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All Journal Jurnal Reviu Akuntansi dan Keuangan Jurnal Minds: Manajemen Ide dan Inspirasi Falah : Jurnal Ekonomi Syariah JRB-Jurnal Riset Bisnis JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Journal of Innovation in Business and Economics Jurnal Manajerial Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Studi Kasus Inovasi Ekonomi Budimas : Jurnal Pengabdian Masyarakat Jurnal Manajemen Bisnis Jurnal Fokus Manajemen Bisnis Jurnal EMA (Ekonomi Manajemen Akuntansi) Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen Bisnis dan Kewirausahaan Formosa Journal of Science and Technology (FJST) Formosa Journal of Applied Sciences (FJAS) Maqdis: Jurnal Kajian Ekonomi Islam Jurnal Publikasi Ilmu Manajemen Innovative: Journal Of Social Science Research Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Sistem Informasi dan Manajemen Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Journal Of Economic Sciences (Ekuisci) Business Innovation Management and Entrepreneurship Journal Jurnal Bisnis Inovatif dan Digital Jurnal Transformasi Bisnis Digital Jurnal Riset Multidisiplin Edukasi Taraadin : Jurnal Ekonomi dan Bisnis Islam International Journal of Entrepreneurship and Tourism
Nurul Asfiah
Universitas Muhammadiyah Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Application Of Islamic Business Ethics Ms Glow in Maintaning Brand Loyalty and Brand Reputation Karina Adra Azzahra; Nurul Asfiah
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 4 (2024): Desember : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i4.1368

Abstract

This research aims to analyze and explain the influence of Brand Dilution on Brand Reputation, Brand Dilution on Brand Loyalty, Brand Reputation on Brand Loyalty, Brand Dilution on Brand Loyalty with Brand Reputation as mediation. This research is included in the type of explanatory research, using path regression analysis and a quantitative approach. This research was conducted at the MS Glow Clinic Malang with a sample size of 100 people. The sampling technique uses accidental sampling. Data collection was carried out by distributing questionnaires. The data analysis technique uses a range of scales and path analysis with the IBM SPSS version 21 computer program. The application of Islamic Business Ethics such as honesty and social care plays an important role in building brand loyalty by creating trust and a strong emotional connection between brands and consumers. The results of this research show that the Brand Dilution scale is in the very backward category, Brand Loyalty is in the very loyal category and Brand Reputation is in the very good category. Brand Dilution has a positive and significant effect on Brand Reputation, Brand Dilution has a positive and significant effect on Brand Loyalty, Brand Reputation has a positive and significant effect on Brand Loyalty, Brand Reputation cannot mediate Brand Dilution on Brand Loyalty because MS Glow's ability to survive makes consumers see it as a positive thing.
ANALISIS PENGARUH PENGETAHUAN, MOTIVASI, RETURN, DAN RISIKO TERHADAP MINAT BERINVESTASI DI REKSADANA SYARIAH (STUDI PADA NASABAH YANG MENGUNAKAN APLIKASI BIBIT) Hartutik Hartutik; Alamsyah Dwi Erianto; Nurul Asfiah
Taraadin : Jurnal Ekonomi dan Bisnis Islam Vol. 3 No. 1 (2022): Taraadin : Jurnal Ekonomi dan Bisnis Islam
Publisher : FEB Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/trd.3.1.13 - 29

Abstract

Tujuan dari penelitian ini adalah untuk menganalisa pengaruh dari pengetahuan, motivasi, return dan risiko terhadap minat berinvestasi di reksadana syariah. Data yang digunakan dalam penelitian ini adalah data primer yang dikumpulkan dari 100 responden Anggota grup BIBIT Telegram. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah Probability Sampling. Kemudian data di proses menggunakan analisia regresi liner berganda. Hasil dari penelitian in imenunjukan bahwa pengetahuan secara parsial berpengaruh terhadap minat berinvestasi, motivasi secara parisal berpengaruh terhadap minat berinvestasi, return secara parsial berpengaruh terhadap minat berinvestasi, risiko secara parsial berpengaruh terhadap minat berinvestasi. Nilai Adjusted R Square nya adalah  0,518 , artinya pengetahuan, motivasi, return dan risiko dapat menjelaskan sebesar 51,8% terhadap minat berinvestasi. Sementara sisanya 48,2% dapat dijelaskan oleh factor lainya yang tidak di uji dalam penelitian ini.
DAMPAK BISNIS ISLAMI DALAM MENDORONG PERTUMBUHAN EKONOMI BERBASIS GENDER: STUDI BIBLIOMETRIK Purnasari , Yohanita; Asfiah, Nurul
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 12 No. 2 (2025): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v12i2.1719

