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All Journal Proceeding Seminar LPPM UMP Tahun 2014 Fokus Ekonomi Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Fokus Abdimas MANGGALI
Susanti Wahyuningsih, Susanti
Manajemen STIE Pelita Nusantara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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PENGEMBANGAN KETRAMPILAN MENJAHIT PARA PENYANDANG DISABILITAS KABUPATEN GROBOGAN BERSAMA LPK BELVA Wahyuningsih, Susanti; Tasriastuti, Nurrohmi Ambar; Kurniawati, Endang; Sulikah, Sulikah; Fitriani, Fatma Awalia; Pratiwi, Yusi; Iffah, Milchatul; Sidiq, Fajar
Fokus ABDIMAS Vol 1, No 2: APRIL 2023
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.1.2.41-45

Abstract

Development of sewing skills for persons with disabilities is carried out with the aim of improving their skills so that they can open jobs or business. This sewing training development activity is in the form of training in making product designs and making dress patterns. The results in this study are that person with disabilities who are considerate incapable of being productive, creative and innovative by being given sewing development training are able to help improve their business skills which can be useful for starting a business.Keywords : Development, disabilities, training, sewing skills
MENINGKATKAN PEREKONOMIAN PEMBUATAN POTATO BALL MELALUI UMKM DI KELURAHAN GAJAHMUNGKUR Kurniawati, Endang; Wahyuningsih, Susanti; Fauziyah, Ika Rahmawati; Riskina, Fika; Sa’adah, Lailatus; Rohana, Ida; Ariana, Fitri Suci
Fokus ABDIMAS Vol 4, No 1: April 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.4.1.30-34

Abstract

In Indonesia, although potatoes have high nutritional value and can be used as an important food source, there are still several reasons why people are not very interested in them. One of the main problems is the lack of knowledge about the benefits of potatoes and innovative and varied ways to cook them. Many Indonesians still eat rice as a source of carbohydrates, so potatoes are not considered a healthy alternative. The level of acceptance of potatoes in Indonesia is influenced by taste preferences and culinary culture in addition to these factors. Potatoes are often considered unfamiliar or not in accordance with local tastes because Indonesian people tend to prioritize traditional foods such as rice and noodles. Efforts are needed to change this perception by promoting potatoes as a versatile food ingredient that can be included in various traditional Indonesian dishes with modifications that suit local tastes. Therefore, we took the initiative to change the public's view of potatoes from just an ordinary food ingredient to a source of inspiration for creating creative and nutritious dishes called "POTATO BALL". Keywords: potatoes and innovative, source of carbohydrates, POTATO BALL 
MENUMBUHKAN KEBERANIAN UNTUK MEMULAI BERWIRAUSAHA BAGI PESERTA PELATIHAN di LKP BELLA SKILL CENTER Indriyatni, Lies; Wahyuningsih, Susanti; Yuliati, Yuliati
Fokus ABDIMAS Vol 1, No 1: OKTOBER 2022
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.1.1.52-57

Abstract

This community service is carried out with the aim of opening the insight of LKP BELLA SKILL CENTER participants so that they can become successful entrepreneurs, foster creativity and independence as well as solutions on how to manage capital properly and correctly, in accordance with existing management science rules. The methods used are counseling/lectures and training/workshops as well as assistance in starting a business.From the results of community service carried out at LKP BELLA SKILL CENTER... an illustration is obtained that some of these participants still do not have the courage to become entrepreneurs, lack motivation to be creative and still do not understand the management of their capital correctly, which often results in fear of capital problems.The conclusions that can be drawn are the importance of providing training on tips to become successful entrepreneurs, providing motivation and knowledge about managing capital for participants, which is expected to be able to foster interest and courage in starting a business to achieve success in entrepreneurship as expected, and as far as possible avoiding them. from the risk of capital difficulties and the risk of being ensnared by the practices of moneylenders.Keywords: Entrepreneurship tips, creativity and venture capital
ANALISIS PENGARUH DIGITAL MARKETING DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND TRUST SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Konsumen Produk Oriflame di Kota Semarang) Trifiana, May Lisa; Wahyuningsih, Susanti; Widodo, Untung
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 4, No 01: April 2025
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v4i01.1329

