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Transformasi Digital Bisnis UMKM Di Indonesia Setelah Masa Pandemi Imam Fathoni; Nurul Asfiah
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11354

Abstract

Pandemi COVID-19 telah memberikan dampak signifikan terhadap berbagai sektor ekonomi di Indonesia, termasuk Usaha Mikro, Kecil, dan Menengah (UMKM). Krisis ini memaksa banyak UMKM untuk beradaptasi dan mengimplementasikan transformasi digital guna mempertahankan kelangsungan usaha mereka. Penelitian ini mengkaji bagaimana UMKM di Indonesia telah bertransformasi secara digital setelah pandemi, serta faktor-faktor yang mendorong dan menghambat proses transformasi ini. Dengan menggunakan metode diskriptif/kuantitatif melalui wawancara mendalam dan survei terhadap pemilik UMKM, studi ini menemukan bahwa adopsi teknologi digital, seperti e-commerce, media sosial, dan pembayaran digital, meningkat secara signifikan setelah pandemi. Selain itu, dukungan pemerintah melalui berbagai program bantuan dan pelatihan digital turut berperan penting dalam mempercepat proses transformasi. Meskipun demikian, UMKM masih menghadapi berbagai tantangan seperti keterbatasan infrastruktur teknologi, kurangnya literasi digital, dan akses terbatas ke pendanaan. Penelitian ini menyimpulkan bahwa untuk memaksimalkan potensi transformasi digital, diperlukan kolaborasi antara pemerintah, sektor swasta, dan komunitas UMKM untuk mengatasi hambatan-hambatan tersebut dan menciptakan ekosistem digital yang inklusif dan berkelanjutan.Penelitian ini bertujuan untuk mengetahui aspek-aspek berikut Pelaku UMKM: (1) prioritas inovasi di masa pandemi Covid-19, (2) penerimaan ecommerce, (3) tingkat adopsi teknologi, (4) tingkat kesulitan dalam mengubah dan beradaptasi dengan teknologi, dan (5) transformasi digital dalam mengembangkan bisnis akibat Covid-19 pandemi. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dimana data dikumpulkan dengan menyebarkan kuesioner kepada Pelaku UMKM di beberapa kota di Indonesia. Hasil penelitian menunjukkan bahwa (1) inovasi pemasaran menjadi prioritas UMKM, (2) mayoritas Pelaku UMKM sangat tanggap terhadap ecommerce tersebut, (3) teknologi digital e-commerce sangat dibutuhkan di UMKM, (4) UMKM pelaku menemukan kesulitan dan hambatan dalam proses adaptasi, dan (5) kombinasi metode pemasaran offline dan online menjadi Pilihan pelaku UMKM sebagai strategi bertahan hidup di masa pandemi Covid-19.
Leveraging Blockchain for Ethical Business Operations : A Bibiometric Analysis Mi’rojul Azkiyyah; Nurul Asfiah
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i4.1081

Abstract

This article explores the application of blockchain technology to enhance ethical operations in the food industry. Blockchain is viewed as a potential solution for improving transparency, accountability, and efficiency in the food supply chain. This technology enables the recording of transactions that are immutable and publicly verifiable, reducing the likelihood of fraud and product contamination. Additionally, blockchain can support compliance with ethical and sustainability standards, helping companies build trust with consumers. The study suggests that further research is needed to explore various aspects of blockchain application in the food industry, such as sustainable finance, digital forensics, and supply chain management. However, the article is limited by its focus on bibliometric analysis and lacks empirical data on blockchain implementation in the food industry. Future research should combine theoretical and practical approaches to provide a comprehensive view of blockchain's use in ethical and sustainable business operations.
Applying Lean Canvas in Social Enterprises: A Bibliometric Study Amelia Dwi Marthasari; Nurul Asfiah
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 3 (2024): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v2i3.2231