Abstract

This study aims to analyze the influence of Islamic business on economic growth and gender equality through a bibliometric approach. Using co-occurrence analysis on indexed journal data, this study explores key trends and relationships in related literature. The results show that Islamic business principles, such as fairness and sustainability, have a positive correlation to women's empowerment and economic growth. Islamic financial instruments, such as zakat and waqf, are proven to support economic inclusiveness and address gender inequality. This research provides recommendations for adopting Islamic business ethics in global development strategies to support the achievement of the Sustainable Development Goals (SDGs). 
The Role Of Social Media Marketing To Improve The Brand Image Of Jawa Timur Park 3 (Case Study Of Jatim Park Halloween Season Event) Nada Samira; Nurul Asfiah; Immanuel Mu'ammal
International Journal of Entrepreneurship and Tourism Vol. 1 No. 2 (2024): IJENT : International Journal of Entrepreneurship and Tourism
Publisher : Tourism Department, State Polytechnic of Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57203/ijent.v1i2.2024.76-87

Abstract

Digital developments and the emergence of social media have drastically changed the way people interact and communicate. Social media has become an effective tool for companies in disseminating promotional content, interacting with consumers, and building a strong brand image. Therefore, this research focuses on social media which can be used strategically to improve the brand image of Jawa Timur Park 3. The type of research used in this research is descriptive qualitative with snowball sampling techniques. The data collection methods for this research are interviews, observation and documentation. This research shows that the role of social media marketing has a significant impact in increasing brand image, follower engagement and positive perceptions of Jawa Timur Park 3.
Comparative Online Marketing Strategies (Social Media) With Offline (Personal Selling) At Tridaya Creative Agency Event Organizer : Comparative Study Of Marketing Strategies at Tridaya Creative Agency Muhamad Omar Qilya Alrizis; Nurul Asfiah; Immanuel Mu’ammal
International Journal of Entrepreneurship and Tourism Vol. 2 No. 1 (2024): IJENT : International Journal of Entrepreneurship and Tourism
Publisher : Tourism Department, State Polytechnic of Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57203/ijent.v2i1.2024.14-22

Abstract

This study aims to determine the application of social media marketing strategies and personal selling and compare the two strategies at the event organizer tridaya creative agency. This research was conducted at Tridaya creative agency, the type of research used is comparative with a qualitative approach. Data collection was carried out in three ways, namely, the first by using the interview method of the tridaya creative agency, observation or direct observation when research was conducted and the last method with documentation. The data analysis method is carried out in three stages, namely data reduction, data appearance and conclusion drawing. The results of this study indicate that the personal selling marketing strategy is more optimal and effective in its implementation. This is because the personal selling strategy applies a comprehensive strategy process compared to the social media strategy.
Peningkatan kualitas produk olahan susu dengan penyimpanan hasil produksi yang efektif Rumijati, Aniek; Asfiah, Nurul; Rima Fiandari, Yulist
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 4 No 1 (2021)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v4i1.9049

Abstract

The development of Café Sawah as Village Tourism in Pujon Kidul is very important because it has an impact on improving the community's economy. So far, various dairy products by MSEs that are fostered by ‘Aisyiyah are sticks and crackers as typical souvenirs from Pujon Kidul Tourism. The souvenirs are still not packaged attractively. Product packaging is an effective marketing strategy in managing the end of production, until it is accepted by the end consumers. As a tourist area that is crowded with visitors, good and effective processing of souvenirs is a solution that can be offered to visitors as souvenirs. The purpose of this community service is to improve good packaging, elegant design, easy to carry and able to maintain the quality of the product during the trip. This community service methods are observation, audience and active participation, in order to increase the value of souvenir products with more attractive packaging, safe and comfortable, with local wisdom. The result of this community service is packaging that has an attractive design, an elegant impression of the product, improving of the product values, and so, it becomes a promotional medium when it is brought to a new place as a souvenir, and then, it will subsequently have impact on increasing the welfare of the surrounding community, especially MSEs fostered by ‘Aisyiyah.
Transformasi Digital Bisnis UMKM Di Indonesia Setelah Masa Pandemi Fathoni, Imam; Asfiah, Nurul
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11354