Abstract

This study aims to explain the influence of Digital Marketing and Influencer Marketing on Purchasing Decisions through Brand Trust as an intervening variable on Oriflame product consumers in Semarang City and to determine the influence of Digital Marketing, Influencer Marketing, and Brand Trust on Purchasing Decisions. The research method used is Path Analysis. The population of this study is Oriflame product consumers in Semarang City. The sample in this study amounted to 114 people using a non-probability sampling technique with a purposive sampling approach, namely the study selected samples intentionally and subjectively. The data collection method is by distributing questionnaires via Google Form.The types of data used are primary and secondary data. Based on the results of the analysis, it shows that: Digital Marketing has a positive and significant effect on Brand Trust as evidenced by the t-value of 2.311> t table 1.658 and a significance level of 0.023 <0.05. Influencer Marketing has a positive and significant effect on Brand Trust as evidenced by the t-value of 8.308> t table 1.658 and a significance level of 0.000 <0.05. Digital Marketing has a positive and significant effect on Purchasing Decisions as evidenced by the t-value of 2.281> t table 1.658 and a significance level of 0.024 <0.05. Influencer Marketing has a positive and significant effect on Purchasing Decisions as evidenced by the t-value of 2.281> t table 1.658 and a significance level of 0.024 <0.05. Brand Trust has a positive and insignificant effect on Purchasing Decisions as evidenced by the calculated t value of 1.683> t table 1.658 and a significant level of 0.095> 0.05. Digital Marketing does not have a positive and significant effect on Purchasing Decisions through Brand Trust as evidenced by the Direct Influence value of 0.141> Indirect Influence of 0.0222. Influencer Marketing does not have a positive and significant effect on Purchasing Decisions through Brand Trust as evidenced by the Direct Influence value of 1.003> Indirect Influence of 0.1260.Keywords: Digital Marketing, Influencer Marketing, Brand Trust and Purchasing Decisions.
Pengaruh Lokasi, Citra Merek, dan Kualitas Produk Terhadap Loyalitas Pelanggan (Studi Kasus Minuman Kekinian di Kota Semarang) Wahyuningsih, Susanti; Indriyatni, Lies; Widodo, Untung
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 1, No 2: Agustus 2022
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v1i2.500

Abstract

This study aims to examine the effect of location, brand image and product quality on customer loyalty. This study takes the object of Contemporary Drinks in the City of Semarang, with a total population of all consumers of contemporary drink shops in the city of Semarang. The sample taken has a large size and the number is not known with certainty. Therefore, the determination of the sample in this study will be based on Ferdinand (2005) which states that the sample is 5-10 times the number of indicators plus latent variables. Data collection techniques using a questionnaire media. While the technical analysis of the data using multiple regression. The results of the statistical t-test research on the location variable have a significant effect on customer loyalty with a significance level of 0,039 ttable 1,66177, it can be concluded that H1 is accepted. The statistical t-test on the Brand Image variable has a significant effect on Customer Loyalty with a significance level of 0,000ttable 1,66177; it can be concluded that H2 is accepted. The statistical t-test on the Product Quality variable affects customer loyalty with a significance level of 0,000ttable 1,66177; it can be concluded that H3 is accepted. The results of the F statistical test with Fcount of 138,408 with a significance value of 0,000. This can be explained by a significance level below 0,05 and Fcount 138,408 > Ftable 3,10 which means that the variables of Location, Brand Image, and Product Quality together or simultaneously have a significant effect on Customer Loyalty.Keywords: Location; Brand Image; Product Quality; Customer Loyalty
ANALISIS PENGARUH MOTIVASI KONSUMEN, PERSEPSI KUALITAS DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK EIGER DI KOTA SEMARANG Kurniawati, Desi; Wahyuningsih, Susanti
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 1, No 3: Desember 2022
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v1i3.639

