemporary marketing strategies. In conclusion, companies need to adopt a more adaptive and technology-oriented approach to their marketing management to remain competitive in the digital age

Pemberdayaan Masyarakat dalam Pengelolaan Sampah dan Kesehatan Lingkungan serta Digitalisasi UMKM Muhdar, Muhdar; Musaiyadi, Musaiyadi; Amin, Saiful; Permana, Angga Ade; Kusuma, Dedy Wijaya
Capacitarea : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2024): September - Desember
Publisher : Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/capacitarea.2024.004.03.16

Kegiatan pengabdian masyarakat ini bertujuan untuk memberdayakan masyarakat melalui pengelolaan sampah dan digitalisasi UMKM di Desa Cantuk, Kecamatan Singojuruh, Kabupaten Banyuwangi. Program pengelolaan sampah dirancang untuk meningkatkan kesadaran dan partisipasi masyarakat dalam menjaga kebersihan lingkungan melalui penerapan prinsip 3R (Reduce, Reuse, Recycle). Sementara itu, program digitalisasi UMKM bertujuan untuk membantu pelaku usaha dalam memanfaatkan teknologi digital guna memperluas jangkauan pasar, meningkatkan efisiensi operasional, dan daya saing bisnis. Metode pelaksanaan melibatkan pendekatan partisipatif dengan kegiatan sosialisasi, pelatihan, dan praktik langsung. Program pengelolaan sampah melibatkan edukasi daur ulang, sementara program digitalisasi UMKM mencakup pelatihan penggunaan platform e-commerce, media sosial, dan alat digital lainnya. Salah satu UMKM, yaitu Omah Kripik Laris, mengalami peningkatan signifikan dalam jumlah pelanggan setelah dilakukan branding, pembaruan kemasan, pembuatan logo, serta aktivasi akun media sosial dan e-commerce. Hasil dari kegiatan ini menunjukkan peningkatan kesadaran masyarakat dalam pengelolaan sampah serta kemampuan UMKM dalam memanfaatkan teknologi digital. Dengan demikian, program ini tidak hanya memberikan solusi terhadap permasalahan lingkungan, tetapi juga mendukung keberlanjutan ekonomi masyarakat setempat melalui pemberdayaan UMKM.

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