Abstract

Pandemi COVID-19 telah memberikan dampak signifikan terhadap berbagai sektor ekonomi di Indonesia, termasuk Usaha Mikro, Kecil, dan Menengah (UMKM). Krisis ini memaksa banyak UMKM untuk beradaptasi dan mengimplementasikan transformasi digital guna mempertahankan kelangsungan usaha mereka. Penelitian ini mengkaji bagaimana UMKM di Indonesia telah bertransformasi secara digital setelah pandemi, serta faktor-faktor yang mendorong dan menghambat proses transformasi ini. Dengan menggunakan metode diskriptif/kuantitatif melalui wawancara mendalam dan survei terhadap pemilik UMKM, studi ini menemukan bahwa adopsi teknologi digital, seperti e-commerce, media sosial, dan pembayaran digital, meningkat secara signifikan setelah pandemi. Selain itu, dukungan pemerintah melalui berbagai program bantuan dan pelatihan digital turut berperan penting dalam mempercepat proses transformasi. Meskipun demikian, UMKM masih menghadapi berbagai tantangan seperti keterbatasan infrastruktur teknologi, kurangnya literasi digital, dan akses terbatas ke pendanaan. Penelitian ini menyimpulkan bahwa untuk memaksimalkan potensi transformasi digital, diperlukan kolaborasi antara pemerintah, sektor swasta, dan komunitas UMKM untuk mengatasi hambatan-hambatan tersebut dan menciptakan ekosistem digital yang inklusif dan berkelanjutan.Penelitian ini bertujuan untuk mengetahui aspek-aspek berikut Pelaku UMKM: (1) prioritas inovasi di masa pandemi Covid-19, (2) penerimaan ecommerce, (3) tingkat adopsi teknologi, (4) tingkat kesulitan dalam mengubah dan beradaptasi dengan teknologi, dan (5) transformasi digital dalam mengembangkan bisnis akibat Covid-19 pandemi. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dimana data dikumpulkan dengan menyebarkan kuesioner kepada Pelaku UMKM di beberapa kota di Indonesia. Hasil penelitian menunjukkan bahwa (1) inovasi pemasaran menjadi prioritas UMKM, (2) mayoritas Pelaku UMKM sangat tanggap terhadap ecommerce tersebut, (3) teknologi digital e-commerce sangat dibutuhkan di UMKM, (4) UMKM pelaku menemukan kesulitan dan hambatan dalam proses adaptasi, dan (5) kombinasi metode pemasaran offline dan online menjadi Pilihan pelaku UMKM sebagai strategi bertahan hidup di masa pandemi Covid-19.
Islamic Social Entrepreneurship and Work Ethics in Global Business Siompu, Irfan; Asfiah, Nurul
Formosa Journal of Applied Sciences Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i7.9488

Abstract

Social entrepreneurship refers to business efforts that focus not only on profits but also on creating social value. In the Islamic context, social entrepreneurship is based on sharia principles which emphasize community welfare and social justice. This research uses a qualitative approach. Talking about Islamic social entrepreneurship, this concept does not only emphasize the financial aspect, but also the social impact produced by a business. . It is impossible to separate the implementation of entrepreneurial operations from the impact it will have on surrounding environmental conditions. demonstrate the integration of ethics in entrepreneurship education and broader societal awareness. but also on the social impact produced by a business. such as blessings in business, sharing good fortune with others, and fairness in business are strong foundations for Muslim entrepreneurs in running their businesses.
ANALISIS BIBLIOMETRIK: DAMPAK TEKNOLOGI DALAM ISLAMIC BANKING PADA PENGUNGKAPAN CSR UNTUK KEBERLANJUTAN Handayani, Puji; Asfiah, Nurul
JURSIMA Vol 12 No 2 (2025): Volume 12 Nomor 2 2025
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v12i2.1320