Abstract

This study aims to determine whether Consumer Motivation, Perceived Quality, and Consumer Attitudes influence the Eiger Product Purchase Decision in Semarang City. The population in this study are Eiger Product Users in Semarang City. Sampling was carried out using purposive sampling method and the number of samples was 96 respondents. The type of data used is primary data. This study uses a questionnaire in collecting data. The test techniques used are validity test, reliability test, classic assumption test including normality test, multicollinearity test, and heteroscedasticity test. Hypothesis testing in this study used multiple linear regression analysis and hypothesis testing with the help of SPSS version 23. The results of this study indicate that Consumer Motivation has a significant positive effect on Purchasing Decisions. This is evidenced by a significance level of 0.00 <0.05 while tcount is 4.918 > 1.66159, it can be concluded that H1 is accepted. Perceived quality does not affect purchasing decisions. This is evidenced by the significance level of 0.520 > 0.05 while the tcount is 0.645 <1.66159, it can be concluded that H2 is rejected. Consumer Attitude has a significant positive effect on Purchasing Decisions. This is evidenced by a significance level of 0.00 <0.05 while tcount is 5.071 > 1.66159, it can be concluded that H3 is accepted. Consumer Motivation, Perceived Quality, and Consumer Attitudes simultaneously have a significant effect on Purchasing Decisions. This can be seen from the Fcount value which is 74.719 which is smaller than the Ftable value which is 2.70, while with a significance value of 0.000 which is smaller than the significance value below 0.05.Keywords: Consumer Motivation, Perceived Quality, Consumer Attitudes, and Purchase Decisions.
PENGARUH MOTIVASI, KEMAMPUAN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI DINAS SOSIAL KOTA SEMARANG Rachmawati, Tyas Rizky; Widowati, Maduretno; Wahyuningsih, Susanti
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 1, No 3: Desember 2022
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v1i3.635

Abstract

This study aims to analyze the effect of motivation on employee performance, to analyze the effect of work ability on employee performance, to analyze the influence of the work environment on employee performance, to analyze the effect of motivation, work ability and work environment simultaneously on employee performance at the Semarang City Social Service. The population in this study were Civil Servants at the Semarang City Social Service, totaling 50 respondents. The sampling technique used in this study is the census method, where the entire population is used as a sample. The analytical tool used in this study is multiple linear regression analysis. The results of this analysis indicate that motivation has no effect on employee performance by proving that t.count 0.497 < t.table 1.67866, and a significance value of 0.622 > 0.05, work ability has a positive and significant effect on employee performance at the Social Service The city of Semarang. This can be shown by looking at the value in the t test analysis, it is known that the t.count value is 3.716 > t.table 1.67866, and the significance value is 0.01 <0.05, and the work environment influences employee performance with evidence that on the value of the t test analysis it is known that the t.count value is t.table the t.count value is 1.900 > 1.67866 t.table and the significance value is 0.064 > 0.05.Keywords: motivation, work ability, work environment, employee performanceThis study aims to analyze the effect of motivation on employee performance, to analyze the effect of work ability on employee performance, to analyze the influence of the work environment on employee performance, to analyze the effect of motivation, work ability and work environment simultaneously on employee performance at the Semarang City Social Service. The population in this study were Civil Servants at the Semarang City Social Service, totaling 50 respondents. The sampling technique used in this study is the census method, where the entire population is used as a sample. The analytical tool used in this study is multiple linear regression analysis. The results of this analysis indicate that motivation has no effect on employee performance by proving that t.count 0.497 < t.table 1.67866, and a significance value of 0.622 > 0.05, work ability has a positive and significant effect on employee performance at the Social Service The city of Semarang. This can be shown by looking at the value in the t test analysis, it is known that the t.count value is 3.716 > t.table 1.67866, and the significance value is 0.01 <0.05, and the work environment influences employee performance with evidence that on the value of the t test analysis it is known that the t.count value is t.table the t.count value is 1.900 > 1.67866 t.table and the significance value is 0.064 > 0.05. Keywords: motivation, work ability, work environment, employee performance
Pengaruh Promosi dan Harga terhadap Loyalitas Konsumen dengan Kepuasan Konsumen sebagai Variabel Intervening (Studi Pada Konsumen Sepeda Motor Honda di Temanggung) Surahman, Surahman; Indriyatni, Lies; Wahyuningsih, Susanti
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 1, No 2: Agustus 2022
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v1i2.508

