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All Journal Jurnal Manajemen Pendidikan Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pengabdian Masyarakat MIPA dan Pendidikan MIPA J-MAS (Jurnal Manajemen dan Sains) Jurnal Pendidikan Ekonomi (JURKAMI) JURNAL PRODUKTIVITAS JURNAL PEMASARAN KOMPETITIF MANAJEMEN DEWANTARA Jurnal MEBIS (Manajemen dan Bisnis) Jurnal STEI Ekonomi Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Cakrawala Repositori Imwi Journal of Management and Bussines (JOMB) Nusantara Science and Technology Proceedings Jurnal Pengabdian Masyarakat Indonesia International Journal of Economy, Education and Entrepreneurship (IJE3) KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Indonesian Journal of Business Analytics (IJBA) Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Mestaka: Jurnal Pengabdian Kepada Masyarakat Social Engagement: Jurnal Pengabdian Kepada Masyarakat Journal of Community Service (JCOS) IIJSE Journal of Innovative and Creativity Advance Sustainable Science, Engineering and Technology (ASSET) Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Supriyono Supriyono
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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The Influence of Experiential Marketing and Store Atmosphere on Customer Loyalty for Fore Coffee G-Walk Citraland Surabaya Shafira Salsabilla; Supriyono Supriyono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6004

Abstract

In the current era, the development of coffee shops is taking place very rapidly, so companies are required to innovate so that their products are superior to other competitors, following market desires. This research examines the influence of experiential marketing and store atmosphere on customer loyalty. This research is quantitative, using non-probability sampling and purposive sampling techniques in sampling. The population studied was customers of Fore Coffee G-Walk Citraland Surabaya, with a total of 112 respondents. The data analysis technique used is partial least squares (PLS). The research results show that experiential marketing and store atmosphere positively and significantly influence customer loyalty.
The Effect of Halal Label, Brand Image, and Product Quality on the Purchase Decision of Wardah Exclusive Matte Lip Cream Products in Sidoarjo J.A. Jelita Srikandi Pertiwi; Supriyono Supriyono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6086

Abstract

Technology, globalization, and social media have changed modern lifestyles, including the need for body care which is now important, especially for women who prioritize a beautiful and confident appearance. This has driven an increase in demand for cosmetics, especially matte lip cream which is popular because of its soft texture and long-lasting. Realizing this trend, Wardah presents an Exclusive Matte Lip Cream with competitive advantages. Sidoarjo, with a Muslim majority and high interest in cosmetics, is an ideal location to study the influence of Halal Label, Brand Image, and Product Quality on Purchasing Decisions. This study aims to determine the influence of the halal label, brand image, and product quality on purchasing decisions for Wardah Exclusive Matte Lip Cream products in Sidoarjo. This type of research is quantitative. Sampling using the purposive sampling method, and the number of samples used was 100 respondents the method used to analyze was the Structural Equation Model (SEM) with the Smart-PLS version 3.0 tool. The tests used were the outer model test, the inner model test, and the hypothesis test. It can be concluded that the halal label (X1), brand image (X2), and product quality (X3) on purchasing decisions (Y) partially have a positive and significant influence.
Peran Berita Fundamental Terhadap Personal Selling Oleh Account Executive pada PT Agrodana Futures Gilang Adi Pratama; Supriyono Supriyono
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6318

Abstract

Latar Belakang: Industri perdagangan berjangka komoditi Indonesia tumbuh pesat karena minat masyarakat pada instrumen berisiko tinggi seperti forex dan komoditas, yang sangat dipengaruhi berita fundamental global dan domestik. Account executive (AE) di PT Agrodana Futures Surabaya memanfaatkannya untuk personal selling, namun integrasinya pada tahapan penjualan belum tereksplorasi secara mendalam.Tujuan: Penelitian ini mendeskripsikan peran berita fundamental dalam meningkatkan efektivitas personal selling AE. Metode : Pendekatan kualitatif deskriptif dengan wawancara semi-terstruktur, observasi partisipatif, dan analisis dokumen.Populasi dan Sampel: Seluruh AE aktif dan nasabah PT Agrodana Futures Surabaya, dipilih purposive sampling hingga saturasi data. Instrumen dan Teknik Analisis Data: Pedoman wawancara, lembar observasi, buletin perusahaan; analisis interaktif melalui reduksi data, penyajian, dan penarikan kesimpulan (model Miles & Huberman). Hasil: Berita fundamental mendukung seluruh tahapan personal selling (prospekting sebagai pembuka, presentasi untuk relevansi, handling objection berbasis data, follow-up untuk urgensi), mendidik nasabah tentang dinamika pasar, meningkatkan kredibilitas AE, serta mengelola ekspektasi risiko. Kesimpulan: Integrasi berita fundamental menciptakan personal selling edukatif dan berbasis kepercayaan, dengan rekomendasi pelatihan AE dan buletin terintegrasi untuk hubungan nasabah berkelanjutan.
Training and Providing Psychological Motivation to Traders Reduce Trading Risks: Pelatihan Dan Pemberian Motivasi Psikologis Pada Trader Mengurangi Resiko Trading Iola Riris Simanjuntak; Supriyono
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 8 No. 3 (2024): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Trading psychology refers to the emotions and mental states that help determine success or failure in securities trading. Implementing training and providing motivation is very necessary in futures companies as one of the success factors in trading. This method focuses more on the human element. Theoretical applied activities in internship practice are carried out at the Agrodana Futures company. The aim of the activity is to observe and analyze applied training and trading psychology for traders. The analysis results show that training and providing motivation can help reduce trading risks. Comprehensive training and strong motivation, significantly contribute to controlling emotions, making more rational decisions, and ultimately lowering the level of trading risk. Comprehensive training and strong motivation are considered key elements in forming a stable mentality and responsiveness to market dynamics in improving the performance and business sustainability of the futures trading industry.
Customer Relationship Management Website Application in Monitoring Marketing and Sales Activities at Educourse.id Surakarta Branch: Penerapan Website Customer Relationship Management Untuk Memantau Aktivitas Marketing dan Penjualan Pada Educourse.id Cabang Surakarta Sherly Anindhya Meyra Love Tiananta; Supriyono
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 8 No. 3 (2024): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

