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All Journal Jurnal Reviu Akuntansi dan Keuangan Falah : Jurnal Ekonomi Syariah JRB-Jurnal Riset Bisnis JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Journal of Innovation in Business and Economics Jurnal Manajerial Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Studi Kasus Inovasi Ekonomi Budimas : Jurnal Pengabdian Masyarakat Jurnal Manajemen Bisnis Jurnal Fokus Manajemen Bisnis Jurnal Manajemen Bisnis dan Kewirausahaan Formosa Journal of Applied Sciences (FJAS) Maqdis: Jurnal Kajian Ekonomi Islam Jurnal Publikasi Ilmu Manajemen Innovative: Journal Of Social Science Research Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Journal Of Economic Sciences (Ekuisci) Jurnal Bisnis Inovatif dan Digital Jurnal Transformasi Bisnis Digital Jurnal Riset Multidisiplin Edukasi Taraadin : Jurnal Ekonomi dan Bisnis Islam International Journal of Entrepreneurship and Tourism
Nurul Asfiah
Universitas Muhammadiyah Malang
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Role Of Social Media Marketing To Improve The Brand Image Of Jawa Timur Park 3 (Case Study Of Jatim Park Halloween Season Event) Nada Samira; Nurul Asfiah; Immanuel Mu'ammal
International Journal of Entrepreneurship and Tourism Vol. 1 No. 2 (2024): IJENT : International Journal of Entrepreneurship and Tourism
Publisher : Tourism Department, State Polytechnic of Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57203/ijent.v1i2.2024.76-87

Abstract

Digital developments and the emergence of social media have drastically changed the way people interact and communicate. Social media has become an effective tool for companies in disseminating promotional content, interacting with consumers, and building a strong brand image. Therefore, this research focuses on social media which can be used strategically to improve the brand image of Jawa Timur Park 3. The type of research used in this research is descriptive qualitative with snowball sampling techniques. The data collection methods for this research are interviews, observation and documentation. This research shows that the role of social media marketing has a significant impact in increasing brand image, follower engagement and positive perceptions of Jawa Timur Park 3.
Comparative Online Marketing Strategies (Social Media) With Offline (Personal Selling) At Tridaya Creative Agency Event Organizer : Comparative Study Of Marketing Strategies at Tridaya Creative Agency Muhamad Omar Qilya Alrizis; Nurul Asfiah; Immanuel Mu’ammal
International Journal of Entrepreneurship and Tourism Vol. 2 No. 1 (2024): IJENT : International Journal of Entrepreneurship and Tourism
Publisher : Tourism Department, State Polytechnic of Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57203/ijent.v2i1.2024.14-22

Abstract

This study aims to determine the application of social media marketing strategies and personal selling and compare the two strategies at the event organizer tridaya creative agency. This research was conducted at Tridaya creative agency, the type of research used is comparative with a qualitative approach. Data collection was carried out in three ways, namely, the first by using the interview method of the tridaya creative agency, observation or direct observation when research was conducted and the last method with documentation. The data analysis method is carried out in three stages, namely data reduction, data appearance and conclusion drawing. The results of this study indicate that the personal selling marketing strategy is more optimal and effective in its implementation. This is because the personal selling strategy applies a comprehensive strategy process compared to the social media strategy.
Implementation Of International Trade And Its Implications For Changes In National Business Views Faizal Islam Akbar Alam; Nurul Asfiah
Jurnal Publikasi Ilmu Manajemen Vol. 3 No. 2 (2024): Juni: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v3i2.3928

Abstract

This research uses a bibliometric approach from international publication data accessed from the Google Scholar database which can be accessed via Harzing's Publish or Perish. Data collection was carried out by searching publications on Google Scholar regarding international trade and its coercion for responsible business with the keywords "international trade and its coercion for responsible business", with the category of article titles of 1000 journals and abstracts of 1000 journals. VosViewer software will be used to analyze the collected data. This software allows the creation and visualization of bibliometric maps displaying articles and other publications. The crucial role played by Social Enterprises (SE) in addressing social and environmental challenges. SE, as a hybrid organization connecting the volunteer and business sectors, becomes an important tool in helping organizations and developing strategies to achieve social goals. This article highlights the importance of understanding business models, with the Business Model Canvas (BMC) and Social Enterprise Model Canvas (SEMC) being effective tools in helping SEs develop strategies that are responsive to the challenges they face. With a multidimensional approach to mission values and objectives, as well as a deep understanding of stakeholders, SEMC is a strong instrument in facilitating sustainable growth and positive impact for SE. Through a holistic approach to business strategy and governance, SE can play a significant role in creating innovative solutions to social and environmental problems
Co-Authors Alamsyah Dwi Erianto Amelia Dwi Marthasari Aminuyati Aniek Rumijati Apep Indra saputra Arif Rahman Hakim AZMI, ROULITA FIRDA Choirunnisak Choirunnisak Dewi Fajar Sari Dwi Angreni Rumatamerik Eka Kadharpa Utama Dewayani Erika Fera Septiana Faizal Islam Akbar Alam Fien Zulfikarijah Firman Billy Fanandi Hartutik Hartutik Imam Fathoni Immanuel Mu'ammal Immanuel Mu’ammal Imron Mawardi Iqbal Ramadhani Fuadiputra Irfan Siompu Karina Adra Azzahra Khusnul Khotimah Mi’rojul Azkiyyah Mochamad Novi Rifa’i Muhamad Omar Qilya Alrizis Muhammad Fachrizal Wahyu Darma Putra Muhammad Fernanda Fadilah Muslich Anshori Nada Samira Ningtyas, Nurcahyati Dwi Ayu Nofan Jelang Ramadhani Nur Avia Aminia Junaedy Nurcahyati Dwi Ayu Ningtyas Purnasari , Yohanita R. Iqbal Robbie Rahmad Hakim Ratya Shafira Arifiani Rifa’i, Mochamad Novi Rizki Febriani ROULITA FIRDA AZMI Roz, Kenny Sawitri Meindari Siti Nurhasanah Siti Nurhasanah Sulistyo Widiana Triawan, Eko Warosatul Hayani Yeyen Pratika Yulist Rima Fiandari