Abstract

The purpose of this study was to determine the effect of promotion and price on consumer satisfaction as an intervening variable, and the effect of promotion, price, and customer satisfaction on consumer loyalty. The research method used in this research is path analysis. The research population is Honda motorcycle consumers. The sample of this study was 120 people with a non-probability sampling technique with a purposive sampling approach, namely the researcher chose a purposive sample subjectively. The method of collecting data is by using a questionnaire distributed through the gppgle form. The type of data used is primary data. The results of this study indicate that promotion has an effect on consumer satisfaction and price has an effect on consumer satisfaction. Promotions and prices affect consumer loyalty, consumer satisfaction affects consumer loyalty. Promotion and price affect consumer loyalty with consumer satisfaction as an intervening variable.Keywords: Promotion, price, consumer satisfaction, and consumer loyalty
Pendampingan Penguasaan Digital Marketing Untuk Meningkatkan Pendapatan Usaha Yuliati, Yuliati; Wahyuningsih, Susanti; Widodo, Untung; Indriyatni, Lies
Manggali Vol 4 No 1 (2024): Manggali
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat, Universitas Ivet

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31331/manggali.v4i1.3051

Abstract

Pengabadian masyarakat ini dilakukan dengan tujuan membuka wawasan anggota UNIQUE TAILOR agar dapat memperluas pemasaran tidak hanya secara konvensional tetapi juga secara online dengan harapan dapat menjangkau pasar yang lebih luas dan usaha yang semakin sukses, disamping itu juga menumbuhkan kreativitas dan kemandirian serta solusi bagaimana memanage usaha dengan lebih baik dan benar, sesuai dengan kaidah ilmu manajemen yang ada. Adapun metode yang digunakan adalah penyuluhan/ceramah dan pelatihan/work shop serta pendampingan dalam memulai usaha digital marketing. Dari hasil pengabdian masyarakat yang dilakukan di UNIQUE TAILOR. diperoleh gambaran bahwa sebagian peserta tersebut masih belum ada keberanian untuk melakukan pemasaran secara online (Digital Marketing), kurang motivasi untuk berkreasi dan masih kurang memahami pengelolaan (memanage) pemasaran secara benar sehingga sering mengakibatkan timbulnya ketakutan masalah pemasaran. Simpulan yang bisa diberikan adalah pentingnya pemberian pelatihan tentang tip menerapkan digital marketing secara benar sehingga akan menjadikan usaha semakin sukses,memberikan motivasi serta pengetahuan tentang memanage pemasaran bagi anggota, yang diharapkan akan dapat menumbuhkan minat dan keberanian memulai usaha digital marketing untuk mencapai keberhasilan dalam berwirausaha sesuai dengan yang diharapkan, serta sedapat mungkin menghindarkan mereka dari risiko kesulitan memasarkan prodak yang dihasilkan.
Co-Authors Ainiyah, Ghonimah Zumroatun Ariana, Fitri Suci Damayanti Damayanti Desi Kurniawati Endang Kurniawati, Endang Fauziyah, Ika Rahmawati Fitriani, Fatma Awalia Hermawati, Charoeina Eka Ida Rohana Iffah, Milchatul Lestari, Adelia Gita Lies Indriyatni Maduretno Widowati Mohklas Mohklas, Mohklas Muhammad Ainun Naim Prabowo, Janitra Pratiwi, Yusi Putri, Yunita Rachmawati, Tyas Rizky Riskina, Fika Satrya, Rafi Nanda Sa’adah, Lailatus Sidiq, Fajar Sulikah Sulikah Surahman Surahman Tasriastuti, Nurrohmi Ambar Trifiana, May Lisa Untung Widodo, Untung Widowati, Madurento Yuliati -