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Abstract

Customer Relationship Management (CRM) supports a company to provide real-time customer service and build relationships with each customer through the use of customer information. This CRM method emphasizes the human element. This activity is intended to monitor the effectiveness of the implementation of the CRM method. Measurements are carried out through data collection obtained from direct observation of consumers and the Educourse.id marketing team. The results found are that the company's CRM management can monitor marketing activities in carrying out visits to consumers and showing activities in each branch of the company. The implementation of CRM can increase sales by monitoring marketing activities through qualified leads. Monitoring activities begins when consumers are visited by the marketing team until the follow-up at the MoU (Memorandum of Understanding) stage. In addition, the performance of each branch can also be seen to increase or decrease. Thus, the company can predict long-term sales, marketing activities, and potential cooperation with each consumer. Cooperation in the form of coding and robotics learning.
Improving Public Investment Literacy through Digital Technology-Based Futures Trading Education: Peningkatan Literasi Investasi Masyarakat melalui Edukasi Trading Futures Berbasis Teknologi Digital Ammara Putri Ainayah; Supriyono
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 9 No. 3 (2025): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the era of globalization and the development of digital technology, an individual's ability to plan and manage finances is crucial to achieving financial well-being. Low financial literacy makes it difficult for people to make the right financial decisions, including choosing the right investment instrument. One of the fastest-growing instruments today is futures trading, which offers the potential for high returns but also comes with great risks. To answer this challenge, digital technology-based educational activities such as webinars effectively improve public investment literacy. This community service activity aims to provide an in-depth understanding of the mechanisms, potential, and risks of futures trading, and encourage people to be more aware and wise in investing. Through an interactive and accessible educational approach, it is hoped that the community can avoid illegal investments and be able to contribute to creating a healthy and inclusive financial market.
PERAN MORNING BRIEFING DALAM MENINGKATKAN KINERJA DAN EFEKTIVITAS KOMUNIKASI INTERNAL KARYAWAN PADA PT. AGRODANA FURURES SURABAYA Asna Noor Fadhilah; Supriyono Supriyono
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1547

Abstract

Morning briefing is a form of internal communication routinely implemented by companies as a medium for delivering work information, coordination, evaluation, and employee motivation. This study aims to examine in depth the role of morning briefing in improving employee performance and the effectiveness of internal communication at PT. Agrodana Futures Surabaya. This research employs a qualitative method with a descriptive approach. Data were collected through direct observation, in-depth interviews with management and employees, and documentation of company activities. The results indicate that morning briefing plays an important role in aligning employees’ work perceptions, improving work readiness, strengthening team coordination, and fostering open communication between management and employees. A well-structured and consistently implemented morning briefing also contributes to increased work discipline and better understanding of company targets. Therefore, morning briefing can be considered a strategic internal communication practice that supports organizational performance in futures brokerage companies.
PERAN MORNING BRIEFING DALAM MENINGKATKAN KINERJA DAN EFEKTIVITAS KOMUNIKASI INTERNAL KARYAWAN PADA PT. AGRODANA FURURES SURABAYA Asna Noor Fadhilah; Supriyono Supriyono
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1547

Abstract

Morning briefing is a form of internal communication routinely implemented by companies as a medium for delivering work information, coordination, evaluation, and employee motivation. This study aims to examine in depth the role of morning briefing in improving employee performance and the effectiveness of internal communication at PT. Agrodana Futures Surabaya. This research employs a qualitative method with a descriptive approach. Data were collected through direct observation, in-depth interviews with management and employees, and documentation of company activities. The results indicate that morning briefing plays an important role in aligning employees’ work perceptions, improving work readiness, strengthening team coordination, and fostering open communication between management and employees. A well-structured and consistently implemented morning briefing also contributes to increased work discipline and better understanding of company targets. Therefore, morning briefing can be considered a strategic internal communication practice that supports organizational performance in futures brokerage companies.
ANALISIS STRATEGI MANAJEMEN RISIKO PADA AKTIVITAS TRADING FOREX DI PT AGRODANA FUTURES Enike Novilia Shafitri; Supriyono Supriyono
Jurnal Manajemen Pendidikan Vol. 10 No. 4 (2025): Regular Issue
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v10i4.1361

