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Journal : Jurnal Manajemen Dayasaing

Analisis Pengaruh Brand Image dan Brand Origin terhadap Intensi Pembelian Produk Batik Kussudyarsana, K; Irawati, Zulfa
Jurnal Manajemen Dayasaing Vol 20, No 1 (2018): Jurnal Manajemen Daya Saing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v20i1.5574

Abstract

This study aims to analyze the brand image, brand origin and purchase intension. The model in this study refers to the theory of country of origin, which in essence a consumer will connect the perception of a product or brand based on the origin of manufacture. Sampling method used is Random sampling, with the number of respondents a number of 140 respondents. Methods of data collection, by survey and observation. The analytical tool used is multiple linear regression used to analyze the relationship between the origin of the brand, brand image, the impression of quality and purchase intention. This study confirms the influence of local origin and the impression of quality on purchasing intentions. This study also confirmed the influence of regional origin with the impression of quality. Survey results show that Solo Batik excels in brand reputation, favorite motifs and color preferences compared to other types of batik in Java.
PENGARUH MEDIA SOSIAL ONLINE DAN MEDIA PROMOSI OFFLINE TERHADAP PEMILIHAN MEREK PRODUK SKINCARE DAN KLINIK KECANTIKAN Kussudyarsana, Kussudyarsana; Rejeki, Lestari
Jurnal Manajemen Dayasaing Vol 22, No 1 (2020): Jurnal Manajemen Daya Saing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v22i1.10701

Abstract

This study aims to determine the effect of online social media and offline promotional media on the selection of skincare product brands and beauty clinics. The data used in this study were primary data and sample selection in this study uses a non-probability sampling approach with purposive sampling technique. The sample used was 300 respondents. Data analysis methods in this study include validity test, reliability test, classic assumption test, multiple linear regression test, hypothesis test. The results of this study indicate that (1) online social media has a significant effect on the selection of skincare product brands (2) online social media has a significant effect on beauty clinic selection (3) offline promotional media has a significant effect on skincare product brand selection (4) offline promotional media influences significant to the selection of beauty clinics (5) online social media is more effective than offline promotion media on the selection of skincare products and beauty clinics. 
Analisis Pengaruh Brand Image dan Brand Origin terhadap Intensi Pembelian Produk Batik K Kussudyarsana; Zulfa Irawati
Jurnal Manajemen Dayasaing Vol 20, No 1 (2018): Jurnal Manajemen Daya Saing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v20i1.5574

Abstract

This study aims to analyze the brand image, brand origin and purchase intension. The model in this study refers to the theory of country of origin, which in essence a consumer will connect the perception of a product or brand based on the origin of manufacture. Sampling method used is Random sampling, with the number of respondents a number of 140 respondents. Methods of data collection, by survey and observation. The analytical tool used is multiple linear regression used to analyze the relationship between the origin of the brand, brand image, the impression of quality and purchase intention. This study confirms the influence of local origin and the impression of quality on purchasing intentions. This study also confirmed the influence of regional origin with the impression of quality. Survey results show that Solo Batik excels in brand reputation, favorite motifs and color preferences compared to other types of batik in Java.
PENGARUH MEDIA SOSIAL ONLINE DAN MEDIA PROMOSI OFFLINE TERHADAP PEMILIHAN MEREK PRODUK SKINCARE DAN KLINIK KECANTIKAN Kussudyarsana Kussudyarsana; Lestari Rejeki
Jurnal Manajemen Dayasaing Vol 22, No 1 (2020): Jurnal Manajemen Daya Saing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v22i1.10701

Abstract

This study aims to determine the effect of online social media and offline promotional media on the selection of skincare product brands and beauty clinics. The data used in this study were primary data and sample selection in this study uses a non-probability sampling approach with purposive sampling technique. The sample used was 300 respondents. Data analysis methods in this study include validity test, reliability test, classic assumption test, multiple linear regression test, hypothesis test. The results of this study indicate that (1) online social media has a significant effect on the selection of skincare product brands (2) online social media has a significant effect on beauty clinic selection (3) offline promotional media has a significant effect on skincare product brand selection (4) offline promotional media influences significant to the selection of beauty clinics (5) online social media is more effective than offline promotion media on the selection of skincare products and beauty clinics.