Abstract

This bibliometric analysis explores Islamic business ethics and corporate social responsibility (CSR) in the context of Islamic banking, as well as the practical implications and impacts of technology on sustainable development. The analysis of data collected from scientific publications between 2015 and 2024 shows a significant increasing trend in the number of publications and citations related to this theme. This study identifies three main clusters in the literature, namely Islamic business ethics, social responsibility, and technology in Islamic banking, which show an interconnected relationship in promoting sustainability. These findings emphasize the importance of adopting the latest technology in strengthening sustainable Islamic banking practices, as well as encouraging financial institutions to consider social, environmental, and Shariah-compliant aspects in their operations. Thus, this study provides guidance for academics and practitioners in developing insights and policies in a more inclusive and sustainable Islamic banking sector.
Evaluation of Organizational Performance Used Total Quality Management (TQM) Method Study : MSMEs Fisheries Food Processing Product in Pasuruan District R. Iqbal Robbie; Nofan Jelang Ramadhani; Nurul Asfiah
Jurnal Riset Bisnis Vol. 8 No. 1 (2024): Oktober
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v8i1.6452

Abstract

Penelitian ini bertujuan untuk mengevaluasi kinerja organisasi menggunakan metode Total Quality Management (TQM) pada industri pengolahan makanan UMKM di Kabupaten Pasuruan, Jawa Timur, Indonesia. Meskipun UMKM di sektor perikanan memiliki potensi untuk berkontribusi pada pertumbuhan ekonomi daerah, UMKM di industri pengolahan makanan perikanan menghadapi beberapa tantangan yang membatasi potensi pertumbuhan mereka. TQM adalah pendekatan manajemen yang bertujuan untuk mengoptimalkan kinerja organisasi dengan terus meningkatkan kualitas produk, layanan, dan proses. Penelitian ini menggunakan pendekatan TQM untuk mengevaluasi hubungan antara variabel independen (komitmen manajer, manajemen karyawan, pemberdayaan karyawan, kualitas informasi, dan fokus pelanggan) dan variabel dependen (kesuksesan organisasi) di industri pengolahan makanan UMKM di Kabupaten Pasuruan. Hasil penelitian menunjukkan bahwa dedikasi manajemen dan manajemen tenaga kerja memiliki pengaruh positif terhadap kinerja organisasi, sementara pemberdayaan karyawan dan kualitas informasi tidak memiliki dampak yang signifikan. Selain itu, penelitian ini menemukan bahwa penekanan pada pelanggan dapat meningkatkan efektivitas organisasi secara keseluruhan. Temuan ini memberikan wawasan yang berharga bagi organisasi yang ingin meningkatkan kinerjanya dan menyoroti pentingnya memfokuskan pada praktik manajemen yang dapat berdampak positif pada organisasi.
Co-Authors Aan Fardani Ubaidillah Ahmad Juanda Alamsyah Dwi Erianto Amelia Dwi Marthasari Aminuyati Anggun Mar’atus Sholiha, Dhiva Aniek Rumijati Anuar, Aimi Apep Indra saputra Arif Rahman Hakim AZMI, ROULITA FIRDA Bambang Widagdo Choirunnisak Choirunnisak Dewi Fajar Sari Dwi Angreni Rumatamerik Eka Kadharpa Utama Dewayani Erika Fera Septiana Faizal Islam Akbar Alam Fien Zulfikarijah Fika Fitriasari Firman Billy Fanandi Hartutik Hartutik Imam Fathoni Immanuel Mu'ammal Immanuel Mu’ammal Imron Mawardi Iqbal Ramadhani Fuadiputra Karina Adra Azzahra Khusnul Khotimah Lestari, Novi Puji Mi’rojul Azkiyyah Mochamad Novi Rifa’i Muhamad Omar Qilya Alrizis Muhammad Fachrizal Wahyu Darma Putra Muhammad Fernanda Fadilah Muslich Anshori Nada Samira Ningtyas, Nurcahyati Dwi Ayu Nofan Jelang Ramadhani Nugraha Wijayanto Nur Avia Aminia Junaedy Nurcahyati Dwi Ayu Ningtyas Puji Handayani Purnasari , Yohanita R. Iqbal Robbie Rahmad Hakim Ratya Shafira Arifiani Rifa’i, Mochamad Novi Rizki Febriani Rohmat Dwi Jatmiko ROULITA FIRDA AZMI Roz, Kenny Sawitri Meindari Siompu, Irfan Siti Nurhasanah Siti Nurhasanah Sulistyo Widiana Triawan, Eko Warosatul Hayani Yeyen Pratika Yulist Rima Fiandari