Abstract

Foreign exchange trading (forex) is one of the investment instruments that has a high profit potential, but is also accompanied by great risks due to market fluctuations that are difficult to predict. In this context, the implementation of risk management is the main factor that determines business sustainability and protection of customer capital. PT Agrodana Futures as one of the futures brokerage companies in Indonesia has played an active role in the development of a safe and transparent online trading system for investors. The purpose of this research is to analyze the implementation of risk management strategies in forex trading activities carried out by PT Agrodana Futures, starting from the aspects of risk identification, mitigation, customer education, and the role of technology in supporting the effectiveness of the surveillance system. The research results show that PT Agrodana Futures has implemented a comprehensive risk management system through the integration of technology features such as stop loss, automatic margin call, real-time monitoring, and continuous customer education. These findings show that good risk management not only involves technology control, but also human factors and consistent education to maintain the sustainability of a healthy and responsible trading system. It is hoped that this research can provide a comprehensive picture of the best practices in risk management in the digital era.
DIGITAL BRANDING PT AGRODANA FUTURES DALAM MEMBANGUN CITRA SEBAGAI PENYEDIA LAYANAN PERDAGANGAN BERJANGKA TERPERCAYA: STUDI PADA KONTEN MEDIA SOSIAL Cindy Januaristin Suryani; Supriyono Supriyono
Jurnal Manajemen Pendidikan Vol. 10 No. 4 (2025): Regular Issue
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v10i4.1390

Abstract

The futures trading industry in Indonesia faces challenges related to public trust due to high investment risks and illegal brokerage practices. This condition encourages futures brokerage companies to build a credible and trustworthy image, one of which is through a digital branding strategy. This study aims to analyze how PT Agrodana Futures constructs digital branding as a trusted futures trading service provider through social media content. This study uses a qualitative approach with active participation observation, where the researcher is directly involved in the company's digital marketing activities during a certain period. The analysis focuses on the messages, communication style, brand identity consistency, and trust narratives built in the company’s digital content. The results show that PT Agrodana Futures builds its digital branding through the presentation of educational content, data-based market analysis, affirmation of the company's legality, consistency in visual identity and communication across various digital platforms. The narrative of trust is not created through exaggerated promotional claims, but rather through information transparency, the presence of professional analysts, and the highlighting of the company's achievements and awards. The digital branding implemented functions not only as a marketing strategy but also as a means of building public trust in the futures trading industry.
Co-Authors - Kustini Aanisah Yumnaa Lubis Aghita Reza Meita Putri Ajimas Pascaning Setiohadiwibowo Alfiandi Imam Mawardi Almas Nisaul Fauziah Ammara Putri Ainayah Anandah Amirah Arif Nor Aminah Asna Noor Fadhilah Audrey Fairuz Herdiana Aurizka Fadia Siwi Bambang Trigunarsyah Beti Mei Setiyaningrum Cindy Januaristin Suryani Dea Naurotul Jannah Desy Windi Prawita Dhani Khasbul Wafi Dian Novia Listiarini Diyah Sugiarti Elly Kharisma Elsa Nabella Enike Novilia Shafitri Evelina Dewi Mahatvani Gilang Adi Pratama Gilang Firmansyah Gracela Sarah Fanuel Hayati, Kinanti Resmi Idris Ariyanto Indriati Retno Palupi, Indriati Retno Intan Sri Lestari Iola Riris Simanjuntak Izaak, Wilma Cordelia J.A. Jelita Srikandi Pertiwi Masum Johari Meisya Rahmatia Zefania Mia Anggraini Eka Putri Muchamad Ilham Nazarudin Muhammad David Khalik Muhammad Sabil Ghifarian Mulya Hasudungan Napitupulu Nanik Hariyana Nuuru Rizky Ammalia NYOMAN DITA PAHANG PUTRA, NYOMAN Perdana Argi Annan Putri Reiga Ritomiea Ariescy Ricky Johan Rima Meiliana Rahmah Romaisyah, Luqita Rynaldi Pratama Nur Maulana Rynaldi Pratama Nur Maulana Sabila Amara Rachma Sekar Arum Tian Maulidya Shafira Salsabilla Shally Urfa Ramadhania Sheily Novitasari Sherly Anindhya Meyra Love Tiananta Silviana Rahmawati Siti Nur Laras Ati Sri Winarti Sugito Sugito Tsabita Cendikia Susanto Wiji Raharjo Yollanda Ayu Saputri