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All Journal Jurnal Studi Pemerintahan JURNAL ILMU PEMERINTAHAN Journal of Governance and Public Policy ARISTO Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik Universitas Medan Area Journal of Government and Civil Society Jurnal SOLMA Martabe : Jurnal Pengabdian Kepada Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Public Policy Journal of Local Government Issues PERSPEKTIF Journal of Contemporary Governance and Public Policy Wedana: Jurnal Kajian Pemerintahan, Politik, dan Birokrasi Jurnal Pemerintahan dan Kebijakan (JPK) Jurnal Abdimas Ekonomi dan Bisnis Universitas Muhammadiyah Yogyakarta Undergraduate Conference Proceeding Prosiding Seminar Nasional Program Pengabdian Masyarakat Jurnal Masyarakat Madani Indonesia JISIP UNJA (Jurnal Ilmu Sosial Ilmu Politik Universitas Jambi) PANDAWA : Jurnal Pengabdian kepada Masyarakat Jurnal Studi Pemerintahan
Awang Darumurti, Awang
Department Of Government Affairs And Administration Universitas Muhammadiyah Yogyakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Pemetaan Potensi UMKM di Padukuhan Sangkrek Kalurahan Hargorejo Atmojo, Muhammad Eko; Darumurti, Awang; Dian Fridayani, Helen
Jurnal Abdimas Ekonomi dan Bisnis Vol. 3 No. 2 (2023): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v3i2.2434

Abstract

Desa Hargorejo merupakan desa yang mempunyai banyak potensi, dari mulai potensi, pertanian, pariwisata sampai dengan potensi UMKM. Selain itu desa Hargorejo juga menjadi salah satu desa yang mempunyai produk unggulan gula kristal. Mengingat sejak adanya Pandemi Covid-19 ini banyak sekali UMKM yang berhenti untuk sementara waktu, untuk itu dalam meningkatkan pertumbuhan ekonomi dan menumbuhkan etos kerja masyarakat di sektor UMKM maka perlu adanya inovasi. Inovasi yang dimaksud salah satunya pada bidang pemasaran dan branding menggunakan teknologi informasi. Berdasarkan permasalahan yang ada, maka ada beberapa tawaran solusi yang diberikan, terutama untuk meningkatkan kembali daya saing UMKM di Padukuhan Sangkrek Desa Hargorejo. Adapun solusi yang ditawarkan melalui program program KKN-PPM ini diantaranya adalah (1) Pelatihan Branding dan pemanfaatan teknologi untuk produk UMKM, (2) Pelatihan pengemasan dan pemasaran produk melalui media sosial. Metode atau konsep kegiatan yang akan digunakan dalam penyelesaian masalah dengan beberapa langka, yaitu: Pertama, melakukan survei mengenai sektor UMKM yang membutuhkan pelatihan pemasaran melalui media sosial, Kedua, melakukan pendataan dan pemetaan sektor UMKM unggulan, terutama mengenai pentingnya branding dan strategi pemasaran melalui media sosial, Ketiga, melakukan pelatihan packaging dan pemasaran produk ke media sosial.
JogjaKita Application: Efforts to Revitalize DIY MSMEs in Forming the Digital Economy Through Collaboration between the Government and Entrepreneurs in the Digital Era Widyasari, Sindy; Kurniawan, Akhmad; Azzahra, Fadia; Solihah, Sayidah Ummul; Iskandar, Ghazian Avryllio; Darumurti, Awang
ARISTO Vol 12 No 2 (2024): July
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v12i2.8040

Abstract

It is recorded that around 80% of DIY MSMEs have no right platform to market their products digitally. DIY MSMEs still lack in terms of innovation and the desire to improve quality through digital. Through the Provincial Cooperative & SME Service, the DIY government collaborates with PT JogjaKita Multi Andalan to deal with these problems. Therefore, this research aims to discover the collaboration model between the DIY Government and entrepreneurs through the JogjaKita application in the revitalization of digital-based MSMEs in the digital era 4.0. This research used a qualitative method with a case study approach and analyzed using an interactive model assisted by Nvivo 12 Plus. The research results show that the established collaboration is relatively successful. The collaboration model begins with a face-to-face dialog, and then building trust which takes a long time, around two years due to an internal conflict within the JogjaKita Company. This collaboration is quite helpful for several MSMEs in increasing the capacity and sales transactions. However, some obstacles still need to be faced, such as the small number of MSME actors who use the SiBakul free shipping service on the JogjaKita application, as well as the uneven distribution of infrastructure network in DIY.
WATU GOYANG: WISATA NEGERI KHAYANGAN (PENGEMBANGAN DESA WISATA TAPAK TILAS SULTAN AGUNG, MANGUNAN) Lailam, Tanto; Darumurti, Awang; Yunita, Ani
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 3, No 2 (2020): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v3i2.217-227

