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All Journal Jurnal Manajemen Bisnis Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Benefit: Jurnal Manajemen dan Bisnis Riset Akuntansi dan Keuangan Indonesia Jurnal Mirai Management Jurnal Akuntansi dan Pajak JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) DIJB (Diponegoro International Journal of Business) International Journal of Supply Chain Management EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Mantik Jurnal Muara Ilmu Ekonomi dan Bisnis JURNAL LENTERA BISNIS Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Fokus Manajemen Bisnis Komitmen : Jurnal Ilmiah Manajemen Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika Abdi Psikonomi Proceedings Series on Social Sciences & Humanities International Journal of Management Science and Information Technology (IJMSIT) Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium International Journal of Science and Environment Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat Jurnal Sistem Informasi dan Manajemen VISA: Journal of Vision and Ideas
Kussudyarsana Kussudyarsana
Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Surakarta
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Journal : Jurnal Manajemen Dayasaing

 1 
Analisis Pengaruh Brand Image dan Brand Origin terhadap Intensi Pembelian Produk Batik Kussudyarsana, K; Irawati, Zulfa
Jurnal Manajemen Dayasaing Vol 20, No 1 (2018): Jurnal Manajemen Daya Saing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v20i1.5574

Abstract

This study aims to analyze the brand image, brand origin and purchase intension. The model in this study refers to the theory of country of origin, which in essence a consumer will connect the perception of a product or brand based on the origin of manufacture. Sampling method used is Random sampling, with the number of respondents a number of 140 respondents. Methods of data collection, by survey and observation. The analytical tool used is multiple linear regression used to analyze the relationship between the origin of the brand, brand image, the impression of quality and purchase intention. This study confirms the influence of local origin and the impression of quality on purchasing intentions. This study also confirmed the influence of regional origin with the impression of quality. Survey results show that Solo Batik excels in brand reputation, favorite motifs and color preferences compared to other types of batik in Java.
PENGARUH MEDIA SOSIAL ONLINE DAN MEDIA PROMOSI OFFLINE TERHADAP PEMILIHAN MEREK PRODUK SKINCARE DAN KLINIK KECANTIKAN Kussudyarsana, Kussudyarsana; Rejeki, Lestari
Jurnal Manajemen Dayasaing Vol 22, No 1 (2020): Jurnal Manajemen Daya Saing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v22i1.10701

Abstract

This study aims to determine the effect of online social media and offline promotional media on the selection of skincare product brands and beauty clinics. The data used in this study were primary data and sample selection in this study uses a non-probability sampling approach with purposive sampling technique. The sample used was 300 respondents. Data analysis methods in this study include validity test, reliability test, classic assumption test, multiple linear regression test, hypothesis test. The results of this study indicate that (1) online social media has a significant effect on the selection of skincare product brands (2) online social media has a significant effect on beauty clinic selection (3) offline promotional media has a significant effect on skincare product brand selection (4) offline promotional media influences significant to the selection of beauty clinics (5) online social media is more effective than offline promotion media on the selection of skincare products and beauty clinics. 
Analisis Pengaruh Brand Image dan Brand Origin terhadap Intensi Pembelian Produk Batik K Kussudyarsana; Zulfa Irawati
Jurnal Manajemen Dayasaing Vol 20, No 1 (2018): Jurnal Manajemen Daya Saing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v20i1.5574

Abstract

This study aims to analyze the brand image, brand origin and purchase intension. The model in this study refers to the theory of country of origin, which in essence a consumer will connect the perception of a product or brand based on the origin of manufacture. Sampling method used is Random sampling, with the number of respondents a number of 140 respondents. Methods of data collection, by survey and observation. The analytical tool used is multiple linear regression used to analyze the relationship between the origin of the brand, brand image, the impression of quality and purchase intention. This study confirms the influence of local origin and the impression of quality on purchasing intentions. This study also confirmed the influence of regional origin with the impression of quality. Survey results show that Solo Batik excels in brand reputation, favorite motifs and color preferences compared to other types of batik in Java.
PENGARUH MEDIA SOSIAL ONLINE DAN MEDIA PROMOSI OFFLINE TERHADAP PEMILIHAN MEREK PRODUK SKINCARE DAN KLINIK KECANTIKAN Kussudyarsana Kussudyarsana; Lestari Rejeki
Jurnal Manajemen Dayasaing Vol 22, No 1 (2020): Jurnal Manajemen Daya Saing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v22i1.10701

Abstract

This study aims to determine the effect of online social media and offline promotional media on the selection of skincare product brands and beauty clinics. The data used in this study were primary data and sample selection in this study uses a non-probability sampling approach with purposive sampling technique. The sample used was 300 respondents. Data analysis methods in this study include validity test, reliability test, classic assumption test, multiple linear regression test, hypothesis test. The results of this study indicate that (1) online social media has a significant effect on the selection of skincare product brands (2) online social media has a significant effect on beauty clinic selection (3) offline promotional media has a significant effect on skincare product brand selection (4) offline promotional media influences significant to the selection of beauty clinics (5) online social media is more effective than offline promotion media on the selection of skincare products and beauty clinics. 
Co-Authors Aan Sofyan Agus Setiawan, Anton Agustin Dwi Hastuti Anggrayuda fajar Anggun Azizah Annisa Annisa Antika, Mia Anton Agus Setyawan Arta, Muhammad Alvin Danu Ayu Khoirotul Umaroh Ayuandira, Ririn Berliana, Rahma Novita Devi, Nur Yuliana Dwi Putri Kinasih Evita Dhewi Hananti F Firmansyah, F Farhan Afifudin, Muhammad Fari Adi Prasetya Farid Wajdi Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Febrianti, Bella Gusva Nanda Prayoga Halim Hananti, Evita Dhewi Hastuti, Agustin Dwi Ihwan Susila Jannah, Zainur Miftakhul Jati Waskito Jufendri Laili Isrofa Lestari Rejeki Lestari Rejeki, Lestari Luluk Ria Rakhma Luqiana, Asyifa Lulu M. Rizki M. Sholahuddin Maimun, Muhammad Halim Mangestuti, Ratna Mai Mia Antika Moh fahmi Johan Syah Muchlison Anis Muh. Tasrif Muhriza, Nurul Muhtadi Muhtadi Mulyono, Afieina Maulida Munajat Tri Nugroho Naisha Rahma Indraswari Nur Achmad Nur Ahmad, Nur Nur Yuliana Devi Nurhidayat Nurhidayat Prabowo, Kharina Febby Purwo Saputro, Edy Puspitasari, Anita Rahmad Ageng Handoko Rahmadhoni, Novita Kusuma Rahmawati, Clara Fadhilla Ram Vemuri Ramadhaningtyas, Novendra Frida Reni Nur Alviana Riska Atqiyya Baroroh Rohmani, Nala Putriana Haidir S Soepatini Sholahudin, M. Soeptaini Soeptaini Solly Aryza Suranto Suranto Sutanto, Wullyatri Dewi Risma Syahputra, Firnanda Dwi Utami, Ayu Sri Utami, Ruruh Ayu Widi Utami, Dyah Widiatmoko, Eling Yessy Bangkit Forma Zhari, Maulaniya Nestri Setya Zulfa Irawati Zulfa Irawati, Zulfa