Abstract

Social Business combines a social mission with business principles to create a positive impact on society while ensuring financial sustainability. Lean Canvas, a tool developed by Ash Maurya, has been recognized as an effective method for quickly designing and testing business models. This study aims to analyze research trends on the application of Lean Canvas in social business using a bibliometric approach. Data were collected from major academic databases such as Google Scholar. The analysis was conducted using VOSviewer and Bibliometrix software, covering annual publication trends, geographical distribution, the most productive authors, the most frequently cited articles, collaboration networks, and main research topics. The results of the analysis show a significant increase in the number of publications on Lean Canvas in social business over the past decade, with a peak in publications occurring in the last five years. Publications are distributed globally, with the highest concentrations in the United States, the United Kingdom, and India. Several authors stand out as the most productive and influential. Collaboration network analysis reveals close relationships between researchers from various institutions and countries, reflecting strong international collaboration. Major research topics include business innovation, social sustainability, social impact, and Lean methodology. Lean Canvas has become an essential tool in social business, with increasing attention from researchers and practitioners. This bibliometric analysis provides deep insights into the trends, influence, and collaboration networks in this research area, and identifies the main topics that researchers focus on. The results of this study are expected to aid in understanding the development and future direction of research on Lean Canvas in social business.
Analisis Bibliometrik Green Human Practices terhadap Keberlanjutan Lingkungan pada Industri Perhotelan Asfiah, Nurul; Arifiani, Ratya Shafira; Rumijati, Aniek
Jurnal Manajerial Vol 11 No 03 (2024): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v11i03.8510

Abstract

Background – Attention to environmental issues has become a seriously focus in various companies today, especially in the management of management functions. Awareness of environmental issues has prompted companies to change their concepts and take initiatives to implement sustainable practices. In this context, Human Resource Management plays a crucial role in maintaining the sustainability of an organization. This research aims to explore how the role of green human resource practices influences environmental sustainability in the hospitality industry. Aim – This research aims to explore how the role of green human resource practices influences environmental sustainability in the hospitality industry. The hospitality industry is one of the sectors that has a significant impact on the environment. Design / methodology / approach – The study is a qualitative approach and it was conducted in 2023 by retrieval on Scopus databased via scopus.com., with the results of collecting 611 articles, which were identified in 2018 – 2023. The data were analyzed descriptively and processed by VOSViewer software with a bibliometric approach to understand trend of the development of research for the future. Findings – Research on green human resource management practices has been conducted in the last five years, but this topic is more frequently explored in 2023. In the citation presentation, it is evident that Sustainability Switzerland and the Journal of Cleaner Production are more commonly used for publications on the theme of GHRM Practices. Conclusion – Research on green human resource management practices has been conducted for the past five years, and was more frequently conducted in 2023, as indicated by the number of citations in Sustainability Switzerland and the Journal of Cleaner Production with the theme of green human resource management practices with a high number of publications. Research implication – The number of keywords that are connected to other topics, makes a reference for further researchers to develop research with other approaches, such as quantitative, by distributing questionnaires to several companies, one of which is the hotel industry. Limitations – Companies need to pay attention seriously to the environment, which was currently a global concern. They need to improve environmentally friendly behavior in real terms through GHRM policies and practices, and also research support from academics.
Digital Transformation In Business Operations To Support The Country's Economy Dwi Angreni Rumatamerik; Nurul Asfiah
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 4 (2024): Juli : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i4.710

Abstract

Social Enterprises (SE) are responsible for social and environmental issues. As a hybrid organization that combines the business and volunteer sectors, SE becomes an important tool in analyzing organizational settings and developing plans to achieve social goals. In this article it is emphasized that understanding business models is very important. The social business model (SEMC) and Business Model Canvas (BMC) are useful tools to help SEs create strategies that are responsive to the challenges they face. BMC uses a multidimensional approach to mission values ​​and objectives, as well as a deep understanding of stakeholders, to become a powerful tool for driving progress and generating sustainable positive impact. Over time, social entrepreneurs will have to incorporate new principles into their practices. Our results also show that these sustainable and gradual techniques not only change value, but also influence the development of companies and the surrounding society. Therefore, this technique not only helps maintain the existing structure, but also helps make necessary changes. Finally, our research advances our understanding of social entrepreneurship and provides social enterprises seeking greater social change with practical insight.
The Influence of Work Facilities, Work-Life Balance and Work Discipline on Employee Performance with Job Satisfaction as an Intervening Nurlaila, Nurlaila; Asfiah, Nurul; Dewayani, Eka Kadharpa Utama
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Vol. 9 No. 2 (2024): JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
Publisher : Graduate Program Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmksp.v9i2.15214