Abstract

Community service program focused on developing competitive and cultured leading of tourism village. The partner of this service is "Tapak Tilas Sultan Agung" tourism village, one of the leading tourism products is Watu Goyang. This service was carried out with active participation through training, assistance, and development facilitation. Some of the programs that have carried out are: (1) strengthening human resources by organizing of tourism village, training includes: financial coaching, marketing training, innovation tourism product, package marketing training, marketing communication, and digital marketing training; (2) Outbound tourism, this development have carried out by providing training of trainers, and packaging outbound in watu goyang; (3) Packaging tourism products by applying the concept of "living in" in a tourist village, (4) Facilitating the development of watu goyang, carried out with various things: provider of superior tourist product information boards and information on watu goyang tourism map; (5) making the watu goyang tourism map; (6) changes in the new brand of watu goyang "watu goyang: wisata negeri khayangan" and carried out various promotions through websites, social media, and others.
Transforming Urban Mobility: Policy Strategies of Surabaya City Toward Environmentally Sustainable Urban Public Transport Atmojo, Muhammad Eko; Darumurti, Awang; Rassanjani, Saddam; Fridayani, Helen Dian; Kurniawan, Ahmad
Journal Public Policy Vol 12, No 1 (2026): January
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpp.v12i1.11845

Abstract

The purpose of this study is to look at government policies in realizing environmentally friendly public transportation, especially public transportation that is integrated with waste management. The research method uses a qualitative method with a case study approach on public transportation in the city of Surabaya. Based on the results of the study, to realize a sustainable city and reduce congestion and waste in the city of Surabaya, the government has made a policy of paying for public transportation using plastic bottle waste. The use of payments with plastic bottles greatly helps the government in breaking down existing waste and encouraging people to use public transportation in the city of Surabaya, especially for the Suroboyo Bus. In addition, to support and strengthen environmentally friendly public transportation, the Surabaya City Government has begun to replace the fleet with electric public transportation. The change in transportation modes from fossil fuels to electricity is also government support in realizing sustainable public transportation in Indonesia. The conclusion of this study is that the government has a policy to reduce waste and congestion problems, one of which is by paying for public transportation using waste. To strengthen this policy, the government also integrates all urban transportation in Surabaya, with the GoBis application. The integration of public transportation management is the seriousness of the Surabaya City Government in overcoming urban problems.
Co-Authors Adi Putra, Zhulhan Erlangga Afifah, Fa’izah Noor Agani, Muhammad Wahyu Agista Siskasari Akhmad Habibullah Akhmad Kurniawan Amalina, Nisrina Khairunnisa Ane Permatasari Ani Yunita Ar Rafi’i, Muhammad Faisal Arza, Naufal Ahnafi Aulia, Azzahra Rizki Azzahra, Fadia Bambang Eka Cahya Widodo Chiang, Li Chun Diah DWulansari, Diah Dian Fridayani, Helen Dwian Hartomi Akta Padma Eldo Dyah Mutiarin Eko Priyo Purnomo Fathurrohman, Muhammad Aditya Fitrahadi, Alfandri Hadziqoh, Zakiyyah Hanif, Nita Ariba Hanif, Nita Aribah Hasna, Alyaa Larasati Helen Dian Fridayani Helen Dian Fridayani, Helen Dian Iskandar, Ghazian Avryllio Itobi, Mochammad Faza Rusyda Jamiludin, Muhammad Khairur Rasyid Kurnia Rifqi Febrian, Kurnia Rifqi Kurniawan, Ahmad Kurniawan, Rangga Yudha Saputra Mawaddah, Habliy Melani, Wina Muhammad Atmojo Muhammad Eko Atmojo, Muhammad Eko Muhammad Noor Cahyadi Eko Saputro Mutmainah, Nur Fitri Nada, Elsa Julya Nofrima, Sanny Norma Sartika Dewi Nur Tsani, Muhammad Abrar Imam Perdana, Vicky Alfitra Rahayu, Septika Dian RIDHO AL HAMDI Ridho Al-Hamdi Saddam Rassanjani Salsabila, Nadya Nasywa Saputra, Herdin Shalihah, Armatus Solihah, Sayidah Ummul Sukhfi, Muhammad Adnan sukmawati, nurul Suranto Suranto SURANTO, SURANTO Syafa’, Kintan Abelliana Al Masya Syahrani, Nabila Talitha Andwi Aswari, Talitha Andwi Tanto Lailam TUNJUNG SULAKSONO Vicky Alfitra Perdana Vindhi Putri Pratiwi Vindhi Putri Pratiwi Vindhi Putri Pratiwi WIDODO, BAMBANG Widyasari, Sindy