Abstract

This study aims to examine how job satisfaction mediates the relationship between work-life balance, work facilities, and work discipline on employee performance in Batu City Social Service employees. This study uses a quantitative approach. Sampling used total sampling, namely taking the entire population of 50 respondents. Data was collected through questionnaires, then processed and analyzed using Structural Equation Modeling (SEM) with the help of Partial Least Square 4.0. The results of the analysis showed that work facilities have no significant effect on job satisfaction and employee performance, work-life balance has a significant effect on job satisfaction and employee performance, work discipline has a significant effect on job satisfaction but not significantly on employee performance, and job satisfaction has no significant effect on employee performance. Job satisfaction cannot mediate the variables of work facilities, work-life balance and work discipline on employee performance. The contribution of these findings can help management to make decisions in implementing policies regarding employee discipline and programs that can support work-life balance to improve welfare and provide work facilities that support employee performance and satisfaction.
Digitalisasi Bisnis Coffeshop: Tantangan Dan Dorongan Pada Inclusive Business Environment Khusnul Khotimah; Nurul Asfiah
Jurnal Transformasi Bisnis Digital Vol. 1 No. 4 (2024): Juli : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i4.212

Abstract

In the digital era that continues to develop, digitalization is a crucial aspect for business transformation in various sectors, including the coffee shop industry. This study investigates the influence of digitalization on the coffeeshop business by taking a case study at AADK Malang. This research identifies the challenges and incentives faced by AADK in adopting digital technology, as well as its impact on an inclusive business environment. Through bibliometric analysis and case studies, it was found that digitalization provides significant benefits in the form of increased operational efficiency and expanded customer reach, but also raises challenges such as initial investment costs, data security and system integration. The results of this research are that the challenges faced in implementing digitalization include significant initial investment costs, system integration difficulties, employee training, data security, and changes in organizational culture. However, the drive to adopt inclusive business models through digitalization is also strong, including increased accessibility, better customer engagement, operational process optimization and market expansion
Islamic Social Entrepreneurship and Work Ethics in Global Business Irfan Siompu; Nurul Asfiah
Formosa Journal of Applied Sciences Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i7.9488

Abstract

Social entrepreneurship refers to business efforts that focus not only on profits but also on creating social value. In the Islamic context, social entrepreneurship is based on sharia principles which emphasize community welfare and social justice. This research uses a qualitative approach. Talking about Islamic social entrepreneurship, this concept does not only emphasize the financial aspect, but also the social impact produced by a business. . It is impossible to separate the implementation of entrepreneurial operations from the impact it will have on surrounding environmental conditions. demonstrate the integration of ethics in entrepreneurship education and broader societal awareness. but also on the social impact produced by a business. such as blessings in business, sharing good fortune with others, and fairness in business are strong foundations for Muslim entrepreneurs in running their businesses.
Peningkatan Kesejahteraan Sosial, Ekonomi pada Pemberdayaan Petani di Kabupaten Bulungan Melalui Etika Bisnis Islam Melalui Program CSR oleh PT PKN Sulistyo Widiana; Nurul Asfiah
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 4 (2024): Desember: SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i4.1453

Abstract

This study explores how to improve the social and economic welfare of farmers in Bulungan Regency through the implementation of Islamic Business Ethics. Although the agricultural sector has great potential, many farmers still face problems such as low income and lack of access to technology. Corporate Social Responsibility (CSR) programs from mining companies have also not fully met their needs. The method used in this study is a case study with a qualitative approach, involving interviews, observations, and group discussions with farmers and company representatives. The results show that the implementation of Islamic Business Ethics principles, such as fairness and transparency, can improve the relationship between companies and farmers. CSR programs that involve farmer participation in planning have been shown to have a positive impact. This study recommends that support for farmer groups be increased, CSR programs be adjusted to farmers' needs, and the importance of education about Islamic Business Ethics. With these steps, it is hoped that the welfare of farmers in Bulungan Regency can be improved.
Bibliometric Analysis of Green Marketing Strategies: Innovative Approaches to Improve Sustainability Saputra, Apep Indra; Asfiah, Nurul
Jurnal Ekuisci Vol 2 No 3 (2025): Vol 2 No 3 January 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v2i3.589

Abstract

Sustainability has become an urgent global issue, and green marketing emerges as a crucial strategy to support environmentally friendly business practices. This study aims to identify research trends in the field of green marketing through bibliometric analysis using the VOSviewer tool. The data used were sourced from Scopus-indexed publications between 2014 and 2024, with the main identified themes being green consumption development, environmental awareness, and green supply chain management. The findings indicate that although green marketing raises consumer awareness of eco-friendly products, there is a gap between purchase intentions and actual consumer behavior. This study also highlights the importance of clear information and effective communication to enhance loyalty to green brands. Additionally, collaboration among companies, consumers, and governments is essential to achieving broader sustainability in the context of green marketing and consumption.